What Are The Benefits Of Accessibility Testing Services For Websites And Mobile Applications?
As our world becomes more digitally oriented, websites and mobile applications are slowly turning into irreplaceable tools for businesses to reach their target audience.
However, we must remember that not all users have the same abilities or accessibility needs. The World Health Organization states that over one billion people across the Globe have some form of disability. At the same time, a study by WebAIM showed that 98% of websites have at least one accessibility issue.
Therefore, it’s essential to ensure that all users can access websites and mobile applications. That’s why accessibility testing services have become increasingly important.
In this blog, we’ll explore their benefits for websites and mobile applications.
What Is Accessibility Testing?
Accessibility testing is the process of evaluating websites and mobile applications so they can be used by people with disabilities, including visual, auditory, physical, and cognitive impairments.
Such services help organizations identify and address accessibility issues, making their digital products usable by everyone.
Examples of accessibility testing services
- Screen Reader Testing
This involves website and mobile app testing using screen reader software. Screen reader software reads the content of the screen aloud for people who are blind or visually impaired. The resulting website or mobile application is navigable using keyboard-only commands, and all content is accessible using a screen reader.
- Color Contrast Testing
The color contrast between text and background colors is tested in this case. Low color contrast can make text difficult to read, especially for people with visual impairments. Color contrast testing checks if all text is easily readable, regardless of a user’s visual ability.
- Keyboard Accessibility Testing
Keyboard accessibility testing involves testing websites and mobile applications using keyboard-only commands. Some users with disabilities cannot use a mouse or other pointing device. They must use a keyboard or other input device to navigate. Keyboard accessibility testing helps us find out if all content is accessible using a keyboard.
Why Accessibility Testing Services Are Crucial For App Success
Ensure Legal Compliance
The Americans with Disabilities Act (ADA) requires that business websites and mobile applications be accessible to people with disabilities. Failing to comply with this law can result in legal action being taken against a business.
Accessibility testing services can help businesses ensure their digital assets are compliant with the law, avoiding any potential legal action.
Increase Audience Reach
Accessible websites and mobile applications have the potential to reach a larger audience, including people with disabilities. According to the World Health Organization, over 1 billion people worldwide live with some form of disability.
You can tap into this potential audience by making sure that your website or mobile application is accessible.
Better User Experience
Accessibility testing services can help businesses identify any barriers that may be preventing users with disabilities from using their website or mobile application. Addressing these issues will enable businesses to create a more inclusive user experience for all users, regardless of their abilities.
Improved Search Engine Optimization (SEO)
Search engines, such as Google, prioritize websites that are accessible and user-friendly. By optimizing your website or mobile application for accessibility, you can improve your search engine ranking, increasing traffic and revenue.
Avoid Negative Publicity
In today’s world, businesses are under constant scrutiny, and negative publicity can quickly spread through social media and other channels. If a business is found to have an inaccessible website or mobile application. It can result in bad press and damage to their brand image.
Accessibility testing services can help businesses avoid these potentially disastrous outcomes by identifying and addressing any accessibility issues before they become a problem.
Growth In Revenue
When you make your website or mobile application accessible, you are making it easier for users with disabilities to use your product or service. This can lead to increased revenue as this untapped market becomes more accessible.
In fact, a study by the Return on Disability Group found that the disability market is worth $8 trillion globally. This highlights the potential for businesses that make their products and services accessible to this market.
Conclusion
Accessibility testing services can provide numerous advantages for websites and mobile applications. By making their digital products accessible, organizations can demonstrate a commitment to inclusivity and social responsibility. They gain a competitive advantage in the market as a result.
As a business owner, you can save time and hassle when you opt for accessibility testing services, apart from the above mentioned benefits.
