Digital marketers know that many tools, platforms, and apps are available to help you advance your digital efforts in this fascinating and quickly developing field. Yes, they can save you time, but researching and evaluating the many possibilities can be difficult and perplexing, especially in a constantly evolving sector with a number of new trends.

In this article, we’ve compiled some tried-and-true favorites as well as technologies to keep an eye on and think about including in your toolset for digital marketing in 2023.

• What are Digital Marketing Tools?
• What are the Main Tools of Digital Marketing?
• What are the 5 Marketing Tools?
• Which Digital Marketing Tool is Best?

What are Digital Marketing Tools?

Digital marketing tools allow you to connect with the appropriate people at the correct time and place. That implies that you need to engage with them or meet them where they are already investing their valuable time and money.

All marketing activities that are carried out online or through electronic devices are preserved by digital marketing. To engage with consumers now or in the future based on customer behavior, businesses employ digital channels including social media, email marketing, search engines, SEO, and many other websites.

Read Also: How do you Measure Digital Marketing Performance?

Communication with business owner and marketers from New Zealand, Australia, England, and Asia have learned a lot about how these minor variations are observed in different parts of the world, according to an experienced inbound marketer, who claims that inbound marketing and digital marketing are almost identical, but they have a few minor gaps.

The most effective digital marketers in the world are aware of how each campaign supports its main goals. Depending on the goals of their marketing plan, marketers can promote a larger campaign through the free and paid channels at their disposal.

What are the Main Tools of Digital Marketing?

Here are the five common digital marketing tools.

1. Social media platforms

Social media sites like Facebook, Instagram, and Snapchat are excellent tools for marketers to interact with their customers and spread awareness of their brands. They are a frequent component of any integrated marketing plan. There are various features on these platforms that are made expressly for marketing in addition to the normal functionality they provide.

One of these is Facebook Ads Manager, which enables advertisers to run campaigns and monitor their effectiveness. Additionally, scheduling social media postings and tracking engagement are made simple with these platforms thanks to the integration of social media management tools like Buffer and Hootsuite.

2. Design tools

Design is a crucial component of digital marketing and is frequently used when producing ads and content for social media and blogs. Without design tools like Canva and Photoshop, which enable users without substantial graphic design abilities to add dynamic graphics to their material, digital marketing, which relies heavily on design, wouldn’t be possible to do effectively.

3. Analytics tools

Analytics tools are another set of beneficial tools for online marketers. These range from social media analytics tools like Facebook Insights and Twitter Analytics, which provide metrics linked to engagement and aid marketers in optimizing their campaigns, to Google Analytics, designed to measure statistics for web traffic to a particular site.

There are additional tools like Periscope that collect user data, site searches, and conversion analytics for measuring statistics on a site’s backend (especially related to conversions, sales, and user demographics).

4. Content marketing tools

When it comes to content development and curation, tools like CoSchedule and Hubspot are a huge assistance for marketers who are more focused on content marketing. They can aid content marketers in finding chances for new content and creating an interesting blog and social media articles that will appeal to their audience.

Buffer also gives users the option to monitor what their followers are talking about on social media, so that material is essentially guaranteed to be engaging and draw attention to a certain event or news story.

5. Email marketing tools

Email marketing tools make up the last group of resources in a digital marketer’s toolset. These aid marketers in developing email campaigns that promote their content and inspire consumers to interact with their business more by doing extra actions like signing up for events and making purchases.

Email marketing systems like MailChimp and Iterable, which enable marketers to create email lists and automate their email campaigns, are examples of common email marketing solutions. Additionally, these platforms include metrics for each email campaign, which makes testing and optimization simple and rapid.

Working in digital marketing requires a special fusion of drive, planning, and media knowledge. Having the greatest tools available will help you maximize the impact of your various efforts.

What are the 5 Marketing Tools?

Hundreds, if not thousands, of marketing tools are available to assist you at every stage of the procedure. There is software made expressly to make your life easier, from planning to displaying advertising solutions.

Finding the right software might be difficult, so we made a list specifically for you. Here, we examine the top marketing tools for each duty that modern marketers must complete.

1. Website and website analytic tools

The online storefront for your company is your website. Your online store is a one-stop shop for all of your goods, services, information, and contact information. Your goal is to increase website traffic and convert leads into buyers and sales.

Google Analytics is a useful marketing tool for monitoring website visitor behavior. As it offers you a general idea of the origins of your website visitors, this can be really helpful. In the end, it’s a collection of extremely helpful information gleaned from the traffic to your website.

2. Social media management tools

You may create an engaged online relationship with potential clients via social media. You are providing customers with helpful information about your goods or services by producing content like blogs. To promote a new product, you might blog about it. In addition to sharing photographs that are pertinent to your company, you can also reply to comments and inquiries.

Here, increasing brand exposure and online profile-building are your key goals. Hopefully, prospective customers will view, appreciate, and spread your work.

3. Search Engine Optimization

You may schedule social media posts in advance with the help of an SEO tool like Hootsuite, which can save you a ton of time and work.

Hootsuite enables you to consolidate all of your social media accounts if you utilize many social media sites. You can reply to remarks and mentions, for instance, via the dashboard rather than through each separate social media platform.

4. Lead Generation

The practice of luring customers who express interest in your business or product is known as lead generation. converting that potential into a sale after that They begin as leads and, ideally, develop into clients.

Placing a generic form on the landing page of your website is merely one example of how to generate leads. Perhaps you could give the person who fills out the form a discount or a free item. You can maintain a database of the customer connection as you go as responses come in.

5. Video Marketing

People prefer watching a video over reading text naturally. It implies that more engagement can be achieved through video marketing. Maintaining audience engagement increases your chances of converting them into leads. YouTube is most likely the most effective marketing strategy for this. For instance, you could produce some informative “how to” films that would interest potential clients.

Which Digital Marketing Tool is Best?

While creating new plans and campaigns is enjoyable, it frequently necessitates a lot of administrative work. Fortunately, a variety of digital marketing solutions are accessible and made to make the entire digital marketing lifecycle more efficient. In the list below, we examine 9 digital marketing techniques that every marketer should be familiar with by 2023.

1. PointerPro

Sending out surveys is a fantastic method to engage with your audience and obtain some insightful feedback. Understanding your target audience’s preferences requires asking your customers about their experiences with your company, its products, or services.

A third-party program called PointerPro enables you to easily build interactive surveys. The assessments can be completely tailored to your brand, and each response can generate a PDF report. A customized report, quote, or other next steps for a streamlined nurture flow is provided as the conclusion to each survey.

Surveys could also be an entertaining element of your marketing plan. You may create personality tests, quizzes, virtual slot machines, and a variety of other interactive experiences using PointerPro’s flexibility. Use them to help your prospects or as a tool for lead capture.

PointerPro provides templates that are responsive to mobile devices, PDF reports, branching logic, analytics, and other strong features. Up to 400 responses per month are allowed under the $49/month Essential plan. You get advanced question logic, personalized scoring, email integration, and more for $69 per month. To understand how it might assist in the expansion of your business, start with the free trial.

2. Slack

If you are the boss of a small to medium-sized business, Slack might make communication much simpler. This popular messaging application is made to cut down on long email threads and keep teams in touch. More significantly, Slack adheres to a human-first attitude that has changed workplaces in a variety of industries.

Slack’s ability to link your CRM and project management applications for easier collaboration is its strongest feature. A large range of third-party apps are also available for installation if you want to share data, manage service requests, or write code. This adaptability can boost the productivity of your marketing staff as they nurture leads and produce fresh content.

The Business plan ($15/user/month), which offers greater security measures and limitless integrations, is priced between the Free plan, which allows basic messaging, audio and video chats, and 10 integrations, and the Free plan. There is also the option of enterprise custom pricing.

3. Trello

When you implement Trello at work, your marketing team will be grateful. This program is particularly helpful for brainstorming, content mapping, and your entire marketing plan because it is a visual project management platform. Although it is simple to use, it has some strong features. Since your team members can collaborate effectively with it, even if they are dispersed around the globe.

A traditional project management tool called a Kanban board is comparable to Trello. It is really versatile, though. On a “board,” team members can interact with “Cards.” These cards feature links to your various marketing resources as well as tasks, files, notes, and reminders.

Trello offers numerous “Power-Ups,” or integrations, for services ranging from Slack to Google Drive. Additionally, you can execute automation, like designating a card with a different status after all tasks are finished.

With 10 boards per workspace, unlimited Power-Ups, and 250 automation each month, the free plan is fairly feature-rich. You can upgrade to $5/user/month if you require more boards or automation, sophisticated capabilities, or guest users.

4. Ubersuggest

Digital marketing needs SEO, but SEO is much more than just keyword lists and backlinks. This is something that well-known SEO guru Neil Patel is aware of, which is why his company purchased Ubersuggest.

Ubersuggest, as the name suggests, creates keyword suggestions to raise the search engine visibility of your content. Along with offering content recommendations and backlink analyses, it also offers comprehensive keyword analysis for both your website and the sites of your competitors.

You may track the effectiveness of your content and receive recommendations for the best keywords to use. Alternatively, you might copy your competitors’ strategies by focusing on the keywords and content themes that have brought them traffic. Every team using content marketing needs Ubersuggest as a tool.

Prices for the Individual plan, which includes 1 website, start at $29 per month. For companies managing 15 or more sites, higher tiers might cost up to $99 per month. Every package includes daily SEO reports, competitive research, and historical keyword data.

5. MeetEdgar

A professional management tool is a big time saver because social networks are essential to the marketing strategies of many firms. SharpSpring combines effective automation, scheduling, and social listening technologies, which is fortunate.

But after producing so much excellent content, why not maximize your investment?

MeetEdgar automates the repurposing of evergreen content, saving your social marketing staff some valuable time. It could be a valuable addition to your ongoing social media initiatives, filling in any gaps and increasing interaction with the content you’ve previously produced.

The complex CRM connectivity, trigger-based campaigns, lead scoring, and other features of an all-in-one product like SharpSpring are not available in MeetEdgar. However, it’s a simple approach to reuse your social media material and maintain audience interest.

6. Canva for Teams

You have most likely heard of Canva if you have ever done any marketing. It’s currently one of the most well-known marketing tools on the market as a free design platform. Canva for Teams, on the other hand, provides robust branding, teamwork, and social media scheduling features.

The fundamental elements of Canva are already fairly strong. With a few clicks, you can drag and drop designs, edit videos, record your screen, immediately improve images, and complete a variety of other creative tasks. Canva’s user-friendly interface makes it simple for even non-designers to produce amazing material.

You can access a sizable digital library of design templates and components, along with premium assets, unique fonts, and other things, by upgrading. It is simple to reproduce and edit designs for all platforms thanks to the immediate resizing capability, which makes the cost alone justified.

You can assign modifications, offer comments on drafts, receive approval, and publish designs all within Canva for Teams. You can tailor everyone’s access to Canva, create projects for collaboration, share your brand identity, and manage your complete creative team.

Depending on the number of users and whether you want to pay monthly or yearly, prices change. Canva for Teams costs $149.90 per year for a team of 2 to 5 individuals.

7. Google Marketing Platform

It’s hardly surprising that Google Ads is one of the most widely used paid-media suppliers in the world given its adaptability. You can connect to a wide range of publishers on the Google Display Network, or you can choose to run search ads or YouTube video advertisements. Ads are either pay-per-call or pay-per-click.

The Google Marketing Platform, which also includes Google Analytics for your website and other digital channels, now incorporates Google Ads. You can get information about who is coming to your website, how they found it, and how long they spent looking through your pages. Additionally, you will be able to monitor conversion rates and identify any hotspots on your website.

You may also perform surveys, run A/B testing, improve content, and otherwise synchronize your campaigns across paid, earned, and organic channels using the Google Marketing Platform.

The platform comes with the effective SEO marketing tool Keyword Planner. It can be beneficial to improve both your organic search approach and your digital advertisements for optimal impact. Whenever a user searches for your chosen keywords, your Google Ad will then appear on the search results page.

What’s more, the majority of these services are totally free.

8. Airtable

Spreadsheets are arguably the most common tool used by marketers. However, these might be frustrating or restrictive, particularly when it comes to preparing content or providing context for your statistics.

In this situation, Airtable is useful. Additionally, to offering basic spreadsheet capability, it has a ton of strong features. You can either create your own “foundation” by combining several tables and views, or you can pick from a variety of practical designs. Enter your “records” after that. These appear to be spreadsheet rows but develop into detailed papers that can be fully customized and integrated with your other tools.

Tasks, comments, URLs, embedded images or videos, custom labels, field computations, and many other features are available. Any of these attributes can be used to sort and filter your entries in each view. You may view everything in Airtable as a grid, Kanban board, calendar, or image gallery. Gantt charts and timeline views are available in paid plans.

Read Also: How to Get Free Digital Marketing Certificate from Google?

As a result, Airtable might be used as a production sheet, content planner, timesheet, marketing campaign tracker, product catalog, and pretty much anything else you need. Even better, Airtable will automatically enter the responses from forms you develop for clients, leads, or staff members into the relevant databases.

There is a small learning curve with Airtable, but once you get beyond it, you’ll find it to be a really useful tool for planning, project management, brainstorming, and much more.

The majority of Airtable’s features, along with all pre-configured templates, are included with the free subscription. You can upgrade for more storage, extra add-ons and views, access controls, and other sophisticated features. The monthly tiers range from $10 to $20 per user.

9. BuzzSumo

You may increase your brand’s reputation and discoverability by leveraging social media influencers and earned media coverage. It can be difficult to distinguish between influencers who are real and those who have false following, as well as between guest publishers and thought leaders who are genuinely worth your time.

You can use BuzzSumo to find the leading journalists, podcasters, and influencers in your field or sector. After that, get in touch with them, make high-value plans, and keep an eye on your brand’s online visibility.

The tool also enables you to track social trends, identify fresh content ideas, and distinguish between trendy and timeless content. Its broad content index provides you with crucial information about what resonates most strongly with your target audience.

The Content Ideas Generator, influencer searches, and other essential tools are included in the free plan. You may track the effectiveness of your content using analytics and social mentions as the two main measuring criteria if you subscribe to one of BuzzSumo’s commercial plans, which start at $99/month.

There are a variety of tools available to you that can simplify your life, from planning to scheduling to publishing, regardless of your digital marketing strategy and approaches. Pick the ones that benefit your company and make life easy for your team members.