Before entering into the main topic, we will discuss some interesting facts about TikTok and its features!
TikTok is formerly known as musical.ly, and it is one of the most popular social media platforms across the world. Within a short time, the platform has reached more than 800 million active users per month and 1.5 billion downloads all over the world.
If you’re looking to become popular on TikTok, you need to make engaging content that grabs the audience’s attention. TikTok offers endless opportunities for creators to show their videos more attractive and authentic.
TikTok’s popularity is not just to stay on this platform, and most people share their TikTok videos on other social networks like Instagram, Facebook, Twitter, and more. Many creators launch their new content ideas and music albums on this platform to reach their target audience.
However, marketers can promote their products & services on TikTok, which helps to enhance your brand awareness. While TikTok has lots of competition to attract their audience and increase profile popularity. So, you should present your unique ideas that make a significant impact on the app.
Here, we will see 15+ Content ideas on TikTok that will inspire your audience and increase engagement rate!
Let’s get detailed!
TikTok Content Ideas For Marketers:
1. Promote Contests And Challenges
Initially, TikTok was created for lip-syncing videos, but there is a lot of content gradually engaging on the platform too. Contests and challenges are some of the excellent formats that have attracted more people.
Most business people use this content strategy to encourage their audience to participate in challenges and get rewards and prizes! Anyone can create unique challenges and contests with effective songs, which helps to boost your audience to create and recreate videos based on your theme.
2. Collaborate With Other TikTok User
TikTok allows two or more creators to work together on this platform. Duet is the next feature to interact and collaborate with other people and create your new video. Thus, when you create your own video by duet feature, TikTok will split the screen into two parts. For instance, the left side of the screen is the original video, and on the right side, it displays the new video.
By using the duet feature, you can create a new collaborative video/song with other artists. It is one of the unique features on this platform, which helps gain more engagement for their TikTok profiles.
3. Perform With Trending Music
Are you a musician? TikTok is the perfect destination for creators and musicians to show their musical talents in the TikTok world. You can record and edit your own video and upload it from your TikTok account. It will help you to reach your target audience and engage the audience to see all your posts.
Many artists use this amazing platform and successfully grow their social presence. Because most people watch music videos on this platform and share videos with their fans and followers if they are attracted.
4. Find Peak Time To Post
The time you upload on TikTok is an essential part of your video’s success. So, you should track the perfect time on TikTok and see when the audience is active online. Follow that time for your future posts.
When the audience has free time, they use their social media. At this time, if you post your videos, you will get a high number of views for your TikTok posts and gain more followers drastically. It can also help you increase your engagement rate and get videos on the TikTok For You page!
5. Increase The Quality of Your Videos
Quality is an essential factor on TikTok to enhance your profile growth and video visibility. So, you should just keep an eye on high resolution content that looks native to TikTok.
Here are some tips for creating high quality videos on TikTok:
- Lighting creates a big difference, so make sure to record your videos in a bright place.
- Use TikTok editing features like filters and effects to improve the resolution of your video.
- Use different video editing tools to show your videos more authentic and attractive.
6. Go Live On TikTok
If you want to become popular on TikTok, you can use TikTok live stream to connect your profile to a massive audience. It is useful for creators and marketers who are trying to reach their videos to a huge number of people. You will get an opportunity to interact with real time followers and increase engagement with your videos if you’re going live.
How to use TikTok live stream to establish your products?
When you go live on TikTok, TikTok will give you a chance to connect with the huge people who are already watching your videos on TikTok.
Here are the steps to get started on the TikTok live streaming:
Step 1: Go to the TikTok app.
Step 2: Press the plus icon at the bottom of the screen.
Step 3: Tap the live option below the record button.
Step 4: Enter the title for your live stream to get potential viewers.
Step 5: Click the go live option to begin.
Step 6: If you finish the live stream, click the ‘X’ to end.
7. Create Trending Hashtag Videos
TikTok is one of the trendiest social networks in the world. On average, there are tons of videos live and die on TikTok every day. But the current events and trending videos are gaining more attention within a minute.
According to the research, the user spends more than 54 minutes per day on the app because of trending content. But, you need to use the perfect hashtags that are relevant to your videos.
Hence, when you upload trending content on TikTok, they become viral on this app very quickly.
8. Share Educational Contents
Few people consider TikTok to be entertaining, but that is not true. TikTok is the perfect place to learn something new and different.
Nowadays, many people are interested in improving their knowledge through different social platforms. So, you can create education related videos that can teach people something new and worthy.
It is one of the best ways to increase your profile popularity and get more audience to your TikTok account. Cooking videos are more popular on this app, and many people watch these contents again and again.
Create Entertaining Videos to Boost Followers
9. Share fun Stories
TikTok is more popular in entertainment, and lots of people share funny stories to attract their audience’s attention. You can upload videos like memes, asking simple questions, comedy clips, and something else, but they need to make a comedy scene. It is the best way to receive your target audience from your TikTok profile.
10. Cute Animal Videos
TikTok is also popular for animal videos because pets attract a lot of attention. So, it is the perfect place to show your cat, dog, or other animals on camera and shoot their performance, reacting to your voice and more.
Even you can add music to your videos that are relevant to them and ensure they feel comfortable capturing videos.
11. Fun Dance Videos
Do you know funny dance videos with relevant hashtags gain a loyal influence?
TikTok provides several opportunities to show your skills and talents. Dance videos are a great part of the entertainment, and it increases the chance that your video will be exploring on the TikTok For You page.
The dance videos need not have to be more complicated, short and engaging video content is better.
12. Art Videos
If a creator makes attractive figures, pictures, or any other art form, you can capture it and upload it on the TikTok app. It is the best way for you to show your work on TikTok, and you will get great exposure in the future. TikTok takes many art videos because it shows the process of an artist and every creative job in a short video format.
TikTok Music Strategies To Increase Engagement:
13. Create TikTok Friendly Songs
If you want your videos to go viral on TikTok, you need to focus on TikTok friendly songs. That means you should track which song is more popular, catchy and engage more audience on TikTok. You should search and find that song and use that on your own TikTok video content.
TikTok’s short video content is more trending on this platform, so you need to use music not more than 15 seconds long. If you can’t find perfect music on TikTok, you can use other sources to find different songs, but those are relevant to your content and engage your audience.
14. Add Catchy Song TiTle
Each title is the most important thing to make the song as easy as possible to search and find. It is the reason why your song title is important on TikTok. One simple strategy to add a unique title for your song is to find the world that is constantly repeated on the song, and you can use that world to be the title. It will be easier for your audience to find your video and song.
Therefore, you should add the catchier title and the more times that word is repeated in the song. It is an excellent way to show your videos in front of a wider audience, from TikTok to all other platforms. And, don’t forget to add hashtags with your song title!
Trending Pieces of music On TikTok:
15. 24kgoldn Feat – Mood
It is the most popular on TikTok, and it attracted a huge audience on this app. 24kgolden feat and Lann Dior’s collaboration were more trendings on this app. Moreover, it doesn’t have a particular audience, and this song describes the group of people showing their life hacks, exercise tips, and more. It is one of the most trendy songs on TikTok For You page.
16. Tap In – Saweetie
After 11 days of ‘tap in,’ the TikTok creator Lesley Gonzalez was uploaded to a dance challenge. Since then, the pretty bitch music album has been used more than 7 million times on TikTok videos. Most of the challenge videos use this song not only for the dance challenges, but most of them are also used for their creative videos.
17. The Nights – Avicii
Avicii’s 2015 album is “nights,” and it is the most successful music among the TikTok journey. It makes an energetic collection of instruments that gives a high spaced and amazing listening experience. It also encourages the audience to hear this song again and again.
The “nights” album gained the top 10 positions on TikTok in 2015, and it has attracted a massive engagement within a short time.
Use TikTok Filters And Effects:
What are TikTok filters?
TikTok filters are similar to Instagram filters, and you can apply them to your videos. It helps to change the color, look and feel of your TikTok videos that gain a huge impression.
4 types of TikTok filters:
- Landscape
- Food
- Portrait
- Vibe
What are TikTok effects?
Effects are used to add special attraction to your videos that completely change your video’s look. Filters just change your videos’ color and feel, but effects can also give the attraction of your TikTok videos.
Here are few TikTok effects categories:
- Beauty
- Trending
- Editing
- Interactive
- New
- Funny
- World
- Green screen
Here are some useful TikTok filters & effects you can try out:
- Trio – It allows you to create 3 columns of yourself, and it will be doing the same activity. Most TikTok creators use this effect to perform the trending dance challenges.
- Double Screen Effect – It helps to divide your screen into two, and you can perform different activities on each screen. The double screen effect is great for showing your activities in two different situations.
- Color Customizer – When you want to increase your TikTok video’s quality, you can use the color customizer effects. It will help to add bright colors to your videos that get more attention.
- Green Screen – It is the most popular effect on TikTok, and it allows you to change your video’s background. TikTok offers default images as your background, and you can use them or pick any images from your gallery and use them as your background screen.
Conclusion:
TikTok differs from all other social networks because it has short inspirational videos and fun clips. If you are looking for the idea to trending on TikTok, you can use these amazing content strategies on this popular social media platform.
These strategies will help you to increase video engagement, attract loyal fans and followers to your TikTok profile and enhance your brand exposure on the app!
