Instagram has gradually evolved to become an integral part of a brand’s or a marketers’ business efforts. Due to such diverse content and a massive user base, the platform has gradually managed to attract more brands to leverage the platform to get more benefits from their marketing strategies.
The engagement of the users is crucial for all brands since it defines the interest level of the potential customers in the brand and the content created by the brands.
Engagement is an extremely important and crucial factor or else all the other efforts made by brands would not work in the brand’s favor.
If you are a brand and are looking for ways and means to increase the engagement rates of your potential and existing customers, then you are at the right place.
In this blog, we shall be telling you about 10 Instagram hacks that will surely show results and help you boost your engagement rates.
Let’s get started!
Best Practices To Boost Engagement Rates Of Customers On Instagram
1. Share Good Quality Content
This is the first and foremost point to be kept in mind and that needs to be given prime importance.
To make your audiences react and engage with your posts, you need to make sure that the content posted by you has high-quality content.
Create content that your users can resonate with. It can be in the form of advice, behind the scene posts, images, videos, catchy captions, etc.
Make sure that the content is relatable and not too over the top or else your customers will not be interested and might give your posts a miss.
2. Try Meme Marketing
Who doesn’t love humor? Social media, especially Instagram is a hub of memes. Users highly engage themselves with memes due to them being extremely entertaining and engaging in nature.
You can include memes in your posts and try to promote your products using them. Your potential customers will surely get engaged and they might be interested in checking out your products.
3. Collaborate With Influencers
Another way to increase your audience’s engagement is by collaborating with famous faces. This strategy works amazingly well to increase the engagement of your followers.
Influencers create interesting content around your brand while promoting your products.
Such content when seen by their followers might inspire them to visit your profile, hit the follow button, and probably purchase your products.
However, make sure that you collaborate with influencers who promote brands that fall under your brand’s niche.
4. Improve Your Instagram Bio
A bio is the first interaction point on Instagram for your potential customers. When a potential customer visits your profile, the first content they read to know about your brand is your bio.
Keep your bio to the point, crisp, catchy, and interesting enough for the readers to feel the need to engage with your brand and to get more details.
5. Make Use Of Instagram Stories
Another great way to increase your audience’s engagement is by utilizing Instagram stories. Ever since Instagram stories have come into the spotlight, they have garnered a lot of attention due to their fun and engaging looks.
You can post content on Instagram stories using a variety of fun elements like quirky stickers, countdown, timer, etc. to make it stand out more and to garner double attention from the users.
6. Include Call To Action In Posts
Sometimes your audience needs an extra push to take action. If you have not included a relevant CTA in your posts, then you surely are missing out on a big chance to increase the engagement of the customers.
Include terms and lines like ‘Call Now, ‘Hurry, register now, ‘Click the link in bio’, etc. Such lines give an extra push to the customers to react to the posts by taking relevant action.
7. Share User-Generated Content
The best way to increase the engagement level of the audience is to share the content created by other users. Such content is termed User Generated Content and it is the most genuine and authentic content found online. This content is highly engaging since it is not scripted or sponsored by brands.
Moreover, a huge number of potential customers, more than 80% to be precise, go through User-Generated Content before purchasing products from the brand.
8. Host Giveaways & Contests
Your customers love gifts and freebies. Hosting giveaways and contests from time to time works amazingly well to garner more attention from your customers and urge them to participate in your activity.
To make the contest more impactful, you can announce the gift before the event to further push the brand users to participate more. You can decide on the giveaway prize according to your budget, however, make sure it is enticing enough for your customers.
9. Upload Content Strategically At The Right Time
Using advanced analytics or by visiting a relevant website, you will be able to get an insight into the timings when your audience is most active and posting content during that time is likely to give you more results and more engagement from your audience.
If you are wondering why you aren’t getting the aimed or desired response from your audience on your posts, then there is a high chance that this might be a major reason.
10. Interact With Customers
Brands, at times, do not pay much heed and give attention to what their audiences are saying. This leads to disinterest in your audience. For increasing engagement, you need to make sure that you are interacting with your audience on a personal level.
Respond to your audience’s queries and comments. Reply humbly and acknowledge their feedback, even if it is a negative response. Increased interaction would convince your audience to see you as a friendly and approachable brand and they would engage more with your brand.
11. Add Instagram Feed On Website
Talking about engagement, we had to incorporate this point for sure as this hack has the potential to totally upscale your marketing game.
You can take the engagement level of the audience to the next level by incorporating your Instagram feed on the website. All you require is a responsive social media aggregation tool for the process.
Being such a lively and vibrant platform, Instagram feeds are ideal to be displayed on your website and can easily increase the dwell time of your customers leading to an enormous increase in engagement.
Closing Note
Audience engagement is a crucial factor that determines the level of interest and how likely they are likely to purchase your brand’s products or services.
We are at the end of the blog and you are now aware of the best Instagram hacks that will work wonders for improving your customer engagement and help your brand reach the pinnacle of success!
