Marketers are still dealing with an environment that has been shattered by the crisis of 2020. What succeeded in the old days for digital marketing plans may not work now. As 2022 is on the frontier, marketers must still find methods to digitally interact with customers post 2020 while capitalizing on technology advances.

Digital marketing is really the only road ahead regardless of the items or solutions you provide. The appropriate digital marketing plan will assist you in reaching your intended audience, raising brand recognition, and eventually growing your organization. As emerging innovations develop and customer preferences alter, digital marketing strategies are quickly evolving. Furthermore, the number of competitors is also growing. Therefore, companies must prepare and upgrade their marketing strategies in order to stay relevant and focused on customer satisfaction.

How to Achieve Success with Digital Marketing in 2022

1. Invest in Personalization

Nowadays, customers tend to gravitate to brands that are able to pay attention to their needs. They respond more to experiences that tend to help them accomplish their goals. And since, personalization has become one of the latest, most valuable digital marketing implementations across many businesses and industries.

Personalization allows you to display personalized offers and recommendations based on customers’ prior purchases, behavior, demographics, and other relevant, collected information. Before, firms are more focused on solely making their products more visible, and customers are often unaware of why they are presented with products that they don’t need and would so often think of it as annoying or intrusive. But with personalization, customer experience will be better since people won’t need to waste time with irrelevant products, and hence, helping them avoid making more impulsive and unnecessary purchases.

2. Boost Your Social Media Campaigns and Gain More Visibility With TikTok

Social media subscriber counts have reportedly increased significantly in the last twelve months, including 409 million fresh individuals accessing social media this year ending October 2021. According to Kepios, there will be probably 4.55 billion digital media users worldwide in October 2021, accounting for 57.6 percent of the entire population of the world.

Tiktok, the seventh most popular social platform, has already reached 689 million international active members since around January 2021. This fact can assist marketers in putting things into context. With TikTok being more popular among millennials and Gen Zs, marketers should take advantage of gaining more visibility through the platform especially if their target market belongs to this group of audiences.

It is also worth mentioning that comparing people on social media to the entire population may understate the true level of social media consumption, given several social media services are only available to persons aged 13 and over. Each and every day, the globe consumes upwards of ten billion hours using social media sites, which represents roughly 1.2,000,000 years for humanity. This proves how social media is still one of the best platforms to conduct marketing with.

3. Learn Video Editing and Start Video Marketing

Animated films may assist businesses in developing long-term connections with clients and creatively promoting their services. Video has quickly become the most prominent sort of material on the internet. People, corporations, and organizations all utilize films to study, teach, market, and do other things. Brands may use media content to develop trust with consumers, win their loyalty, pique their enthusiasm in a business, spread awareness about it, capture the attention of a cold public, and so on.

Video marketing became an essential component of several online stores’ and companies’ business strategies. Here is a sampling of video marketing statistics of Biteable’s 2021 study. 

• Almost 61 percent of businesses feel video material is an important aspect of any marketing strategy.
• Around 30% of merchants believe that developing any video marketing plan is more vital than developing a website.
• The clear majority, 74%, believe that videos outperform plain stationary images in terms of ROI. 

The advantages of using videos in a company are virtually limitless. The collection of facts shown above only demonstrates this. Animated films may assist businesses in developing long-term relations with clients and creatively promoting their services. There is perhaps no better method to teach customers what and how to utilize products/services, explain your brand’s story, and engage consumers on social networks than utilizing videos.

4. Up Your PPC Game

The Pay Per Click brand strategy, often known as the PPC marketing plan, is a type of online advertising approach. Every ad click generates income for the author. To attract more individuals, the PPC strategy makes use of several media channels like Google, Twitter, and Facebook.

Pay Per Click, sometimes known as the PPC marketing model, is a type of internet advertising. The publisher receives money for each ad click. To reach a larger audience, the PPC strategy makes use of several media channels such as Google, Facebook, and Twitter.

Data concealment will persist in 2022. Marketers may not want partial or indirect informative material, but a more imaginative and strategic strategy might yield benefits. Marketers must concentrate on how often they possess as well as how to maximize it.

Smartphones provide convenience. Many firms do not even have a smartphone-accessible website or even have a difficult time creating an effective user experience. Increased accessibility is required for PPC advertisers to thrive in 2022. As a result, they must improve their smartphone visibility. Pay-per-click marketing has become a successful business since its inception. Yet, with developments in online platforms as well as the economic environment, adjusting to new methods of doing things and developing new opposing techniques is the sole way to remain and compete in a competitive marketplace.  

5. AI Integration

As AI improves, so will organizations’ capacity to leverage it to better digital marketing campaigns and give useful customer analytics. AI is revolutionizing digital strategy via its capacity to take data, evaluate it, implement it, and afterward improve from this. As technology advances, so will businesses’ ability to leverage it to increase digital marketing efforts and provide critical customer data.

It has been suggested that AI would be essential in future online goods, particularly in the area of digital advertising. From the film “The Matrix” through Google, from amusing and astute Siri through Tesla’s self-driving automobile, even more, organizations are incorporating AI into their online marketing strategies. The destiny of online marketing is being shaped by artificial intelligence.

Previously, marketers were cautious to include artificial intelligence into their marketing strategy. However, many successful firms have accepted it and utilized it in their promotion, with brands such as Spotify and Amazon effectively utilizing AI systems.

Amazon, for instance, utilizes AI to display consumers only relevant goods based on prior queries, transactions, and visits. This can improve the possibility that a consumer will make a first order or turn into a return client, as the customized encounter is highly desired. Background remover for marketing, such as Removal.AI, are also available. As the name suggests, Removal.AI does what any manual photo editing tool can do, but within a few seconds. This professional picture editor is definitely worth a shot

You can use AI to find what material is most successful based on the behavior of targeted consumers, enabling you to use content marketing that produces results. For instance, video content typically is trusted by 40% of millennial consumers, making it the second-highest successful kind of digital marketing behind blogs. This implies that a business targeting this demographic will be likely to develop more relevant content utilizing AI data.

AI is becoming increasingly accessible to organizations, making it an important resource for digital marketing. It is undeniable that AI has a significant impact on your consumers’ purchasing decisions, allowing you to deliver relevant suggestions and prompt customer assistance. Examining the various applications can help you to expand your business and match the demands of your clients.

6. Give Focus on Mobile Marketing

Whenever it concerns mobile marketing ideas, we’re no longer only dealing with humanity’s technological breakthroughs. We’re also discussing how a modern way of living (the new norm) has influenced the mobile setting. What occurred during the epidemic was a significant push that the mobile business required in order to develop quicker in the next generations. As a result, marketers must ensure that they contact consumers in the appropriate way and locate people in the appropriate locations.

The world recognized in 2020 that a number of stuff can be accomplished at home. People began working from home, ordering food, shopping online, “dating” online, and so on. The majority of what consumers wanted to accomplish from home can be done on our mobile gadgets. Except for work. 

People are spending the majority of their day on mobile – up to 90 percent — utilizing mobile applications. We are sociable beings, so it’s no surprise that social applications were our top choice. Even those who had never used social media previously began to utilize it to interact with others. Social applications such as Whatsapp, TikTok, and Facebook were the top downloaded apps in 2020. People are spending the biggest money on Youtube, TikTok, and Tinder, alternatively. 

The most essential aspect in 2022 as well as the generations to come is to keep above your competitors. Consumers are also growing more competitive. Ensure you don’t let them down. The only method to prevent this is to be fresh, creative, and current on mobile trends in the market.

7. Optimize Your Brand for Voice Search

Voice search use has increased dramatically in recent years, so this trend is expected to persist through 2021 and beyond. Voice is being used by an increasing number of people to do search engine searches, locate local companies, make purchasing decisions, and do other tasks. When customers use their voices to find local companies, they often interact with those companies in a similar way—by phone. We’ve produced a list of the most important data for digital entrepreneurs to understand in order to compete in a voice-only society.

• In 2020, international smart speaker revenues will hit an all-time peak exceeding 150 million devices. Despite the epidemic, the need for smart devices increased dramatically last year, particularly around the Christmas period in Q4.
• Worldwide smart speaker revenues will exceed $30 billion in 2024. Voice assistants will eventually be amongst the most popular consumer electronics items.
• By 2022, voice assistant devices are estimated to be in the hands of 55% of homes. This is a 42 percent increase above current household ownership figures.
• Individuals who don’t own a voice speaker are 34 percent more likely to buy one. Late consumers are expected to drive the growth of the voice assistant industry.

The times of writing within a search field are almost over. Roughly 7 out of 10 customers (71 percent) choose to execute a query using voice search rather than the traditional way of typing. 

Despite increasingly complex functionality like as conducting online purchases or managing various smart home appliances, voice search abilities’ most common usages remain limited to more core functions. Aside from basic questions and data requests, consumers prefer to utilize voice searches to perform simple tasks such as checking the weather, playing music, and setting a reminder.

Takeaway…

Businesses now have more marketing alternatives than before, and this isn’t likely to reverse anytime quickly. We believe that 2022 will bring some really significant advancements for businesses across all sectors. The greatest thing any business can do right now is implementing a few of these suggestions so that you may improve your revenue, interaction, and exposure next year.

About the Author:

Yen Pedrajas is an ecommerce and digital marketing enthusiast who loves to share and write new insights and perspectives about marketing and growth hacking for startup business. 

Currently, she works as full-time Lead Editor at Removal.AI – an AI tool used for image background removal and processing photos ideally for ecommerce, web and app development and all other related industry that needs photo editing services.