How do you nurture your prospects?

When you are spending time and money to acquire your prospects’ email list, primarily through Email Search Tools, you need to make sure that you turn your leads into a customer or an investor or the kind of professional bond you want to have with them.

Through this article, you will learn about drafting an email to ensure that you are building loyalty, engagement, and growing sales. 

When you get somebody entering your email list, you have to think about the journey you wish to bring them on to build trust, build familiarity, build excitement, and get them to buy your products & services.

The more you create a system that measurably nurtures your prospects, the easier it would be to convert them into sales and learn what’s working & what’s not so that you can scale your system.

Here we go with the remarkable email types that, when incorporated, are more likely to nurture your prospects genuinely.

Permission Email

A permission email should be your first way to approach your prospects as it helps to establish a human connection with your target audience.

Are you wondering how a permission email looks? 

In this email type, you permit your prospects to feel a certain way; you make them realize that you understand them better and possess the solution to their difficulty. By doing so, you make them stick around for longer.

Clout Emails

Clout Email is the stage where you show your prospects that you are somebody worth listening to. You can accomplish this in two ways. 

Either you can send an email about your platforms, such as a YouTube channel, podcast, blog. Or you can show that you are featured.

Both these emails show that you are an expert in your niche and that you are someone worth listening to.

Training Email

As a next step, training email is the one you should do most often. This email lets you fill the gap or change your prospects’ perspective about something or give a hack and help them understand how to do a particular tactic.

You may consider writing out the complete training in the email itself, or you can share an email that takes them to a video or your website where you do the training session. Either way, this is about showing yourself as a capable teacher.

Recommendation Email

A recommendation email is where you recommend a different product; maybe it’s about a tool you love or any product you think is good. This email type is a great place to infuse affiliate links and to show them that you care more than just about selling your product and services. 

It also helps you move into the next step, which is an “ask email”.

Ask Email

Ask email is where you ask your prospects to buy your service or product. And again, you won’t be using the sales pitch. 

Feedback Loop

Finally, you will move into the feedback loop, the most crucial step. Because after you’ve asked your customer about buying a product or service, you need to ask them about their opinions and what they think about you and your brand.

When you follow these steps repeatedly, you’ll learn how each email creates a genuine engagement and grow sales.