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More consumers are probably what a marketer or business owner would like most in the world, if you ask them. What frequently follows that? more visitors to their blog. In fact, 61% of marketers claim that generating traffic and leads is their top difficulty.

There are numerous strategies to enhance website traffic, this article is aimed at providing a number of these strategies so that your blog can get more visitors.

  • What are the Tools to Help Drive Traffic to your Blog?
  • What are Some Digital Marketing Tactics you Could Use to Draw Visitors to Your Blog?
  • What Approach Would you Use to Attract More Visitors to your Site?
  • What Makes a Website Attractive to Visitors?

What are the Tools to Help Drive Traffic to your Blog?

All the tools mentioned below for driving traffic to your blog are free, excluding the all-in-one SEO tools on this list. Let’s see what these tools are.

Google Analytics

Google Analytics is a priceless resource for information on practically every aspect of your website, including the demographics of your visitors and the most popular pages. Pay close attention to your SEO metrics and use the data to guide your content and promotion activities. Discover the most popular subjects on your website, the demographics of your visitors, the channels they use, and more—then capitalize on and scale up what is effective.

Google Search Console

Finding the search terms that are directing people to your site in search results and clicking on it may be done with the help of Google Search Console. This can help you uncover new keywords to target overall, new keywords to add to an existing page, and new keywords to make sure your pages are ranking for what you’re targeting. Additionally, GSC allows you to analyze organic click-through rates and troubleshoot indexing problems.

SEO tools

You may conduct keyword research, obtain backlink analyses, examine the SERP, find content gaps and ranking chances, audit your website, and more with all-in-one SEO tools like Semrush and Ahrefs. They can even be used to evaluate the pages on the websites of your rivals.

Website Graders

These tools are a little more user-friendly than all-in-one SEO tools, but they’ll still audit your website to look for ways to increase traffic and ranking. The reports are simple to read and provide insights and practical advice for raising your score. Others take into account your website’s accessibility and content readability.

What are Some Digital Marketing Tactics you Could Use to Draw Visitors to Your Blog?

Every second, Google handles more than 40,000 search queries. The number of queries may actually be seen growing in real time.

Read Also: How to Become a High Ticket Digital Marketing?

Many companies struggle to think of fresh, creative ways to boost website traffic. Online, there is a lot of false information on how to increase traffic, which might lead to repeating the same unsuccessful tactics over and over again.

But that’s not you. Being an astute marketer, you want to get the most out of your website. And you’re in the right spot.

Ten tested tactics to boost blog traffic have been provided below.

1. Use SEO

The secret to getting people to visit your website is search engine optimization (SEO). The single most important aspect in determining where your website appears in the SERPs may be on-page SEO (search engine results pages). The more prominent you are on the SERP, the more likely it is that Google users will click through to your website.

Make sure that the title, h1 or header, meta description, alt-text, and URL are all keyword-rich and targeted to the page’s user goal.

Your site’s real content has a big role in how you’ll rank in the SERPs. Include important keywords consistently throughout your article. Instead of being overused to the point where they distract the reader or take away from the main concept, keywords should be employed naturally. (Remember that quality content always wins above keyword density.)

Another choice is to work with an SEO service, as they can provide insightful analysis and conduct audits to find any problems preventing your website from appearing in SERPs.

2. Create Great Content

Awesome (relevant, substantial, juicy) content not only helps you rank higher in the SERPs, but it also helps keep people on your site longer.

Because of this, posting any old content is not sufficient; you also need to produce content that stands out from the crowd. Investigate what makes your business special and why you excel at satisfying the demands of your clients to achieve this.

Your information should be available to offer the exact, comprehensive, and accurate answers that people use Google to locate. In actuality, websites with blog content produce 434% more pages that are indexed by search engines than those without. Additionally, websites with more than 16 posts per month get almost 3.5 times as much traffic as those with 0 to 4 articles per month.

The simple lesson is that your website traffic should increase if you give your content some thought, post frequently, and learn what your audience wants to read.

3. Refresh Outdated Content

One of our most read blog pieces was originally published in 2019, and it was then updated in 2019. But during the past three years, a lot has changed (like, a lot). Therefore, we decided it was time to update with some new advice.

Updated information is not only appreciated by your readers but also favors by Google and its ever-evolving algorithm.

Additionally, you don’t have to limit your content refresh to blog postings. Consider transforming blog posts into infographics or even explanatory videos.

4. Make the most of Social Media

The typical adult uses social media for 147 minutes every day. Businesses who understand how to take advantage of this captive (but distracted) audience have the chance to increase brand recognition, affinity, and loyalty. And, of course, drive additional traffic to the website.

Being real on social media is crucial. It can be alluring to follow every craze and trend, but astute scrollers aren’t fooled and aren’t impressed. It’s not for you if it doesn’t go with your brand or if it doesn’t reflect who you are.

Here are some social concepts to get you going:

  • Post content (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms.
  • Engage with followers by replying, retweeting and tagging them in relevant content. 
  • Use hashtags that represent your brand. 
  • Video is a great way to entice scrollers to stop and hear what you have to say. Go live or share short, authentically awesome videos that add value (even if it’s just entertainment value).
  • Be sure to include a call to action on informative and educational posts that push readers back to your content-rich site. 

5. Use Advertising to Increase Traffic

While paid advertising such as pay-per-click (PPC) and social media ads can help you connect with a bigger audience while targeting your ideal customer, organic search is still more effective at generating traffic (around 5.66% better than paid).

Organic and paid search together make up the majority of website traffic when used as a component of a content-driven digital marketing strategy. In actuality, sponsored and organic search together bring in around 76% of all traffic for B2B businesses.

6. Send Email Newsletters that Attracts

Email is a one-on-one communication, as opposed to social media, which can feel like shouting from a stage in the middle of the town square. It is personal.

Automation has undoubtedly made it simpler to send emails in bulk, but features like customization and segmentation let you focus your audience’s particular requirements and problems. One of the most efficient ways to boost website traffic and one of the marketing strategies with the highest return on investment is to promote content through email newsletters.

A few email marketing recommended practices are listed below:

  • Include enticing information from the content in the subject line and in the body of the email.
  • Insert a link or button that subscribers can click to read more of the content.
  • Make sure emails are mobile-friendly. Links should be easy to see, since 46% of all email opens are done on mobile devices.
  • Employ personalization tactics by including the name of the subscriber.
  • Make the email visually appealing with the use of well-designed templates.
  • Conduct A/B testing to see which versions of emails receive more opens and clicks.

7. Give Away the Good Stuff

Giving potential customers something helpful is a fantastic strategy to increase traffic. For instance, we produced a free-to-download editorial calendar template. We intended to provide marketers with a platform to make content creation and posting simpler.

You can increase your profits and generate new leads by posting gated content/tools (providing the material and tools in exchange for the user’s contact information). Promoting the information or tools on relevant LinkedIn Groups or forums where businesspeople congregate is another strategy to boost website traffic.

8. Write Guest Posts

It’s efficient to guest post on other websites to build backlinks, enhance referral traffic, and improve SERP ranks. When pitching, you should always conduct a comprehensive investigation of websites in your sector.

Make sure a website’s material is of a good caliber, then examine its domain authority and review its guest blogging policies. Ask the outlet if they’ll share the post on social media and mention you there as well.

9. Help a Reporter Out

Being an authority in your profession, you are a highly sought-after source for journalists. Journalists can find you if you register as a source on websites like HARO and Qwoted and are writing articles about your area of expertise.

Getting quoted in specialized magazines and big news sources positions you as the authority in your field and generates interest in your company (thus, your blog or website).

10. Exchange Backlinks

Backlinking has a lot of advantages for your company. Among them are improved visibility and SERP ranking. According to a study, the top search results on Google had 3.8 times more backlinks than the results at positions Nos. 2 through No. 10.

Although backlinks can be obtained through directory listings, the ideal strategy to begin obtaining backlinks is to create excellent, evergreen content that benefits your niche market. Then, get in touch with people in the sector and request their input. By offering to include one of their links to a post of yours as well, you can suggest a mutually advantageous backlink swap to provide an additional incentive.

What Approach Would you Use to Attract More Visitors to your Site?

There are a variety of strategies you may use to bring more traffic—and more relevant visitors at that—to your website, from adopting technical SEO to writing witty social media posts.

These are some general, straightforward tactics that are certain to have an immediate effect as well as create a discernible difference over time.

1. Search engine optimization (SEO)

SEO is a method of increasing your website’s visibility in search engines such as Google, Yahoo!, and Bing. As a result, SEO is critical for increasing website traffic.

It’s common knowledge that whoever ranks first on Google’s search results page eventually owns the phrase. Position one receives approximately 26-32% of all clicks on average, implying that roughly one in every four searchers goes directly for the top link.

Even said, ranking in any other place on page one implies you’ll get any overspill. But if you skip that crucial search page, your material will most likely be lost in a sea of other, similar search results.

SEO is a wide, ever-changing technique that requires entire teams committed to its skill. However, if you lack the time, skills, or money to engage in SEO at this level. Don’t be afraid.

Here are some of the most basic and straightforward ‘fast fixes’ that anyone may do to their website:

  • Fill out the meta tags on all your web pages to tell Google what each piece of content is about
  • Conduct keyword research to make sure all content creation is in line with SEO
  • Set your sights on Domain Authority (DA) as a key performance metric, measuring the strength of your website in its digital neighbourhood 
  • Link out to other authoritative sources to build a network of links and association with industry experts

2. Paid advertising

Paid advertising assists you in attracting visits to your website by developing pay-per-click adverts that bring users directly to you.

You can use Google Adwords to select keyword phrases relevant to your site and services if you use PPC (pay-per-click) with a search engine like Google. When a visitor types that precise keyword into Google, your ad will display, and when they click on it, they will be led to your website.

PPC is a great way to get started with your internet marketing. Because it takes time for your site pages to appear and grow in search engine rankings, you can use PPC to get ahead of the game and help visitors find you. This means that, in a perfect environment, you would conduct both paid advertising and search engine optimization concurrently to ensure both short and long-term success.

3. Social media

You either love it or despise it, but you require it in either case. Social media drives new visitors to your website and initiates conversations with potential consumers on the platforms they prefer.

The most popular social media sites are always evolving. In the previous year, for example, we’ve seen image sharing app Snapchat give way to video sharing platform TikTok.

If you only want to learn the fundamentals of social networking, start with Facebook, LinkedIn, and Instagram.

Finally, the accounts in which you invest will be determined by your buyer personas.

For example, interior design firms may be drawn to Pinterest because of its inspirational nature. Personal brands, on the other hand, may find a friend in Twitter due to its capacity to share thoughts, ideas, and experiences efficiently.

Whatever accounts you select, make sure to use them on a regular basis to share fresh blog pieces and promote your business, as consistency is essential for social media success.

4. Engage in Guest blogging

You may assist drive traffic back to your website by guest blogging on other websites. Find related blogs that cover similar themes and contact the website owner to see if you can write a blog post on their behalf.

If they agree, you can have a blog written and posted on another person’s website. If their readers appreciate your work, they might be interested enough to visit your website.

Connecting with other bloggers in your niche has numerous advantages, both from a visitor and search standpoint. Users are more likely to come across your website if it is highlighted on other websites.

Backlinking to your website with appropriate anchor text can help you rank for a keyword and become more connected with a certain phrase. It’s a win-win situation for you.

5. Use an inbound approach 

Visitors are more likely to take action, return to your website in the future, and suggest your company and its content to others if your website has valuable information.

This sums up HubSpot’s inbound marketing theory.

Inbound marketing is a strategy that may be applied to any website-related activity, from building user-friendly website navigation to producing useful, interesting, and engaging content.

We believe this is the most transformative tactic on your list.

What Makes a Website Attractive to Visitors?

A quality website, your organization’s front door, is the most critical component of marketing. A “decent” website is insufficient for breaking through and converting users into engaged consumers and brand evangelists. What you really require is a fantastic website.

So, what makes a great website?

1. Well Designed and Functional

Your website portrays your firm, its products, services, and, eventually, its brand. As a result, it is critical to be visually appealing, polished, and professional. Allow for empty space, simple layouts, and high-quality pictures and graphics to let your message shine.

Equally crucial, the site must function swiftly, correctly, and predictably. Build to web standards, proofread thoroughly, and test frequently for speed and functionality issues. Every page should be speedy and useful at all times, because it could be a potential customer’s first or only impression. Areas that are broken, slow, or poorly made can frustrate your guests and encourage them to leave.

2. Easy to Use

Site visitors are often pressed for time. Make them work for information, not for it. User Experience (UX) is critical in assisting visitors to use, understand, and stay on your website. Make clear, logical navigation with a clear structure. For functionality across the site, use similar layouts and visual cues.

Read Also: What is a Beacon in Digital Marketing?

Your website should appeal to both ‘searchers,’ who are looking for something specific, and ‘browsers,’ who are simply browsing. With onsite search, you can help visitors complete their activities more efficiently while also keeping them engaged by suggesting relevant material and reducing dead ends.

3. Optimized for Mobile

There are no excuses nowadays; your site must look excellent and function properly on any platform. The popularity of mobile and tablet devices is increasing, and you never know what your next visitor may be using. Optimizing for mobile will boost both your visitors’ experience and your SEO rankings.

4. Fresh, Quality Content

Be brief, entertaining, and novel. Use language that your audience will understand; avoid jargon, corporate speak, and acronyms. Describe your “Why.” Visitors’ attention spans are limited, therefore spell correctly, be precise, be relevant, and update frequently. Blogs and social media updates are excellent ways to add new information, which keeps users coming back and aids SEO strategy. Yes, keeping things fresh necessitates some expenditure. You can’t live without it.

5. Readily accessible contact and location

Your viewers will not pursue you. Make it simple to participate by providing many points of contact: phone, email, social media, and possibly an easy-to-use contact form. A Google map is an added feature. Above all, make sure that this information is easily accessible on an easily accessible contact page, if not on every page of your website.

6. Clear calls to action

Visitors will do nothing if your site asks nothing of them. What is the goal of your website? Is that goal obvious to visitors? Visitors to informational websites are encouraged to read and share articles, follow the company on social media, obtain toolkits, join mailing lists, and learn more about the organization. Include a request on each page.

7. Optimized for Search and the Social Web

It is not enough to create a visually appealing and user-friendly website. It must generate traffic. Otherwise, all of your design, UX, and content creation efforts will be for naught. There are hundreds of principles and recommendations to follow for good search engine optimization, so here are a few to get you started:

  • Use page titles and meta tags on every page and alt tags on every image.
  • Optimize content on your site to align with words real people search for.
  • Use keywords appropriately in content and links.
  • Use Cascading Style Sheets for layout and keep your HTML code clutter-free.

Make it as simple for people to share your material as feasible. Social media can generate a lot of visitors and improve your search ranking. Don’t forget to include obvious sharing links (even if they are rarely used in actuality).

About Author

megaincome

MegaIncomeStream is a global resource for Business Owners, Marketers, Bloggers, Investors, Personal Finance Experts, Entrepreneurs, Financial and Tax Pundits, available online. egaIncomeStream has attracted millions of visits since 2012 when it started publishing its resources online through their seasoned editorial team. The Megaincomestream is arguably a potential Pulitzer Prize-winning source of breaking news, videos, features, and information, as well as a highly engaged global community for updates and niche conversation. The platform has diverse visitors, ranging from, bloggers, webmasters, students and internet marketers to web designers, entrepreneur and search engine experts.