As a digital marketer, it is understandable that you want to explore the digital media multiverse. From blogging, SEO, social media marketing in Facebook, Instagram, and Snapchat, you want to explore all the marketing
opportunities you get. But have you ever thought about Pinterest marketing?
If you are still underestimating Pinterest, you should know that the platform will have a whopping 444 million users in 2021.
The sheer number of Pinterest users makes it undeniably a good platform for marketing. Being the 14th most extensive social media network globally, Pinterest is a great place for marketing any business. Additionally, 80% of the weekly pinners discover a new business regularly.
This article has discussed the various advantages of marketing on Pinterest. As a digital marketer, you need to know why Pinterest is a great place for marketing.
Benefits Of Pinterest Marketing
Here are some of the benefits of marketing on Pinterest. If you act upon these benefits, you may see good results in your marketing efforts.
Customer Engagement
The most significant advantage of social media marketing is that you get to build customer engagement. No other marketing platform allows you to create a responsive customer base that stays active and engaged with your business.
It is simple to interact with the customers on Pinterest. You can comment on the Pins of your customers. There is also a way to create boards that allow you to repost the pins of your customers. Pinterest users love to see their Pins reposted on other people’s boards. It is a powerful platform for building a good customer base and keeping them engaged.
Creating A Brand Image
Pinterest is mainly about image-based posts. A business looking for a platform to increase its visibility and brand awareness will gravely benefit from Pinterest. Frequent Pinterest posts, including a brand’s logos and business catchphrases, will help them improve their brand awareness. A marketer must take the visual advantages of Pinterest in increasing their brand awareness.
Pinterest Helps To Boost Traffic
Pinterest is a platform of the Pinners. You can use the numerous Pinners and their daily activities to increase traffic to your website. How? Well, Pinterest lets you post pins linked to your website directly.
Are you a product seller? Or do you sell any service online? Through the Pins of Pinterest, you can bring the audience to a specific landing page. As a result, the traffic on your website will increase exponentially. As you can see, these factors make it an inevitable platform for marketing any business.
Pinterest Offers Impressive Conversion Rate
You can convert lots of Pinterest users into paying customers. Pinterest users have the habit of saving products they like on their boards. This way of categorizing and listening to products often leads to the prospective customer s ultimately buying from you.
Naturally, you can see that Pinterest offers a great deal of customer conversion rate. So, avoiding it as a marketing platform would be a grave mistake.
Best For Content Promotion
Do you have a business blog? Do you want to promote your blog content? If you still don’t know, Pinterest is an excellent platform for promoting your blog content and increasing your readership.
If Pinterest users love your pins containing your blogs, they are likely to share them with their boards. As a result, you will have more readers reading your blogs.
Visual Appeal
If you have a business that sells products to specific user demography, you need to market your products on Pinterest. Pinterest is a visually appealing platform. It is a photo and video-based platform. So, creating visually appealing posts for your business products and services and posting them on Pinterest will attract lots of customers.
It Is Easy To Spot Trends In Pinterest
If you are not paying attention to the latest market trends, you are not doing much for your business. As a marketer, you will find Pinterest helpful in spotting the latest trends in your business niche.
Understanding the latest trends will help you create the newest product ideas, make marketing strategies and take sales initiatives. Pinterest knows a trend when it spots one. So, you can have significant benefits from the latest marketing trends on Pinterest.
Run Ads
Pinterest offers paid ads and promoted pins to the business accounts. A business must use a Pinterest business account. Running paid ads and promoted pins is a great way to market your business.
If you want to take the full benefits of using Pinterest, then use the Pinterest advertising features and run ad campaigns.
Expand Your Audience
We are sure that you have already been targeting Facebook, Instagram, and other social media platforms for marketing. But if you add Pinterest to the list of social media marketing, you will exponentially increase your audience.
As we have already stated, Pinterest has a 444 million user base; you can take advantage of this enormous audience for marketing. In addition, it is a large enough platform for expanding your audience.
Target Specific User Demography
Just like Reddit, you can target a specific demographic of Pinterest audiences. If your business sells products for a particular niche, Pinterest will be more than eligible to help you. Pinterest users save Pins that they like. From their boards, you will easily understand what their interests are. This way, you will have a great user demographic for marketing your product.
Conclusion
Pinterest doesn’t fall short in any of the social media marketing departments. As a social media marketer, you should not avoid Pinterest when marketing a demography-based business. You will have all the advantages mentioned in this article if you are marketing on Pinterest.
Author bio:
John MacLeod is a passionate blogger. He loves to share his thoughts, ideas and experiences with the world through blogging. John MacLeod is associated with Circle Box Blog, Istana Green World & World News Inn.
