Brand ambassador programs are a powerful advertising tool used to promote businesses via word-of-mouth marketing strategies. The most successful brand ambassador programs can both increase brand awareness and enhance marketing efforts.

In practical usage, the term “brand ambassador” can have two meanings, according to Ignite Social Media: “It could mean fans who are just really passionate about a brand or product and share their love on their own accord, or it could mean a branded, deliberate program by a company to find, embrace, and engage their biggest fans.”

Brand ambassador programs are a smart way for companies to utilize existing customers to boost existing marketing campaigns. Aside from standards like social media, email, and content marketing, working directly with consumers is one of the most effective ways to spread the word.

With the widespread use of social media among consumers of all ages, brands can access some of the benefits of brand ambassadorship without launching a formal program. However, in order to make the most of the opportunities out there, incorporating elements of some of the best brand ambassador programs can have a significant positive impact on marketing efforts.

What is a Brand Ambassador Program?

A Brand Ambassador is an individual with a formal relationship with a brand as a representative and advocate; a distinction important to make is between a Brand Ambassador and an Influencer. A Brand Ambassador loves the product, uses the product, advocates for it organically and gets rewarded for such advocacy.

This is not always true of an influencer. Influencers represent the brand because they are being paid to endorse it. Joe Bloggs from Timbuktu becomes an ambassador of his favourite shaving cream because ‘he really loves it and thinks that it is the best product’, not because he has been paid to promote it to his large social following.

This is not to say influencers are always inauthentic, some influencers may be genuine users of the product, but there have been many widely reported examples of this not being the case.

Why are Brand Ambassador programs important?

Certain brand’s messages have been spread powerfully through Facebook instead of the low trust channels of their competitors (digital ads, print ads and TV ads). In general, this is because customers no longer trust brand’s messaging, but instead rely on other more trusted sources of information.

As an example of phenomenon, 92% of consumers trust recommendations from their peers over advertising. The way of implementing a scalable solution that can grow a brand through these channels is a Brand Ambassador Program. With a Brand Ambassador Program, brands can create a body of people to carry a brand image, and advocate for it.

Here is the top brand ambassador program to give you an idea of where to start.

InvArch is an intellectual property & decentralized development network joining the Polkadot ecosystem. InvArch is the first chain of its kind – allowing users to tokenize their ideas into digital assets and build decentralized partnerships so that they can bring them to life! If you are interested in joining the InvArch team as they usher in a new age of innovation then it is with great enthusiasm that we invite you to apply to the InvArch ambassador program! 

If you are motivated and want to be part of something that is going to change the world one idea at a time, then the ambassador program is for you!

What do InvArch expect?

• Passionate about InvArch and want to help support the project
• Interested in growing and networking with the InvArch community
• A Polkadot ecosystem supporter and web 3.0 enthusiast
• Looking to have a positive impact on the InvArch network

What can you expect?

• Get support for initiatives that support the InvArch project
• Creating content like blogs, vlogs, or articles on InvArch
• Represent your region in the community and at meetups
• Collaborating with other Ambassadors and community members

InvArch will have working groups for developers, community moderation, content creation, event organization, and localization. Ambassadors will be assigned to these different working groups depending on what they list as their interests when applying to the ambassador program.

• Early access to online and in person events and (future) hackathons and bounties
• Direct access to ask questions to the InvArch team and leadership for guidance and support
• Receive merch for promoting InvArch any and everywhere you go
• Early-access and the opportunity to earn token rewards for certain ambassador tasks

Unlike past blockchains that have focused primarily on investment finance services and the tokenization of physical asset classes, InvArch provides security and utility for abstract datasets.

Reason 1: Idea

Right now there is no platform where intellectual property and individual skills can securely connect. This lead to creation of InvArch. Currently, blockchain technology only provides security for tangible assets but when InvArch will be launched this wont be the case anymore.

In the world with this blockchain there would be a way make use of everything even your skills and talents. Lets get this idea some attention it deserves and apply to become an ambassdor to promote and help it prosper.

Reason 2: Perks

Early access to online and in person events and (future) hackathons and bounties. Direct access to ask questions to the InvArch team and leadership for guidance and support. Receive merch for promoting InvArch any and everywhere you go! Swagger is important! Early-access and the opportunity to earn token rewards for certain ambassador tasks

Reason 3: Rewards

InvArch has given 2.5 million dollars for its ambassador program. You will be able to earn a portion by completing tasks, doing activities and by helping the community grow. Don’t miss out on the chance to earn some money and help this great project.

InvArch has gained exponential interest and support, with its online Discord community expanding beyond the 1,000 member mark. Its ambassador program had received over 200 applications when the community size was approx. 500 members and before the process was temporarily closed.

The early support and organic growth of the InvArch community is something that the project’s founders are immensely grateful for and wish to show their gratitude toward.

The global community is and will always be the backbone of global change. As such, they are and always will be the backbone of InvArch. The founders view the InvArch Ambassador Program as the perfect tool to help establish token liquidity, reward supporters, and build a network of individuals dedicated to the common cause of supporting the growth of the network.

For those interested in moving up in the Program, leadership positions are available based on two things: If someone is a Regional Ambassador and has been with InvArch and is trusted in his regional community. That’s basically one of the best ways to become a Global Ambassador.

The other way is if the region is small enough in community size overall and there is a need to fill leadership positions there. A role as Global Ambassador is a little bit harder to become right off out of the gate.

The Program had just a few of them; however, they have been individuals who very much stood out and fit needs for the Program, for example, providing translations of certain articles in a new language spoken by a majority or a decent number of people.

InvArch Discord Community

let’s get you up to speed with two changes that will be taking place with the InvArch Discord Community:

Official InvArch Discord The Official InvArch Discord is where we will see the breaking of barriers based on geographical location and recentering everything around the use-cases, having Discord community channels focused on the power and potential of InvArch technology.

We will also be sprucing up the Discord with information updates, including some educational channels that will have good resources regarding InvArch–the project, the technology, the ecosystem, etc. This way, anyone that finds the project and the Official InvArch Discord will find a plethora of resources to get themselves acquainted with InvArch!

InvArch Embassy Initiative This is going to be the server split that was previously discussed. Everything is in place in regards to establishing this Discord server–the channels, tools, and so forth. As far as getting everyone a.k.a the InvArch Ambassadors transitioned over, this is taking place as we speak.

We do have a form that is currently live! So if you are an Ambassador, please do fill out the form (see below) so we can get your re-confirmation of your interest in the InvArch Ambassador Program.

Website Updates Website changes are ongoing as the project further grows and develops and eventually as the team grows as well. In regards to some website updates, you will be seeing quite a few relevant links to certain InvArch content pieces and resources, that way everything is conveniently in reach for the community and newcomers!

InvArch Eduseries A huge thank you to everyone who has been keeping up with the InvArch Eduseries! Earlier today, we did drop the latest Eduseries 3 - ”Web3’s Super Highway & The Future of Transporting IP Rights” where we discuss the significance of the InvArch Network, going into the technologies being built and calling much attention to the problems that InvArch solves!

Moreover, we looked at the IP License pallet that will be coming out in the very near future. The Pallet_IPL is part of the INV4 protocol were things like streamlining licensing agreements, copyright agreements, how we peg such agreements to IP Sets, and how the entire system works. If you have not yet read InvArch Eduseries 3

Conclusion

InvArch ambassador program is a unique experience which you won’t receive anywhere else. With its great and friendly community you will develop as a person, earn points and help the project change the world. Join InvArch ambassador program now!