Neck joint service, otherwise called ghost mannequin service or invisible mannequin service, is used by e-commerce businesses.
Now, more than ever, online shopping is the go-to for people, especially during the pandemic. Photographers are thus in demand for professional neck joint service.
Let’s dive in to know more about this.
What Is Neck Joint Service?
The neck joint service removes a mannequin or a model from the picture in the easiest of terms. Photographers take tons of images of a single item of clothing, and after the removal of the mannequin, they use those pictures and add on the places the mannequin was covering.
For example, the photographer will take photos of the neck of a shirt or t-shirt and the sleeves and then take pictures of the clothing with the mannequin on. After photoshopping out the dummy, the photographer will cut out and add photos of the sleeves or neck without the mannequin and adjust to make it look perfect.
To make the photo more realistic, they retouch it, add shadow effects where needed, and even remove dust or wrinkles from the clothing item. Translucent clothing gives out some challenge and requires more enhancing and editing to appear as if the mannequin underneath does not exist.
The final product is an image that looks real, as if the mannequin didn’t exist in the first place.
Types of Neck Joint
The types of neck joint services are:
Neck Joint
When the dummy is removed, it leaves empty spaces. Those spaces are then covered by pictures the photographer had taken before. So, for example, the empty space would be covered by the image of what it would have looked it if the mannequin didn’t wear it.
Bottom Joint
This is for the bottom of the garment if the photographer needs to fill any blank space.
Sleeves Joint
Editors edit out the hollow part of the sleeves ( after removing the dummy) with pictures of the sleeves taken beforehand.
3D/360° Pack Shot
Photographers shoot multiple shots of a single clothing item and then piece them together to get a 3D animated video of the clothing from all sides.
New Background
Editors will do it if a new background is needed to make the picture more appealing.
Why Is It Used?
The question is, why is it used? Neck joint service is used in the e-commerce business of clothing and jewelry alike.
In the clothing business, mannequins are used to give a realistic body shape in the images, and the removal of the mannequins to provide it with a “ghost” feature enables the customers to see how it would look from all sides.
Mannequins have proportionate human-like bodies, which helps the clothes look like what they would look like if someone were to wear them. Photographers also edit a 3D image of the dresses, making every angle visible.
That is very good for the business because customers are more likely to buy them if the website offers a 3D view and clothing items without the mannequins.
Why Not Models?
So why use ghost mannequins instead of models? Models are not cheap to hire, and neither do all clothes fit one model. You will have to hire a male model for masculine garments or products and female models for products or garments targeted towards women.
That’s why neck joint service is more appealing and sought-after. It is cheaper and takes less time to work. It can be as low as $0.35, and companies also give free trials.
As a result, you don’t even need to hire a professional studio, make-up artist, or several models – just a photographer, a mannequin, an in-home studio/professional studio, and voila!
Models can also be distracting. People often pay more attention to models than clothes. (That’s why some websites will crop out models’ faces). Using a dummy instead will keep the attention towards the clothes and thus more sales.
Models are necessary for campaign ads because they attract more customers. So in some cases, hiring models is the best way.
It is also necessary to keep in mind that not all sites accept product pictures with models but with a ghost mannequin, so ghost mannequins are required to use for those sights.
Conclusion
In conclusion, neck joint service is a cheaper and better alternative to models and acceptable in many sites. It attracts more customers and brings in more sales.
Also, it gives customers a full view of the clothes and the appearance of someone wearing them. Making them more appealing to the buyers. Thus, neck joint service in Photoshop makes ecommerce owner’s life easier and hassle-free.
