Video advertising is one of the most popular ways to reach online audiences. Experts believe video advertising will dominate the next decade, which suggests that now is an ideal time for marketing professionals to learn more about it and investigate how it could improve their reach and overall effectiveness with campaigns.

Although marketing with videos is gaining popularity, that doesn’t make it a guaranteed win for marketers. The results of an Irish study indicated 60% of respondents felt there was too much advertising associated with on-demand video platforms.

Also, 35% said they got frustrated with those ads because they prevented them from watching their desired content.

Stats like those indicate marketers must be exceptionally careful to create video ads the audience perceives as genuinely valuable and relevant.

The placement of a video ad also matters, since the goal is to make any advertising content minimally disruptive. If an ad appears where there’s a natural break in the programming, such as before a presenter discusses a new topic, viewers may be more willing to tune in.

• What is Video Advertising?
• How do I Start a Video Marketing Business?
• How do I Advertise my Videography Business?
• How Video Marketing Can Help Your Business?
• Why is Video so Important in Marketing?
• How do Videographers Get Clients?
• What is Video Marketing Strategy?
• Video Marketing for Small Business
• Benefits of YouTube Video Ads
• How Video Ads Work
• How do You Price Video Work?
• Why is Video Important on a Website?
• How Can Advertising Improve Business?
• How Can Digital Marketing Increase Business?
• How Do Advertisements Help Promote Business Products?

What is Video Advertising?

Video advertising is promotional content that plays before, during or after streaming content. Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks.

How do I Start a Video Marketing Business?

Here are steps on how you can start your own Video Marketing Company:

Get familiar: This is the first step to check before starting anything new. Even if you’re going to hire professionals, it’s a must to know a little about everything before you choose to start. One benefit from this would be, you can determine what is good for you and what you can make better.

Read Also: Using Integrated Marketing to Improve Customers Experience of Your Brand

Plan: Prepare all your strategies and plans in this phase. If you don’t have at least a little idea about every why and how after this phase, you should go again.

If you’re starting by yourself: At least take assistance from a professional, until you’re one yourself.

If you’re starting big: Well we don’t have a trouble then, you would at least be having a few people in your staff to do this for you.

Don’t forget to do competitive research.

Resources: You must have heard that you don’t need expensive equipment’s to make a video for marketing. True, that’s when you’re doing it for yourself.

But when you’re a video marketing organization you really need them. Give them a reason to hire you! If they want some pixelated low-quality video, they don’t need you in the first place.

Some basic resources you’re going to need are:

Video cameras

Audio devices

Audio and video editors

Other instruments [like lighting devices etc.]

Professional videographer

Graphic designers

A storyboard

If you’re starting by yourself: you must have the basic decent quality equipment and should possess the required skills or you can hire a professional whenever needed.

If you’re starting big: You should have all the equipment’s so that you can deliver according to your customer’s need and a bunch of professionals in your staff dedicated for each field.

Advice: One thing to note is it’s not tough to make a quality video, but often people forget about the audio part, you should get good equipment especially for audio recording.

Recruiting:

If you’re starting by yourself: You can find some partners to start with. This will double your resources in all terms. Even if you’re going to share your profits, you’ll have more productivity and ideas which is still the same.

If you’re starting big: You must have experienced recruits to do the job effectively, can strategize according to business requirements and can execute them to obtain results (lead Generation and Data findings). Make sure they have good analytical and data mining skills.

Make a portfolio: Make some sample videos that showcase your product offerings well.

Some more planning: Every company need a different strategy for video marketing and hence, you must have all prepared for your customers.

Your company should have a strong game in video marketing, as it’ll prove to be more convincing for target audience to use your services.

How do I Advertise my Videography Business?

Starting your own video production company is tough work. Developing your portfolio and clientele might even be tougher. You’ve got to know how to market yourself.

1. Invest in a delightful website

This is a cakewalk. If you have an eye-catchy website in your hands, leads keep coming and falling from the sky. Make sure your site is user-friendly and visually pleasing (Of course, visuals are a must, we are a video company!). Don’t display everything you offer on your website, yet make it look simple and adequate as much as possible.

2. Build a perfect portfolio

Your clients/customers believe in what they see. So, the best possible way to gain their trust is through a classic portfolio. Get your creative hat on and start developing your own portfolio.

Don’t forget to add your unique style to your portfolio. Your style is the key that’ll differentiate your company from others.

3. Enhance your work

Never give your customers a chance to have second thoughts about you. Improve your company’s productivity constantly. Keep surprising your customers with your new templates, updates, and offers. So that your customers will be busy exploring your service only.

4. Make use of Hosting Platforms  

Share your amazing work on different platforms. This will help you to promote your business and spread awareness. Also, when your videos are noticed on other platforms, you make it easier for people to find you.

Here are a few best hosting platforms narrowed down for you:

Youtube

As the second-largest search engine on the web, YouTube gives you tools to market and engage with your prospects. YouTube is a community where people can subscribe to your channel and receive updates whenever you post a video.

Uploading videos to YouTube is free. Since the uploads are open to everyone, there is a chance your videos can be ripped and stolen. While bandwidth and file size is unlimited on YouTube, videos must be shorter than 15 minutes unless you become a partner. Besides, you’ll also get basic analytics and editing functionality, social sharing, and live streaming.

Plans: There are no premium plans, free hosting for video creators and for viewers to watch.

Hippo Video

An innovative personalized video distribution platform to host your videos. If you want to embed an ad-free video on any website, web page, or article, then Hippo Video is what you need.

With Hippo Video, you can customize your brand, where you can set compelling thumbnails, add a logo, brand name, and intro/outro screens to your video. Create personalized video landing pages, 1:1 personal video, and mass personalized videos to connect with your viewers and grab their attention instantly. The video platform provides both quick and advanced video editing features making it an excellent fit for anyone. 

Vimeo

Videos are ad-free by default, with no limits on bandwidth, file size or duration (as long as it’s within your plan’s monthly limit). To get the most out of Vimeo, you must invest in a paid account. However, none of their packages include unlimited video uploads. So if you don’t want file size limits, Vimeo is not for you.

If you’re looking for business video hosting, you need to pay for a Vimeo Pro account ($199/year). Paid membership entitles you to customize and brand your own video player, powerful analytics, and more.

Plans: Premium Vimeo plans range from $7-$75 a month.

Brightcove

Brightcove has customizable video hosting options, offering monetization and advertising, live event streaming, lead generation tools, and branding features. You can sign up for a free 30-day trial, so that you can test the features you’re interested in. This tool is not suitable for beginners and it is more robust than what most small businesses will need.

Plans: Plans start at $199/month.

Sprout Video

Unlike other video hosting sites, Sprout Video offers only a free trial and doesn’t contain any free plans. Features include analytics, sharing, multiple video themes and layouts, privacy settings, lead capture, and calls to action.

Plans: Paid plans start at $25/month for 150 GB bandwidth, 100 GB storage, $1/GB overages, includes most features and unrestricted file sizes (up to your plan’s limit).

Wistia

Wistia is an internet video hosting and analytics company. You can get started with Wistia for free (allowing up to 3 videos). With Wistia, you can protect your videos with a password and add call-to-action links, lead generation forms within the tool. Wistia also includes heat maps and video engagement metrics. Also, the free accounts are stamped with Wistia’s branding.

Plans: Free account allows to host up to 3 videos. While $99/month for 10 videos. To unlock advanced features, you have to contact their sales team to receive a price quote.

5. Publish content

Promoting your content is another way to attract clients to your video company. With dozens of companies available in the market, everyone claims to be the best! So, to make sure you stand out from the crowd, let the word get out. Have your own blog. Promote your brochures, articles, white papers, PR’s, etc.

6. Be active on social media

Does your business stay active on social media?

According to SmallBizTrends, “More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product.”

It has become a part of everyone’s routine to check in on our social profiles more than once a day. We rely on social media way too much and we end up searching there to find a piece of information.

So, stay up-to-date by posting your daily happenings, announcements, statistics, and short video clips to spread awareness and promote your business.

7. Boost your SEO

Where do you rank in web search results?

Search engines look at pages and sites which have above 200 words. But a video production site usually is more visual-driven. So, along with the videos and images, insert balanced text content also on your site. Search for your target’s keywords and add them (along with the meta tags and description) to enhance the probability of ranking top.

And, not to forget, you can optimize your videos for SEO by adding desired video titles, descriptions, subtitles, and tags.

8. Strategic Email Campaigns

Try to find businesses, websites, and other social media platforms which don’t contain that many videos. Your potential clients are the ones who lack visual content on their platforms. If you find one, don’t wait. Pop them a mail, briefing the importance of using videos on their platform.

To make your email more effective, embed a video and insert stats that support the importance of using videos.

9. Power of WOM Marketing

Nothing speaks like a satisfied customer. You must remember that your customer’s trust always boosts your sales. If your customer has gotten a good experience, they will definitely suggest your services to another, and that person in turn to someone else.

WOM works like a chain that’ll take your business further where your customers become your marketers. When a customer has good things to say about you, get his testimonial, and place it on your website.

Additionally, this is what you can do –

1. Refer and earn: Ask your customers to refer their friends to use your service and earn rewards.
2. Request for a testimonial: Share a personalized link with your customer’s to record a video testimonial.

10. Strengthen your Branding

It is essential to have a brand logo with catchy words to represent yourself. When you represent yourself with a proper brand name and logo, it builds customer trust.

So, add a logo and brand name to your videos to improve recognition and add value to your company.

How Video Marketing Can Help Your Business?

1. Video Boosts Conversions and Sales

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it.

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

2. Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! The latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much.

3. Video Builds Trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. We couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:

The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.

Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating.

But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

4. Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website.

Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.

5. Video Appeals to Mobile Users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year.

Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

The growth of mobile video means, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.

6. Video Marketing Can Explain Everything

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.

Make sure you use a process that will get you results. Use these 20 pre-production steps to make your video content stand out from the rest. Check out the essential tips and examples of best practices on how to make a product demo video.

7. Video Engages Even the Laziest Buyers

Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.

Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!

Why is Video so Important in Marketing?

Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.

How do Videographers Get Clients?

If you’ve got the skill and passion to pursue video production, you are in a market full of work to be done as clients for video work will never run out – there is almost always be a need for quality video content.

Whether it is for marketing purposes, weddings, businesses, etc. you can guarantee there is someone out there looking for your services. But, how do you find your clients?

1. Identify Your Ideal Video Production Clients

While there is no shortage of people needing video production, it does not hurt to visualize your ideal client. What is your preferred style of shooting? What would you consider your area of expertise? What is your past experience, and how does that play a role in your future as a videographer?

These are all good questions when trying to identify your ideal client to work with. If you would consider yourself good at what you are most interested in (for example, shooting aerial shots with a drone) consider niching down and pursuing clients specifically interested in that type of videography.

2. Make Yourself a Digital Portfolio

While it is a given that a photographer would have photos available to showcase their skill set, it’s not as simple for videographers. Make yourself a digital portfolio, or consider creating a highlight reel of your past work to help attract new clients, or showcase your work to potential clients.

With that being said, you don’t need to have full versions of every job you’ve ever done available, but you should have something to represent yourself and the type of work that you do. Consider posting this (or clips of/from it) on your website, and social profiles so it is readily available to those just browsing – you never know who may need a job done.

3. How To Get Clients Using Organic Outreach Methods

An organic reach out method is when you are personally working towards reaching out to prospective clients. While these require you to seek out people without the chance to break the ice before trying to grab their attention, it is a good way to secure potential new clients and bring awareness to your business/brand.

Some examples of organic outreach methods are Email – Sending a personalized email to people you believe are potential clients Cold Calling – Making an unsolicited call to a person or business Direct Mail – Physically mailing a brochure or something else to draw attention to your business) Reaching out to people via social networks – Posting on social networks and willing people to engage with your content and mutually engaging with theirs.

4. Learn How To Network Like a Marketer

Networking is one of the best ways to establish relationships and get high-ticket video production clients. Networking is an opportunity to meet new people and, especially in smaller communities or niches of videography, can be a game changer for building your business.

Network with prominent people and businesses within your community and, once you make a connection, it’s almost like a free way to market your video production within a new group of people. Network with other local videographers, or photographers and consider teaming up to make content together.

Networking isn’t about going out and approaching random people to tell them about your service. It is about making connections within your community that can help you find, or attract more leads. Also consider attending local networking events, speaking at local events, or even host your own event.

A quick way to network and put yourself out there is to join online groups. Consider joining a local small business group on Facebook, or engage in posts relevant to videography.

Check out Reddit, Quora, or other social networking sites to find people to connect with and gain instant access to people similar to you, or people looking for services like yours.

5. Create High-Value Content & Promote It On YouTube

This may be the most obvious of our tips on how to get video production clients. Market yourself on as many social media platforms as possible, and consider engaging with others on those platforms to help draw attention to your content.

While the most obvious forms of content marketing are to post on Facebook, Instagram, Twitter, and LinkedIn also consider creating free content to distribute. A good example would be to create a cheat sheet titled something like “10 Things To Consider When Hiring Your Wedding Photographer” or writing a blog post relevant to videography/photography and posting it online, or on your website.

Alternatively, create some kind of content and incorporate it into a lead magnet. Offer your Wedding Photographer Cheat Sheet for free in exchange for someone’s email.

This way, you not only caught someone’s attention (and hopefully willed them to check out your stuff) but you have also collected some contacts for future endeavors. Content Marketing for a video business is essential as it is a great way to get your content in front of others without having to reach out first.

What is Video Marketing Strategy?

Video marketing strategies are nothing new. Just like you wouldn’t create a commercial and buy airtime during the Super Bowl without researching and strategizing, you shouldn’t create a digital marketing video without first doing the proper research and creating a plan.

Your video marketing strategy will ultimately be what guides you — your budget, your timelines, your production processes, your conversion metrics, and more. So getting this written down and finalized should be step one of your video creation process.

1. Start with your video goals.
2. Find your target audience.
3. Figure out what story you want to tell.
4. Keep creative requirements in line.
5. Stick to your timeline.
6. Maintain a realistic budget.

Video Marketing for Small Business

What’s most important to understand is that as a small business owner, there are countless benefits to video marketing, and you won’t know which types of videos best fit your business until you try.

When you use video marketing for your small business, especially for small local businesses, you are doing yourself a huge favor – and the numbers prove it.

1. When given a choice, over 72% of customers prefer to learn about a product or service by video instead of text. – In other words, out of all of the potential customers that your videos might reach, almost 3 out of 4 of them would already prefer to watch a short video about your brand, rather than having to read about it. 
2. A viewer is 64% more likely to buy a product after watching a video. Because of the fact that most consumers already don’t mind watching a short video, showing them videos of your products or services in action is a great way to entice them to make a transaction with your company. 
3. While only 20% of viewers will read the text on a page, 80% will watch a video. The truth is that today’s modern man is relatively lazy, especially when it comes to consuming information. So while reading a large wall of text will usually turn the average consumer away from learning more about a company’s products or services, showing them a short, punchy video about is almost guaranteed to grab their attention.
4. The average person watches more than an hour and a half of video per day. In other words, for every single consumer that your brand comes into contact with on a daily basis, you have a huge opportunity to turn that interaction into a sale. That is, of course, only if you’re using video marketing as a tool to get your brand in front of the right people, at the right time. 
5. Did you know, that aside from Google, YouTube is the second most popular website in the world?  This means that if your small business isn’t currently using YouTube as a marketing channel for your brand, you’re literally missing out on millions of opportunities, every single day, to interact with new, potential customers.
6. According to Rialto Marketing, 81% of today’s modern businesses are using video marketing as part of their overall strategy. When more than three-quarts of all online businesses are using video, you can be guaranteed that it’s a strategy that works.

In the end, not only are videos more likely to capture your audience’s attention but as you can see in the statistics above, that audience is significantly more likely to buy products from you, if you provide them with videos about what you’re offering.  

While video isn’t a miracle solution to all your business problems, video will absolutely allow you to empower and improve the position of your small business.

Video can be used for almost anything. Start by presenting yourself on your website – just the simple addition of an explainer video, telling the world about what you do can increase your chances of appearing on the first page of a search by over 50 times!

Benefits of YouTube Video Ads

Reach

YouTube has 1.3 billion users—almost one-third of all people on the Internet—and users watch almost five billion videos daily. These numbers are only expected to keep increasing year over year. Because of this, YouTube provides a great opportunity for your message to reach millions of people that all have the potential of becoming prospective customers.

Targeting

With YouTube ads, there are many targeting options for you to choose from. These include:

• Topic – the subject of the YouTube video content
• Demographics – age and gender
• Keywords – specific keywords relevant to ad
• Placements – specific YouTube pages relevant to ad
• Category – user interest

You can also exclude categories, keywords, and content to avoid association with videos that you don’t want.

Time

In comparison to other social media channels, YouTube’s users tend to spend more time on the platform. This is great for small business looking to drive more attention to their ads. On mobile specifically, YouTube reports the average session time is more than 40 minutes.

Cost

Wondering how much running a YouTube ad is going to cost? With YouTube advertising you pay per video view. So how much does advertising on YouTube cost? A typical video ad runs between $0.10 and $0.30 per view, depending on your video quality, your targeting, and your overall goal.

When watching a YouTube video have you ever seen that button that says “Skip Ad”? If so, you might be worried that you’re going to pay for a view when the user didn’t actually see your entire ad. But that’s not the case—YouTube doesn’t charge an advertiser for the first five seconds. Viewers have the option to watch an ad or else the placement is free.

Measurable

Advertising on YouTube is more measurable than television advertising. How? You can track the video’s success digitally by utilizing clicks and you can ask your customer service representatives to ask where the consumer heard of your product or service.

YouTube allows you to see when someone dropped off from watching your video as well as when people watched the video more often through YouTube’s Analytics.

How Video Ads Work

Video ads (formerly in-stream video ads) are ads booked on a reservation basis to appear on YouTube watch page videos and YouTube channel pages with featured videos.

These ads may run on YouTube desktop, mobile web and apps, connected TV, and game console properties, as well as embedded YouTube players on other sites. Along with the video ad, advertisers also have the option to include a companion banner that can appear on the side of the desktop watch page.

The video ad can appear when a user initiates video play either in the beginning (pre-roll), at points in between (mid-roll), or after (post-roll). Video ads are offered as either skippable or non-skippable, and may be served as a YouTube-hosted video (recommended) or a third-party-hosted video.

How do You Price Video Work?

While video production costs more than any other content medium, it’s often the most effective. With video, you get what you pay for. So if you want a high-quality commercial production, but are only willing to put up $2,000 for it, then you’re not going to get what you want. And if you want people to watch your video, you have to produce a video that’s worth watching.

There are dozens of factors that go into video cost, and the range is huge. Commercial production by Apple could cost upwards of $500,000 or a short branded doc might cost $5,000. Video production costs will depend on the type of video that you need, the location, crew, equipment, talent, amount of pre-production, editing, sound, post-production, and more.

The best way to estimate your budget or to get an accurate quote from a production company is to write a video production brief. A brief details the when, where, what, why, and how of the video you want produce.

A good video production brief will help you outline the goals of the video and define the scope of your project. It will also help you determine the best way to go about production for your budget. You can submit your brief to several production companies and compare rates.

Or you can come up with an estimated budget range and post the brief on Storyhunter, letting production companies come to you. Either way, make sure that the company you choose to work with has high-quality work samples and experience producing the type of video you want.

Why is Video Important on a Website?

The move from text and visual content to video content has been FAST and businesses who don’t make the transition will be left behind with an underperforming website.

1. It’s how people are consuming content

People browsing the internet have short attention spans, and videos allow visitors to consume more content, faster. Visitors are much more apt to engage with videos than with static text, so creating more interactive and visual content is essential.

This isn’t just a passing trend. The largest online video network, YouTube — which, by the way, is the SECOND LARGEST search engine in the world — reports:

• More than 1 billion unique users each month, which is almost one-third of total internet users.
• Over 500 million hours are watched on YouTube every day.
• 45% of people watch more than an hour of Facebook or YouTube videos a week.

2. It creates a great website experience

Websites are no longer static brochure sites. Successful businesses are using their website to create compelling experiences around their brand. Marketing directors are looking for ways to make a connection and build a relationship with their visitors because they know that those connections increase the number of loyal customers in the future.

No matter what a brand’s mission, video on a website supplements visitors’ experiences and builds those connections. Here are three of our favorite examples of how brands are using video to:

• Demonstrate products – ITNH
• Share their expertise – MOZ
• Tell their story – American Modular Systems

3. It benefits your inbound marketing strategy

SEO

As we mentioned before, YouTube is the second-largest search engine in the world, and it’s owned by Google, the largest search engine. Every keyword that you’re targeting for your website can be an opportunity for video. The best part for marketing directors is that Google displays video in their search results, boosting your chances of being found for certain keywords.

Another reason video is great for SEO is that it keeps visitors on your site longer. One important factor in how well a page ranks in search results is how long a visitor stays on a page, the longer the visit the more important Google thinks the webpage is.

Distribution – Social Media and Email

Video is highly sharable across all your distribution networks. When you create original video content, your social media and emails are maximized because you’re driving people to your content and your site, rather than away from your site.

Online Sales

Brands selling products online can’t discount video. Ecommerce websites are now using video to convert visitors to customers once they’ve entered their buying funnel. Studies have shown that 72% of customers would rather learn about a product or service by way of video.

How Can Advertising Improve Business?

Product Introduction and Awareness

When a business introduces a new product, advertising provides a means to make a large market aware of the product. Ads often focus on the product’s solution to a common problem, such as a new cell phone’s touted ability to solve the “dropped call” problem.

In a very visual example, ads for an anti-frizz hair treatment can show “before and after” photographs to illustrate the product’s effectiveness.

Product Sale Events

Advertising provides an effective way to inform the market about limited-time product sale events. Sale-based ads can be generated by local retail outlets, or can originate from the product’s national manufacturer. In many cases, the national manufacturer shares the cost of the ad with the local retailer.

This type of advertising is called co-op advertising, and commonly uses manufacturer-supplied graphics and ad templates. The local retailer’s name appears as the local product outlet.

Product Differentiation from Competitors

Businesses frequently use advertising to show how their product has more benefits, or is more effective, than similar competitors’ products. In some cases, the retailer feels it’s necessary to advertise because the competition is blanketing newspaper pages or television airwaves with its own ads. Unless other market retailers that aggressively highlight their own products, they are likely to be overlooked in the minds of consumers.

Product Breakthroughs and Advancements

Advertising is used to communicate dramatic product breakthroughs. In September 2003, “Advertising Age” depicted a long history of “soap wars” in which bar soap manufacturers promoted their respective products. In 1980, a product breakthrough occurred with the first liquid hand soap introduction.

This refillable soap solved the problem of messy sink residue. This liquid soap product was purchased by a national brand, while competitors’ liquid soap products also emerged.

Institutional Advertising to Promote a Good Image

When a business communicates information about its operations, or illustrates why its product is the best choice for consumers, the company uses institutional advertising. Sales expert Zig Ziglar notes that this type of advertising isn’t really designed to increase sales, but is structured to promote a good image of the company or product.

This perception will hopefully translate into future sales. Ziglar emphasizes that even if the consumer doesn’t buy the product right now, the company will have kept its name in front of its consumer market.

How Can Digital Marketing Increase Business?

Traditional marketing has its own advantages and most business owners know it. They have used it and they know what the outcomes will be. Shifting from Traditional to Digital is a big task. This not only involves creating and measuring campaigns in a different way but changing the whole mindset. People know that the whole world is on mobile now and they spend on an average 4 hours a day on it, still they will stick to billboards.

There are so many reasons for a Small and Medium business to move to digital. We will list down a few.

1. Geographical expansion

Expanding to a new geographical area with the help of traditional marketing is a nerve wrecking task. Digital marketing will help you expand to new areas without any geographical hurdles. Just enter the city you like or select a radius in a particular city. You are flexible with your reach and type of audience. The campaigns can be set up in no time and you are good to go.

2. Cost Effective

Small and medium businesses don’t have a big amount to spend on marketing. Still, the objective is to reach maximum people with the lowest possible cost. A one-time TV ad can of 30 seconds cost a business more than 3,50,000 Rs. if shown at a normal time during the day.

A small business doesn’t have that amount of money. Even the print ads and billboards cost a lot. While on the other hand, Digital ads can reach a super-targeted audience at a lower cost.

3. Measurable analytics

Apart from cost effectiveness, this is the best advantage of Digital marketing. You can actually see which channel gave you what amount of sales, unlike traditional marketing. Traditional marketing is sometimes shooting in the dark if you don’t measure which channel is giving you the best ROI.

Digital marketing helps to measure every click and helps in identifying user behavior and buying patterns. It also helps to give detail insights about your target audience so that you can make super targeted ads. The amount of data which you can gather with the help of Digital Marketing is invaluable.

4. Higher revenue

Digital marketing helps to generate higher revenue compared to traditional marketing channels. Small and medium enterprises using Digital Marketing techniques will have 3.3 times better chances of expanding their workforce and business.

5. Super targeted audience

If you want to target a woman aged 24-26 who is interested in fashion jewellery, living in Mumbai and newly engaged, you can precisely target her. This is the beauty of Digital Marketing, you can precisely target the people you want. 

Digital marketing facilitates, marketing in real time. It means that the offers and marketing message can be changed based on actions taken by people. A business can customize offers in real time and offer people exactly what they want. This will not only increase customer satisfaction but also bring additional revenue to the business.

Digital marketing brings a steady flow of targeted traffic of people who convert into leads and sales. With Traditional marketing, you cannot target your customers as precisely as digital marketing.

How Do Advertisements Help Promote Business Products?

Demonstrate a Benefit

The key to successful advertising is to sell the benefits of your product or service in solving problems, rather than its features.

For example, rather than simply listing the features of a small-business accounting software program, software marketers should point out that improved accounting can help businesses save staff time, generate invoices faster, improve receivables turnover and boost profits. The implied need is that customers must improve their weak accounting practices to improve profitability.

Offer a Solution

Once your ad demonstrates that your potential customers can solve problems with the product or service, it should suggest a solution, then show how your product or service is the best choice for delivering that solution.

If a company has poor cash flow, the small-business accounting software maker would demonstrate that automated reports that provide the timing of receivables and payables helps business managers avoid cash shortages and the problems that go with them. The ad would then show how the marketer’s software creates these reports at the touch of a button.

Play on Emotions

Some people buy goods based on needs — others based on desires. In either case, an ad can play on their fears or hopes. A business needs auto insurance for its vehicles, and an insurance company can play on the fears of a company being underinsured or facing lawsuits that lead to large, out-of-pocket costs.

Many business professionals keep job security in the forefront of their minds when doing their work. Ads that tell managers they’ll score points with their bosses or avoid problems that can make them look bad address this concern.

Read Also: Email Marketing – How to do it Right For Effective Sales Conversion

Using the testimonials of business professionals lets other businesspeople know that their peers have used the product, creating a herd mentality that offers safety in numbers.

Remind and Persuade

Some ads attempt to educate customers to get them to buy, while others simply try to remind clients and customers about a product they’ve used before, hoping to spur them to purchase again. A key advertising technique is to try and get potential buyers to see an ad multiple times to increase the chances they’ll act.

Some use the formula of providing information in each ad to show a need or desire, offer a solution and show how the product is the best choice. Others simply show the product or service in a successful situation to remind buyers it works.

For example, an ad might show an executive being congratulated and shaking hands, with a caption, “You closed another deal,” and the product shown in the background.

Conclusion

Online video advertising matters now, but it’s going to be even more important in the coming years. Video advertising only going to continue to be more impactful next year and almost certainly beyond, with more users watching more video in a variety of different ways. If you aren’t getting ahead of the curve now, you’ll have to catch up, so use this guide to start planning right away.