One of the most effective methods to boost sales and spread the word about your products is to have a great skin care branding and marketing strategy if you sell creams, serums, soaps, or other skin and hair care products online. Successful marketing strategies can involve social media campaigns, collaboration with influencers, and content creation—and we’ll get to that!—but it all begins with the core of your business. This refers to your company’s name, your product descriptions, and the ways you set yourself apart from rivals.
The first stages in determining how to market your brand are to be aware of the distinctive voice of your company and your target market. Every skin care company has a unique customer selection process, aesthetic, and product lineup.
Through the products and services offered by thousands of brands in the business, we all rely on it to help us look our best. Due to the constant release of new brands and products, this $1 billion market is also marked by fierce competition. As a result, it might be challenging for new or smaller brands to stand out in this crowded market, but it is not impossible.
Nevertheless, there are characteristics that all skin care businesses have in common, therefore it’s important to examine the most significant similarities and ask: How ought a product page to look? What particulars do customers want to stand out? How can consumers find their next favourite brand of merchandise?
1. Social Media Marketing
Social media is perhaps the best way to showcase and market your beauty products to the world. It is very important that you have active social media accounts on various platforms like Facebook, Instagram, Pinterest, Twitter and YouTube, where you can constantly create exposure around your brand by posting compelling content for your target audience. This will lead to an active following, which will, in turn, increase your products sale and allow you to monitor customers’ feedback. You can also advertise on these platforms such as Facebook and Instagram using keyword-targeted ads.
2. Put Your Products Online
Another good way of generating online sales is to put your products on the web where consumers can easily read about your products and buy them online. You can create a good navigable blog or an e-commerce website with relevant information, like your product descriptions, prices, a cart or purchase button, your contact details and buttons to your social media. However, if your budget is lower than this, you can just create accounts or sell your products on the various popular shopping sites available like eBay and Amazon.
3. Have a Unique Brand
In order to improve sales for your products, you need to work on your brand. There are a lot of companies out there offering your type of products so you have to show consumers why they should go for your particular brand. Start by having a unique and attractive logo. Your logo represents your brand identity and values. Also, you can create a unique brand message that would specifically highlight the problem you are trying to solve with your products, and why your brand is the best solution.
4. Do Giveaways
Everybody loves discounts and special offers. On your blog and social media pages, engage customers through contests and promotions. Include sample giveaways, special offers, and events that can generate buzz about your brand and product such as buy one, get one free, 10 percent off deals, gifts for purchasing an item or an online competition that will involve the usage of your product, etc.
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This will increase awareness of your brand/ product. For example, if your brand offers a special promotion on a particular product, people will try to buy that product before the offer ends, since they are getting it at a lower price than usual.
5. Distribute to Local Stores
Get your product into small independent stores and ensure you have the infrastructure to supply that base. Set up an appointment with the retailers and tell them the details about what the product does and how it can be used. Also tell them the benefits of your product to their business, such as the potential for new revenue from sales commissions. You might be asked to provide free sample products to give to their customers, this will help you in building brand recognition. It is advisable to choose from small to medium size retailers as your first clients because the chances of acceptance will be higher.
6. Make Use of Influencers
The goal of companies that sell products is to, well, sell products. When people are displeased or have concerns, the worst thing one can do is to make fun of their financial capabilities. Well, Z Palette didn’t get the memo, and proceeded to do just that when they released their $85 lipstick de-potters.
Complaints from customers were met with Z Palette commenting things like “you’re in a dorm room. It may be a stretch for your budget” and “thank God we don’t need your money.” The company was boycotted on social media and was dropped by several websites because of this. They offered a disingenuous apology which was later deleted off their social media pages.
7. Get Testimonials from Your Customers
Testimonials are a great marketing tool because they create an image of credibility on your brand/products. Any time someone buys a product, you can ask them to give a review or fill a survey if they are pleased with the product. You can ask for a written testimonial accompanied by the person’s name to make it more believable or ask your customers to make a video about using your product. When you get these testimonials put them in strategic positions on your blog or social media pages. In addition, you can also add quotes from testimonials on your marketing materials like flyers and bills.
You should now be well equipped to put your skin care marketing plan into action. You’ve learned how to make your product descriptions sing and how to get more eyeballs to your site. But don’t stop there! Keep researching what other skin care brands are up to and keep experimenting.
