The promotion and marketing of products online is the emphasis of the field of digital marketing. It blends classic marketing strategies with an understanding of current digital platforms and technologies.

In addition to social media marketing on sites like Facebook and Twitter, this also entails SEO, affiliate marketing, email marketing, and improving user experiences on websites and other channels.

Choosing an online digital marketing school can advance your profession and help provide the groundwork for this expertise.

With over $40 billion in revenue, the global digital marketing market is expected to expand by more than 17% between 2020 and 2027.

Digital marketing has expanded and becomes a highly sought-after topic as a result of the growth of industries like e-commerce, social media, and web analytics. The way we promote goods and services has undergone a significant transformation and is still evolving quickly.

By enrolling in a course in digital marketing, you can investigate some of these new and established fields in order to start a new profession or advance an existing one. Most companies have some sort of internet presence, and they need to continue growing by luring in new clients.

Businesses need stronger abilities to ensure that they stand out, whether that be on Instagram or in Google searches, as the market becomes more crowded.

Because the impact is more obvious than with some other traditional marketing kinds, firms may justify the costs in this situation thanks to the scalable and measurable nature of digital marketing. Developing your talents in this area will help you lay the groundwork for significant career advancements as well as professional resilience in changing times.

You can study some of the basics of the field by enrolling in an online digital marketing course. Additionally, it aids in the development of other crucial abilities like organization, communication, and attention to detail. Additionally, this way of learning allows you the flexibility and freedom to study at your own pace.

• What Can You Do with Digital Marketing?
• How Much is Digital Marketing Course?
• Which Course is Best for Digital Marketing?
• How Many Months Course is Digital Marketing?
• Where can I Study Digital Marketing for Free?

What Can You Do with Digital Marketing?

Online platforms and tools are used in digital marketing to advertise goods and services. Digital marketing has emerged as one of the most efficient means of spreading the word about a company and promoting its success as the use of the internet keeps rising.

Read Also: How to Get a Digital Marketing Apprenticeship?

Entrepreneurs and business owners of all sizes can benefit from understanding digital marketing, and many organizations are engaging digital marketers to do research, develop brand loyalty, and foster community. In order to increase a company’s effectiveness and profitability, digital marketers also examine data gathered from online marketing initiatives.

Digital marketing is extremely targeted and measurable because it is data-based. You may adjust and make changes in real-time using digital marketing to represent your advertising. To guarantee that goods and services reach a market with an interest, you may also construct targeted advertisements.

You can rapidly determine how many people view your ads, how they are responding, and what actions they are taking by using analytics. An overall plan might benefit from measuring your progress and where you need to make improvements.

Furthermore, as digital marketing levels the playing field, any size of company can compete for clicks. There is also a minimal entry barrier: you can launch a paid digital marketing campaign for a little sum and increase it as your business expands.

Since the internet was invented, marketing has undergone a significant revolution. Yellow page listings, print ads, billboard and bus adverts were once common forms of business promotion, but nowadays, a lot of marketing initiatives are conducted online. You may adjust and make changes in real-time using digital marketing to represent your advertising. You may also make targeted advertisements to make sure that those who are interested in your goods and services see them.

Marketing initiatives used online are very measurable. You can rapidly determine how many people view your ads, how they are responding, and what actions they are taking by using analytics. You can develop your overall plan by evaluating your progress (and where you need to make improvements).

Additionally, using digital marketing to advertise has a low entrance barrier. Your paid digital marketing campaign can be launched for a little investment and expanded as your business expands. Digital marketing presents a singular opportunity to decide where to allocate those important advertising dollars.

How Much is Digital Marketing Course?

Free podcasts and video lessons are a great place to start if you want to study digital marketing. You are prepared to begin using digital marketing strategies on your own website once you understand how to use Google’s free marketing tools, such as Google Analytics and Google Ads. However, there are a few instances where spending some money will benefit you greatly.

If you want to change occupations and become a digital marketer, enrolling in paid programs is a great investment in your future. While free tutorials can get you started, they simply do not go into enough detail to give you the education you need find work as a Digital Marketer.

Online or in-person courses are available to you. Some online sessions are recorded in advance, which makes it easier to watch them whenever you want. Rewatching the videos will allow you to review anything you missed or didn’t grasp. However, unlike in-person classes, there is no live instructor available to address queries. You can join a live online class from any location, and a teacher will be there to assist you as needed.

The price varies greatly from course to course. While some training programs offer a one-time fee, others require a monthly fee to attend the lessons. Online digital marketing courses range in price from $250 for General Assembly’s one-day SEO bootcamp to $15,000 for BrainStation’s 12-week Digital Marketing Diploma bootcamp course. For $3,995, Noble Desktop now provides a six-week certificate program in digital marketing. Remember that pricing might change at any time.

Even while taking courses can help you get a job where you can eventually demand a higher income, you’ll also need to consider your current budget. Research the options available to you because many longer bootcamps and certificate programs provide payment plans, financing, scholarships, and other methods to defray the initial costs.

Through its LinkedIn Learning portal, LinkedIn provides on-demand courses on a wide range of subjects, including digital marketing. A one-month free trial is offered for classes that are offered on a subscription basis. With an annual Coursera Plus membership, Coursera offers digital marketing classes, but you can still only access a certain amount of content for free.

Which Course is Best for Digital Marketing?

Your digital marketing talents can be developed in a variety of ways. One is to actively participate in digital marketing networks and “talk shop” with people who have more experience in the field than you do. Another option is to enrol in a conventional professional or college program and take courses separately or concurrently that apply toward a degree.

Examine the subjects that each course covers in order to decide which one is best for you. To see evaluations written by former students, visit the page for each course; some pages contain them, while others do not. If a course doesn’t include student endorsements, search for that course on Google to see if there are any reviews available.

1. Fundamentals of Digital Marketing

This course is for you if you’re searching for a strong foundational course that covers almost everything a budding digital marketer needs to know. Through this Google Digital Garage program, which is recognized by The Open University and Interactive Advertising Bureau Europe, Google offers one of the most thorough free digital marketing courses. Start here if you’re just dipping your toes into digital marketing and are unsure of where to begin.

2. Audit your Online Visibility with Semrush

One of the most crucial skills for every digital marketer to master is SEO. This is how a website is ranked in search engine results; if your website isn’t appearing on the top page, you need to address the issue. In this free course presented by Kelsey Gettis of Semrush, learn how to assess your current SEO performance and correct issues like showing up on page two.

3. Content Marketing Fundamentals Course with Ashley Segura

This course from Semrush is another one that emphasizes the foundations of content marketing. This course, taught by Ashley Segura of Semrush, covers subjects including developing business objectives for your content, researching your audience and competitors, and reviewing your present content. When looking for digital marketing courses to complement the prior Semrush course, this is undoubtedly one to take into account because content marketing and SEO go hand in hand.

4. PPC Fundamentals Course with Joel Bondorowsky

The final Semrush digital marketing course we offer teaches you everything you need to know about setting up a pay-per-click (PPC) campaign. After providing an overview of PPC advertising, the course immediately moves on to teaching you how to create your own methods for creating PPC campaigns for your brand. Joel Bondorowsky, the course’s instructor, has been working in the PPC industry for 20 years and has worked with over a thousand companies.

5. Internet Marketing for Smart People

One of the most essential talents for a digital marketer to master is writing copy that converts well. The four foundations of successful internet marketing are connections, direct response copywriting, content marketing, and having something worth selling. This course, which is delivered by email, covers all four of these topics. You’ll learn in this course how to effectively market that offer using compelling language and content.

6. Google Universal Analytics Essential Training

This course’s title is probably the first thing that will catch your attention. Consider it an introduction to the topic since there is a lot to cover in Google Analytics.

This course gives you a thorough introduction to Google Analytics, one of the essential tools digital marketers use to learn about the people who visit their websites, how long visitors stay there, how their websites and specific pages rank on Google, and the online behavior of those visitors. You may manage the analytics reports for your own website or manage analytics for clients by becoming proficient with Google Analytics.

7. Social Media Marketing for Small Business

If your company isn’t on social media these days, you’re losing out on money. Create a successful small business social media strategy right now to stop losing out on important reach, engagement, and sales. You’ll learn how to create Instagram, LinkedIn, and Facebook profiles for your company in this course, as well as how to optimize them for conversions and maximize the return on your social media investment.

8. Post Graduate Program in Digital Marketing

This course is anything but generic, despite its name appearing bland. This post-graduate level online bootcamp is offered by Purdue University and offers a demanding introduction to digital marketing as a career. In a few ways, this course is different from the other courses we’ve discussed thus far.

For starters, it’s a conventional college course, thus applicants are chosen for admission rather than having an open-door approach. Additionally, it is taught in regularly scheduled classes and concludes with a Purdue certification.

9. Digital Media and Marketing

Similar to the Purdue curriculum we previously reviewed, Duke’s program is an advanced course designed for people with some prior knowledge of digital marketing. The concepts presented are the same ones found in other courses, but this course—which requires all students to hold Digital Marketing Certified Associate credentials before enrolling—goes further with them and instructs students on how to handle digital marketing like a pro.

10. Digital Marketing Specialist

This advanced course will equip you with the knowledge and abilities required to work as a qualified digital marketing specialist. This program is really made up of seven separate courses, each of which leads to a Master’s certification for the successful completion of the program.

This extensive course is a solid foundation for developing a career in digital marketing since it provides expert education in every subject a contemporary digital marketer needs to understand.

How Many Months Course is Digital Marketing?

Typically, the length of a digital marketing course when you enroll at any college might range from 2 to 6 months. For the first two to three months of a one-year digital marketing diploma program, many institutions teach you the fundamentals before sending you off on an internship with a minimal stipend for the remaining six months.

The most crucial fact regarding internet marketing is this. You should make a list of the lessons you plan to learn or the reasons the Internet Marketing Institute should include you in their course. A syllabus for a course in digital marketing includes:

• Digital Marketing Basics
• Ads Designing for Online Marketing
• Advance OnPage SEO, Offpage SEO & Link-Building
• Blogging and Affiliate Marketing
• Blogging and Google AdSense
• Content Planning, Writing, & Marketing.
• Email Marketing & Automation
• Facebook Advertising
• Google Ads
• Google Analytics – Data Science
• Google My Business & Local SEO
• Google Search Console
• How to Build, Grow, & Earn via YouTube Channel
• Managing & Growing Facebook Pages
• Marketing Planning Framework (4P Model)
• ReMarketing & ReTargeting
• Website Planning, Creation, and Hosting like a Pro

Where can I Study Digital Marketing for Free?

There are literally dozens of free digital marketing courses at your fingertips, so it’s nearly difficult to find one that doesn’t cover the topic you’re interested in. Everything is available to learn, from the fundamentals of marketing to developing an omnichannel strategy, and everything in between.

And don’t assume you “know everything” just because you’ve worked in the industry for a while; the one constant in modern digital marketing trends changes. There are classes available for those with all levels of experience.

You’ll undoubtedly learn a lot, whether you’re new to the industry or hoping to become an authority on a specific channel. You may put this information to use in your day-to-day work or even use it to develop your online personal brand. Before choosing a course, just spend some time thinking about your objectives and picking the ones that would help you achieve them.

Here are our top free digital marketing courses of 2023, listed in no particular order.

1. CareerFoundry Digital Marketing Short Course

CareerFoundry is renowned for its elite mentors and teachers, cutting-edge curricula, and graduates who have a firm grasp of the material covered in the program. This five-day, self-paced course, which was developed by the same specialists that created our Intro to Digital Marketing course, is jam-packed with tips on doing campaign research, basic marketing analytics to guide tactics, and practical activities.

Aspiring digital marketers will be exposed to actual issues that experts deal with on a daily basis, assisting them in determining whether a career in digital marketing is right for them. This free digital marketing training is for beginners and newcomers.

2. Coursera Digital Marketing Specialization

Coursera is well-known for offering a wide variety of courses on practically countless disciplines, many of which are produced in collaboration with schools and universities. The University of Illinois’s Digital Marketing Specialization program provides students seven courses that cover all the fundamentals of digital marketing for beginners. The course even covers pricing tactics, 3D printing, and data visualization in addition to digital marketing.

Each course is led by a subject-matter expert and includes a number of videos and supplementary readings. According to Coursera, you should allocate five hours per week; at that pace, it will take you eight months to finish. It can seem like a significant time commitment, but if you’re eager to launch a new profession or break into the world of digital marketing, it’s a fantastic alternative. Additionally, you have the choice of only participating in the course material that most interests you.

Although there is a fee for this option, you can still take an audit.

3. EdX Fundamentals of Digital Marketing

You can’t go wrong with EdX’s Fundamentals of Digital Marketing course if you’re ready to develop a comprehensive understanding of digital marketing. This self-paced video course, which is a component of the University of Maryland’s Digital Marketing Professional Certificate program and is instructed by some of their esteemed marketing professors, provides a top-notch education in marketing principles, concepts, and tactics.

Omnichannel marketing, mobile marketing, the marketing mix, multi-sided platforms, attribution, and other subjects are covered in the course. Even people with no prior marketing experience would benefit from taking the Fundamentals of Digital Marketing course because it lays a solid basis for future study.

You can audit the course for free, and EdX estimates that it will take students four weeks to finish it (spending three to five hours per week). (Note that paid subscribers have unlimited access; if you opt to audit, you’ll only have access for one month.)

4. Google Fundamentals of Digital Marketing

A Google course is always a good choice! Paid search, organic search, and analytics are its three main instructional offerings, but it also covers other, more encompassing facets of digital marketing.

Read Also: How do I Write a Digital Marketing Report?

The 26 courses of the Fundamentals of Digital Marketing course, which is intended for those new to the field, should be finished in about 40 hours. There are movies, quiz questions, and critical knowledge highlights in each module. Planning an online business strategy, creating a web presence, monitoring and analyzing web traffic, and other topics are covered. (Of course, there is a strong focus on Google products.)

Even though more seasoned marketers will be amazed at what fresh insights they might get from it, beginners may profit the most from this course. It will bring back recollections of ideas and ideals that have been forgotten yet are still useful.

5. Meta Blueprint Facebook Digital Marketing Associate Certification

If you want to strengthen your brand’s visibility on social media, Facebook should be a part of your strategy. One-third of the world’s population, or just under three billion users, spend approximately four hours a week on the addicting site browsing through the Feed, watching videos, chatting, and shopping.

A series of videos in the Facebook Certified Digital Marketing Associate curriculum go over the fundamentals and specifics of creating a presence and running ads on Facebook, Snapchat, and Instagram (Meta also owns the latter two). Additionally, you’ll learn how to use the platform’s built-in analytics tools to examine the outcomes of your campaigns.

You can even take the exam to receive a certificate that you can add to your resume or online profile if you’re eager to prove to the world that you’re an expert in social media marketing.