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Voice purchasing is the fastest growing ecommerce trend right now and for good reason. It’s a trend that ecommerce companies can’t afford to ignore. Voice commerce is the use of voice recognition technology to purchase services and items online. It allows users to make purchases using voice commands rather than physically inputting keywords into mobile devices or PCs.

However, before you begin optimizing your ecommerce business for voice search, it is critical to understand some of the key voice purchasing statistics and facts. You should also be aware of the most popular and favored gadgets that offer voice shopping and search features, as well as where this channel is most prevalent.

Voice-enabled shopping has experienced considerable traction in the last few years. With the increase in the products in the digital markets, professionals predict an additional hike in demand for the voice-driven customer experience.

By the end of 2023, 55% of all US households and 48% of UK households will have smart speakers with voice shopping reaching 40 billion dollars by the same year. This growth in voice shopping can be a game-changer for ecommerce businesses. So, overlooking statistics on voice shopping for ecommerce can mean losing a lucrative opportunity.

Voice-Enabled Devices Are Growing Rapidly

Smart speaker sales reached a record high (150 million units) in 2020. Despite the COVID-19 outbreak, there was a significant surge in demand for smart speakers in 2019 — particularly throughout the holiday season (Q4). (Business Wire)

By 2022, 55% of family units are projected to have smart speaker devices. That will be a 42% hike from the household ownership numbers today (OC&C Strategy Consultants)

The sales of global intelligent speakers are expected to exceed 30 billion dollars by 2024. Soon, smart speakers will be amongst the top-selling customer electronic products (Global Market Insights)

34% of the individuals who don’t have a voice assistant want to purchase one. Late adopters are certainly going to grow the market of smart speakers (Global Web Index)

Voice-Enabled Interaction

65% of individuals aged 25 to 49 talk to their voice-enabled devices once daily. This 25 to 49-year-old demographic is presumably to conduct voice searches daily, followed narrowly by users aged 18 to 24 and 50-plus-year-old age groups, respectively. Even though the 25 to 49-year-old age group is quite an active voice searcher group, the 18-24 demographic is accredited with assisting to propel early acceptance of the advancements.

Read Also: Voice Commerce Market Size

Wearable device owners (71%) forecast they will perform more voice searches down the road. Though wearable device users are pretty optimistic, speaker and tablet users aren’t far behind.

61% of the 25 to 64 age group prefers using their voice devices more. The 18 to 24-year-old age group reflects this trend, with 57% stating that they will increase the use of voice devices in the upcoming years.

93% of the customers are satisfied with voice assistants. The significant advantages customers cite for leveraging voice speakers are the capability to get instant answers to their questions, make their lives stress-free, and multitask.

30% of the website browsing sessions were screenless in 2020. This propelled a shift in the ways customers interact with the brands online.

65% of Google Home and Amazon Echo users can’t imagine returning to prior methods when they had intelligent speakers. For many, smart speakers aren’t merely devices but an essential part of their routine.

In 2020, voice shopping generated more than $2 billion dollars in sales. Moreover, voice shopping revenue was projected to skyrocket in 2021. Specifically, based on the recent statistics, the voice shopping market is projected to reach $40 billion dollars by 2022.

About 20% of the total queries with voice search are prompted by 25 keywords set. These comprise primarily of question words such as “what” or “how” and adjectives such as “easy” or “best.” for keywords and content.

Voice Shopping Purchases

About 43% of voice-enabled device users leverage their gadgets to shop. Customers across various age groups are leveraging their devices to help with purchasing online — a 41% rise in 2018 only.

By 2022, voice is projected to be a significant channel with 40 billion dollars. Today, voice shopping contributes about $2 billion dollars in consumer spending. So, to take advantage and make most of this revenue-generating growth opportunity, marketers today must comprehend their consumer’s voices.

Smart speaker (11.5%) device owners purchase through voice shopping monthly. This equates to about 5.5 million American adults purchasing through their smart speaker daily (Voicebot)

Smart speaker owners (52%) are interested in getting information about brand promotions, sales, and deals. Customers are open to creating meaningful relationships with brands through voice shopping channels.

51% of customers who shop through voice leverage it to find products. And 22% of those customers make purchases through voice directly, while 17% have leveraged it to reorder goods.

In 2021, about one in three  (32%) US customers will possess intelligent speakers. This shows an 8% increase from 2020.

Approximately 7 out of 10 customers (71%) prefer using voice searches for a query over the conventional method of entering.

In 2022, the latest research numbers demonstrate that 2 million customers in the United States are projected to purchase using the voice search functionality on their smart speakers.

72% of US customers engage with voice search via digital assistants such as Alexa, Siri, Cortana and Google Assistant.

Despite being accessible universally, 62% of the customers would leverage their voice assistants while multitasking.

Key Findings: Voice Shopping Statistics

  • 71% of consumers prefer voice-placed queries rather than typing them.
  • 51% of those who shop via voice use it to research products.
  • Voice commerce will grow a lot, and by 2023, it will be worth more than $80 billion a year.
  • 42% of the global online population made at least one purchase per month using voice search in 2019.
  • 22% of those consumers make purchases directly through voice, and 17% have used it to reorder items.
  • 80% of consumers, on average, who have made purchases with voice assistants are satisfied with their experience.
  • More than 27 percent of U.S. consumers were making online payments with voice assistants in mid-2022.


The continuous expansion of ecommerce reveals that the preferences of customers for online purchasing must be taken into account. While customers like exploring their options on the internet and purchasing what they want without having to visit a real store, voice shopping has completely transformed the online customer experience.

Furthermore, voice search statistics show that voice shopping is not going away and is here to stay. More inventive and smart devices will continue to hit the market, making voice search more accessible. As a result, more customers will benefit from these characteristics, influencing the expansion of this technology.

Now that you’ve learned some important voice purchasing data, you can start using them into your ecommerce business strategy to achieve your objectives.

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