In a digital age where every modern smartphone boasts a quality camera—and DSLR and mirrorless cameras are readily available at a relatively low entry price point—it may seem crazy to think about shooting film, especially while traveling.

Over the past decade, however, there has been a major comeback in film photography with a wealth of younger photographers exploring it for the first time and quite a few seasoned photographers dusting off their old gear.

If you want to mix up your routine during your next vacation or you’re simply looking for a new photography challenge, consider taking a film camera and several rolls of film on your next trip. This article discusses some easy ways to make money with your film camera.

• How To Take Perfect Travel Photos With Your Film Camera
• 10 Ways to Shoot The Perfect Travel Photos
• How Much Money Does a Travel Photographer Make?
• What Are The 4 Types of Fashion Photography?
• What do I Need For Food Photography?
• How do I Start Photography?
• How Much Does a Sports Photographer Cost?
• How to Take Good Travel Photos With iPhone
• How do I Take Good Vacation Pictures With my iPhone?
• How do I Become a Travel Photographer?
• How to Promote Your Travel Photography
• How to Make Money As a Travel Photographer
• How do You Become a Fashion Photographer?
• What Are The Techniques in Food Photography?
• What Are The 4 Types of Photographs?
• What Skills Are Needed For Sport Photography?
• How to Take Travel Photos of Yourself
• Is Travel Photography a Job?
• What is Food Photography Called?

How To Take Perfect Travel Photos With Your Film Camera

1. Slow Down and Consider Every Shot

Digital photography allows you to take as many photos as you like. While it can be nice not worrying about how many photos you’re going to take, it can also lead to laziness. When you’re limited to a certain number of shots for your entire trip, you’re going to make each one count.

Read Also: How You Can Make Money with Patchwork

Slowing down to get the composition just right and focusing the lens manually gives you more time to take in and appreciate your surroundings. Some people even describe this practice as meditative. Embrace the process to make your trip more relaxing.

2. Give Yourself a New Challenge

In any creative field, it’s far too easy to stagnate or even decline. Finding ways to challenge yourself on a regular basis helps you stay refreshed and motivates you to keep improving your skills. When you’re accustomed to shooting digitally, film is a challenge.

Taking the time to produce fewer, higher-quality images will make you think differently about your composition, focus, and setting choices when you get back behind your digital mirrorless or SLR camera again.

3. Spend Less Time Editing

It’s not unusual for a photographer to shoot 1,000 pictures during a week-long vacation. You’ll spend an hour culling these photos, deciding which ones are worth editing. Then you’ll spend at least a few more hours editing your selected photos.

Many photographers only ever edit a few dozen vacation pictures, leaving the rest untouched. This is particularly true for people taking pictures with their phones. Shooting film eliminates the entire editing process and the hassle of deleting unwanted photos.

Instead, you’ll be eagerly awaiting the finished photos or scans from your print shop. The excitement keeps your trip going for a little longer, and the result is so gratifying.

4. Enjoy the Element of Surprise

When you can’t review a shot right after taking it, you don’t know what to expect from the final result. Initially it may be frustrating not to check your images, but it quickly becomes freeing. After spending a minute setting up a shot just so and hitting the shutter, you can move on.

You won’t be tempted to try a different aperture or shutter speed or take the same shot from a slightly different angle. Consequently, you’ll spend less time behind the camera, missing important moments with family and friends while adjusting your settings, and you’ll still get to enjoy your images when you get home.

10 Ways to Shoot The Perfect Travel Photos

1. Be Aware of the Sun

This is the most important tip of the lot. Ideally, you want the sun behind you so that your subject is fully lit. If the sun is behind your subject you’ll end up with a much darker, poorly lit image. While this can be done intentionally for effect, for most shots you’ll want the sun to properly light your subject. To do that, position yourself so you are between the sun and your subject

2. Get Creative

Don’t just take the same shot every time. Mix it up and get creative. Instead of having the sun behind you, take advantage of the harsh light for a more interesting image. Try shooting into the sun to create silhouettes, or use a high aperture to create a starburst effect, like in this Napa Valley balloon photo:

3. Use the Weather

Think about how you can use the weather to your advantage. How can you embrace a grey sky or a rainy landscape to capture a unique photo? How can you snap a picture of a blue sky without it being boring? Be aware of the weather so you can adjust your style and subject accordingly.

For example, when the sun is behind clouds, the light is diffused. Clouds also add interest and scale to otherwise plain, boring skies, as in this shot of the Painted Desert in Australia:

4. Seek Shade

If you’re taking pictures of people, find somewhere shady. Here the light will be more even, with fewer harsh shadows on faces. You’ll get a much smoother and more balanced photo. Just make sure you are mindful of where your light is and how dark your subject will be.

Here’s an example from the middle of the day in Sri Lanka:

5. Master Depth of Field

Depth of field is all about controlling which parts of the shot are in focus. It’s one of the most important photography concepts you’ll need to know if you want to improve your travel photography and capture that perfect shot. Mastering depth of field will allow you to compose a variety of shots just by changing where your focus is. For example, check out this shot of a monkey:

As you can see, only the monkey is in focus. This is known as a “shallow” depth of field and is used to isolate subjects and make the shot about them.

A wide depth of field is for shooting landscapes and scenery. Here’s a shot from New Zealand where they used a wide depth of field to get much more of the scene in focus:

To manipulate depth of field on your camera you need to change the aperture — check your manual for how to do that. Typically it will be marked as “Av” or “A” on your mode dial.

Some smartphones allow you to manually set your aperture, either through the built-in camera app, or by downloading an advanced app from your device’s app store.

A wide-open aperture (f/4 and lower) produces a shallower depth of field (less of the shot will be in focus), and a smaller aperture (f/8 and higher) puts more of the scene in focus.

6. Utilize Street Scenes

Street photography is about capturing moments — immersing yourself in environments and finding interesting stories.

Patience and politeness are key to successful street shots involving people — not everyone wants to have their photograph taken, and it may be illegal to do so without explicit permission. If no one wants their photo taken, try wider crowd shots, or focus in on market goods — colorful spice piles or unusual-looking goods are always interesting subjects.

Alternatively, shoot the streets themselves. Doorways or intriguing architecture are a nice starting point — take this street in Bologna, Italy, for example:

As for the settings, use a wider depth of field (smaller aperture) for general street scenes.

7. Learn to Photograph People

If you’re looking for portraits, your best bet is to make friends with people. Learn about them and their stories, then ask for that permission.

Some prefer taking pictures of people they know, as they generally don’t have to worry about permission problems.

Some favorite style of people photos is “candid,” unposed shots. This is the best way, in my opinion, of capturing the personality of people.

The key to the art of unobtrusive photography is persistence, patience, and keeping your eyes open to the photographic possibilities around you. Anticipating the moments that might be about to happen is key.

We advise a shallow depth of field (wide aperture) and fast shutter speeds for portraits and action shots of people.

8. Use Beaches

Beaches are one of my favorite spots to shoot sunsets — nothing quite beats the sun setting over the sea! The water and the wet sand make for great reflection opportunities.

Think carefully about your composition, and in particular the foreground and mid-ground of your shot. Try different angles, and maybe get above your subject to present the beach in the context of its environment, like this shot of Hellfire Beach in Western Australia:

Outside of sunset, beaches can be very bright environments, so you may need to adjust your exposure to compensate. Most cameras and phones let you shift exposure left or right manually with a button that looks like +/-, or from inside the app.

If you are shooting friends and can’t find shade, consider setting your camera’s flash to “fill” setting to compensate. This uses the flash to light up the shadows caused by the sun, and can make portraits shot into the sun look more pleasing.

Finally, take care of your gear. Fine sand and salt water don’t agree with most camera equipment!

9. Master Taking Pictures of Landscapes

Controlling depth of field is a key part of landscape photography. Unfortunately, as you increase the aperture the shutter speed becomes slower — to the point where your hand movement can result in a blurry image. This is why you need a tripod.

A polarizing filter is fantastic for making blue skies and clouds pop, and for controlling reflections. It also reduces the amount of light entering the camera, so that tripod is even more helpful.

You can improve your landscape photography no end by thinking seriously about your composition. Leading lines, the rule of thirds, and finding a sense of scale by putting subjects in your foreground or mid-ground are key.

10. Learn How to Use Low light

So often we’re out with friends at night and want to capture those moments together, but we can’t seem to get anything other than a blurry mess.

This is because most cameras aren’t great when working with the amount of light that’s available at night —they use slow shutter speeds that turn movement into blurs.

More expensive equipment can make a real difference for low-light photography. All is not lost if your pockets aren’t deep enough, though. First, you can increase the ISO setting on your camera. While this will reduce the quality of your shots, they will look better than blurry photos.

Another idea is to find something to rest your camera on. If you don’t have a tripod, try and find an alternative — anything that is stationary and not prone to shake like your hand does. Then, use your camera’s timer function to take the shot. If you’re taking pictures of people, get them to stand as still as possible!

How Much Money Does a Travel Photographer Make?

The average annual pay for a Traveling Photographer in the United States is $45,581 a year. Just in case you need a simple salary calculator, that works out to be approximately $21.91 an hour. This is the equivalent of $877/week or $3,798/month.

While ZipRecruiter is seeing annual salaries as high as $100,000 and as low as $17,500, the majority of Traveling Photographer salaries currently range between $33,000 (25th percentile) to $44,500 (75th percentile) with top earners (90th percentile) making $76,500 annually across the United States.

The average pay range for a Traveling Photographer varies greatly (by as much as $11,500), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.

What Are The 4 Types of Fashion Photography?

Fashion photography is a popular type of photography. Still, it is also so cut-throat that you need extra skills aside from photography, such as photo editing with Movavi or AVS4U. Furthermore, you should master the many forms of fashion photography to provide an edge in influencing prospective clients with your work.

1. Catalog Photography

The simplest of the four fashion photography types is catalog photography. It is all about being straightforward and obvious, the name catalog is associated with the notion of browsing through a catalog to purchase clothing, but it truly embraces most commercial and e-commerce photography.

It’s an excellent place to start in the realm of fashion photography before moving on to other types of photography.

It has more of a “product photography” feel about it. The presence of a model is the only major distinction between catalog and product photography. Nonetheless, the attention is on the clothing and labels.

It’s a minimalist shot that focuses less on the model and more on the brand he or she is wearing. The major goal of this photography is to get people to convert people into buying what is being worn.

The goal of catalog photographs is to present apparel in a neutral setting in regular wear. To show off the attire, the models usually stand up straight. However, they may assume other stances to highlight elements such as pockets.

The style is simple, the background is usually white or gray, and the shot is set up to show the clothing details. There are few props and only a few accessories. The majority of these photos may also be taken in real-life locations; this is an offshoot of catalog photography and is known as a Lookbook.

The lighting is usually the most difficult aspect for the photographer. Use lighting that captures the subtleties of the outfit while without washing away the colors. Avoid utilizing indoor lighting or shooting at night for this. It is also possible to use photo editing software where you can correct the brightness and contrast.

High Fashion Photography

People commonly see high fashion on the covers of their favorite publications. However, high fashion to a photographer implies well-known supermodels or glitterati celebrities in often exaggerated poses, unrealistic attire, exotic-seeming backdrops, and all components, including hairstyles and location, mixed to make a faultless shot to attract anyone’s gaze.

However, achieving the immaculate appearance needed is a difficult task. You’re continually faced with tough decisions about location, lighting, models, clothes, hair, and so forth. Even though most of it has been determined for you, you must still put it all together in a way that appears gorgeous and enticing.

The first step is to think about the vibe you want to convey via the shoot. It’s not necessary to be very detailed, and you can still let your imagination go wild, but picking the right mood is definitely the first step.

For your shot, you’ll also need the perfect model. You want someone experienced and willing to work with you to get the desired mood. You’ll also need a solid team to work with. For example, when Dixie Dixon shoots fashion photography, she will oftentimes have hair and makeup artists, wardrobe stylists, a producer, and assistants on the set to ensure that the fashion shoot goes smoothly.

You’ll want professionals that are both capable and responsible. Makeup, hair styling, and wardrobe should all be handled by specialists. They should also share your vision for the project and your appreciation for the art of photography in general.

If you have a choice of locations, think about the vibe you’re attempting to achieve once again. You don’t want to have to keep changing the background all the time. There are also practical issues, such as whether your venue requires a permit and if it is indoors if you require authorization.

There’s also the equipment to consider. Along with a good camera, you’ll need lighting equipment. You’ll want a lightweight camera that has a long battery life and low-light functions. You’ll also need a variety of lenses for different sorts of photographs. When it comes to editing these photos, adding filters may also help with the vision you are trying to achieve.

Street Fashion Photography

Street fashion, often known as urban fashion, is frequently considered the polar opposite of Haute fashion. Alternative fashion, such as grunge and hip-hop, is a subset of street fashion. These are instances of street fashion styles that eventually became popular. It captures the spirit of the “street” and is the most relatable type of photography.

The aesthetics of Street Fashion are more austere than those of luxury fashion and accentuates real-world trends. It comprises items that individuals wear on a daily basis, such as jeans, shirts, and hoodies. It shows what ordinary people wear, how they perceive style, and how their everyday clothing can create a fashion statement. It also covers clothes that are attractive but are super comfortable.

Editorial fashion photography and street fashion photography are quite similar. The main difference is that editorial photography features models and celebrities wearing the current fashion trends. In contrast, street photography focuses on capturing the core of what is popular among the general public.

Most photographers use a longer lens to take street fashion images. They’ll be able to take images from a distance without making people feel uncomfortable about the session. The fact that some of the finest fashion trends can be found on the street merely goes to demonstrate that you can find them anywhere.

It isn’t just about what someone is wearing on the street, though; it’s also about their expression, how confident they appear, the light, and how what they’re wearing emphasizes their attitude.

Rather than models, photographers that specialize in this approach frequently photograph ordinary people on the street. However, you must be cautious while obtaining permission to photograph individuals on the street.

It’s a great way to market items or brands because when buyers see others wearing the outfit in real life, they believe it’s doable and accessible, and they can be a part of the trend.

Everything about it is real and genuine: the people, the situations, the life. So if you were to use photo editing software for this, avoid adding filters but mostly stick to correcting the brightness and contrast.

Editorial Fashion Photography

Editorial fashion is story-driven. It can be seen in magazines, newspapers, books, posters, and other media. The style takes center stage here, and the tale is told all through photography. Visual material is integrated with texts, articles, publications, and concepts covering a wide range of topics before being released.

Models for editorial fashion shoots are photographed throughout the day in changing backgrounds wearing a variety of outfits. Rarely is a white or plain background ever used.

The idea is to provide a certain tone for the story to unfold. These photos might feature a single brand or numerous brands, as well as a variety of photographic approaches ranging from close-ups to long-distance photos. You can choose to add filters when you later put these photographs in your photo editing software.

The story is laid out for the model as they will be responsible for acting out the part assigned to them using facial expressions. The goal of such a shoot is to make a strong statement about the brands or products.

From the hairstyles to the makeup, from the dress to the photographic props and settings, every element of an editorial photo session is crucial. Therefore, sometimes it may necessitate a lavish outfit and several accessories.

Despite the difficulties, editorial photography is one of the most rewarding fashion photography genres since it allows a showcase of creativity.

What do I Need For Food Photography?

Capturing mouthwatering food photos starts with the right camera, but you’ll need a solid food-photography kit to really make those images stand out. That’s where additional food photography equipment and accessories come into play.

From lighting to tripods and color-correction tools to lenses, here are six of the most important food-photography accessories to take your images to the next level — and cultivate hungry fans and followers in the process!

1. Prime lens

Prime lenses deliver crisp, sharp, and realistic photos that make dishes and desserts virtually jump off the screen or page. That’s why any serious food photographer needs one. Typically a 50mm focal length will do the trick, although it’s always a good idea to have a wider angle for scene-setting shots or photographing in tighter spaces.

Primes also have a wider aperture, which means they’ll work pristinely in low-lit situations. Some of the most popular food-photography prime lenses include the Sony FE 50mm f/1.8 ($248), the Canon EF 50mm f/1.8 ($125), Nikon NIKKOR Z 50mm f/1.2 ($2096.95), Fujifilm Fujinon XF 50mm f/1.0 ($1499.95), and the Panasonic 50mm f/1.4 LUMIX S-Pro ($2297.99) lens.  

2. Tripod

Whether you’re filming video content or capturing action shots of recipes in the making, you’ll need a solid tripod. Tripod options run the gamut, and choosing the right tripod for you might seem challenging. But one of the most versatile options is the Manfrotto Element MII Aluminum Tripod.

You can take this compact-yet-durable tripod with you wherever you’re cooking, be it at home or on the road. This tripod offers top-notch stability, with versatile angle options thanks to two independent leg angles.

3. Tripod arm extender

To capture those mid-stir or dining shots from above, you’ll need a reliable tripod arm extension like Photek’s The eXtender. This 32-inch telescopic tripod arm attaches to most tripods, letting you shoot from overhead without asking your family or friends for help.

The eXtender has a universal clamping device that syncs with just about every tripod, not to mention a counter-weighted aluminum telescoping extension and a quick-release ball head for easy camera mounting. 

4. Lighting kit

A strobe light is your best bet for professional-quality food photos, and the Flashpoint XPLOR 600PRO is among the best of them. This handy kit is about as close to natural light as it gets; it promises stable color output, versatility across scenes, and dazzling imagery without add-ons.

The built-in R2 Radio System connects with Canon, Sony, Nikon, Fujiflim, and Olympus/ Panasonic for remote light controlling. It’s a must-have for shoots when time is of the essence, whether it’s melting ice cream or capturing steaming veggies. For beginner food photographers, the Flashpoint Budget Studio Monolight Flash is a budget-friendly lighting option, too.

5. Color correction card

Few things make food photos less appetizing than unnatural yellow hues; that’s why color-temperature hacks like the DGK Color Tools Reference Cards are a must-have for food photographers. These affordable cards work with JPEG, RAW, film, or digital formats. Simply set the white balance with the cards manually and watch as your food shots deliciously come to life.

6. Backdrops

Countertops, marble pastry boards, and even art paper work well for food-photography backdrops, but one of the best ways to capture a clean, polished photo is the Flashpoint Shooting Table with Plexi Glass.

This budget-friendly table offers a glossy white background with a 24 by 40-inch Plexiglass sheet that can be lit to eliminate shadows, mimic spotlighting, or creating drop-shadow effects. The Flashpoint table is ideal for commercial, food, and product photographers.

How do I Start Photography?

Any photographer will tell you that there’s no single road to get into photography. There are, in fact, many ways that you can kickstart your amateur photography journey.

Don’t worry, it’s pretty easy. And no matter which tip you start off with, as long as you support your drive to grow in the field, your passion and interest will definitely take you places.

1. Find your inspiration

Do you find yourself taking portraits the most? Do you fancy abstract imagery or stunning landscapes? Perhaps you would like to get into event photography? Or do you simply want to capture every moment and object that catches your eye? Whatever it is that made you want to get into photography, hang on to it and use it as your inspiration to grow and follow your newfound passion.

A good way to find your inspiration is to figure out what you already like to do. If you love traveling, you can start by being a travel photographer. Similarly, if you’re into sports, you can try action and sports photography. Feel free to try out different types of photography that may interest you!

2. Get a good camera

Once you’ve got a pretty good idea of what you want your subject to be, the only other thing you really need to start taking those amazing stills is a good camera. Today’s amateur photographers are lucky to have a wide variety of cameras that they can get their hands on.

Just a few years ago, there was a significant gap between compact point-and-shoot cameras and more professional DSLR cameras in terms of image capability and price.

Anybody who’s just learning photography now can purchase budget mid-pro mirrorless cameras that are not only very lightweight but also highly capable of delivering professional, magazine-quality images. But whatever you choose, it’s important that you learn how to use your camera, and that it fits your preferred type of photography.

As they say, the best camera is the one that you have with you.

3. Compose carefully

In photography, it’s obviously always quality over quantity. Taking hundreds of pictures won’t make a photographer, especially if they shots are not well thought of. Before holding the camera up near your face and clicking the shutter, take a few seconds to study the scene, properly focus on your subject, and carefully frame your shot.

Don’t just take photos of everything—as professionals say it, K.I.S.S. (Keep It Simple, Stupid). A simple tilt or movement of the camera to the right is capable of adding a story and appeal to a photo, so use that viewfinder well.

4. Go manual

Speaking of getting to know your camera, you really ought to make the most out of those hard-earned bucks you spent by getting over your fear of the unknown and going full manual. You may need to spend or invest a lot of time to better understand camera functions and features, especially the exposure triangle—namely Aperture, Shutter Speed, and ISO—but the results do pay off and show up in your photos.

Manually adjusting your settings opens up a whole new world of creative possibilities and image outputs. If you want to capture those kinds of photos with breathtaking, blurry backgrounds and spectacular night shots, going manual is the way to go.

5. Attend a workshop

There’s a lot that you can learn from a photography workshop or tutorial, even if you don’t have a camera or are not all that interested in getting into amateur photography. Workshops teach you everything from camera settings, framing rules, to more advanced lessons like professional lighting and photo editing.

And aside from getting into the nitty gritty of it all, it gives you a whole new perspective on taking pictures and what really makes a photo visually appealing. It’s really the best option for getting a proper and comprehensive education in photography.

6. Learn how to “read” light

One of the most crucial factors that can make or break a photo is light. Therefore, it’s important that a photographer learns how to use it to his or her advantage. You can make do with ambient light—like diffused sunlight or any existing indoor lighting—to capture well-exposed images, but learning to position your subject or added light sources can give your photos a different touch and feel.

When you’re just starting out and don’t have access to light modifiers (studio lights) and slave flashes yet, it helps when you can “read” the direction of light and manipulate it using props such as reflectors and DIY light filters to manually create beautiful highlights, shadows, and silhouettes within a scene.

7. Get active

Experience really is the best teacher. You can study and tinker with your camera settings all you want, but the only way that you’ll really learn photography is to bring your camera everywhere and make time for shooting. After all, what better way to practice and apply what you’ve learned than by actually going out there and taking pictures?

You’ll be surprised by how much you’ll discover about your camera and your own artistic capabilities when you decide to have your camera within reach during your free time and organize shooting activities with fellow photographer friends.

8. Take your time

Like with any hobby or profession, learning and growth takes time. Rushing to become a pro will not only put unnecessary pressure on you as an amateur shooter but will also keep you from enjoying what you do. Don’t force yourself to be like other more advanced shooters or purchase expensive gear that you won’t be able to utilize anytime soon.

Slow your progress and take the time to learn all that you can, experiment, and maybe even discover your signature style of shooting before going big or asking for talent fees.

9. Expand your gear

After getting the hang of shooting even with your camera on full manual mode, you’ll eventually want to level up and improve the quality of your photos. If you’re particularly into adding better focus on your subject and improving the quality of your background blur (or bokeh), you may want to get your hands on wide aperture lenses.

Aside from additional lenses, you may want to purchase external flashes for those instances when there’s just not enough ambient light; a handy tripod for more convenient shooting at slower shutter speeds; or even a battery grip that allows you to have extra power for prolonged shooting.

10. Find a mentor

Apart from finding your inspiration, find someone who can inspire you. That person can be a workshop teacher, a friend, or anyone you know who has been doing photography for quite a while. A mentor can teach you camera and photography tricks, give you lots of useful tips, share learning experiences, and answer any questions you may have in order to help you improve your photography.

You can even tag along with your mentor, observe his work environment and how he executes his shots, and maybe even assist in doing some second-shooter tasks to help you gain more experience.

Someday, you’ll also have the honor to pass your knowledge on and be a mentor to another amateur photographer.

How Much Does a Sports Photographer Cost?

The average Sports Photographer in the US makes $27,661. The average bonus for a Sports Photographer is $1,143 which represents 4% of their salary, with 100% of people reporting that they receive a bonus each year.

Sports Photographers make the most in San Francisco at $39,567, averaging total compensation 43% greater than the US average.

With a take-home pay of roughly $2,044/month, and the median 2BR apartment rental price of $2,506/mo^**, a Sports Photographer would pay 122.58% of their monthly take-home salary towards rent.

How to Take Good Travel Photos With iPhone

The iPhone is capable of taking far better travel shots than most people think. iPhoneography expert and fine art photographer Paul Sanders shares eight easy tips for taking iPhone photos that will set your socials on fire.

1. Keep still

People don’t always consider the iPhone ‘real photography’, so they tend to still be walking or waving their arms around when they take a picture. This often results in low-quality focus, slightly shaky pictures or poor composition. Because the iPhone is classed as ‘disposable’ photography, people don’t stop and take the picture properly.

The important thing is to be still and to hold the phone still. It sounds simple, but if you treat the iPhone the same way that you would standard photography and stand still, you can construct your framing and point of focus, which will result in a much better snap.

2. Remember the basics of composition

Composition is always key. If someone is fairly new to photography, they should work on the ‘rule of thirds’ principle until they get used to composition, and then they can break all the guidelines.

On an iPhone, if you go into the camera settings, you can turn a grid on, which will show you a crossword-type grid to help you with composition. As long as you put the main point of interest on one of the lines, you will end up with a naturally balanced picture.

As you would with a camera, the same rules apply with an iPhone in terms of looking for lines or shapes that draw the viewer in.

3. Use all of the frame

It’s important to fill the frame with what you’re interested in. Smartphone cameras do have a zoom, but it’s a digital zoom, so it lessens the quality of a picture every time you effectively crop into it.

The better thing to do is to be as close to the subject as possible and fill the frame as much as you can. That way you’re using all of the available image size, which will result in a higher-quality shot.

If you zoom or crop, the picture will end up looking slightly fuzzy, with wishy-washy colours.

4. Tell a story

Try to give a photo a sense of place, a sense of scale, a sense of local character. Think about this: “What is it about the place that inspires me as a person?”, and then try to illustrate that with your picture.

Sometimes that might be a series of details in a place that you can then put on your social media feed as a little set of pictures, rather than just saying: “Here’s a selfie of me in front of the Grand Canyon”.

Use different formats: ‘square’, ‘panorama’, etc. They give a different perspective and a different sense of scale. If you’re photographing a wide landscape, a panorama really works, especially on social media. They give the viewer a sense of being there.

5. Adjust the settings

If you tap on the screen when you’ve got your composition set, a little box appears: that’s the point of focus. Focus is really important, because you want the object that you’re most keen on to be sharp. It’s important to tap that.

It’s also important to slide your finger up and down to see which exposure setting will give you the exposure that matches what you’re seeing. Often, when you focus on something that’s dark, the rest of the screen will go white, and vice versa. Slide your finger up and down. You’ll get a much better picture by adjusting the exposure slightly. It’s not complicated on a smartphone. It’s intuitive.

6. Turn off the flash

If you turn the flash off and hold the camera still or brace it against something solid, your picture will much better reflect the lighting conditions of where you are, rather than something that’s brightly lit at the front, dark at the back, and generally looks a bit rubbish.

7. Experiment with apps

There are loads of different apps to use with an iPhone to apply different effects to your images. Slow Shutter Cam allows you to do a blur effect, which can be really nice if you’re in a market, for example, and want your picture to give a sense of hustle and bustle.

PhotoSplit allows you to do multiple exposures, so you could do seven pictures layered on top of each other to get really fun results. It also allows you to montage photos together, so if you wanted to tell a little story in one frame, you can put four pictures together in the same image with a little frame around each, and that only takes up one picture in your Instagram feed.

Circular Tiny Planet is great fun for doing pictures where it looks as if you’re standing on top of a globe, or if you want to create funny circular effects in rooms.

8. Do a little post-production

All your pictures can be transferred to your computer, so you can still play with them with powerful software, including Lightroom and Photoshop. Having said that, the processing software in smartphones is very good.

You can also use an app like Snapseed and really go to town on your pictures, altering the contrast, selectively altering different areas or putting a really nice border around your photos to make them look like works of art.

There’s a lot you can do to photos, like adding a bit of drama to skies. There is nothing wrong with enhanced iPhone pictures. Sometimes, they are a bit overdone, but people learn very quickly that overdone images don’t work well.

Just experiment and have fun. You can do everything on an iPhone without having to use a computer, which is fantastic for people on the move. As long as you have lots of battery power, that is.

How do I Take Good Vacation Pictures With my iPhone?

A professional DSLR camera will undoubtedly produce photos with a higher image resolution, but you can’t deny that the iPhone camera is practical and convenient. You’ve likely seen a classic “tourist” in the past with a gigantic DSLR camera weighing them down.

Unless you’re well trained the use of such expensive equipment and have all the necessary accessories, you may discover that your holiday snaps look much the same as they did when you took them on your iPhone.

In fact, with a little preparation and forethought, you can capture the essence of truly wonderful memories. The following 7 tips will help you take great travel photos using just your iPhone.

Take Time to Do A Little Research

Are you interested in architecture? Cultural displays? Natural landscapes? Decide what kind of things you want to see and then take the time to do some research. Does this particular destination appear at its best at sunrise? Sunset? Does fog generally come in at a particular time of day?

Understanding the weather could be a deciding factor in whether or not your iPhone photo is a masterpiece or a disappointment. Bear in mind that doing a little research on the culture of the place you visit could work to your advantage as well.

In some countries, photographing certain buildings or infrastructure is prohibited. Understand what will and won’t cause offense, and remember, no travel snap is worth spending time in a foreign prison.

Have Your Camera Ready

Just because you’re using an iPhone camera doesn’t mean that preparation is not required. High-resolution images will create large files, so ensure you have plenty of storage, either on your phone or via cloud-based software.

Using your iPhone for taking photos will also drain the battery faster, so make sure it’s fully charged in advance, or consider bringing along a portable battery charger in case of emergency. Finally, if your iPhone was tossed in a bag for half the journey then it’s likely the lens will have been contaminated.

Dust, dirt or grease can all build up on a camera lens, causing foggy-looking images. Either carry a soft microfiber cloth with you specifically for this purpose or else use an alternate clean, soft piece of fabric (a T-shirt will do in a pinch) to clean the lens.

Don’t Get Caught Up in Cliché Shots

Have you ever seen a photo of a friend pretending to hold up the Leaning Tower of Pisa or sitting astride a camel in front of the Pyramids of Giza? So has everybody else. While there’s nothing wrong with visiting iconic landmarks and taking holiday photos, wouldn’t it be nice if your shots looked just a little different to the 80,000 cliché photos already doing the rounds on social media?

Try and think outside the box. Move around, experiment with lighting and angles, and look for opportunities to capture well-known locations from different perspectives. Since you’ve got plenty of storage space on your iPhone don’t be afraid of testing out new shots.

If you’re unhappy with how some of them turn out, you can always delete them. But the more photos you take, the more options you’ll have to choose from.

Portray the Local Culture

It’s often the people you meet that really make a place memorable, so why not include elements of the local culture in your travel photos? This could be as simple as snapping a quick shot of a bustling marketplace or a busy road. But if you take the time to interact with some of the locals, you may have an opportunity to take some stunning local portraits.

Remember that the polite approach is always to ask a person’s permission before you photograph them; learning a few simple phrases or downloading a translation app may be all that is necessary to break the ice and gain permission.

An iPhone camera is excellent for capturing the essence of an environment since people often feel more relaxed having their photo taken on a phone then they would if it was an imposing DSLR.

Include a Subject to Create Depth

Endless salt deserts and white sandy beaches may appear breathtaking in real life, but photos of beautiful scenery often come across looking a little flat and dull. This can be solved by including a subject within the image – either yourself, a travelling companion or a willing local. Having a person in the shot helps to create depth within a photo.

It gives your eye a focal point and thereby allows you to better appreciate the scope of the scenery. You can better understand the vastness of a landscape if you have a person to scale it off. If you’re traveling alone, the timer function on your iPhone camera may come in handy with these sorts of photos.

Pay Attention to Small Details

When traveling to exotic locations for the first time, it’s easy to be so overawed by the bigger things that we miss out on some of the smaller details. Look for opportunities to record textures, patterns or colours that are unique to the destination – within the food, the architecture, even the clothing.

A close-up photo of intricate latticework on the side of an ancient building makes for an interesting change within a travel album, as well as adding further flavor to your holiday snaps.

Extending beyond just man-made things, you’ll find many opportunities to capture small details in natural settings: a unique plant or animal, a shell on a background of sand, or a particular array of pebbles on a riverbed.

Remember That Your Photos Should Tell a Story

The best holiday photos are the ones that tell a good story. The “burst” function on the iPhone is an excellent way to capture micro stories as they happen, allowing you to then choose the perfect moment as a memento. It could be the moment a gust of wind blows awa

y someone’s hat, the second when a child receives a surprise or the flash of recognition in a person’s eyes when they see their loved one at the airport. Having an iPhone at the ready makes it possible to record these interesting stories.

While some stories are self-explanatory in a photo, others will prompt questions. This element of mystery (“what’s happening there?” “who is that?” “what happened next?”) will give you the chance to tell some of your travel stories to an interested audience.

Regardless of how artistic you may or may not be, with a little practice, you can come home with an album full of travel shots that no one will ever believe were taken on an iPhone. Don’t be afraid to take the time to frame the perfect shot – after all, momentarily looking like a tourist is preferable to coming home regretting missed photo opportunities.

How do I Become a Travel Photographer?

While the life of a successful travel photographer is enviable, it is not a life of mere leisure. Being a professional travel photographer is hard work—work that does not necessarily pay off for everyone who attempts this career path.

If you want to become a professional travel photographer, get ready to invest a good chunk of change in camera gear, persevere through countless rejections, be on the move all the time and be self-motivated.

This career and life path is far from easy, but for those who really have the heart, soul and eye for it, get ready for a life that everyone will want to undergo through your photographs.

Here’s how you can start your path to becoming a travel photographer.

Set your photography goals

When you think about traveling the globe and taking pictures, what types of images are you most interested in capturing? Does your lens gravitate toward landscapes and natural wonders, wildlife, people, art, cultural landmarks and events, food, architecture or all of the above?

Do you prefer to shoot in wild environments or concrete jungles? Are you more interested in modern life or ancient traditions?

It is important to ask yourself these questions so that you can work toward achieving your goal or goals as a travel photographer. While you are free to change your objectives and interests as often as you see fit, picking an initial direction will help you hone in on your craft.

Take a photography course

The art of photography can be quite complicated. There is a lot that goes into taking professional-level pictures. It is also very valuable to have a solid grasp on photo editing.

It is possible to teach yourself everything you need to know about photographs and editing if you are extremely self-disciplined. However, taking a photography course is a wonderful way to learn the basics or to advance your skills.

If you live in a big city or town that has a community college, you can likely find a photography course to attend in person. There are seemingly endless photography courses available online, though.

You can find a short class that focuses on one particular lesson, or you can enroll in a full-length photography course that specializes in travel photography as a whole.

There are both free and paid options available. If there is a particular skill set you are trying to acquire, you can likely find a how-to video on YouTube, as well.

The New York Institute of Photography offers a comprehensive and completely online travel photography course.Udemy, CreativeLive and KelbyOne have a solid selection of photography courses ranging from learning the basics, mastering the ins and outs of Photoshop and taking your pictures from good to extraordinary.

Complete an internship

A truly enriching and exciting way to learn the art of travel photography is by studying under someone who is already a master. While you must apply and be accepted first, photography internships offer the opportunity to gain valuable experience in the field and do what you are truly passionate about.

Internships.com is an amazing resource for finding photography internships.

Find your travel photography niche

Travel photography as a paid and profitable profession is highly competitive. Who doesn’t want to travel the world and take pictures for a living? The key finding a way to stand out.

Like any other art form, photography is a form of expression. In this case, your shots express the way you see the world. Your vision of the world is unique to you, and the challenge is to find a way to reflect that worldview in your photographs.

Finding your niche and specializing in a specific subject matter, technique, aesthetic or realm within travel photography will help you create your own artistic signature. You will also stand out among the masses who are more generalized.

Always have a camera

If you want to become a professional travel photographer, you must live and breathe photography! Traveling includes anything that happens after you walk out your front door. You should always have a camera on you if you plan on doing any sort of traveling.

National Geographic Travel asked photo engineer Tom O’Brien for his top recommendations for cameras that are well-suited for travel and travel photography. The Fujifilm X-T2, Olympus OM-D E-M1 Mark II and Panasonic Lumix DMC-GX8 rated high on his list.

Every photographer has their personal preferences when it comes to types of cameras and lenses, but all of these top-rated choices are high-quality, light and compact cameras.

Practice

This tip falls in line with always having your camera on you. As with any craft or specialized skill, you can only improve with practice. You should be taking photographs all the time. You need to learn how to shoot various subjects and scenes in all different conditions and lighting.

The beauty of practicing photography is that it includes an element of play and spontaneity. It also involves a lot of trial and error. Learning through these methods is a highly effective way to develop your own unique photography style that works for you.

Study other travel photographers

The best people to learn from are the ones who are successfully and masterfully doing what you have set out to do. Study the work of the photographers who inspire you to click the shutter button.

What types of cameras, lenses and techniques are they using? What makes their images stand out? You can even try to mimic the work of the masters as a way to practice and improve your own abilities and style.

Photographers like Paul Nicklen, Palani Mohan, Stephanie Sinclair, Blake Gordon and Maggie Steber are a few that will likely inspire you!

Travel

You surely cannot be a travel photographer without traveling! However, do not think that you always have to be off in faraway, exotic destinations to take travel photographs. You can still take travel photos in your hometown, because your hometown could be a travel destination for someone else.

One of the goals of taking phenomenal travel pictures is to transport people who are looking at your photos to the very moment in time that you froze.

So open your front door, step outside and start shooting!

How to Promote Your Travel Photography

Create an online portfolio or blog

Your portfolio is everything. It is crucial that you build your own personal website or blog to showcase your best shots and any work you have had published. No one is going to hire you based on your word that you are an incredibly gifted photographer. You must prove it.

Seeing is believing!

Wix and Weebly are two free and easy-to-use website builders. They even offer pre-set templates that are created specifically for travel photographers.

Develop a strong social media presence

If you are on a quest to become a travel photographer, social media can be your best friend. People love looking at beautiful photographs taken in places they have only dreamed about visiting. This is where you can really shine and start to develop a following of dedicated fans.

Instagram is an especially valuable tool for building an audience and attracting attention to your work. You never know who will stumble across your pictures and decide to hire you. Social media is also a great way to connect with other travel photographers, brands and publications. In the creative world, connections are priceless.

Enter photography contests

Entering and winning a photography contest could actually help you get your big break! As an aspiring travel photographer, you need all the exposure you can get. A photography contest is also a marvelous motivating force. Knowing that you have a deadline and specific parameters to adhere to is fantastic practice for your future as a successful travel photographer.

How to Make Money As a Travel Photographer

Sell your prints

Your personal website or blog is an excellent platform to sell prints of your photographs. You can also try to sell your prints at a local art festival or boutique.

This is also a nice way to make a little extra income while you are working your buns off to make a profitable name for yourself as a professional travel photographer. This is not a get-rich-quick career choice, and camera equipment is not cheap.

You can even get creative and print your photographs on pillowcases, coffee mugs, magnets, totes and t-shirts. The holidays are an ideal time to sell these types of creative and one-of-a-kind gifts!

Post in stock image libraries

Stock image websites like iStock, Shutterstock and Adobe Stock will pay for your photographs. You pictures must be exceptional, but you will receive a royalty every time one of your pictures is purchased for use.While selling your shots on these sites might not provide enough income to make this your only gig, you can certainly earn some regular cash flow.

Submit to travel and lifestyle magazines

Landing a job as a travel photographer for a travel or lifestyle publication is no easy feat. Most travel photographers want their work published in these magazines. That is not to say that this is an unobtainable goal, it is just one that you have to work hard to achieve.

To work for a revered publication like National Geographic, not only do you have to be  accomplished and experienced, but you must truly be the best of the best.

By following the above steps, though, you can make your print photography publication dreams come true. It all comes down to how hard you are willing to work to reach your photography goals.

Seek out paid blog posts

You may have heard of successful blogs hiring writers to create content. Similarly, some blogs hire talented photographers to help with visual content. You can search for this type of work on a freelance forums like Freelancer, Simply Hired and Upwork.

Search these job listing sites and regularly apply for listings that appeal to you. The more you apply and the more experience you gain, the better your chances of getting hired.

Try advertising and marketing companies

Travel sells. Exotic destinations, beautiful landscapes, vibrant cities, luminous skylines, rare wildlife and natural phenomena are often used in advertising and marketing campaigns. These types of photographs are commonly used in campaigns that are not even directly related to the location or event in the picture.

Usually, the idea is to capture the attention of potential buyers or clients or to promote a type of lifestyle to sell a particular product or service. In an era where most people’s attention span is but a few seconds, a captivating photograph is highly valuable to all different types of companies and businesses.

Seeking out work with an advertising or marketing firm might be a profitable way to travel and take the types of photographs you are passionate about taking.

If traveling the globe, taking photographs and making a livable wage are your goals, get out there and make it happen!

Everyone has to start somewhere. There is no day like today to take that first picture of your new travel photography career.

How do You Become a Fashion Photographer?

So you want to be a fashion photographer? Sounds exciting? Sailing around on yachts with models, shooting in the Caribbean or Tahiti, or maybe even Paris with your favorite model are perks of the job, right?

How fun it must be to shoot models for Victoria’s Secret and Sports Illustrated! Who wouldn’t want to travel to exotic locales and make a fortune while working with and befriending the most beautiful women in the world?

1. Learn Basic Photography Skills

Take some basic courses in photography so you can understand the functions of a camera.

2. Practice with Models

Go out and take pictures of models. There are many websites out there that have models who are ready to shoot with you and who live in your area. Start with an internet search to find model websites.

After you become comfortable taking pictures of amateur models and have some great photographs in your book, approach local modeling agencies by giving them a call or sending an email and ask to shoot their models for their portfolios. You may be able to shoot their models for free—or perhaps even get paid in the process of doing so.

3. Research Fashion Magazines

Look through the magazines that you want to be in and study their styles. In time you’ll be able to shoot as well as the photographers in the magazines.

When you’re ready, submit your pictures to the photo editors of these magazines. You ‘ll find their contact info in the first few pages of the magazine.

4. Reach Out

Network and maintain relationships with people in the industry. Social networking sites are great for this, as great fashion photographers, fashion designers, makeup artists, hair stylists, magazines, and photo editors can be found online. It may take some digging, but social networks have a ton of resources to aid you in your quest.

5. Develop an Original Style

When you first start shooting, it’s easy to fall into the trap of copying other artists and trying to shoot their style. This is not always bad. For centuries, painters and sculptors have swarmed to the Louvre in Paris to duplicate the Mona Lisa and other great works of art.

After you’re done practicing, however, it’s important to move on and forget about trying so hard to imitate the great masters. Instead, imitate life. That is what art does. Work on developing your own style and you’ll be rewarded for it handsomely.

6. Don’t Fuss Too Much Over Gear

Get a couple of great lenses. Both in the beginning and at the advanced stages of your career you’ll find yourself working a lot with natural light. Harness that power. It’s the greatest light available.

Of course, at times you will find yourself working in the studio, as well. Get a few quality lights.

Afterwards, focus on the craft of photography. Man made the picture and the picture made the man.

7. Keep Shooting

The road to becoming a successful fashion photographer can be a long one. Don’t give up. Shoot in the beginning as a hobby in all of your spare time. Create as often as you can. The experience will be invaluable.

8. Get an Agent

An agent can be instrumental in promoting your photography career. When you are armed with a portfolio full of pictures start approaching them. They are extremely competitive in the major markets and it will be a task to get your work in front of them but well worth the effort.

What Are The Techniques in Food Photography?

It’s all about the light! Our best tip for food photograpers is to become aware of the intensity of the light and how it hits the food, and learn to adjust accordingly. Here are some tips for getting started.

• Take photos under natural light. Do not use overhead lights or lamps or your built-in flash. Ever!
• Move around to find the best light source. Don’t feel confined to taking photos in your kitchen. Perhaps the light is best in your bedroom in the morning, and in your living room in the afternoon.
• Try taking photos from multiple angles. Some plates of food look better from above (like, pizza), or from the side (burgers), or at a 45-degree angle (drinks). Try moving around the plate and taking photos at various angles so you can pick your favorite later.
• Minimize clutter. If that spoon, napkin or busy background doesn’t add to the photo, it detracts from the photo. Focus on what is most important, but don’t zoom in so close that viewers can’t tell what the food is.

What Are The 4 Types of Photographs?

While most photographers specialize in one or two different types of photography experimenting with various photography styles can help to expand your skill set. The technical and creative skills required often cross multiple photography genres.

This means that as you improve in one area, you can learn valuable lessons and techniques that make you a better photographer across other styles.

By learning and practicing the four different types of photography below, you can build a strong foundation for your photography career.

1. Portrait Photography

One of the most common photography styles, portrait photography, or portraiture, aims to capture the personality and mood of an individual or group. Images may be candid or posed, full body or close-ups. Either way, the subject’s face and eyes are typically in focus. Lighting and backdrop help to convey tone and emotion.

Popular types of photography portraits include senior portraits, family portraits, engagement photos, and professional headshots. The best portrait photographers make clients feel completely comfortable, so that their expressions are natural and relaxed.

2. Photojournalism

Photojournalism is a way of telling the story of a newsworthy (perhaps even historic) event or scene through photographs. Photojournalism should be as objective and truthful as possible and capturing candid moments as they happen is more important than getting picture-perfect shots.

Generally, photojournalists attend planned events with the hope of capturing unplanned, unscripted moments. Their work is routinely published in magazines and newspapers.

3. Fashion Photography

Fashion photography showcases and glamorizes fashion clothing, shoes, and accessories to make them more desirable to consumers. It is commonly published in magazines and online. People may choose this niche over different types of photography because of the opportunity to be highly creative in making photographs eye-catching and appealing.

Fashion photographers take a lot of full body shots and work in an array of locations, from fashion shows to studios with full lighting setups to city streets and open fields. They utilize many of the same skills as portrait photographers and must practice good teamwork and communication when working with shoot stylists, creative directors, and models.

4. Sports Photography

By catching athletes, coaches, and even fans at the perfect moment, sports photographs can depict the passion, drama, and emotion that fuels sporting events. Sports photographers must aim and shoot quickly to keep up with the action around them, and it’s best practice to use a higher ISO to shoot at a faster shutter speed.

Sports photographers also usually use long, heavy lenses for zooming in on the action. Interesting angles can help make your work stand out in this competitive genre.

What Skills Are Needed For Sport Photography?

To become a sports photographer, you will need a knowledge of sports to ensure you know exactly what moment to capture. As well as this, you will also need skills such as:

• Active Listening and Attention to Detail: As a Sports Photographer, you must pay attention to every detail and give full attention to what other people are saying. You must take time to understand the points being made and ask appropriate questions.
• Communication Skills: You must know how to communicate effectively with people, both orally and in writing.
• Social Perception: You must be aware of people’s reactions and understand why they react the way they do. This is especially important because, in games like soccer, you must shoot the reaction of the players in the winning and losing teams. Their reactions are sometimes more important than their actions when conveying the story.
• Technical Skills: Sports Photographers need to know how to use digital and non-digital cameras as well as industry-standard software such as Photoshop and Lightroom.
• Problem-Solving Skills: Being a Sports Photographer, you must have the ability to identify complex problems and develop solutions to those problems.
• Creativity: You must be creative in taking photographs and have an eye for pictures.

Other important skills for every expert in Sports Photography are:

• Patience and concentration
• Strong networking skills
• Ability to work in a team
• Critical thinking skills
• Active learning skills

How to Take Travel Photos of Yourself

Usually, solo travelers rarely show up in their own photos unless they have an Instagram husband. There’s even a saying (that actually makes me mad), that behind every pretty girly Instagram account there’s a boyfriend or husband behind it. While quite often it’s true, it doesn’t have to be the case.

• Use a Mirror or Reflective Surface
• Ask People to Take a Photo of You
• Use a Tripod
• Use GoPro with Accessories
• Use Wide-Angle Lens for Close-Up Shots
• Put Random Parts of Your Body in a Shot
• Get a Drone

Is Travel Photography a Job?

A Travel Photographer’s job is to travel to places and photograph them in new and unusual ways. Have you ever seen the moon rise in Paris, or the sun set in Beijing? Have you watched kids play in Africa, or fish swim off the coast of the Galapagos Islands? While for most people, the answer is a disappointed, , for Travel Photographers, the answer is a proud and resounding.

As a Travel Photographer, you’re typically a freelance Photographer. You’re kind of like a Stylist, and your destination is the Model: She wants to look her best, and it’s up to you to dress her up and present her in her finest garb.

With that in mind, your goal as a Travel Photographer is to take photographs that you can sell to book publishers, magazines, websites, Chambers of Commerce, convention and visitors bureaus, government agencies, travel companies, hotels, tourist attractions, etc.

All of those organizations use photographs to market, promote, and publicize their destinations to travelers, tourists, and potential visitors, using them, for example, in brochures, postcards, posters, guidebooks, and advertisements.

Read Also: Make Money With Film Distribution

Although you might be commissioned to take photos, in which case you’ll probably be sent on an all-expenses paid work trip, you typically must travel on your own dime to take these photographs, then reimburse yourself later. As a result, taking photographs is only a small part of your job. The other, much larger part is marketing and selling them to buyers.

What is Food Photography Called?

Food photography is a still life photography genre used to create attractive still life photographs of food. It is a specialization of commercial photography, the products of which are used in advertisements, magazines, packaging, menus or cookbooks.

Professional food photography is a collaborative effort, usually involving an art director, a photographer, a food stylist, a prop stylist and their assistants.

In advertising, food photography is often – and sometimes controversially – used to exaggerate the attractiveness or size of the advertised food, notably fast food.