Are you attempting to determine how to expand the clientele for your digital marketing business? Many agencies fail while providing marketing services to other companies because they lose sight of their own marketing strategy.
Even if you may be an expert in business-to-consumer (B2C) marketing, your business-to-business (B2B) techniques may need to be updated. The worst thing is that asking for help can be challenging without damaging your brand’s standing in the marketing community.
Therefore, you’re in the perfect place if you’ve been wondering aloud lately, “How can I get more clients to my digital marketing agency?”
- How do you Approach Marketing Clients?
- How do you Approach a Client for Digital Marketing?
- How do you Sell Digital Marketing Services to Clients?
- What are the 3 Types of Approaches in Marketing?
How do you Approach Marketing Clients?
Here are ten tried and tested ways to reach a whole new audience for your digital marketing business
1. Advertise somewhere new
Look into websites and media that your target market might find interesting. Local media should be your first port of call before considering regional and trade magazines. Search for free advertising opportunities on community websites and company directories.
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Utilize Google My Business to its full potential. It will make it simpler for local customers to locate you by giving you a presence on Google Maps and Search. It is simple to use and free.
2. Use empty display spaces
Make the most of your shop window, exhibition area, or the sides of your trucks by putting up eye-catching promotional signs. Verify that you are permitted to erect signs if you are renting the space or the vehicle.
3. Encourage word-of-mouth referrals
Customers that are happy with your product or service are your finest brand ambassadors, so encourage them to tell their friends and family about you. Ask clients to join your mailing list so you can stay in touch with them via email, and encourage them to follow you on social media so you can reach more of their followers. Always request testimonials from happy customers to post on your website.
4. Offer free samples
Offer samples of your items at neighborhood activities to promote your company and encourage customers to test them before they buy. If you provide a business service, think about providing free advice to demonstrate how you may benefit potential clients.
5. Get involved in your community
Hold or support a charitable event, lend a hand to a neighborhood cause, participate in a national awareness week, or volunteer your expertise at presentations and events. In response to events and trends that are pertinent to your sector, send press releases to regional publications.
6. Network
Attend local networking events hosted by your local chamber of commerce or trade association if you sell to other firms to meet people. Join online business networking sites like LinkedIn, then search for groups that cater to your industry or region. Utilize social media to its full potential to gain exposure and engage with fans.
7. Build partnerships with other businesses
Request the help of nearby companies in promoting your goods or services in exchange for referrals. To be able to suggest new consumers, trade flyers and business cards. Look for complementary companies to collaborate with; for instance, if you are a car dealer, connect with a mechanic.
8. Promote yourself with a mailshot or email
Make leaflets and hand them out, or run an emailing campaign. Make your marketing stand out, and think about incorporating a promotion. Make sure to include a call to action and your contact information.
9. Call other businesses
If you sell to other companies, set aside a day to reach out to potential clients. You can be responding to a mailer or an introduction email. Determine the amount of interest and propose a follow-up meeting.
10. Start selling online
There is no time to waste if your company does not yet have an eCommerce platform. You can attract new clients and retain old ones by selling online. Before investing in a website with a payment option, you can test the internet market by opening a store on a marketplace like eBay, Amazon, or Etsy.
How do you Approach a Client for Digital Marketing?
We’re going to give you 11 suggestions that you can implement right away to quickly increase your clientele.
1. Google Ads
Let’s face it: the majority of businesses will search Google first when seeking for a new digital marketing firm.
Even if they aren’t seeking for an agency but might be convinced to do so, they will still search Google. Many stressed-out business owners have found themselves searching for phrases like “how to advertise on social media.”
You may and should work to naturally rank highly in their SERPs. However, it takes time. Google Ads (formerly known as Adwords) can be your best buddy while you wait for the outcomes of your SEO work. If you choose the correct keywords, you can direct potential customers right to your online front door.
2. LinkedIn
When it comes to interacting with other businesses on social media, LinkedIn is without a doubt the leader. It’s a terrific location to identify potential customers with almost 740 million individual users and over 55 million company accounts.
Even if you just have a small number of contacts, you may start using LinkedIn to locate new clients for your digital marketing service. Establish your authority by providing thought-provoking content and articles, communicating with potential customers, and striking up conversations.
LinkedIn also provides paid advertising options to help you reach your target market. You may choose to target people based on their job title, industry, function, geography, and more. This presents an opportunity for you to market directly to decision-makers in your niche.
3. Facebook Ads
Despite lacking LinkedIn’s professional focus, Facebook is still the most popular social media site in the world with 2.7 billion users. There are a lot of prospective customers for your digital marketing business among those billions of people.
The greatest strategy to get your agency in front of potential clients on Facebook is to use Facebook Ads because it is difficult for businesses to gain attention organically.
With a lower average cost-per-click than many other forms of digital advertising, Facebook Ads are also more affordable, allowing you to accomplish a lot even on a tight budget.
4. YouTube
Although creating video content takes more effort, it is also a powerful strategy for attracting new customers. Marketers who employed video content in 2021 reported revenue growth that was almost 50% quicker than those who did not.
In a world that is becoming more and more digital, YouTube is where we go to master new skills. Your company has another piece of material you may employ to draw in new customers if it can produce brief instructional movies that highlight your subject-matter expertise.
By giving current customers the impression that they are receiving additional benefits from the relationship, you may use your videos to keep them as customers.
5. Quora
People flock to Quora to get answers to their questions. Additionally, if you can position your agency as an authority in the field of digital marketing, you could be able to draw in more customers there.
You’ll have to spend time freely imparting some of your knowledge. However, you can gain support and establish a name for yourself as an informed, approachable, and reliable individual.
That is precisely what a lot of businesses search for in their digital marketing partners.
6. Inbound Marketing
In a perfect world, your clients would come to you rather than the other way around. And concentrating on an inbound marketing plan might assist you in doing that.
You can attract customers right to your website by producing informative, valuable content that your audience wants and needs. and then ideally onto your client list and mailing list.
It is a longer-term approach, but one that has potential. To ensure that potential customers may find you through organic searches, make sure your content is SEO-friendly and targeting the right keywords.
7. Cold Pitching
Whether it’s via phone or email, businesses frequently receive cold calls. As a result, you might think that this tactic has been exhausted.
Not so.
Despite the fact that many agencies cold pitch for employment, the majority of them do it poorly. You’ll distinguish your digital marketing company if you can accomplish it well.
Why do you do it so well? Make your pitches unique. Even if it takes longer, your chances of receiving a favorable response are much higher.
Use a person’s email address when addressing your email to them. Let them know that you are aware of what their business does. Emphasize how you can assist them and offer some examples of your prior achievements as proof.
8. Guest Blogging
Customers select trusted firms to increase their online visibility. They must therefore have faith in your knowledge and experience.
Making ensuring your name is a common appearance on industry blogs and online publications is one of the finest ways to position your agency as a leader in your sector. You may attract new clients and raise your agency’s brand awareness by having guest bloggers.
Focus on blogs and newspapers that your target companies read, not those that are read by other digital marketers. You want your name to be visible to potential customers.
9. Conferences
Speaking at conferences, like guest blogging, can position you as an authority figure in your industry.
The majority of the time, calls for speakers are well advertised, so it should be easy for you to locate conferences that interest you. To ensure you don’t miss out, subscribe to the email list of any regular events you believe would be a good fit.
Make sure your issue will interest them and select those where your target audience is most likely to be present.
10. Workshops and Courses
A great experience is constantly seeing others benefit from your knowledge. even more so if it results in inquiries from brand-new clients.
Workshops and courses on digital marketing are in high demand. For a larger audience, you can create your own or collaborate with others.
The objective is to forge new connections with prospective customers while also showcasing that your digital marketing company has the know-how to improve their online presence.
11. Network (Online and In-Person)
In the end, developing relationships is still the best strategy for luring new customers. And in order to create those connections, you must go out there and network with others.
Traditionally, networking involved going to trade shows, breakfast meetings, and other activities. Providing your local Covid regulations permit them, those things are still worthwhile.
But you may network online as well.
Join groups on Facebook and LinkedIn and participate in the discussions. Share informative material on Twitter. Join groups on Slack or Reddit.
The trick in each of these situations is to achieve the correct balance between being overbearing and remaining genuine. Overt marketing does not get people’s attention, but relationship-building does. When those new connections require a digital marketing agency, they will think of you because you are helpful, approachable, and pleasant.
How do you Sell Digital Marketing Services to Clients?
The production of digital information and its use for business purposes has expanded at an astounding rate as consumers consume more and more of it every day. Digital marketers specialize in creating a client’s brand’s social media presence in wacky methods.
Without a question, the limelight is currently being enjoyed by social networking platforms, blogging, videos, and content. Your business is effectively elevated by digital marketing. However, you must present a deal that your target customers cannot refuse if you want to defend the cost of the digital marketing services your company provides.
Here’s how to market your skills in digital marketing and exhibit your knowledge:
Describe the massive reach of Digital Marketing
Facebook records over 1.55 billion unique visitors each month. Similar to this, Twitter reports 307 million active users each month. These numbers are outnumbered by email accounts. There are around 3.6 billion email accounts. These social media sites and email accounts’ widespread use cannot be understated.
People may access their personal accounts from anywhere in the world thanks to the growth of smart phones and the internet. Project these numbers and stress how welcome and essential a corrective to traditional marketing digital marketing is. It is best to emphasize Pinterest’s expanding variety and popularity while making one or two points about it.
Talk about your Brand
The time is now for you to promote your brand. In other words, think of a few case studies that have made your company famous. Customers will have a healthy degree of suspicion if you have significant clients like Sony, Microsoft, etc.
Just present them with any supporting documentation you have to dispel even the tiniest shred of doubt. Explain some issues facing the industry that your company has solved via digital marketing. Present your achievements. Any preconceived perception can be dished away by addressing the concerns.
Return on Investment
This standard must be met or failed. When you mention that you have large clientele, let your customers know that while the services your company provides are substantial, the costs associated with them are not. Cite a few real return on investment figures to motivate your customers. According to a recent PwC study, email marketing costs $1, but returns $44.25, on average.
This is a hard-to-ignore financial fact. Make sure to provide both examples of tangible and intangible investments when discussing investing. The money that the customer is prepared to pay is a tangible investment. Intangible investments are the diligent, committed, and hard labor that your team members put into their honest endeavors. Display to your target audience how they can gain a large number of Facebook and Twitter followers.
Reaching Client Expectations
Recognize your clients’ lofty objectives. It’s time to delve deeper into the delivery and visibility specifics. Inform your clients that you will be distributing material across many channels. Tell your clients that you’ll be building and administering a few specific sub-reddits, for instance, if you’re discussing Reddit, the internet’s home page.
When discussing Twitter marketing, be sure to mention the tools you’ll be using to manage the profiles, including Social Rank, Buffer, Bitly, and others. You can apply the same logic to Facebook, Instagram, and Snapchat.
Visibility
The struggle is only half won when legitimate material can be delivered to genuine social media sites. It all comes down to visibility in the second half. Inform your clients that you have social media influencers with a large following. In a similar vein, discuss SEO and detail how your business specializes in it.
Discuss different SEO strategies. Don’t get too caught up in the details, but do mention a few common SEO techniques. The majority of clients adequately investigate SEO techniques. Therefore, plan your plethora of optimization attempts carefully.
Scalability
Your inbound marketing team can help in this situation. The main focus of inbound marketing is developing and maintaining positive relationships with clients. A key element of inbound marketing is networking. Assure your clients that you will manage Reddit communities and message boards. Hopefully, this will result in a wise buying choice.
Tracking
“If it cannot be measured, it is not worth doing,” is a phrase you should live by. Inform your clients that you will be keeping an eye on email campaigns using tools like Mail Chimp, Campaign Monitor, etc. Describe how you plan to track and visualize results using tools like Crazy Egg, a well-known heat map application.
Live Experiment
Create an experiment to give your audiences a seamless and powerful touch. Make a promise regarding this experiment. Deliver more than what was promised, and let your outcomes speak for themselves. Use a 50% mark as an example for the results. However, the final result need to be higher than 50%. Your clients are now in complete bliss as a result of this.
What are the 3 Types of Approaches in Marketing?
Thinking about the business in terms of client wants and satisfaction is the foundation of marketing. Selling and marketing are different because:
“Selling is concerned with the strategies and tactics used to persuade customers to trade their money for your goods. The values in the center of the exchange are unimportant to it. Additionally, it does not see the entire business process as being a tightly connected endeavor to discover, generate, pique, and satisfy client wants, as marketing invariably does.” Levitt from 1960
In other words, marketing is more about creating demand for your product and meeting customer wants than it is about persuading customers to pay for it.
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It is useful to think about marketing in a variety of scenarios in order to comprehend the nature of the discipline. In almost all marketing scenarios, the fundamental ideas of the marketing concept—namely, the significance of placing customers at the center of the company’s marketing initiatives—apply. However, there are distinctions between marketing to consumers and marketing to other organizations at a slightly more in-depth level.
1. Consumer marketing
Individuals and families who purchase goods and services for their personal use are referred to as “consumer markets.” This differs from business markets, which are made up of companies (and other organizations) that purchase commodities and services to use in their own manufacturing or other organizational operations. Consumer markets consequently prohibit all forms of corporate purchasing. Perhaps the type of marketing that comes to mind first when most people think of marketing is consumer marketing.
2. Business-to-business marketing
Businesses sell to other organizations in this manner (not just other businesses, even though that is what it is called). Even though business-to-consumer marketing is more visible to the general public, purchases made by organizations account for more than half of all economic activity in industrialized nations (Ellis, 2011).
Every good or service that is sold to a customer or end-user is typically produced by a number of different organizations. Farmers selling milk to a dairy, which then processes it and sells it to a supermarket, would be one illustration of this. Innovations that eliminate the middleman are starting to emerge.
3. Social marketing
The concept of social marketing holds that marketing strategies can be used to influence people’s social and health behaviors. Marketing strategies have been employed to change a variety of behaviors, including exercising, smoking, drinking, and using drugs (Hastings and Domegan, 2014).
Increasingly, nonprofit organizations in the voluntary sector that rely on donations to accomplish their job utilize marketing strategies to raise money. To learn what drives people who support particular causes and how to best reach them, they might perform market research. Additionally, they increasingly use methods akin to “after sales services” to inform contributors of how their contributions are being put to use and the results they are achieving.
