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75% of users judge the design of an e-commerce website before initiating a purchase. On top of that, most ecommerce stores are built on shopify, where you will find everyone with the same theme.
If you don’t believe us, go out on Google and scroll through a few ecommerce stores and experience the deja vu yourself. Almost everything is the same, and there are a few websites that even use almost the same colours.
Shopify is popular because it helps you create websites with zero coding skills, so everyone’s gonna use it. So, almost every other website will pick a good-looking theme with a little bit of editing.
It’s not bad to have the same theme, but if you are planning to build a brand, you need to be different so far; that’s the formula. You want people to come for more, and why would they remember your website if it has the same design as others?
So, how can you make your ecommerce website look better?
Shopify theme development services can help you build a custom theme that can add to the value of your product and can also give you an edge over your competitors.
The convenience trap & why you shouldn’t fall for it
As you know, one of the main reasons behind the clone feel every shopify store offers is because of shopify’s convenience. With Shopify, you can launch your store with ease. It’s the strength as well as the weakness for most businesses.
Well, this idea is good in the initial days because your aim is to hit the market with your product as soon as possible. You have to quickly select a theme, add your products, and go live. That’s all running through your mind, and the same ecommerce plan is made by thousands of other businesses.
Minimum customization and a theme-based approach are never wrong, but if you are in a competitive market, it is not enough. Even small changes like color and font can make a huge difference. But when you have a shopify developer by your side, you can make your storefront even more visually appealing.
Why do I need a new or custom theme for shopify development?
Okay, forget about ecommerce or online stores for a minute. You are launching a new physical store in Times Square, NY. Would you be happy with a basic pre-built board, storage cabinets, and a cash counter?
No, you definitely want a board that attracts people in your interior and must be vibrant so people feel positive. The messaging from your salesperson must be clear so people step out with your product and are not confused.
If you are not ready to compromise with the designs and interior offline, then why do you do it online?
The subtle cost of blending in
At first, it might not seem like a problem. After all, these themes are well-designed, mobile-friendly, and built to convert. But when every store uses the same formula, your customers will get confused between you and your competitor.
Well, not all your visitors are marketers, so at first glance, they might not feel it is theme-based, but the same reason why they would remember your business.
“People don’t remember the price of the product, but they will surely remember the experience.”
You must have heard this somewhere,
How do custom shopify theme development services help?
Yes, you can have your theme, edit it, and give your website a fresh look.
Custom Shopify development lets you personalize every corner, click, and button of your website.
You can add or remove animations and can also optimize the loading speed of your website with custom theme development.
Shopify developers can also create a clear structure for your website so Google and AI answer engines can easily read your website, automatically improving your visibility.
Designs that resonate with your business
Every business has a brand voice. What made you start this business? When your customers feel they are a part of your story, they would like to stick with you. Apple’s not famous because it makes good phones or has great designs, and it has returning customers.
A common mistake everyone makes is that they feel the theme can convey that inner brand voice to their customers. In reality, it can’t — not unless you shape it.
A good shopify developer will consider even small things like the emotion that users feel the moment they land on your website. What’s the flow from the home page to the product page and to checkout?
That makes a nice design into a meaningful design that sets the foundation of your branding.
Check out this blog if you want some cool tips to redesign your shopify store.
How to make it different? No one will tell you this!
- The first and foremost step is to find areas that feel like templates and remove them. If you have built your own website, take a suggestion from some random person, and you will see how they perceive it. Or you can also take help from experienced shopify developers who can help you remove stock images, boring buttons, and also provide a detailed audit.
- Now that you know what needs to be removed, you must figure out what you must add. What makes your business different? If you have an answer for this, you can blend it with the visuals and images.
- The biggest challenge with generic themes is that the home page comes with a lot of sections, so remove the ones you don’t need and only add the best sellers to your home page. Rework your home page because it is the first thing your customers will see.
- If you feel this is too hard for you, you always have the option of hiring skilled shopify developers who can help you customize your website to better fit your identity.
The Future of Shopify Theme Development
Customers would hardly visit a website again if they don’t remember the experience. Custom shopify theme development is like a magnet; it pulls your customers towards your business and also helps you avoid flashy marketing techniques. So, if you have a store that looks like everyone else, it’s time to change the script before your customer stops visiting your website. Shopify is a great tool for ecommerce, but how your business will use it will define whether you will end up winning the customer’s heart or an abandoned cart. You won’t explain your customers with a template about your vision, so why try selling them your products with basic template-based themes?
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