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If you have a retail business, holidays are always opportunities to increase your sales and make more money. Memorial Day is one of those days that you do not want to miss. It comes up at a time of the year when customers have finally shaken off the chill of winter and they are ready to spend money.

The type of marketing strategies that you adopt at this time of the year will determine the amount of profit that you will make. If you use traditional methods, you will not fully take advantage of the opportunities that this day offers.

The following are a few tips that will enable you to significantly boost your Memorial Day sales.

  • How do You Promote Memorial Day?
  • Does Memorial Day have Good Sales?
  • What do You Buy From Memorial Day Sales?
  • 5 Strategies For Memorial Day Sales
  • Top 10 Memorial Day Marketing Ideas to Boost Sales
  • Memorial Day Sales Pitch
  • Content Marketing Tips to Drive Memorial Day Sales Traffic
  • Memorial Day Sale Codes
  • Memorial Day Sales Contest
  • Memorial Day Sale Wording
  • Memorial Day Sale Names
  • Groupon Memorial Day Sale
  • Memorial Day Advertising Ideas
  • Memorial Day Posts to Share
  • What Day do Memorial Day Sales Start?

How do You Promote Memorial Day?

Start Your Promotion Early

Do not wait until it is a few days to Memorial Day before promoting your special sales. This is what a lot of businesses do so you can get ahead of the competition by starting your marketing a few weeks earlier. Prepare attractive brochures, catalogs and postcards and send them to your prospects at least three weeks before Memorial Day.

Read Also: How You Can Make Money with Patchwork

You can also put up posters at vantage locations to announce that you have a special event for Memorial Day. If you have a list that you send regular promotions to, just add a section with information about your upcoming Memorial Day special. This is a very good way to pre-sell your customers before the day arrives.

Host A Special Event

Memorial Day is for remembering people who sacrificed their lives for their country. You can take up activities that will honor these people while at the same time getting free publicity for your business. Some of the things that you can do include getting flags or flowers for veteran memorials or hosting a special cookout in honor of veterans.

You can also partner with other companies to place a plaque or statue in the community park. Make sure that the event is covered by the press. These activities can easily get free publicity for you and get you more sales.

Add Some Creativity To Your Marketing

Using patriotic colors in your marketing designs is also another way to boost your Memorial Day sales. The usual practice is to use blue, red and white in promotional materials. These include posters, flyers and postcards. You can find other creative ways of using these colors. You may choose to create a mascot for your company that will be dressed in patriotic colors.

No matter the strategies that you use to boost your Memorial Day sales, make sure that you honor the dead. Memorial Day is set aside for Americans to pay some respect to those who lost their lives in service to the nation.

By associating yourself with this value, your company will gain a credible reputation and more customers will be drawn to you. People are naturally drawn to other people who share similar values with them. You can easily identify with Memorial Day values by using simple statements on your marketing material.

Does Memorial Day have Good Sales?

Memorial Day is one of the biggest three-day-sale weekends of the year, and retailers will be unveiling exciting deals on mattresses, appliances, outdoor gear and more. But while Memorial Day sales span virtually all product categories, certain deals may be sweeter than others.

Because Memorial Day is the unofficial start to summer, you can find discounts on outdoor items such as grills, patio furniture, planters, lawnmowers, and gardening tools. Other popular categories include major appliances, furniture, kitchen devices, and vacuums from retailers like Home Depot, Best Buy, and Lowe’s.

Memorial Day is also a fantastic time to find deals on mattresses, with popular brands like Casper, Nectar, and Temper-Pedic participating in sitewide sales with some of the best offers you’ll find all year.

If you’re not interested in home items, Memorial Day sales also offer tech bargains with impressive discounts on laptops from Dell and HP and cheap TV deals from Best Buy, Walmart, and Amazon.

What do You Buy From Memorial Day Sales?

If you know what to shop for, and you’re careful to stick to what you need and can afford, you can find some great deals.

Let’s take a look at what to buy and what to skip this Memorial Day weekend.

Outdoor essentials

Get ready to welcome summer with outdoor gear like grills, lawn mowers, mulch, ladders, and more, which may be marked down as much as 50% at stores. Online retailers host similar events and may offer free two-day shipping in honor of the summer season kickoff.

Furniture

Memorial Day weekend is the perfect time to spruce up both the inside and outside of your home with new furniture. You can snag a great deal on a fully-loaded patio set, pick up a comfortable sofa, and even swap your old mattresses for new ones, all at great prices. You may need to use a coupon code to qualify for the reduced price, so be sure to check out a retailer’s website before hitting the store.

Tires

Preparing the family car for a summer road trip? You’ll find the year’s best prices on tires around Memorial Day weekend.

Appliances and home décor

Retailers and manufacturers alike offer markdowns on large household appliances, like refrigerators, dishwashers, and ovens, at the end of May. Hold onto your receipts, as you may need to mail them to the manufacturer for a cash-back rebate. You can also score a deal on home décor products, like light fixtures, flooring, and kitchen essentials, at Memorial Day sale events.

Now that you know what to buy and what to skip this Memorial Day, you can kick off the season of poolside barbecues and aimless road trips by snagging some great deals!

5 Strategies For Memorial Day Sales

Most promotions start a couple of weeks before the holiday. Even if people are staying home, they will still want to shop. So online sales are expected to skyrocket this year even further. They typically include huge discounts of up to 70% and more on outdoor items like grills, patio furniture, lawn and garden essentials.

You can also see bargains on camping equipment, mattresses, TVs, laptops, and major appliances. Retailers try to stand out with major price discounts and it is important to know how to separate your brand from the rest.

Here are some top ideas on how you can help you boost your sales and have a successful start to the summer season. 

Pop-Ups

Most big department stores rely on giant, flashy banners and ads to promote their latest offers. When it comes to online stores, think of pop-ups as your billboards – they are there to grab your visitors’ attention, announce deals, possibly grow your subscriber’s list or (best-case scenario) score a sale! 

And especially this Memorial Day, when online shopping is the sole option for million American families, it is very important to tailor your pop-ups to be suitable and adequate to the current events. Put additional effort when it comes to the copy – take into consideration the (still) ongoing COVID-19 situation and make sure not to sound too pushy. 

When it comes to the visual part of your Memorial Day pop-up, we suggest you think about the outdoor activities people enjoy on this holiday – spend some time in the garden, throw a family barbecue etc. Inspired by that, use colors such as green, blue and yellow to help bring the vibe of the upcoming warm summer days. 

Red field poppy is considered a traditional symbol of this day so it might be a nice touch to your visual. You might be tempted to use the combination of red, white and blue to show patriotism, but try not to overdo it.

In retail terms, Memorial Day is known for heavy discounts so try to keep up and offer something very attractive as a promotion to your store visitors. To grab their attention and convince them you are the right store to purchase from, set up your pop-ups to appear 20 seconds after visitors have come to your site, so you give them the chance to have a look around and see what you have to offer.

Now that your pop-up is all set, it is time to move further and think about your target audience.
 

Better Targeting 

Having amazing offers, copy and visuals is the foundation of a successful campaign, no matter if it is specifically for Memorial Day. To maximize your chances of success, however, it’s essential to carefully decide on who will get your offers. After all, a true Apple fan would never buy an Acer laptop, and vice versa. 

To enjoy great campaign conversions, we have developed sophisticated segmentation filters that will help you target customers based on their behavior, purchase basket, even gender.

If you haven’t already, try out one of our most powerful features – gender segmentation. Our very own segmentation algorithm analyzes the characteristics of your customers and can claim with over 90% certainty whether a customer is male or female.

For example, try targeting male visitors for products, such as grilling sets, outdoor power equipment, electric tools or storage units, while offering female visitors products, such as outdoor furniture sets, gardening tools, decorations, swing sets, mattresses, etc.

Another very similar and, at the same time, efficient approach might be to send offers to your customers based on past purchases. Here you can try both upsell and cross-sell strategies, or simply use the information you already have on your customers, specifically when it comes to the size of their last purchase.

All this can be easily set up – just check out all available filters in your Lists & Segments Customer Behavior section, such as: Money spent, Ordered specific product/s, Ordered from a collection.

To give another example, you can offer products from your new Lawn & Garden collection to customers who have already purchased a lawn mower from you before. Or discounted bed sheets sets for people who purchased a mattress from your store last year.
 

Improve Communication

So now that we have gone through ways to better plan your promotions and target your audience, it is time to see how you can make your offers even more relevant to customers!

Our game-changing feature – Conversational Flows will help you add the final touch to the relationship with your customers – personalization! That’s right – with these advanced flows you will be able to directly ask your customers questions regarding their preferences such as: would they rather improve their indoor or outdoor space this summer if they prefer gas, electric, or charcoal grill, what kind of outdoor equipment are they in need of and many, many more!

And here is a Memorial Day-themed example on how to implement conversational flows:

Conversational Flows help brands spark engaging conversations with their customers and send hyper-personalized offers.

Extend Your Sales

When it comes to Memorial Day, most retailers run sales for almost a week after, which gives them the perfect opportunity to drive repeat purchases.

Focus the copy on the upcoming summer season, instead of Memorial Day itself (since it might be over by the time they receive it).

For best results, set a second message just a few days later with a slightly bigger discount. This will help you score some extra sales, as some shoppers will wait until the very last moment to make a purchase. And don`t forget to put a subtle hint of urgency, since your offer will soon expire.

Top 10 Memorial Day Marketing Ideas to Boost Sales

To lure new customers this Memorial Day weekend, keep the following tips in mind.

1. Go hyper-local.

“A great way to offer promotions for a brick-and-mortar location and still keep costs in check is to geo-target your advertising,” says May. “Advertise to customers within a 2 to 5-mile radius with a holiday promotion, and you may attract new customers.”

2. Focus on the reason for the holiday.

When a holiday marketing campaign shows genuine appreciation for the sacrifices of military personnel, this can generate positive PR and attract new customers, according to Paul Gian, founder of Beyond 4Cs, which offers consumer education on buying jewelry.

“We suggest organizing giveaways on social media platforms for veterans and active duty military members, which will generate a buzz and show appreciation,” Gian says.

“This is a holiday for remembering and honoring those who served in the military,” adds Charles Gaudet, CEO of Predictable Profits and author of The Predictable Profits Playbook.

Gaudet suggests holding promotions for military personnel and their families, such as:

  • offering a discount or special package,
  • hosting an event (in person or online) to honor service members,
  • donating a certain percentage of proceeds to a charitable cause for veterans and
  • creating a deal on any product that is red, white or blue.

That said, avoid being heavy handed with the marketing, advises May.

“Memorial Day is meant to honor fallen soldiers,” he says. “Avoid overdoing and causing your company to sound like it’s simply trying to capitalize on what some may consider a period of grief. Be cautious with your wording and your message.”

3. Increase ad spend.

“Memorial Day Weekend is a great time to increase advertising spend on platforms such as social media and Google ads. Focus the campaigns on increased travel and families coming together,” says Joe Lawlor, co-founder and CEO of digital marketing agency Digital Dynasty.

4. Extend the sale.

“Because Memorial Day is a prime travel weekend, keep your offers available from Friday to the following Sunday, so eager travelers don’t miss out,” suggests Gaudet. “Let the special run for just over a week, or while supplies last.”

5. Run a promotion to benefit a nonprofit.

“A great way for a brick-and-mortar business to ramp up sales and foot traffic over Memorial Day weekend is to partner with a local nonprofit or charitable organization and earmark a portion of sales as a donation to the organization,” suggests Rafe Gomez, co-owner of VC Inc. Marketing. (The company provides business strategy services.)

“In addition to delivering new customers, such a promotion also positions your business as a valuable and contributing member of the community,” says Gomez.

6. Partner with resellers, manufacturers and/or vendors.

“Always ask yourself how you can best leverage other people’s assets, whether that’s time, money, readership or email lists,” says Mechanic. “Some of the most powerful promotional sales that I’ve ever seen happened as a result of co-marketing relationships where both parties made out wonderfully.”

7. Staff for the holiday rush.

Be sure to manage staffing accordingly so that you capture new customers, suggests Weitz.

“With an influx in travel, brick-and-mortar stores should prepare for additional headcount during peak hours. If you’re an online store, keep customer services reps available for support or to answer consumer inquiries.”

8. Offer steep discounts and free items.

Provide existing and new customers with discounts and specials over the Memorial Day weekend, suggests Williams. “Free shipping, free items, or a percentage discount on purchases are a few examples that work very well,” he says.

9. Get attention with a giveaway.

If you’re a luxury brand, Williams advises against discounting.

“You don’t want to train your customers to be reliant on discounts to purchase your products,” he says. “Instead, create excitement and gain notice by giving away items.”

10. Be innovative.

“Don’t just flat out copy what your competitors are doing,” advises Williams. “Being innovative will surprise and excite existing and new customers.”

Memorial Day Sales Pitch

The best way to reach your customers is to use a combination of emails, text messages, social media, and some visual point-of-purchase displays.

  • Time Sensitive: “Having a get together for Memorial Day? Get $10 off our All American Apple Pie if you put your order in today before 3pm!”  This is one of the most common types of promotions. They end quickly or are only available for a specific amount of time, can be days or hours.
  • VIP Exclusive: “A VIP Member Exclusive: Come to Jim’s Steakhouse, share a meal, and remember our American heroes before 2pm today and get an appetizer on us! Be sure to show your cashier this message to get your Memorial Day special.”
  • Happy Hour: “Beat the Memorial Day rush and get rewarded. Shop Belle’s Home & Goods Mon-Thurs between 2-5pm and get an extra 30% off our Memorial Day entertaining dinnerware. Show this message to redeem your reward.” Happy hour is a pretty common type of promotion. Some have it as a daily special during a specific amount of hours of the day, but we’ve seen some people have holiday specific happy hours as well. 
  • Impromptu Event: “Not sure what to do for Memorial Day? Come to KG Bar & Grill for a special Memorial Day event. Enjoy live music and half price appetizers. If you have a military ID,  you get a free raffle ticket for a chance to win 4 tickets to a Texas Rangers home game!” Who doesn’t love a fun event to attend on a holiday?
  • Whisper Code: “Make your Memorial Day sweet: when you buy one of our Patriotic Pastries, you get one for free! Just whisper “freedom” to your cashier!” This is a promotion that is to be more exclusive and secretive, only your subscribers (email, text, and/or social media) know about it. To ensure only specific groups of loyal customers get it, you ask them to whisper the secret code or phrase to the cashier.

Content Marketing Tips to Drive Memorial Day Sales Traffic

Memorial Day is a particularly somber holiday and most brands choose to focus on Memorial Day weekend instead, so how should you adjust your campaign?

Your Campaign Strategy

Searches and interest in Memorial Day doesn’t start until a few days before the holiday. Promotions and content related to Memorial Day should start around the Friday before Memorial Day. Search traffic typically spikes on holiday weekends as well.

Promote your content over social media, as content published on your native site may not be found or indexed until Memorial Day is over. You will reach an audience much faster over social media and holiday content has the potential to go viral.

Brand Awareness Over Sales

Unlike Christmas or Thanksgiving, Memorial Day promotion should focus on bringing awareness to your brand and not driving sales. Memorial Day promotions can seem like a cheap gimmick for a holiday that’s focused on remembrance, not online shopping.

Appeal to the emotional elements of the holiday, as well as other relevant elements of the holiday, such as barbecuing or enjoying the weekend at the beach. You could present inspirational content or more light-hearted content that celebrates the holiday, as well as the vacation time. Most people are happy to have time to get away.

If you’re website is conducting a paid ad campaign, whisper codes are a creative way to get people into your store. Also, time sensitive purchases lasting until the end of Memorial Day work very well for the long weekend. Promote discounts, not contests.

Visual Content

Ecommerce websites should always utilize visual content to bring promotions and brand awareness to their audience during the holidays. Pictures can speak louder than words and Memorial Day can be a very emotional holiday for veterans and their families.

Pick a photo or video that you can share over Twitter or Facebook that relates to Memorial Day, the weekend, or start of summer. Be sure your content is tactfully chosen.

It’s important to optimize thumbnails for your videos and posts that entice users to click on your content. With the time sensitive nature of the holiday, you want to capture as much traffic as possible because your post will most likely decay quickly.

Optimize for Mobile

Mobile internet usage accounts for 51.2% of total internet usage and it’s estimated that by 2020 mobile commerce will make up 45% of total e-commerce. It’s crucial to create a mobile-optimized website to promote your content and host your shopping cart. Clicks to holiday content from smartphones far outpace desktop clicks.

Email Marketing

91% of marketers used email to reach customers during the holidays in 2014. Email marketing has a higher return on investment than search marketing and is very effective for holiday promotions.

According to one survey, 85% of consumers stated that emails with a coupon code would influence them to make a purchasing decision. Consider the fact that ⅔ of all emails are open over mobile smartphones.

Holiday Tips

When choosing an idea for content that will make a mark, go for inspirational and not sorrowful. Your campaign doesn’t have to focus on Memorial Day and it could simply focus on the weekend. That’s why content specific to Memorial Day should seek to create brand awareness and not push promotions.

The holidays are a great way to generate a surge in your sales. Consider these tips for a successful Memorial Day weekend content campaign

  • Begin promotion a few days before the weekend
  • Send the right message
  • Ecommerce content should focus on elements of summer
  • Optimize your website for mobile
  • Promote through social media channels
  • Utilize email marketing for a higher ROI
  • Your content will probably not compound

Memorial Day Sale Codes

Memorial Day serves as all sorts of things: a day to remember fallen soldiers, a day to kick off summer, and a day to get the best deals on a variety of items. Whether you’re hosting a summer cookout, walking out to a Memorial Day parade, or just staying home, there’s much to love about Memorial Day.

One of the most well-loved parts of the holiday is definitely the sales. There’s no reason you can’t remember those who sacrificed while also celebrating the life you’re living today. Use Savings.com to get the best Memorial Day deals, no matter what you’re shopping for.

One of the most surprising items discounted during Memorial Day is mattresses. There doesn’t seem to be much of a reason for this, and mattress retailers don’t seem to give much of an answer. Regardless of the original reason, it’s a set-in-stone tradition that can help you save hundreds of dollars on your mattress upgrade.

Use Nectar Sleep coupons during Memorial Day to find free shipping, additional discounts, and much more. You’re sure to love Memorial Day even more when it gives you the upgrade you’ve been searching for, finally granting you a restful night’s sleep!

As summer starts up and spring winds down, you’ll start seeing great clothing discounts on springtime designs. Memorial Day tends to usher in more of a summer vibe, which is why saving often center on getting rid of those pastel colors and flower prints.

The thing is, though, that spring clothes work just as well in the summer! Stock up on pastel polos and soft dresses at JC Penney and other clothing retailers at the best possible price by taking advantage of Memorial Day sales.

As seasons change, people often want to travel. You may live in a warm climate, making you anxious to find somewhere cooler during these warm summer months. On the other hand, you might live in a climate where even the summers are a little chilly, leaving you yearning for a sunny area.

Don’t wait for the perfect vacation to come your way! Book a vacation with Expedia and get to your perfect destination at a discount. During Memorial Day, companies like to tempt travelers with great deals, and with the right tools, you can easily take advantage of them.

As the last few traces of cool weather finally melt away under the warm glow of impending summer, Memorial Day heralds in the new season, ripe for coupons and discounts. You can take advantage of all these discounts by using Savings.com.

Whether you’re planning to buy a new tv, jumping a flight to somewhere across the globe, or just upgrading your video game collection, don’t do it at full price. Instead, you can find the perfect Memorial Day sale, coupon, or deal.

Memorial Day Sales Contest

In order to make more memorial day sales, you need to find a way to really motivate your team. If you don’t have a huge budget to work with, that might seem difficult or even impossible to do. But there are some low-budget ways you can motivate your team and incentivize great work.

Contests and other fun employee incentives can be a great way to bring your team together and get more done. Here are 5 different sales contest ideas you can use to do just that.

1. Salesperson of the Month

Having an employee or salesperson of the month is a pretty straightforward way of rewarding great work on an ongoing basis. You simply present a designated award to the top salesperson or another employee who meets a certain set of objectives throughout each month.

To get started, you’ll simply need to choose a starting month, outline a specific prize and then alert your employees. Prizes can range from time off to money or even something more creative.

2. Raffle Prizes

If you want to make sure that all of your employees have a chance to receive awards while still getting recognized for their work throughout the month, you can set up a raffle type system.

Each salesperson or employee can obtain raffle tickets for every sale or specific objective that they reach throughout the month. Then at the end of the month or quarter, you can have a drawing to award a large prize or a few smaller prizes.

This ensures that the people who do the best work have a great chance of receiving awards, while still ensuring that every small achievement receives recognition.

3. Winner’s Choice

Coming up with prizes can be one of the most difficult parts of running a sales contest. But there is a way to make it a bit easier. Just let the winners decide.

To do this, just pledge to give an award to the person who makes the most sales each month or quarter, then outline a selection of potential awards. The winner can then decide what they want to win, or even choose a potential prize for the next month’s winner if you want to make it more interesting.

4. Boss for a Day

Or you could set up a sales contest where the winner actually gets to take your place for a day.

At the end of each month or quarter, the person with the most sales or points will get to run things their way for a day. Let them run a meeting, choose where to take the team for lunch and even set up shop in your corner office.

5. Team-Wide Goals

If you want to start a sales contest that doesn’t pit each of your team members against one another, you can instead ask them to work together to reach certain objectives.

To do this, set a team goal like a dollar amount for total sales or a number of products sold. Then keep track of your progress throughout the month and have your team members encourage each other to work toward that goal.

Memorial Day Sale Wording

According to Forbes, nearly one-third of all Americans plan to shop on Memorial Day weekend, and knowing the fact that online sales are steadily growing every year, it’s pretty obvious that e-commerce businesses should prepare accordingly.

But before you begin on these Memorial Day wordings, be sure to check our proven techniques on creating the best wordings.

Although the content is key to a successful email campaign and increased sales, subject lines are the 1st step towards it.

If they are uninspiring, plain and boring, no one is going to click the email in the first place.

1. Memorial Day subject line: “30% Off Memorial Day Sale

  • Open rate: 44%
  • Click rate: 16%

2. Memorial Day subject line: “Memorial Day savings – save 25% off EVERYTHING!!

  • Open rate: 38%
  • Click rate: 18%

3. Memorial Day subject line: “HAPPY MEMORIAL DAY WEEKEND!

  • Open rate: 37%
  • Click rate: 17%

4. Memorial Day subject line: “Memorial Day Secrets

  • Open rate: 34%
  • Click rate: 7%

5. Memorial Day subject line: “MEMORIAL DAY WEEKEND PROMO: Memorialday17

  • Open rate: 33%
  • Click rate: 4%

With Memorial Day subject lines, we see that some merchants are not willing to put a discount percentage or other obvious benefits, even though they actually worked.

Memorial Day Sale Names

Here we’ve provided a compiled list of the best memorial day sale names or slogan ideas, taglines, business mottos and sayings we could find.

Whether it be for school, a charity organization, your personal business or company our slogans serve as a tool to help you get started.

  • The memorial sale day is here
  • Get the best deals out of us
  • Best deals for you right here
  • Up to 50% off on every product
  • Get new products for your home on this memorial day
  • The prices dropped just for you
  • Get the best products at a low price
  • Cheap but the best quality
  • The best quality at a very low price
  • Nothing better than a sales day
  • Days made better
  • Shop till you drop
  • The deals you cannot afford to miss
  • Get what you want
  • Have a happy sale day
  • Memorial day made better with these deals
  • Whatever you need at a low price
  • The best deals brought for you
  • Redecorate your home on a budget
  • Shop more, save more
  • We value your money
  • We are all about savings
  • Grab the deserved deals
  • Get going with the shopping on the memorial day sale

Groupon Memorial Day Sale

Groupon is a website and mobile app that offers coupons, cashback on purchases and group deals to consumers. Restaurants, retailers, and manufacturers use Groupon deals in an effort to lure customers into their establishments or to purchase their products.

The word “Groupon” is a portmanteau of the words group and coupon. The company partners with providers of goods and services by hosting a discount deal and keeping a percentage of the profit as a marketing fee. That percent varies, but the reported average is 50%.

Unlike a standard coupon, a groupon lets consumers pay the discounted price for goods in advance by purchasing the deal. The average groupon grants a 15% to 30% discount, but it can be as high as 90%. For example, a merchant may offer $50 worth of food for $35 or a $200 spa package for $90.

The original idea behind Groupon was to tap into the power of collective purchasing by offering a substantial discount to a group of people if they buy a product or service. That’s the “group” in Groupon. Ostensibly, merchants would benefit because the discount offered through the coupon would be offset by the scale of new customers.

Until 2016, Groupon deals included a “tipping point,” which requires a predetermined number of consumers, such as 200, to make a purchase before the merchant must honor the discount.

This model’s design helps the business make an initial profit to cover the upfront cost of providing the service. After 2016, Groupon no longer requires a tipping point because most deals reach high sales volumes in a short period of time.

Memorial Day weekend is the unofficial start to summer, and one of the biggest shopping holidays of the year! Almost every store will have a Memorial Day Sale, but furniture, appliances, tires, fashion, and of course, mattresses, are the biggest categories to shop this weekend. The smart shoppers at Groupon Coupons have rounded up all the best sales, you can go check them out.

Memorial Day Advertising Ideas

Check out these Memorial Day marketing ideas to help improve your business.

1. Offer Discounts for Active Military and Veterans

Though most people think about Memorial Day as the gateway to summer, the real purpose behind the holiday is to celebrate those who have died in uniform. Originally created after the Civil War, Memorial Day has long been one of the country’s most important holidays.

So what better way to honor the veterans who have passed than by honoring the living active and veteran military members. You can make it as simple as offering a flat discount to all members and their families.

Or you might also think about specific products to give away as gifts. Whatever you decide on, make it simple and valuable. It will get people excited about your store and generate future business.

2. Get on Groupon and Start a Campaign

It’s easy to set up a Groupon campaign. And with nearly 50 million active users, it’s a great outlet to build your brand identity and recognition. Groupon will highlight holiday-related deals, so a Memorial Day-themed promotion is more likely to be shown to a greater segment of users.

There are many different ways of running the sale, but a popular direction is to sell winter and spring products at a steep discount.

If your business offers services, make sure the deal is geared towards families/groups. Most people spend Memorial Day with loved ones.

For additional inspiration, hope on Groupon now! Check out what other retailers are offering. It’s not cheating to scope out what your competition is up to.

Memorial Day Groupon deals

3. Release New Summer Items or Highlight Summer-Related Items

The holiday weekend is a great opportunity to release new products, especially if they’re summer-related. Of course, not all retailers sell merchandise that can be deemed seasonal, but there are ways to make it relate at least tangentially. Here are a few ideas to get you started:

  • Apparel stores can highlight a themed, put-together outfit
  • Sporting goods retailers can promote summer sporting items
  • Water parks and amusement parks can just offer holiday discounts
  • Bike shops might pick a few clothing items or gear to discount
  • Bookstores can put together a catalog of beach reading
  • Coffee shops and bakeries can make Memorial Day themed pastries

Any retailer can find some item that will be suitable to introduce or promote on the holiday. And it’s also easy to decorate your retail store for the occasion. Add American-themed decor around the floor and the outdoor storefront area. Figure out what is best for your store and run with it.

4. Host a Contest for Kids

Memorial Day is typically a day spent with family, so it’s a great idea to gear part of your holiday marketing plan towards kids. If you get the kids excited about coming, their parents won’t have much of a choice.

Contests are a great way to interact with kids and get them pumped about visiting your store. Bean bag tosses, social media photos, coloring competitions, water balloon fights, and pie eating contests might be the right fit for your store!

5. Join a Barbecue or Other Outdoor Event

As the unofficial start of summer, Memorial Day is a holiday best celebrated outdoors. It’s an extra day off for adults and, for much of the country, the first week off of school for students.

If possible, start your own event. Think about neighboring businesses that might want to collaborate on something. Hosting an event becomes a lot less stressful and expensive when you have some assistance. Joining others with cross-promotions allows you to cut costs and delegate tasks to make it a smoother event.

Most towns also organize community or city-wide events that businesses can participate in as sponsors. These are always worth participating in. They often draw large crowds and business participation shows a commitment to the community. Come up with an attraction, contest, or gimmick to set your booth apart and draw big crowds.

6. Do Spring Cleaning on Your Website and Social Media Pages

Use Memorial Day as a benchmark for taking care of some longer-term tasks. One that many small businesses forget about is basic website and social media maintenance.

Start by evaluating your website to check for any dead pages, bugs, or other basic issues. Spend some time revamping tired looking pages and add some new content.

If you have an eCommerce store check out your product pages and payment portal to make sure there are no errors. Consider making some changes to the checkout process to make it faster and easier. Many people abandon online carts when the payment process requires too many tasks.

Finally, spruce up your social media pages. Add some Memorial Day-related content and freshen up your pages to entice new engagement from your audience. Get new followers to your social by incentivizing likes and shares at other Memorial Day events. For instance, offer free prizes at a community event for those that like your Facebook page or leave a positive Yelp review.

7. Use It As a Topic for an Email Marketing Campaign

Similarly, use Memorial Day as an excuse to start up your email marketing again. Send out a last-minute email to your subscribers with your Memorial Day promotions, events, or contests.

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Rarely does an email marketing campaign hurt your business. And, in fact, this marketing outlet is proven to have one of the strongest returns on investment. So it’s always worth a try. If you need to build up your user base, consider various customer relationship management (CRM) tools. These will assist your business in growing its marketing audience.

8. Create a Time-Sensitive One-Day Deal

Last-minute, time-sensitive deals create a unique sense of urgency among consumers. The key is to make it too good to pass up on. Advertise the deal through your email marketing, social media, and on-site signage. A deal that lasts only one day indicates that you have a product that is going fast; customers are more likely to add value to these products in their purchase assessment.

Memorial Day Posts to Share

If you’re hosting a Memorial Day cookout or event this year, here’s some inspiration for your invitations. With a mix of shorter and longer messages, these Memorial Day message options are the perfect way to honor the spirit of the holiday in your cards or invitations.

  • Thank you to the brave men and women who have made the ultimate sacrifice.
  • Let us remember those who courageously gave their lives.
  • Join us as we remember and honor our heroes.
  • Let’s use today to count our blessings and stand proud.
  • Honoring our nation’s heroes on Memorial Day.
  • We wish you a beautiful Memorial Day weekend.
  • Today we honor those who made a great sacrifice for us.
  • Let’s remember our fallen service members with pride this Memorial Day.
  • Together we pay homage to those who have given us our freedom.
  • We salute our fallen and give thanks on this Memorial Day.
  • Today we express our gratitude to our fallen heroes.
  • In remembrance of our heroes on this Memorial Day.
  • Wishing you a memorable Memorial Day weekend.
  • Today we honor those who have made the greatest sacrifice.
  • Sending you warm wishes on this day of remembrance.
  • Honoring our heroes who served to hold our flag high.
  • Let us gather together in celebration of those who have fallen.

What Day do Memorial Day Sales Start?

Memorial Day is an American federal holiday that always falls on the last Monday in May to honor the men and women who died while serving in the U.S. military.

The 2022 Memorial Day holiday falls on Monday, May 30, with the long weekend kicking off on Friday, May 27.

Conclusion

The 2022 Memorial Day sales event will take place on Monday, May 30, and the holiday weekend is the perfect opportunity to score deals on summer items like grills, patio furniture, planters, lawnmowers, and more.

Memorial Day sales also include fantastic discounts on major appliances, robot vacuums, and mattresses, and you’ll find tech deals on last year’s models, like TVs, laptops, tablets, and more.

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