You may advertise your business by using digital signage. But using your own digital signs to promote others’ messages might be just as useful! In actuality, these two choices are not mutually exclusive. You can strike a balance between the two that feels good. Advertising on digital signage has the advantage of being able to rotate a lot of content. This enables you to display your own content during its duration and provide advertising space for various clients.

Selling advertising space is not a challenging concept to understand. Including third-party advertising in your campaigns is a simple process, especially if you’re utilizing a reliable digital signage program.

Products and costs differ. For this reason, it’s crucial to have a comprehensive understanding of all areas of digital signage in order to feel confident about the growth of your sales.

You will need to sell equipment, manage installation, offer a software solution, and direct content design if you want to market digital signs. The potential money at each stage is what makes digital signage resellers interested.

• What is Digital Signage?
• How to Sell Digital Signage Advertising Space?
• How do I Sell my Billboard Space?
• How to Make Money With my Digital Signage
• What are the Best Industries for Digital Signage?

What is Digital Signage?

All display devices with LCD or LED screens that are installed primarily in public or private spaces with heavy traffic are referred to as digital signage, also known as dynamic signage.
Through content management software, this apparatus broadcasts visual content, whether interactive or not, using a computer linked to a network.

Read Also: How do I Start my own Digital Billboard Advertising?

The equipment, in general, consists of tablets, TVs, kiosks, and displays.

Determine the likelihood of profitability before deciding whether to sell or not to sell advertising space. Is it more profitable for you to use your digital signage only for your own needs? Or would sell it to someone else for marketing purposes be more profitable?

Don’t forget to factor in the associated costs and operational time as well. By all means, keep any successful digital signage campaigns you develop for your company to yourself. Why sell components of anything when the whole could serve your business’s objectives better? Renting space to others is not in your best interest if you are motivated by the desire to maintain the integrity of your branding.

But maybe you have a different problem. Perhaps you don’t have the time or resources to dedicate to costly digital signage initiatives. Or perhaps you simply want to sell advertising space and vary your limited digital signage content so that you can run more content alongside your usual campaigns and make more money.

The selling alternatives for advertising space below will let you know which one is best for you.

How to Sell Digital Signage Advertising Space?

Selling outdoor advertising is a different animal from selling advertising in print, TV, or radio, for example. It can have a wider audience than traditional media, but it also takes knowledge of how digital signage functions and how to optimize billboard advertising for your target audience. To increase your chances of success while selling outdoor advertising, keep the following advice in mind.

Review the guidelines for outdoor advertising. Selling something you have no knowledge of is impossible. If you sell digital advertising on outdoor billboards, you should be aware of how those digital ads function in terms of how you acquire the creative material, how it gets to the billboard, and what technological requirements a customer needs to meet in order to take use of this option. The same is true for conventional billboard advertising; you must be aware of what is required to put up a billboard in order to convey it to your clients.

Offer multiple spaces at once. For instance, a shoe company may want to reach the city’s college students, so you could sell space close to a significant college campus. This retailer may also want to reach the more expensive population, so you place the billboard in a higher income area of town. By doing this, the merchant can engage with two distinct demographics through a single contract with you. One of the more alluring features of outdoor advertising is this kind of reach.

Offer contract customers discounted space. Offer a client a free billboard in another part of town if they agree to buy outdoor advertising space from you at numerous specific sites for a 12 or 18-month contract cycle. Because it demonstrates how much you value their business, this kind of unique bonus is what keeps clients coming back to work with you.

Match target clients and venues that are available. For instance, a high-end shoe store probably wouldn’t perform well to occupy an open location along a road leading to your town’s rural sections. Think about the sites for each client when selling outdoor advertising space. The client that sells yard equipment or the nearby truck dealership may be a better fit for the open space along the country road outside of town.

How do I Sell my Billboard Space?

Businesses may easily market their goods and services to individuals while they go about their daily lives by using billboards. The company must first locate the ideal billboard space on which to advertise in order to have maximum success with a billboard advertisement.

The best and easiest option for billboard owners to sell advertising space is to place an advertisement on the billboard itself. Depending on how well-located you are, this may be all you need to do. Put your phone number on the advertisement and inform readers that the space is for sale. Additionally, you can get in touch with nearby companies and inform them that you have an empty billboard that would be ideal for their needs in outdoor advertising.

Collaborate with local businesses

With this way of selling advertising space, your content is more diverse. It includes third-party advertising in your digital signage initiatives. This implies that users of your digital signs will see your messaging as well as brief bursts of third-party advertising. Of course, you decide how much advertising you want to display.

There are some rules that apply to this approach. Aiming to connect with a target audience based on relevant standards for the offered good or service. This is why owners of digital signage work with companies that make products that their target consumers are apt to find interesting. As a result, more purchases will follow from this. One such instance is the promotion of school supplies on campus or in-school digital displays.

Another is digital signage that promotes nearby restaurants that travelers might want to sample at airports or bus stops. It is doubtful that your sales would increase if you advertise for cooking or gardening tools in a popular tourist area.

As you can see, collaboration is not only reliant on geographic location. This is due to the fact that not everyone is exposed to the digital displays’ audience. In some cases, nevertheless, all forms of advertising are permissible.

Locations with exceptionally high traffic levels frequently fall under this exception. For instance, billboards can promote a variety of businesses and are visible to a wide range of viewers. Therefore, this is a unique economic strategy that almost entirely features the advertisements of other companies.

Sell advertising space full-time

The most manageable company model may be this one. For campaigns, you should use a little originality. But setting it up is a hassle. People will only pay for advertising space if it delivers on its promises. Simply said, your signage real estate will be in high demand if your signage site receives a lot of traffic and the advertisers get a solid return on their ad expenditure. You won’t make much money selling advertising space on a deserted residential street.

Digital billboards are a common example of this, as was already explained. However, keep in mind that before investing in digital billboards for this use, you should give it some thought. Although they are fantastic in spreading messages, they need to be strategically placed to be effective. This is crucial since they are expensive to maintain and consume a lot of energy running nonstop. They must be able to carry their share of the load to pay for these expenses.

What do you do after deciding to sell advertising space using one of the aforementioned models? You need to learn more about what you’re giving in order to put your plan into action. You’ll be able to draw in advertisers who require advertising space as a result.

You must be able to clearly explain how advertising space works to prospective customers in order to sell it. Find out how effectively the advertisements fit the spaces where they are shown. Give details about each place separately if you have several.

Starting with the volume of traffic they experience, the type of audience most likely to see them and when, etc. In brief, make an effort to identify and study the demographic that will be exposed to the advertisement at any particular time and location.

Some businesses will wish to target a certain subgroup of individuals with a particular style with their advertising to the retail sector. Others will target tourists or a certain group of people, such as best agers or young families with children. Be sure to indicate which of these pass by the location in question. In this approach, businesses looking for advertising space may see how to use it right away.

How to Make Money With my Digital Signage

The expense of a digital signage solution can occasionally be substantial, but the potential revenue can sometimes make up for it. No matter what type of digital signage you have—corporate, educational, governmental, hospitality—your messages could not only pay for the entire deployment but also turn into a consistent source of revenue for your company.

Monetize your screens

Creating strategic alliances with nearby companies is an easy method to get some income. The concept is straightforward: you promote their goods and services on your displays in exchange for payment.

However, you want to be sure that your audience would find what they have to offer appealing. It might be a natural fit, like a neighborhood coffee shop next to a college campus or a quick and inexpensive lunch place close to a business hub. Ads may also require a little more adjusting to match your audience. For instance, since children don’t drive, it could seem pointless for a K–12 school to collaborate with a nearby auto dealer. However, staff, parents, and older pupils who receive their driving permits.

For a single fee, you can display one-time static adverts that appear during your regular playlist rotation. You can run a few extra short video adverts. Long-term marketing, regular or transient offers, and even branded screen layouts are all options. You could even create advertisements for your local partners if you have the skills (for example, you are a school with AV students who could use some hands-on practice).

Even if they create their own commercials, you should make sure that they adhere to your design guidelines and general aesthetic. The entire process can be streamlined while ensuring design standards are maintained by making templates for partners.

Additionally, you are aware of the times when traffic is at its height at specific digital signs, and you may have a sliding price scale in place to reflect this. Higher visibility signs and showing advertisements during busiest times both cost a little more.

Even better, such promotions can be tailored to certain periods of the day, like lunchtime for eateries. Digital signage has a history of encouraging impulsive purchases (19% of customers report doing so for items they saw promoted online). Additionally, internet advertisements are 34% more successful than conventional ones.

You and your advertising partners can track the effectiveness of digital signage ads by using targeted, specialized codes, as well as by creating unique loyalty programs exclusively for your audience.

Offering advertising space for a fee on your signs is an easy method to boost sales and cover installation and maintenance expenses. But there are also intangibles to take into account.

Inform and educate users

Today’s population adores information Your digital signage might go beyond simply listing the goods and services that are offered. What source does the café use to procure its gluten-free cheesecake? Why is it a good idea to buy fair trade goods? What makes this 401k superior to that one?

People appreciate it when you give them more than they anticipate. The first time they see the messages, they might not pay attention, but after several exposures, they might start to. By employing your digital signage wisely, you may even influence people’s behavior and encourage them to favor certain things over others.

More information can be made available through interactive displays, and users can select the level of detail they require for a particular subject. To make it simple for people to locate the products you’ve just persuaded them they want, you can also incorporate wayfinding.

Turn them into cheerleaders

Include messages urging individuals to engage actively with your organization and the services you provide. Request that they post testimonials on blogs or social media accounts, snap pictures and share them, invite friends to the event, etc. They will support you and your brand if they like what you do and how you do it.

Once more, interactive kiosks and displays make it simple for visitors to engage with your other internet portals right away. A digital signage app that directs information and connectivity to users’ mobile devices fosters a close-knit community of interactions that elevates the profile of your business and increases awareness of who you are and what you do. Getting people to talk about you, especially online, is still the best kind of advertising.

Save money in the long run

The only ongoing expenses for a digital signage system are energy and periodic hardware and software updates.

Additionally, digital messaging are simple to update when information changes or when a promotion or project is repeated. You may update messages on a cloud-based system practically from any web-connected device. Consider how simple it would be to walk past one of your digital displays, notice a message, and realize that something needs to be changed.

You would then take out your smartphone, log in, make the necessary change, schedule it, and then watch as the updated content appeared on your displays right away. What used to take hours now only takes a few minutes.

Hardware constantly improves thanks to technological advancements. In fact, compared to other forms of advertising, LED signage cost less than 10% per 10,000 impressions, according to a study from a few years back.

Streamline your signage

You can get precise information on who is doing what, when, and how from real-time measurements. With some touchscreens, you can see exactly how many interactions there were, the most frequently pressed locations and buttons, etc. This is priceless knowledge that enables you to continuously fine-tune and enhance your digital signage service.

Having strong calls to action also enables you to track the effectiveness of specific communications, allowing you to duplicate and improve unsuccessful campaigns and messages.

There is really no other form of communication that reaches as many people as effectively for the price, when you consider everything a digital signage system has to offer, including ways to actually make money in the short term, long-term savings, brand recognition and loyalty, and the ability to fine-tune your offering.

What are the Best Industries for Digital Signage?

Any industry may use digital signage to engage customers, cut expenses on printing, and ease employee communication. See how some end users use digital signage to increase engagement in their respective industries below:

1. Healthcare

Healthcare is one of the sectors best suited to take use of digital signage’s advantages. At the height of the Covid-19 outbreak, the demand for effective communication tools increased significantly. Healthcare facilities specifically needed to maintain social distance rules, broadcast crucial real-time updates, and quickly mobilize staff.

The entire facility’s screens can receive critical notifications from hospitals thanks to a centrally regulated digital signage system. Invest in reliable media players and content management solutions that enable you to broadcast various types of content to various digital signage.

For instance, staff-facing screens in break rooms and offices can provide emergency content, emphasize staff schedules, and remind workers about scheduled training. Digital screens in the waiting area might display entertainment options, wellness advice, and directions.

2. Retail

Retail is a highly competitive industry, thus business owners must employ some strategies to thrive. Brick-and-mortar stores now confront a variety of difficulties, including the growth of online shopping, keeping customers loyal amidst a plethora of options, and supply chain interruptions. Retail verticals must also adapt to shifting client expectations. In actuality, a rich and unique experience is what the modern consumer demands each time they enter your establishment.

Fortunately, implementing digital signage may completely transform both internal and external communication in your retail store. First, draw customers to your location with captivating animations and dynamic material on high-quality screens. Take into account the fact that 76% of American customers enter stores they have never been to before due to signage.

Engage customers with entertaining images once they’re inside the store to improve their shopping experience. Display, for instance, pricing details, product advantages, social media feeds, and discounts. Customers can browse your catalog on interactive displays, which might encourage impulsive purchases.

3. Education

As a result of today’s kids’ fixation on their smartphones and computer displays, schools require attention-grabbing communication tools. The attention of pupils is not particularly piqued by static flyers on cluttered notice boards. Display options, on the other hand, are fascinating and interesting and they cut down on printing expenses.

The ability for administrators to schedule playlists for different times of the day is the best feature of educational digital signage. For instance, the cafeteria’s digital menu boards could show the daily menu at 11 a.m., while corridor signage could encourage players to go to practice before classes let out.

Staff members have the ability to send out instant alerts and instructions to every screen in the building in case of emergency. Athletic achievements, updates to school policies, after-school programs, and wayfinding information are some content suggestions for digital signs in schools.

4. Hospitality

The hospitality sector places a high value on the guest experience. The hotel industry is embracing technical developments like digital signs in the contemporary tech-driven world to provide exceptional visitor experiences. Digital signage may make your company look opulent and cutting-edge with self-service kiosks, digital concierge stations, digital directories, and digital menu boards.

Read Also: How Does Online Advertising Make Money?

Digital displays can promote other services offered by your company, such as guided tours, car rentals, doctor on call, flower arrangements, and luggage storage, as well as draw attention to local attractions. Additionally, restaurants can use digital menu boards to cross-sell and upsell menu items, promote specials, and show nutritional data.

5. Financial Services

In the banking industry, digital signage solutions are significant resources for streamlining internal communication and attracting customers. Digital signage systems, for starters, enhance branding for organizations with several branches. Regardless of where your customers are, images and videos are excellent storytelling tools that can help them understand what your business is all about. Bright animations on clear displays give your customers confidence and position your company as sophisticated and current.

Digital signs also inform your personnel and clients about the most recent financial market movements. For instance, a video wall in a banking area may display stock values, loan and mortgage rates, and exchange rates while promoting the bank’s goods. By using interesting films, slideshows, infographics, and images, digital signage is a great tool for lowering perceived wait times.