Infographics have been in the picture for years because they are less time-consuming, effortless, and informative. And since people are becoming busy day by day, the only thing you can do for them is to feed them as much information in as little time as possible. You will find infographics in many places—Pinterest, Instagram, Facebook, email marketing, and more. But you also find them on blog posts and web articles. Today, we are going to talk about some significant things that you probably don’t know about Infographics.

What Are This Infographics? Why Do They Matter?

Infographic is a combination of information and graphic. Creators use fonts, colors, templates, and catchy content to create a captivating infographic. There are so many applications online that will help you do that. The important thing is to find relevant and interesting information and represent them in a fun way that is easy to process. There are so many types of infographics:

• Timeline infographics
• List infographics
• Statistical infographics
• Resume infographics
• Process infographics

There are a few other types of infographics that you may hear of but most of the time we use list and statistical infographics. Now, the question is, what information should you put in infographics?

• Press release
• Tutorials
• Cookbook recipes
• Resumes
• Presentations
• Sales brochures

You can read more here about different types of infographics and how to design each one of them. But to find interesting facts about infographics, you can only read this post.

1. You Can Design Infographics The Way You Want

As said, there are so many online tools available that let you design infographics with ease. For example, use Canva, Venngage, Piktochart, and there is more. They are available online and provide you with an array of great designs, graphics, templates, fonts, colors, and more. You can make your information as interesting as possible with these tools.

2. Infographics Allow You to Promote Your Brand

Since most infographics contain valuable information, tutorials, statistics, etc. they are used for promoting your brand on various social media channels. When you are presenting your infographics, you are representing your brand as an expert in a particular field. This helps you create greater credibility. At the same time, you can prompt your services or products in the content of the infographics in a subtle way to increase your sales.  

3. It’s Easy to Understand Infographics More Than Reading an Entire Article

With infographics, you can easily tell a story with simple lines and short information. If someone is looking for data related to a particular topic, infographics let you create them in a short time. And it is also easy to understand the data as you are logically elaborating them in the infographic. The main reason for the function is to help the audience understand the information and for that, you can use gifs, images, stickers, and more.

4. People Read Infographics More Than Articles

Since you are adding charts, statistics, tutorials, etc. in an infographic and it also contains lots of graphics and gifs, they are easily readable. They don’t take much time for your audience and also catch attention. Moreover, they are sharable. You can spread your message quicker than a blog post which is less likely to go viral. Research shows that people read infographics more than long articles, blog posts, or white papers. Now, if the audience is looking for elaborative information on a particular subject, they will visit your site to get that information. If you can give them some snippets of the subjects through an infographic, they will automatically think that you have something bigger to tell. Therefore, it’s a win-win for both of your marketing strategies—your website marketing strategies and social media engagement.

5. Creating Focus with Infographics is Easy

Even though you can add a lot of stuff to your infographics to make them more interesting, don’t overdo it. Don’t make the entire infographic full with loads of figures and facts; discuss a single topic only in a way that your target audience doesn’t lose their focus. You can discuss one topic in an infographic and use facts or graphics when needed. For example, the topic name is “Things You Never Knew About Infographics”. You can list the fun facts about infographics in an “infographic” and allow the audience to consume most information. Only include stickers and gifs when needed and not randomly.

6. Promoting Infographics is Easy, Too

If you want your infographics to go viral, you can easily promote them. You can promote them the same way you promote blog posts, articles, white papers, and other important content. You can contact other influencers of your niche and ask them if they could feature your infographic. You can also use social plugins on your blog posts or articles where you share the infographics and let the readers share the facts with their friends and family. You can also simply and politely ask your audience to share the infographic if they find it useful. We also encourage you to share your infographics through your email marketing campaigns. This could be helpful for promoting your business as well as the information you are creating

7. An Attractive Headline Can be a Catch for Infographics

If your headline is not attractive enough, users won’t click to view it at all. Just like you need a captivating headline to promote your content, infographics are the same. A good headline can describe the infographic, catch your target audience’s attention, they contain no more than 70 characters. The best way to create a headline is to see what your competitors are doing and you can do something better than that by using your own power words. Power words are words that compel users to click on the content because they trigger emotions.

8. Pinterest is the Biggest Place for Infographics

Infographics are everywhere—on Facebook, Email marketing, LinkedIn, but Pinterest is full of them. Bloggers use the platforms to share their pins and infographics so that users can easily find their website and page.

It needs a good copywriter who can put the appropriate words together to create an attractive infographic. You can do them on your own. In case you are looking for professional services, you can contact an infographics design service at affordable cost.