Every business’ ultimate goal is to increase sales. You want your visitors to click the call-to-action button, bringing you one step closer to making more sales. Although your website can bring you qualified leads, conversion is essential to ensure a consistent stream of revenue to sustain your business growth. The good news is, taking simple web design improvements can help boost conversion rates and increase sales.

Investing in a quality website design is a smart decision you can make for your business. When you hire a web design agency, you will be able to reap the benefits that come with a professionally designed website.

With that in mind, we rounded several reasons why you should seek professional Toronto web design services to help strengthen your brand and grow your business:

• Sets the First Impression

The first thing your audience notices about your website is its design. The design of your website can affect your visitors’ first impression of your business. It only takes a few seconds to judge your business. These first few seconds are critical in establishing a good first impression and making a positive impact on your target audience.

At a glance, the audience will quickly bounce off when visiting an outdated website, which affects your business negatively. If your visitors do not find your website appealing, it increases the bounce rate. When your target audience leaves your page for a competitor’s website, you will miss out on opportunities of making sales.

Having a professionally designed website is an important marketing strategy as it plays a significant factor in how your audience perceives your brand. The impression you establish on your visitors can get them to stay longer on your page, learn about your business, and make a purchase or leave and turn to a competitor’s page. A good web design can help keep leads on your page.

• Polished Appearance

Photo by Drew Williams

Web design elements, such as colours, contrast, and font, can have a significant impact on the overall quality of your website. While some people do not pay too much attention to such things, these factors are extremely vital and strongly affect the usability and functionality of your website.

• Grows and Strengthens Your Brand Identity

A professionally designed website helps bolster the identity of your brand and keep it strong. Even minute improvements can make a positive impact on the audience’s perception of your website. This makes your brand more comprehensible, enabling your target costumes to easily recognize your brand.

Unlike DIY web design, professional website designers in Toronto can create a website with your brand in mind. They can expertly design a visual language for your brand that is consistent across all contexts, including your website, logo, and social media profiles. This helps build a more catchy impression that new and existing customers are more likely to remember.

• Boosts Your SEO Strategy

Web design elements and practices can leverage the way you publish your web page content, which in turn affects how search engine spiders crawl and index your website. This is one thing that you must never mess up. If you have unsatisfactory on-page SEO fundamentals, it will be challenging to improve your online visibility right from the start.

Additionally, certain elements have a direct impact on your SEO efforts. Typical business owners do not understand how web design works, but to make it effective, its codes need to be SEO-friendly.

To make sure that your web design follows the best practices, hire a web design company with a proven track record in the industry.

• Builds Customer Trust

Customers do not feel secure in poorly designed websites. Outdated websites can give people an impression of being shady simply because their owners did not take the time to update the web design. Take, for instance, a potential customer looking to place a bulk order with an online retail store. Since they will be investing a huge amount of money in their purchase, they would not easily trust a website with a poor, outdated design. Instead, they will abandon your business and look for another to fulfill their order. However, a website designed by a professional can easily establish trust with your audience, making them feel secure and comfortable enough to check the website out further and take the desired action. 

Building trust ensures that potential customers will stay on your website and navigate web pages. The longer they remain on your website, the more opportunities you have for your business to capture leads.

• Creates Consistency

To successfully acquire new leads, you need to develop a strong brand for your business. When your target audience can easily recognize your brand, they are likely to choose your business when they are ready to convert. Good website designs are essential for your business as they establish consistency across your page. You need to use the same layout, style, and font across every web page.

Using different designs on your pages can make your site look messy and unprofessional. Also, inconsistency across web pages can affect your efforts of building your brand as it makes it difficult for your target customers to recognize which colour(s) is associated with your brand.

Furthermore, people are more likely to abandon an inconsistent website and switch to a professional-looking website. Building consistency can ensure more potential customers are coming to your website and get them familiar with your business. Redesigning your website can help you earn more leads and increase conversion rates down the line.

• Reliability

Hiring a trustworthy web design company means you have a partner who can rely on at any time. A completed web design does not necessarily mean a completed project. With the changing trends, there will always be unforeseeable changes in additions to your site in the future.

Use your website as a powerful tool to build a strong online presence for your business. Make it your vessel to establish a good first impression and bring more customers to your website. Be sure to update your website design and make it mobile responsive, so you would not end up missing out on converting qualified leads.