Everybody knows that Google is the most popular search engine in the world. However, when it comes to PPC advertising, a lot of experienced internet marketers are turning to Microsoft Adcenter.
Bing has better conversions thereby providing a better ROI (Return On Investment). This means that you are more likely to make money with Microsoft Adcenter than with Google Adwords.
As a Microsoft Advertising affiliate, you can earn extra income every time you refer a qualified business or person that signs up with Microsoft Advertising. Simply add an affiliate link or banner in your website, blog or email newsletter — it’s that easy.
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Overview
Microsoft AdCenter is a response to Yahoo Publisher’s Network, Google’s Adword and other online advertising networks. Microsoft advertising enables advertisers to connect with prospective customers through its wide network which comprises Live Search, Office, Xbox, Windows Live, Bing, and others. These sites get millions of visitors daily and the numbers are increasing rapidly. The Digital Ad Opportunities and search advertising provided by this company are very effective.
Getting started
To make money with Microsoft Adcenter, you only need a one-time initial payment of $5. Once your campaign is set up, you pay only when someone clicks on your ads to visit your website. The targeting options provided to advertisers make it possible to specify the target country or region. Adverts on the Microsoft network are available to online visitors, mobile device users, Xbox and Office users.
Why Microsoft AdCenter is preferred to Google AdWords
The worldwide popularity of Google AdWords has made it become highly competitive and the level of competition is increasing daily. Most internet marketers do not have the type of budget that large corporations have. An advertiser with a modest budget is more likely to make money with Microsoft AdCenter.
You can easily check the competition level for any keyword through the Google AdWords Keyword Tool. Another problem is that search results on Google are highly manipulated by SEO companies. This has greatly affected the quality of traffic that comes from Google compared to Yahoo! or Bing.
Important facts about Bing
Internet Explorer is the default internet browser for all computers running Windows Operating Systems and the default search engine is Bing. This means that over 30% of the people who use the internet have Bing as their default search engine. Statistics also show that Bing users are wealthier, older and have less technical knowledge.
A lot of these people don’t even know how to change to another browser. In the US, Bing searchers are also likely to spend more money than the average searcher. The recent merger of Bing with Yahoo! Search has also increased its ad exposure to a wider audience.
You are going to get more traffic from Google because it controls over 70% of the market share while Bing and Yahoo hold just 10%. However, the higher return on investment makes it more sensible to advertise with Microsoft Adcenter.
Do not just advertise on Google because that is what everybody is doing. It is better to focus on the quality of traffic rather than quantity. If you want to experiment with making money with Microsoft Adcenter, you can start your first campaign with a free Promo Code. These promo codes are available online and can give you as much as $200 to get your first campaigns running.
So let’s say you have a blog, and you want to monetize it using ads, which methods can you make money from. Check them out below.
Other Earning Opportunities
Pay per click advertising
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Sell ads on your blog
If you’re already getting decent traffic, you may want to take things in your control and sell direct ads on your website. All you need is an “Advertise with us” page on your blog listing out the different formats of ads available and how much it costs per month. Make sure to mention your Alexa rank, Google PageRank, and other traffic stats for buyers to know.
Sell text links on your blog
Selling text links is a great way to earn monthly recurring income from your site without taking up valuable advertising space. Unlike other link brokerages, you can set your own prices to up your earning potential even more!
- Sell text links on any web pages, even if you already have other text link ads or contextually served ads such as Google Adwords and Overture (Yahoo Search Marketing) ads.
- Set your own link prices and get 50% of the monthly revenue your web pages generate.
- Monetize all of your web pages, not just high PageRank or high traffic web pages. As long as your web page is indexed by Google, you can sell text links on it.
Getting started is easy:
1. Register for a free account.
2. Add your website information, including the price you want to charge for each text link.
3. Insert the ad code on your website. (Your web site must use PHP, ASP or Perl.)
4. The database of advertisers will search the inventory and when they select your web pages, you generate revenue.
“Cost per Click” ad networks
So far we’ve been looking at mostly CPC (Cost Per Click) model for ads. CPC means the advertiser pays you when someone clicks through their ads. An alternative to this is CPM (Cost per Thousand) where you are paid for every 1,000 ad impressions served.
With CPC, your income can vary hugely but that isn’t the case with CPM. If your CPM network sets your CPM at, let’s say, $5 per 100,000 impressions then you will make $500 in total when that number is reached.
Read Also: How To Make Money Online With Mobile Marketing
Paid reviews
You can make some good money by publishing reviews on various products and services that you trust. The best thing about this arrangement is you command a price per review. I’ve seen websites asking anywhere from $150 to $500 for reviews. Of course, it depends on your rank and incoming traffic as well as your niche.
So, having a blog of your own will afford you with many earning opportunities especially with the Microsoft Adcenter. Try your best to explore the other options mentioned in this article and make a huge profit from Ads.
