The business of today, whether big or small, has many ways to express itself to its customers. Through media alone, they can be shown in various forms like an advertisement in magazines, TV channels, flex boards, banners, notices, teaser ads, and so many ways.

To market a new brand to its existing customers and also to identify new market segments for expansion of customer base they use all the marketing strategies advantageously to increase the selling of the product or to break the slumbering business sometimes. This is the given business opportunity for Making Money Designing Logos for Small Businesses.

• What Should You Know About Logo Design?
• 10 Small Business Logo Design Services
• Can You Make Money Designing Logos?
• How do You Make a Logo For a Small Business?
• How Much Should I Charge For Designing a Logo?
• How Much Can You Make as a Logo Designer?
• Do Logo Designers Get Royalties?
• How do You Price Design Work?
• How do I Start a Logo Business?
• Free Logo Maker
• Free Logo Design And Download
• Free Logo Design Templates
• Average Cost of Logo Design
• Logo Design Price Sheet
• Logo Design Price Philippines
• Software For Logo Design

What Should You Know About Logo Design?

Going Online for a business house is a key strategy that is being adopted today. It is the easiest way to reach the customers of today than the conventional methods. Nowadays corporate houses and small to big business companies go for a general website for their company.

In addition, they also organize portals for the use of customers, staff and management, to manage commercial activities and also to provide service, support, downloads for their products. For example, a telecom service provider sells all their products, bills and collects money online, allow customers to migrate to new services and products by providing them a unique id and password to operate.

Such a virtual platform on the internet has become a reality today. Anybody likes to browse and use a well-organized website with logical information flow to the user and make it user-friendly. Above all Aesthetic look to the website is a must to attract and allow the viewers to love the site and make them convinced about the quality of the content.

Read Also: Using Skills In 3D Animation To Make Money As A Digital Graphics Artist

Here comes the role of the aspects that adds beauty and at the same time convey the purpose and utility of a product or service to the visitor of the site. This is nothing but the logo of a company or its product and/or services offered to the people.

What is LOGO? Colors that galore the bright morning sky OR the moon with twinkling stars in the dark sky make anyone to stop thinking abruptly and attract the attention of the person. Likewise, LOGO is a short image or a name or any visual concept that cracks and enters the mind of a person to punch meaningful information to a person who just looks at it.

The logo is tiny but has a big and sharp impact to create interest in a person. That is the first step in marketing to convert a viewer into a customer. Creating a logo is an expression of the innate artistic skill of a person and whatever multimedia training or qualification the person has acquired adds colors to the skill in doing the creative work.

Normally such professionals are called as LOGO DESIGNERS. The need for a logo, particularly for small businesses is inevitable for them to bang the market for their super visibility to the people. Furthermore, every moment new products are launched in the market from numerous small business people and these products need to have an appealing logo

 That would catch the eyes of the customers and the public. Logo designers do have a potential source of opportunity to prove their skill and Make Money Designing Logos for Small Businesses.

How to track sources of logo designing job opportunities and convert them into earning is a challenge for skillful designers. Educational qualifications are not a must but many design agencies and business people prefer graphics design graduates for hiring freelance designers.

Scope of this logo designing jobs is huge in the market as the cost of hiring individual designers for a job is cheaper than getting the same job done from established designers companies. Incidentally, online opportunities have further broken the cost barriers to a certain extent, the number of offers continued to flow and increase the opportunities multifold to make money designing logos for small businesses. Tap the Resources. 

Websites like www.freelance.com, www.elance.com offer a variety of jobs, and anyone registering with these portals get offers to do jobs. ODesk, ifreelance and 99designs are few more websites offering freelance logo designer jobs. A glance over these sites may give an idea of minimal requirements for a person to get the job awarded. Logo designing software are available online for free and payment.

InDesign, Logosmartz, inkscape and AAAlogo are few of the logo designing software available online. One can use these for learning the art of designing logos, but innate artistic skill is a must to use the software. Few attractive sample logos may be designed for filling up your neatly prepared profile.

Submit your appealing profile with attractive sample logos along with your registration with the job offering websites. Some of the websites accept quality logo designs for display and listing. Whoever is attracted by your design quality may offer you opportunities. Opportunities for freelancers thus offered are competitive in nature because the user would like to select few of such excellent designers and try to hire them for work.

Designers have to give their price and whichever is lower will be selected and job orders will be given to him. Anyway, the offers are not closed yet, because if not this one another will come and knock your mail. Initial teething problems are two-faced with challenge and reward will blossom one day to make money.

Executing the initial order by a freelancer is highly precarious to handle, but with utmost sincerity implement the following steps to be successful in complying with the given order:

• Documents given by the client is the bible for careful study and minute points to grasp in. Mission, vision statements of the company are to be understood and assimilated and incorporated in the logo.
• Never forget to list out the items to be embedded in the design of logo
• With imagination creativity as a skilled intellectual designer and from the view point of the client and the common men design few draft logos.
• On conceiving clear concept about the design in your mind, use the software and create few sample logos. Submit these few samples to the client or the project providing entity.
• Discuss with the client and comply with the suggestions of the client in the design and prepare the wanted logo
• Normally clients may require using the logo in all advertisements, websites, letterhead, business card, for inscriptions to certain buildings and sign boards. To satisfy this need convert and save the logo in different picture file formats like, TIFF, PNG, JPG,GIF etc.
• Many times it is required in different sizes also.
• Most important one in the above process is to comply with the agreed time line.

Complying with the contract conditions is one of the business ethics to make Money Designing Logos. Earnings as a freelance logo designer are dependent on the variety of work orders one picks up continuously. It is also wise to take up work from designing agencies simultaneously in addition to direct contracts.

Statistics from the Bureau of Labor point out the earnings of a freelancer was between $37,727 and $57,578 per annum, as of March 2010. Now it may be simply 15% more than that. Variation in the making money by a freelance logo designer depends on the following factors.

• Budget provisions of the small business houses
• Type of contract, mode and periodicity of payment
• Continuity and extension of contract for more jobs
• Quality and compliance to delivery compliance may increase the rate per project and can earn more than few thousands of dollars in many occasions
• Some works may fetch lower values like $30 to $160

Use the spare time and saved money to start a graphics business of your own and create an attractive and appealing website. To make good the lower earning, creative sample logos can be designed for show casing in your website.

Be ready to become a small business entrepreneur and try to own a graphics design company. A clear strategy to bring more contracts to your company, piling upon your business contacts acquired so far, is to be evolved. Feature enriched logo design software can be bought and hired skilled teams can be used to handle the extra work.

Plans can be evolved to expand the business allied printing media, web designing, managing web arts, drawing and artworks based on the market study. Improve upon your business to get all small business groups into your client fold by providing competitive products of logo, web content, web art and images, print media and other allied areas of your business.

Another opening available to a logo designer for making money to get employment is a graphics design company. Big companies will always get bulk and huge orders from corporate companies. Nowadays many big companies change their brands and corresponding logos often and go to the market with a lot of new features added to the earlier product or with new products.

For thriving and facing stiff competition this strategy is being followed by such corporate companies. These big companies will go for a long-term business relationship with small or medium or large graphic design companies. At a fairly competitive rate this kind of long relationship will bring more business to the designer company.

Getting employed in such a company also brings great money-making opportunities for employment in such companies to professional logo designers. This employment fetches an annual income of $ 46000 to $ 62000 for any graphics designer. The additional benefit of getting trained in different soft skills of designing field is also made available to these employees.

Employers mostly desire a bachelor’s degree holder for a fresher designer position. While more technically focused posts and assistant roles might be made available to those qualified with associate’s degree in graphic design. Relevant courses to get eligibility to these posts include graphic design history, typography, composition, drawing, computer graphics, photography, advertising and corporate marketing concepts.

Most programs include courses focused to the development of an individual’s professional portfolio, which is required for applicants seeking graphic design jobs. Elective courses in different forms of art, art history and modern art may catalyze the innate creativity of the individual. For certain positions, like customer interface, courses in psychology might be helpful for understanding consumer behavior.

Few more money-making career opportunities that are available are Art Directors, Graphic Designers, Logo Designers, Multi-Media Artists and Multi-media Animators. The main job of Art Directors is to formulate design, designing approaches for presentation, general layout and design of artwork, preparing and guiding the artists for magazines, books.

Graphic designer’s job varies from designing and creating commercial promotion of products and services of their clients, displays and logos. Multi-media artists create animated images, special effects to artwork, logo design, business promotion videos, films, presentations and most of the commercial advertisement matters.

Summarizing, one has to choose any given job, work hard and wait for very good opportunities, while pursuing the available chances to prove your skill effectively, initially. You can take up jobs as: ·         Freelance Logo designer

·         Professional graphics employee or art director or Advertising agents

·         Online/remote logo designer

·         Small entrepreneur for a multi-media company and employ logo designers on contract too

Making money becomes enjoyable as a logo designer whatever earning route you choose, because such professionals always get satisfaction on completion of every project.

Very few of even negligible negative side of the money-making opportunities of a logo designer is that the earnings in this career is very meager when compared to the other jobs that are available online or on regular employment. Few websites’ information also affirms this idea. Always everyone knows that a coin has two sides, mostly useful to toss. Just because of these statements are there, opportunities of logo designing never die down to make the money-making opportunity to slow down and lie low.

10 Small Business Logo Design Services

As you build your company and website, you probably want to present something unique, something that is memorable about your company image. Many companies choose to create a logo to identify their brand and company. But often, creating an original logo when you are first starting out is too expensive.

So here are 10 logo creation applications or services that range in price from free to affordable. This list of free and paid services should help you find the best tools. One word of warning: Several of the “free” sites are free only for the creation process.

1. Supalogo is one of my favorites for creating a super-fast font-based logo. You type in your text, pick some options and hit download. You can even look at samples and click edit and start from there. Nicely done.

2. Logo Victory is a completely free logo design tool that lets you download a jpeg image. If you want other file formats, they have a small upgrade charge. They also offer paid services starting at $49. This was one of the only sites that offered a no-strings free logo.

3. Marketsplash is a completely free (with registration) logo design service. I was impressed with it. It is built and run by HP, which I mention in other places, but this tool lets you download a few different versions of your logo with a simple registration.

4. The Logo Creator is free logo creation software. No trial, no demo, fully free in return for a tweet. Yes, a tweet on Twitter and you can have their software for free. From the logos showcased on the site, it looks like a fairly robust application. The offer was tested and worked at the time of publishing this post.

5. CoolText lets you type out your company name and then choose different ways to stylize the font itself. Handy, fast and free if all you want is your name with a bit of energy to it.

6. Logo Ease offers a fully free logo creation tool. You have to register, but they let you create and download (they send you the link) the logo that you spent time creating. When you get your download link, it comes with instructions to include a link back to their site. They also offer paid services.

7. LogoCraft lets you select an icon from predefined categories, then add text and effects. Once it is ready, save the logo or download it for future use. You can access the logos you created anytime and edit them further. Very easy to use. They also offer a custom design service starting at $49.

8. Flaming Text is similar to CoolText, but I liked a few of their different options. I could see using sites like these for a young company, a nonprofit or a project. For some companies, this is all they might ever need.

9. Real World Graphics offers a few Web apps to help you create icons or favicons (those tiny little symbols you often see on websites and in social networks).

10. Sherv.net offers Icon Maker, which can be ideal for those who are building a company around their personal name and identity. It will let you take your photo into a cartoon-like drawing. It might work well for those building a Facebook page, too. Admittedly, this one is more of a fun creation tool and not a serious branding option.

Can You Make Money Designing Logos?

It may seem difficult on the surface, but it’s possible to make a decent living selling logo designs on the Internet. You can create a wide array of logos and offer them on logo marketplaces and make good money that way.

Or if you prefer, you can go all in and build a graphic design service website and sell logos and other types of designs at higher prices. Either route will help you earn a nice living. So figure out where you stand and decide if this is going to be a full-time business or a part-time way to make extra money and go from there.

How do You Make a Logo For a Small Business?

TRUiC’s Small Business Logo Generator is easy to use and lets you effortlessly brand your business and create the best logo design for your small business in just a few clicks.

Follow the simple steps below to create, personalize, and download your company logo design:

1. Enter Your Business Name and Tagline

The TRUiC small business logo maker requires you to add your business’s name to help you generate your logo. You can also optionally add a tagline or slogan.

2. Choose a Type of Logo Design, Industry, Font, and Color Scheme

When designing your logo, you’ll have to choose between having a logo with a graphic or having a text-only logo.

Option 1: Graphic

A graphic logo incorporates a relevant image into your design as well as stylized text.

Select your industry from the dropdown and choose your favorite font style and color palette to generate your first set of logo design choices. Our generator will come up with logo choices from a wide variety of tailored graphics.

Option 2: Text

This type of logo displays your business name or the initials of your business name in a stylized way using creative fonts and typography.

Much like the graphic logo generator, you’ll choose an industry, font style, and color palette. This will then generate your logo design choices.

3. Generate Logo Design Options

After you generate a logo, you can download your favorite one(s) and use it at no cost. You can even generate multiple logo design options and download them all for free if you want to test out a couple of designs. Our generator creates many options to choose from, so feel free to search through our numerous designs and explore!

4. Customize Your Logo Design

Once you find a logo design that you like, you can customize it further by changing the font and color. If you aren’t happy with the changes you made to your logo, there is a reset button so that you never lose your original design.

5. Download Your Logo Design

Now that your logo design is customized, you can move to the final step: downloading your logo. We make it hassle-free with no email requirements and no sign-ups of any kind — simply download your logo, and you’re done!

Our logo maker will provide you with a high-resolution logo design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

Our logo designs also come ready for all social media platforms, including YouTube, Instagram, Facebook, Google, and more.

6. Make Sure Your Logo Is Unique

Now that you have decided on your favorite logo design for your business, you should conduct a trademark search to ensure that your logo design is different from other brands. This step will ensure that your logo design is unique to your business and that once trademarked, no one will be able to use it.

Make sure to confirm that your new logo is completely unique by taking the following steps:

• Perform a reverse image search on Google.
• Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials such as business cards, flyers, banners, letterheads, and more. You can even choose to have your logo design presented on products, apparel, and retail packaging.

Our logo designs can also be utilized for business branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

8. Start Creating Your Website

Now that you have your logo, you are ready to start building your brand and creating your website. GoDaddy’s free website builder offers the best option for creating a professional website and is very user-friendly — even for beginners. Creating your own website is a crucial and satisfying step for any new business owner.

How Much Should I Charge For Designing a Logo?

The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you’re a small business or startup looking for quality design, a good logo design should cost between $300-$1300.

Logo design prices can vary, for instance, the price of a logo design depends on the quality and who created it. Take a look at your budget and let us help you decide the best way to spend based on your needs.

	$10-$50	$300-$800	$800-$2,500	$2,500+
Logo design options	Logo maker	Freelance designer or design contest (starting at $299)	Freelance designer or design contest	Design agency
Quality	Basic and generic logos built with a selection of stock icons and fonts. Very quick turnaround time.	Designers with promise but limited experience or a smaller portfolio.	Experienced designers and professional service and advice.	Guaranteed high-quality designs from a full-service team of creative strategists.
Who should use it	Extremely budget- & time-conscious businesses that are OK with a generic design	Businesses that have a good understanding of the design process and would rather spend time than money	Businesses that want quality on a mid-range budget	Well-resourced businesses that want a complete, top-to-bottom branding package

How Much Can You Make as a Logo Designer?

Tapping a freelancer means you’ll get to work with an expert to create a professional logo design. You’ll see several concepts come to fruition. Depending on the designer’s skill, a fresh logo could cost you anywhere from $250 to $2,500. Remember when selecting a freelancer to look for how much experience they have, and how they bill (hourly vs. by project).

A freelancer with less experience will likely charge less, but you might not get the smooth process you’re looking for.

Through different platforms, there are online communities of designers you can seek out to find one that meets your needs. But remember that this will take time!

Do Logo Designers Get Royalties?

All of you may assume that the solution to the conflict is clear – that the customer can own the design after making the payment to the designer. If you wish to learn how to create your own logos then join our graphic design course online at Blue Sky Graphics.

Many designers have problems passing control of their work for a variety of purposes. The handling of certain matters often becomes more difficult for customers. So, what is the solution?

Through copyright, we say that the customer must obtain legitimate ownership of the design and not just permission to use the design.

Thus, even though the client has compensated the manufacturer for the creation of the logo, the client can only use the logo but cannot legitimately possess the design. In such a case, considering the fact that the artist has received money for his logo job, the customer has no legitimate right to create the logo.

How do You Price Design Work?

If you’re feeling overwhelmed with where to start with pricing yourself as a freelancer, here is a little bit more information on what the average hourly rates are in various countries based on a freelancer’s experience level.

New York Freelance Rates (from Creative Circle):

• Junior: $28-$30/hour
• Mid: $35-$45/hour
• Senior: $45-$60+/hour

Australia Freelance Rates (from iknowho):

• Junior: $25-$35/hour
• Mid: $35-$55/hour
• Senior: $55-$90+/hour

UK Freelance Rates (from Major Players):

• Junior: £150-£200 (day rate)
• Mid: £200-£275 (day rate)
• Senior: £275-£400 (day rate)

There are a number of other tools out there to help you with pricing. Indeed, Glassdoor and Payscale are two sites that help you compare average salaries according to job description and location. There are even sites designed specifically for designers, such as Bonsai.

Their rate calculator allows you to select your specific skill set, years of experience and location to see the range of what others are charging. If you want to double-check those numbers, you can also try out this rate calculator.

Don’t think you are limited to a certain rate, either. Over time, you will know what pricing you can get away with for the quality of work you offer to clients. But keep this in mind: as you continue to become an expert in your field, you may have to start defending your expertise to prospective clients.

Such high hourly rates may be met with some pushback, but this is what your progression as a freelancer has prepared you for—backing up your expertise and proving to clients why it’s in their best interests to pay for quality and not try to cut corners with a cheaper, less experienced designer.

How do I Start a Logo Business?

These are the steps you need to follow:

1. Understand why you need a logo. And why it needs to be great.

The business really is like dating—you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take interest and try to learn more about you (or swipe left because you’re not for them). So you want to look your best, right?

Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.

Because your logo is such an essential part of your brand, you want to make sure it’s done well. All your branding materials will have your logo on them. It’ll stare back at your customers from your website, your packaging, and your business cards. Make it count!

A great, professional logo design not only has the power to communicate what you stand for. It will also make a good first impression and help you stand out from the competition.

2. Define your brand identity

You want your logo to communicate your brand’s personality. And in order to do that, you first need to understand what your brand’s core personality is. Once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that picture.

Here are some questions you can ask yourself, to get to the bottom of your brand identity:

• Why did we start this business?
• What are beliefs and values that are important to us as a company?
• What do we do better than anyone else?
• What makes us special?
• If we could describe our brand in three words, what would they be?
• What are the three words we would want our customers to use to describe us?

3. Find inspiration for your design

The hardest part of the design process can be the search for logo inspiration. Luckily we’ve got some tips for you that will make it really easy.

Start with a brainstorm

Perhaps you are a conceptual person and like to start off with collecting verbal ideas. A proper brainstorming session can be just what you need to pin down the look and feel you’re trying to achieve. Here are three steps that will help you draw out the best creative logo ideas:

1. Follow the rules of the brainstorm: Brainstorming is about getting all ideas out (even those really really bad ones) and writing them down. Even a horrible idea can spark a conversation that leads to a genius solution.

2. Think like your audience: Make a list of words that describe your brand and how you want it to be perceived. Think like a person in your target demographic and always remember what would be important to them.

3. Get everyone involved: A one-person-brainstorm is fine, but only diversity will make the magic happen. Bring in people from every department or even friends and business partners. The more perspectives, the better.

When it comes to brainstorming your logo, don’t be afraid of thinking out of the box and being a bit different. See how logos like the ones for Crypto Caveman and Sweet Trip cleverly combine ideas that you wouldn’t necessarily associate with each other—like cryptocurrencies and cavemen or a honey bee and a pin on a map? These original logo choices help them express character and stand out from the crowd.

Make a mood board

If you’re a visual person, a mood board may be the perfect tool for you to get inspired. You can create an actual board by cutting out and pinning printed images or make a digital one (Pinterest would be the obvious choice here).

Simply collect all the images you feel drawn to—those can be other logos, color combinations, illustrations or graphics, go wild! You’ll see, your mood board will reflect what style and design features you are gravitating towards in no time. Need a good place to start? We suggest checking out the 99designs logo inspiration gallery.

Logo for Simply Rooted designed by Virtuoso”

Logo for Rugged designed by KaWolfram

Think about how your business can be visualized in your logo. Simply Rooted is all about local, down-to-earth food and their vintage logo perfectly reflects that with hand-drawn root vegetables. If you’re striving for a similar aesthetic, your mood board might include images of vintage logos, handmade illustrations and organic shapes and colors.

Or take a look at how the Rugged logo visualizes their “rugged” brand identity in a bold and rough-looking word mark but still includes a luxurious vibe with a reflective gold effect. Your mood board gives you the opportunity to pull all these elements together.

4. Check out the competition

The best place to steal borrow ideas? Your competition! Check out what’s already out there, what works well with your audience and what you should avoid. While stalking those other businesses, think about what makes them different from you and how you can emphasise these differences in your logo design.

Be sure to clearly set yourself apart from your competition. If all the other businesses in your industry are going monochrome, maybe you should opt for some color to stand out. If everyone else is traditional, maybe a fun and modern logo will attract attention.

A classic accounting logo for Orthrus Ventures designed by Genovius

A modern accounting logo for Tidy Finance designed by minimalexa

A fun and lighthearted accounting logo for HotToast designed by scribe

Check out the three accountant logos above and how they communicate their brand personalities. The lion logo for Orthrus Ventures is classic and reliable, while the Tidy Finance logo seems modern and cool. However, if fun and approachable is what you’re going for, let Hot Toast inspire you with its bright color and whimsical illustration.

5. Choose your design style

Now that you have a clear idea of your brand and are feeling inspired, it’s time to start translating that into design. There are lots of different elements that come into play here, from colors, shapes and graphics to typography. Isolating each component and what it can do for your logo will help you take things step by step, rather than getting overwhelmed with the whole design all at once.

When thinking about your logo, the first thing you want to do is pick the right design aesthetic for your brand. There is no one style that is right for everyone, only what’s best for your brand.

Classic

Trendy logos can be fun and exciting, but they can quickly look outdated. A classic style gives you better staying power and can help you reach a broader audience. This aesthetic keeps it simple and doesn’t venture out into crazy color palettes, graphics or fonts. A classic style tells people that you are reliable and down to earth.

Retro or vintage

There is a reason why vintage and retro design have been on trend for quite some time now. They instantly remind you of the past and evoke romantic feelings of nostalgia. A vintage logo tells customers that history is important to you and that whatever you sell is done right. Worn and hand-illustrated logos in brown and beige color palettes fit this aesthetic beautifully.

Modern and minimalist

Brands often choose a clean and minimalist style to communicate how fresh and modern they are. This style uses a lot of whitespace, minimal details and simple lines often resulting in sleek, pared back logos. A minimalist and modern style shows your customers that your brand is up-to-date, cool and knows what counts.

Fun and quirky

This is a popular choice for brands with a young (or young at heart) target customer. Fun and quirky style tends to be colorful and cute and often uses symbols or illustrations to create a positive and friendly vibe. Go for a whimsical mascot or a sweet illustration to let your brand’s fun character shine through.

Handmade and handcrafted

Handcrafted style transports a clear message: this brand is individualistic and stands for handmade quality. The style works well in combination with other aesthetics, like vintage, to really drive the message home. But it can be combined with minimal and fun styles as well for a simple and sophisticated or a bright and youthful look.

Can’t pick just one?

Of course these styles aren’t mutually exclusive: Just mix and match them to suit your brand. For instance your brand can be both handmade and fun at the same time, just take a look at how the quirky, illustrated logo for The Crafting Cactus pulls it off.

6. Find the right type of logo

In addition to the overall style there are 7 main types of logos you can choose from when you are creating your logo. You can pick the one that suits your company name or overall aesthetic best, or combine them to create something unique.

Lettermarks (or monogram logos)

Lettermark logos can be great to streamline your company logo, especially if your name is very long or hard to remember. Lots of businesses choose to go by their initials, just think of HP, CNN or H&M. These monograms can be great for minimalist logos, but remember that they are not very good at expressing what your business is about.

Wordmarks (or logotypes)

Wordmarks are a very straightforward way of using you company name as a logo. To give them personality and recognition value, they are all about typography—just look at the wordmark logo for ONE. If you’ve got a great name for your brand, this could be the perfect way to put it in the foreground.

Pictorial marks (or logo symbols)

Pictorial marks or logo symbols are what we think of when we hear the word “logo”. They are iconographic images that are easily recognizable and represent your brand with an image.

You can choose something simplistic or more complex, but make sure to pick a symbol that creates a unique connection to your brand. Oftentimes these are paired with a wordmark (ya know, so customers know your name… at least until you’re on par with Apple and Target in terms of brand recognition).

Abstract logo marks

Instead of a recognizable symbol, abstract logo marks are geometric forms that don’t establish an immediate connection to an existing image but create something entirely new for your brand. An abstract logo mark will condense your business into a symbol that is truly unique to you.

The logo for Printy shows how modern an abstract symbol can look, while having lots of personality at the same time. If you want your abstract logo to create a certain mood or feeling, find out the meanings of different geometric logo shapes.

Mascots

Mascot logos are a fun way of giving your brand a personality. They are often colorful, cartoonish characters that represent your business in a family-friendly and approachable way, like the cheerful Gadget Mole above.

Combination mark

A combination mark does exactly what it says on the tin: it combines a symbol with a word mark to create an easily recognizable logo. The brand name is either placed next to the symbol, or is integrated in the graphic element, like designer ludibes demonstrates with the Brite Side logo. People will associate both elements with your brand, which allows you to use them both alone or together.

Emblem

Similar to combination marks, emblem logos are also often a combination of word and pictorial elements. They usually consist of text integrated in a symbol or icon, such as badges, seals or crests. The Rockwell Lighthouse emblem shows, how these traditional shapes can give you a very old-school and classic appearance.

7. Pay attention to color

Colors can have a ton of different meanings. The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas attached to them.

• Red: Red stands for excitement, passion and anger. It’s a great choice if your brand is loud, youthful and wants to stand out.
• Orange: Orange is much less used than red but it’s just as energetic. This is a vibrant, invigorating and playful color.
• Yellow: If you want to look accessible and friendly, yellow is the right choice. It gives off a cheerful, affordable and youthful energy.
• Green: Green is extremely versatile and can work for any brand really. It’s especially perfect for anyone who wants to establish a connection to nature.
• Blue: Blue is a very classic and common choice. It is calming and cool and symbolizes trustworthiness and maturity.
• Purple: Purple can be your ticket to looking luxurious. Depending on the shade, purple can be mysterious, eclectic or feminine.
• Pink: If you’re going for girly, nothing works better than pink. But that’s not all! With shades like pastel rose, millennial pink or neon magenta, pink can give your logo a grown up and cool, but still youthful and feminine look.
• Brown: Brown may sound like a strange color choice at first, but it works perfectly for rugged and masculine vintage logos. It can give your brand a handmade, unique and aged look.
• Black: If you are looking for a sleek, modern and luxurious look, black will be a great choice. A minimalist black and white logo is the way to go if you want to keep it simple.
• White: You want your logo to look clean, modern and minimalistic? Use lots of white in your logo. As a neutral color it works in combination with all other colors, but adds a clean, youthful and economical touch.
• Gray: Gray is the ultimate color if you want to achieve a mature, classic and serious look. Darker shades look more mysterious, while lighter shades are more accessible.

Combining colors

The color wheel

Of course, you don’t need to stick with a monochrome logo using just one color, but you can combine several logos colors to tell a complete brand color story. To choose colors that work well together, take a look at the color wheel.

• Complementary colors lie directly across from each other on the color wheel. They bring out the best in both colors and create a very dynamic look.
• Analogous colors fall close to each other on the wheel. If you want your logo colors to be harmonious, these will work well together.
• Triadic colors draw from three equal sections on the color wheel. Pick these for a stimulating and bold effect.

8. Pick the right typography

You want to pick a font that complements and completes your logo. There are 4 basic types of fonts you can work with to give your logo a unique look:

Serif fonts

See how the font gives the Avalon logo a chic and timeless look? Serif fonts can make your logo look classic and high-end. Serifs are the little “feet” at the end of letter, which make them look a little more old-fashioned. They are very versatile and look great with any kind of design, but work especially well with vintage, elegant or classic designs.

Sans serif fonts

Sans-serif fonts are perfect for a modern and clean look. They don’t have the little feet that serif fonts have which makes them look very sleek and simple. This works great for modern brands, like the minimal and cool Delta Salt logo above.

Script fonts

Script fonts are reminiscent of handwriting. From elegant calligraphic fonts to relaxed and down-to-earth scripts, there is a huge variety out there. Use them to make your logo look more individualistic, like the Moon Rabbit logo above.

Display fonts

Display fonts are decorative fonts that are highly stylized and really catch the eye. Take a look at the Perfect You logo above that uses a display font to give the design a fun 70s flair.

Your typography can become really powerful when you combine different logo fonts with each other. Find out how in this guide to selecting fonts for your brand.

Bring your design elements together

Now that you have an idea of all the different elements your logo consists of, you need to make sure that they work together. You want to pair them in a way that is harmonious to create the vibe you are looking for.

The logo for skincare brand Voany leaves no doubt that it is an elegant, natural high-end brand, using a combination mark in an organic shape, a classic serif font and a natural brown and beige color palette. Reflect Academy on the other hand looks disruptive and eye-catching by combining a modern font with colorful and abstract shapes for a fresh and unique look.

9. Communicate with your designer

Now that you have considered all of the necessary style points, you’re ready to start designing! There are many ways to get a logo, so you should consider which one suits you best. Agency, logo contest, 1-to-1 project or logo maker?

Different prices come with different qualities and all options have their pros and cons.

We might be biased, but we think a logo design contest is the best way to get a logo. To make sure your design comes out perfectly, the first rule of working with your designer is to communicate clearly.

Writing a clear creative brief is your chance to make your designer understand who you are and what you need. Make sure to give them as much information about your company and style as you can, so they can create something really unique for you.

Sometimes it may take a little bit of trust in your designer, but try to stay open to suggestions. Remember, your designer is an expert and has a great feel for what makes a good logo. Giving lots of detailed and clear feedback is what gives designers an understanding of what you like. It may sound cheesy but it’s true: the best design happens when you and your designer work together.

10. Evaluate your options

…and this hand-lettered logo by kapralcev, as well as 152 more designs. It’s like picking a favorite child!

Evaluating your logo options can be hard, so get some feedback from friends, potential customers and colleagues to help you make a decision.

What makes a good logo?

A good logo is immediately recognizable, reflects your brand’s message and makes you stand out. An effective logo looks professional and seamlessly fits in with a brand’s identity. A great logo also needs to work at any size and anywhere you want to use your logo.

A good logo:

• is unique and distinctive
• is memorable
• works at any size and anywhere
• reflects your brand identity
• is timeless

But how to make a good logo? Here are some general questions to ask yourself when evaluating your logo options:

• Can you tell what it is in 2 seconds? Will people immediately know what your business does?
• Is it simple and memorable? Will your customers be able to remember it?
• Is it versatile? Can it be applied to all your brand’s needs?
• Is it timeless, or would you have to do a redesign in a couple of years?
• Is it unique? Does it set you apart from your competitors?
• Does it appeal to your target audience?

Obviously your brand’s needs and expectations for a logo will be much different if you sell children’s clothing and need a simple logo that can be stitched onto fabric than if you make sophisticated high-end wine with an intricate label, or a high-tech app that lives on peoples’ phones.

So don’t forget to take a step back and consider the bigger picture while you’re designing your logo. This is not about personal taste, it’s about what works best for your brand.

11. What not to do when designing a logo

Keep it simple, like this logo for Knotte, designed by gaga vastard.

There are some common pitfalls that await you when you’re designing your logo. Here are some tips on what not to do:

• Don’t give in to the clichés of your industry. You’re a dentist so your logo needs to have a tooth in it? Definitely not. Here’s how to avoid generic logos.
• Don’t make it too complicated. Simplicity is key for a memorable (and printable) logo.
• Don’t try to be too trendy. Trends are fantastic, but make sure your logo won’t look dated in three years.
• Don’t settle for a low quality logo just to save a few bucks. Your logo isn’t the place to skimp and oftentimes you get what you pay for.

12. Integrate your logo design into your brand

Now that you know how to design a logo, what’s next?

Once you have your logo, you’ve created the ideal basis for all the branding material your business needs—whether it’s business cards, packaging design, or web design.

By setting the tone for your style, color palette, font, and overall look and feel your logo is the starting point for your brand collateral and your designer will be able to create a seamless look for you. And just like that, your business is ready to show the world its brand new face!

Free Logo Maker

We’re not saying branding is easy, but the best free logo makers will definitely give you a head start on your process. There are lots to consider when designing a logo, and conducting solid research and understanding your client’s needs is clearly the best way forward.

But there are times when you need to get things moving quickly, with some quick visual inspiration – and that’s where these logo makers can really help.

Here, we’ve chosen the 5 best free logo makers out there, which will help you come up with plenty of brilliant-looking logos in minutes.

1. Wix Logo Maker
With the Wix logo maker, you don’t even have to think up your own brand; you can use Wix’s online business name generator if you prefer. Once it’s gathered information about your business and visual preferences it’ll give you a logo that you can edit and then download.

2. Tailor Brands Logo Maker
Tailor Brands’ logo maker is one of our top choice of best free logo maker for generating a suitable logo for your brand with ease. Its AI-powered system will quiz you on all the pertinent details before providing you with a custom logo that you can tweak until you’re delighted.

3. Looka Logo Maker
If you have five minutes to spare then that’s long enough to generate your own branding with Looka’s AI-powered logo maker. It’ll work with your company name and business as well as your visual preferences to generate your own unique logo, and it’ll even give you a brand kit to go with it.

4. Canva Logo Maker

Canva’s online design tools cover a whole lot more than logos, but if a logo’s all you’re after then it’s ready and waiting to help you out with its Logo Maker, which we dub one of the best free logo maker tools out there.

Like many online logo creators, it’ll ask you about your company and get you to select a handful of templates you like the look of before it comes up with a design that you can customize using its intuitive tools.

There are plenty of free elements to play with; if you need more choice you can pay to use a larger selection of premium elements. Once you’re done, you can download your finished logo as a PNG or print-ready PDF for free.

5. Hatchful

Next up in our guide to the best free logo maker is Shopify’s Hatchful. It’s one of the easiest free logo makers we’ve seen; simply feed it a few useful facts about the business you need a logo for, decide on the style of logo you need and how you’ll want to use it, and it’ll generate a stack of potential logos for you to browse through.

Once you’ve found one that hits the spot, you can adjust the font, palette, icon and layout until everything’s just right, and then download your logo in all the forms you’re likely to need.

Free Logo Design And Download

Whether for a business or your personal brand, you can create a custom logo in seconds using GraphicSprings’ design tool free logo maker online tool. Rather than spend a fortune on hiring a professional logo designer, get your own unique logo design in minutes using our logo maker, and download high-resolution files for just $19.99 to use whenever or however you want.

The process is simple — use our logo creator to make a logo design, and have your new custom logo ready to download in minutes!

There are many reasons why GraphicSprings can transform your professional brand. Here are just a few of the features that make GraphicSprings better than the rest.

Vast Template Library

If you want a professional logo, but don’t want to create something entirely from scratch, our huge library of templates will help you to create your own logo without having to hire a graphic designer. Choose design options from every industry, from sports to construction, to medicine and more.

Full Customization With Our Logo Creator

Not only do you have hundreds of graphic logo templates to choose from, but you can also customize your logo in numerous ways. From original designs and fonts for your logo text, to variations on graphics, colors, vector shapes, and more. Whatever you need for your logo, we can get it done.

Unlimited Downloads

Once you have paid the $19.99 for your logo design, you will then have unrestricted access to it whenever you need. Once you download your high-resolution files, they are all yours, and no additional payment is required to make edits or re-download in the future.

Support

The most important thing to us is that you are satisfied with your online logo creation. That is why we offer any support that you need, and if you want a more personal full-service experience than our logo generator offers, you can hire our custom logo design service.

Free Logo Design Templates

This collection of 10 free logo design templates is especially useful for all designers who create both web and print projects such as business card templates, web designs, flyer templates, leaflets,  banners and more. They are also suitable for all kinds of organizations, companies, agencies, etc.

This massive amount of free logo design templates covers a wide range of areas. So, go ahead and find just the right logo for your project!

Average Cost of Logo Design

Designing a logo is a creative service and therefore a custom logo design doesn’t come with a price tag.

A logo can cost you only $5 of Fiverr or hundreds of thousands of dollars if you choose to work with top branding agencies. Of course, the quality of your logo will reflect the price — It’s like Walmart vs. Gucci.

There are many different logo design service providers – that’s why the price range for your logo may vary greatly.

Defining an average price of logo design is not as simple as you might think. Neither a custom logo design is as cheap as Google’s first page results show you.

In fact, the logo design process demands a combination of investigation, strategic thinking, design excellence, and project management skills.

It requires an extraordinary amount of patience, an obsession with getting it right, and an ability to synthesize vast amounts of information.

It’s an iterative process and demands an extensive research and exploration phase prior actual design.

Logo Design Price Sheet

A logo design price sheet is a document that outlines the various different pricing options that you offer for your logo design services. It also provides a brief overview of what your client can expect in terms of timeline, number of design ideas to choose from, revision counts, ownership rights, etc.

Using a price sheet is a good idea for a variety of reasons, but the most important reason is that it gives your client the ability to choose a pricing option that best fits their budget as opposed to giving them a single take-it-or-leave-it price.

As freelancers, the product we sell is our time. The logo design price sheet allows your client to choose how much of your time they’d like to purchase. This works out great for both parties involved because the client gets to choose the best fit for their budget and the designer never has to accept less than their time is worth.

There’s two instances in which a price sheet will make you more money…

1. Clients who have a larger budget than your proposed price. They end up hiring you for one of the more expensive options, which means you’ll earn more than you would’ve if you had given them a single take-it-or-leave-it price because they’re willing to pay more if it means they’ll get more.
2. Clients who have a smaller budget than your proposed price. Maybe your take-it-or-leave-it price is beyond their budget. These clients would typically walk and you’d lose out on their business, but if you offer them a lower cost alternative where you won’t have to do as much work, you can win them back.

In short, the logo design price sheet empowers your clients by giving them options, and it empowers you by making your services more accessible.

Logo Design Price Philippines

LOGO Design: (Line 1) – Regular
*Price: P1,200.00/Logo
*(+) P1,200.00/Revision

LOGO Design: (Line 2) – Extreme (w/ Logo Study of 4)
*Logo Branding
*In-Depth Study of the Business
*Incorporate Logo to the Business
*Price: P3000.00/Logo
*(+) P3000.00/Revision

Software For Logo Design

A small design budget is no excuse for not having a logo. There are plenty of low-cost logo makers that organizations can use to create custom, memorable logos.

A logo maker is a software or web-based application with stock design templates, fonts, images, and more, so you can create a logo in minutes.

1. Logomaker

If your main logo priority is creating the design quickly, Logomaker could be just what you need. Even those without any previous design experience can create a brand new logo in minutes using this online wizard.

• There’s a huge selection of artwork to build on—more than 10,000 icons and images, all created by professional designers.
• Customization is somewhat limited. Once you’ve created a logo with a template, you can change the font, text, and colors, but the main template design remains the same.
• Once you’ve created and saved a logo, you can pay $39.99 to download the original artwork.

For someone who’s interested in quickly making a logo at a reasonable cost, Logomaker is a decent solution. However, the tool’s limited customization makes it a poor choice for creating highly stylized, unique logos.

2. Hatchful by Shopify

When you’re on-the-go, Hatchful is the ideal logomaker. Designed for mobile devices, this app uses machine learning to create brand assets for you.

• The app comes with a wide selection of templates, so you can build a logo in minutes.
• Using machine learning, Hatchful suggests logo designs based on your selected industry and other custom factors.
• The app offers both free templates and premium templates for up to $8.99 each.

Designing on mobile can be restrictive. With a smaller screen, it’s difficult or impossible to create the complex logos that many professional brands have. At the same time, designing on mobile with Hatchful is great for convenience. If you need to create a quick logo for a last-minute project—a social media graphic, event design—it’s nice to be able to quickly do so from your phone or tablet.

3. Adobe Illustrator

Illustrator —part of the Adobe Creative Suite—remains the kingpin of graphic design software and for good reason. It packs a punch with a host of features that give you control over every aspect of your logo design.

• The pixel grid makes it easy to cleanly align objects.
• The precise shape-building tools, brushes, and advanced path controls give you the freedom to create almost any graphic you can think of.
• Perspective grids can help create realistic depth and distance.
• When color needs to be used sparingly, gradients can be very effective. Illustrator enables interactions with gradients directly on an object. Users can even apply gradients to individual strokes while still controlling placement and opacity.

However, Illustrator, with so many advanced design tools, can be intimidating for beginners. It’s also a bit more expensive than most logo makers at $20.99 per month. If you’re new to graphic design, a more basic, low-cost program may be more up your alley.

4. CorelDRAW

Released in 1989, CorelDRAW is the oldest software and a well-known competitor to the popular Adobe Illustrator. Its reasonable subscription cost and illustration-to-vector-image capabilities make CorelDRAW the best choice for business owners who created an image and need to turn it into a vector design. 

You can buy CorelDRAW as a download for Windows or Mac. Or choose the subscription model which uses a web-based application. If you’ve used other graphic editors before, then CorelDRAW is similar. It’s not a logo generator, so it helps to have some design or editing program knowledge. You will appreciate the in-app video and tool hints, along with many tutorials. 

If you have an existing sketch or want to hand-draw your logo, check out the LiveSketch tool. You can use any pen-enabled device to sketch your design while the software adjusts it for vector curves or use its intelligent vectorization tool called PowerTRACE™ to scan a file and turn it into a vector image. Other features include:

• More than 7,000 clipart, images, and vehicle wrap templates
• Over 1,000 fonts
• Symmetry, block shadow, and capture tools

All plans come with seven applications, such as CorelDRAW and Corel Font Manager. You have three pricing options: 

• One-time download: $499
• Month-to-month subscription: $34.95
• Annual subscription: $249

5. Inkscape

The software was created in 2003 as part of an open-source project, meaning developers can create new versions or tweak the code to fit a company’s needs. Inkscape’s straightforward design and rich capabilities make it a clear winner for free logo design software.

Inkscape is one of the few vector editing programs that work on Linux, Mac, and Windows platforms. If you’ve operated graphic design software before, then Inkscape will be easy to use. However, if you’re unfamiliar with the various vector editing features, there is a learning curve. But its popularity means you’ll find plenty of online tutorials to develop your logo. 

Once you create your design, you can export it in several file formats, including SVG, AI, EPS, PDF, and PNG. Top editing functions consist of:

• Pencil, pen, and calligraphy tools
• Shape tools for rectangles, ellipses, stars, spirals, and polygons
• Text tool for multi-line text and on-canvas editing
• Color selector tool for RGB, HSL, CMYK, color wheel, and CMS palettes
• A gradient editor

6. Affinity Designer

Affinity Designer is a native Mac application with reliable features similar to Adobe Illustrator. As an Apple Design Award winner, Affinity Designer is the best choice for Mac users. 

Along with Mac and iPad use, Affinity Designer is compatible with Windows operating systems. This editing software is different from others because it allows you to switch between raster and vector designs, so you can add brush strokes or edit individual pixels on your raster image, then add that detail to your vector logo. 

Graphic design experience helps when using Affinity Designer, but many online tutorials exist to walk you through logo making. Other features include:

• Scan a pencil drawing
• Advanced grids
• Auto alignment tools
• Real-time blend mode preview
• Sketch your logo on your iPad

You can download your files as PSD, AI, PDF, SVG, JPG, TIFF, and EXR. Affinity Designer also supports most color palettes such as CMYK and Pantone, making it easy to send your logo to the printer and get a true color match. 

One of the best parts of Affinity Designer is its price. You’ll pay a flat fee of $49.99 for desktop software or $19.99 for an iPad application. For this cost, you can use the software for a lifetime, and all future updates are free.

7. Gravit Designer

In 2018, the Corel Company acquired Gravit Designer, which added a great cloud-based tool to their software line. Gravit Designer’s feature-rich program allows you to zoom up to 25,600%, allowing for editing the finest of details. This affordable tool provides everything a small business owner needs, making it the winner as the most comprehensive logo design software.

Read Also: Make Money As A Computer Technician

As a web-based program, you can use Gravit Designer on Mac, Windows, and Linux systems. It’s easy to export your logo in a PNG, JPG, PDF, or SVG file. While you do need some familiarity with graphic design software, the user interface is uncluttered and straightforward to use.

Furthermore, the program includes vector editing features, such as:

• Selection tools
• Precision alignment
• Blending modes
• Symbol library
• Google integration
• Preset canvas sizes
• Print on demand templates 
• Premade shapes such as emojis, frames, illustrations, icons, and stickers

Gravit Designer’s free version is robust, but many professionals opt for the annual subscription to access more color palettes and full support for all features. The plans include: 

• Free: Comes with 500MB of cloud storage, PDF export, and RGC color palette
• Pro: For $99 per year, you get unlimited cloud storage, can work offline, and use a CMYK palette

Conclusion

Finally, those aspiring to become logo designers should feel proud that creativity is not uniform in all humans but people blessed with the inborn or inherent quality are lesser in number when compared to the number of people in other general forms of money-earning competition in the world.

So, making Money Designing Logos for Small Businesses is always a flourishing opportunity. There is no substitute for hard and patient work to be successful in not only making money but also be successful in life.