When it comes to E-commerce and Apparel Business, showcasing the product in the best way can ensure a reasonable conversion rate.
Customers are good at inspecting each aspect of a product. If the product is shown in the way they want to see, decision-making becomes much more manageable. Mannequin helps to show the dress so that the customers can feel how they will look like wearing those clothes, where moving mannequins play a vital role.
In this article, we will see the importance of ghost mannequins in the eCommerce and apparel business and how they can benefit you.
Why is the name – “Ghost mannequin”?
We all have seen mannequins in the clothing stores. Those are traditional ones that come in one piece. The ghost mannequin, on the other hand, comes in detachable format. You don’t have to deal with a full mannequin to take a jacket picture, for example.
Post-processing is easy as you don’t have to remove unwanted body parts. Apart from the clothing itself, the visible part of the mannequin is removed. So, there is no human involved, but still, the cloth looks like someone wears it. This is the cause of calling it a ghost mannequin.
It is easy to show hidden details like collars and company logos using Ghost Mannequin Effects.
Importance of Ghost Mannequin in Ecommerce and Apparel Business
If you are starting an eCommerce business or want to cut the cost of hiring models, ghost mannequins can come in handy for you. Here are some of the noticeable advantages of ghost mannequins.
Grabbing direct Attention to the clothes
It helps to center the customer’s attention to the cloth directly. Models and busy backgrounds can distract potential customers.
Showing only the clothing is the best way to give them enough information they need. A reasonable conversion rate also depends on less distraction. The viewers spend more time inspecting the product to get to a decision.
Showcase the real appearance
It is common among the customer to imagine themselves on those clothes while purchasing one. Ghost mannequin helps to showcase the cloth the way it will look like on a person’s body.
Flat pictures of clothing do not make any sense in this scenario. On top of that, they don’t look proper.
Customers get to use their imaginary perspective with the ghost mannequin pictures.
Less Cost
Ghost mannequin is the most cost-efficient and effective way of showcasing your e-commerce and apparel products.
Hiring a model is costly. Then again, one model might not be suitable for each of your clothes. Clothes come in different sizes, so you have to hire more than one model. On top of that, photographer, background, and post-processing bring the cost to a whole new level.
But ghost mannequins can give you ultimate freedom. You can keep a collection of different sizes and use them for quite a long time. It is a one-time purchase with a long-time service. With little efforts and research, you can find full mannequins as well as mannequin heads for sale in the market.
Using a ghost mannequin can give you the DIY photography experience. Although you have to reach a photo editor to remove the visible part of the mannequin, you don’t need to pay a photographer and model.
Less Post Production Work
Whatever product you are showing on your online store requires post-processing.
When you hire models for clothing photoshoots, you have to make sure that the model also looks good. For example: sometimes, you need to go for blemish removal, exposure correction, brightness correction, and other parameters.
You have to insert extra money for each of the additional editings.
The ghost mannequin does not have this complexity. You don’t have to worry about the perfect model face, and there is less chance of inappropriate exposure. And in post-processing, you have to remove the mannequin. Quite simple, right?
You can use a green screen for easy background removal.
Now I am done with taking Photos, what is next?
Next, you have to remove the mannequin from the cloth. You need to seek a photoshop expert. If you are comfortable in the Photoshop Environment, you can definitely give it a try.
Hiring a professional is always preferable. It lowers the chance of complications. This is an easy post-processing operation, so it should not cost you much.
To Sum Up:
Using the ghost mannequin effect is definitely the best and cost-effective way for your business. You can go through some of the best methods of using this process. There are tutorials available online if you struggle to use mannequins.
Well, now you know the Importance of Ghost Mannequin in Ecommerce and Apparel Business. It will definitely help you cut a reasonable sum of money you spend on product showcasing.
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