The health and fitness industry will continue to boom as long as people want to live healthier lives. The internet has also created more awareness about the need to be healthy and fit. Nowadays, a larger number of people are concerned about their physical looks and fitness level.
This is a great opportunity for you to make money. If you do your homework well, you can earn income providing health tips on life and style. Below are some tips that can help you.
Choose The Right Approach
You can make money from this industry in a number of ways but some of the easiest and most effective ways include starting a health magazine, newsletter or a website. The theme of your newsletter or magazine could simply be how a particular group of people can stay in shape and have healthier lives.
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People want to feel younger, look younger or look sexier. You can quickly build a large audience if you provide them with tips that will enable them to achieve their desire.
Provide A List Of Resources
Provide your audience with resources and information about having a healthy lifestyle. You can talk about various workout programs that they can follow. You can also come up with your own exercise program. Provide regular tips about looking sexier or having more sex appeal.
No matter the type of advice that you give, make sure it is sound and workable. Try not to give advice that is easily available on the web. Do your research and give them information that they cannot easily find in other places.
Create A Unique Identity
If you want to make a better impression on the health and fitness industry, you have to create a unique identity for yourself. Make sure you add a creative twist to every tip that you provide. If you do your homework well, your audience will believe that you are offering them something that they cannot get elsewhere. Uniqueness is what will make more people choose your magazine or newsletter above others.
Study The Competition
Find out what the competition is doing so that you can improve on it. Check out the big names in your niche so you can know the type of advice that they are providing for their audience. You can then add more information to what they are giving.
Make use of Affiliate Marketing
You will make money if you promote a number of products in your magazine or newsletter which is a way of taking advantage of affiliate marketing. However, make sure that you do not promote unreliable products.
If you promote reliable products, your credibility will increase and your subscribers will bring you more referrals. When your magazine becomes more popular, reach out to companies in the industry and ask them to buy an advert space.
Fitness Seminars
Fitness seminars can be an incredibly profitable way to make money in the health and fitness industry. You can host your own seminar at a location of your own choice or even give a presentation at popular trade shows and conferences, which can snag you a lot of publicity.
Seminars also have the added benefit of providing material for your future money-making efforts. You can record them and use them to market to future customers, raise brand awareness, or even sell them through your store Sellfy. It’s the gift that keeps on giving!
If you’re new to the idea of a fitness seminar, head over to Perform Better and check out their seminars. They offer sign-up information for a seminar near you and also have highlights from past seminars uploaded to their website, so you can get a better idea of what a well-planned seminar should look like.
Selling Fitness Products
Gyms aren’t the only way to get fit anymore. With so many fitness apps, online workout plans, and digital coaches, more and more people prefer to workout from the comfort of their own home, making this a great market for you to enter.
The possibilities for fitness products are endless. You can find some examples below:
- Fitness tracker
- Jump ropes
- Resistance bands
- Exercise balls
- Fit boards
- Foam rollers
- Pre-workout supplements
Just take a look at Fitbit, the tiny watch that keeps track of your activity, exercise, and diet, among other things. With over $1.6 billion in revenue from 2017 alone, it’s obvious there’s a market for fitness products.
However, creating the product is only half the battle. People will only buy your product if you can get it out there and get them interested. One of the best ways to do this is through social media, and Instagram is a particularly good platform since many of its users are a part of the healthy living community in one way or another.
Selling meal plans and eBooks
Vegetarianism, the Paleolithic Diet, the Atkins Diet… With the recent surge in popularity of healthy living, people care about what they eat and they’ll pay money to make sure that what they eat is healthy. This is good news for you if you have specific culinary or fitness knowledge!
Another digital product, meal plans and eBooks are a popular staple in the health and fitness industry right now and there are several different topics you can cover in this genre. From the science of nutrition to diet-specific recipes, you can take your eBook in any direction or even create a whole series focusing on different aspects of fitness.
When creating meal plans and eBooks, there are 3 things you’ll need:
- The content: Whether it’s customized meal plans or a scientific look at the effectiveness of the Paleo diet, you’ll need written content for your customers. Take a look here for a step-by-step guide on how to finish an eBook in 30 days.
- Professional images: People tend to process visual information better, so it’s important that you fill your eBook with high-quality pictures and images. If you can afford it, consider hiring a professional photographer.
- A kickass eBook cover: A good eBook cover can make or break you, so make sure you come up with a good one.
Once you’ve got your eBook ready to go, you can create an online store through Sellfy to sell your product. Sellfy is already a popular platform for meal plans–check out Lauren Gleisberg’s “Eat Your Way Lean” for a neat example of a popular ebook.
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Start a Health Tips Website or Blog
Another way to earn income by providing health and fitness tips is to start a website. Follow the same principle when you are starting your website. Visit popular websites in this niche to observe what they are doing. Copy their styles and add your own twist to make it unique. Income can come from your website through affiliate marketing, eBooks and contextual adverts.
Be aware however that blogs are long-term business strategies. It may take a year or longer before you start seeing a profit. But, the possibilities are endless once you’re up and running. You can head over to Natalie Jill’s popular blog to get an idea of what a successful fitness blog looks like and begin planning your own!
