Branding and Bottle coincide with each other. With the right bottle, the companies trying to uplift their product and establish a brand of their own to get noticed among the ever-rising market, with the right bottle, your brand can hit the bull’s eye. The right bottle can make your brand stand out in no time. Speaking of Bottle, aluminum bottle is becoming more acceptable and gravitating over the years. Let us discuss why bottle becomes important when it comes to branding and why aluminum can provide you with the boost you expect to establish your own brand.
If we take the basic marketing strategy into consideration, the bottle of the product is the first confrontation of the customer with the product. A well-designed bottle of the products psychologically influences the buyer or customer to go for the product. The aesthetic part becomes very important when it comes to branding. And as for human tenacity, when you experience something good, you want to experience it again. Good bottle in itself becomes an advertisement for the product.
A Good bottle should facilitate the following objectives:
- Identification of the brand
- Aid in the consumption of the product
- Home storage assistance
- Deliver persuasive and descriptive information about the product
If we take aluminum as the bottle material, then it scores very well against these parameters and presents multiple advantages for both the customers and manufacturers.
Assurance of protection:
Aluminum is a perfect material for bottle and containing products because it possesses a high barrier property. The metal can offer protection from multiple variables like moisture, oxygen, odour, light, bacteria, etc. The shelf-life of the product increases by many folds. Moreover, as a metal, aluminum is rust-resistant and non-toxic. Therefore there is no possibility of any chemical reaction. For example, the food wrapped in aluminum foils remains warm, fresh while retaining its flavour and aroma for a long time.
Aid in the consumption of the product:
Packages made of aluminum are designed in such a way that they can be opened easily. For example, the aluminum cans of soft drinks and beverages are made in such a way that they can be opened easily by pulling the aluminum tab openers that are fixed into the can. Unlike closures made out of tin plates, aluminum cans or other such bottle materials don’t have sharp razor-like ages, which can cause harm to the consumers. Be it flexible aluminum foils or rigid containers made of aluminum, the metal can ensure zero spillage and sealed conditions.
Strong and durable yet lightweight:
Aluminum has a density of 2,700 kg/m3, which is one-third of steel. Being of low density, the weight of aluminum is very light, but it does not affect the durability and strong build of the metal. The metal can also withstand high pressure with ease.
These are just a few features of aluminum that have been mentioned here. As the customer’s views are changing, people are becoming more interested in the aesthetics of the products too. Therefore using aluminum can give you the required protection for your product, and at the same time, you can design your packages however you like to.
