Image by Building a high-engagement mobile app is the most effective way to make a brand presence and boost business conversion for any digital marketer. Since increasing competition among apps makes it challenging for enterprise apps, it is essential to know how mobile apps can help get a competitive edge.
The opportunities to gain competitive advantages through the mobile app are increasing at a rapid pace. This is why we are here to unveil strategies and methods to make your enterprise app win the competition.
Provide a Truly Mobile Experience
A mobile app can offer a huge competitive edge by ensuring a genuinely mobile experience over the so-called mobile web. A mobile app will work to stay in touch with your customers and ensure offline access where no Internet connection is there. Any business that already has a web presence can turn its business interactions into a more personalized mobile experience through mobile apps.
By offering highly personal access to a digital interface, a mobile app makes customers feel very special with individual communication and features. This is where the individual-specific user experience makes today’s smartphone flaunting audience much happier. This is why the apps need to provide a very personalized user experience.
Whether you develop an iPhone or Android app for your business brand, developing and maintaining a truly mobile experience with ease of access, simplified engagement, and scope of customization seem to be an essential factor. This requires going for native app development to provide native platform-specific user experience and design. To keep a new project budget under control, start with one platform at a time and hire a Mobile app development company in India to get the most cost-competitive development advantage.
Mission-Critical Features for Mobile Workforce
Among all the types of enterprise mobile apps that are likely to play a mission-critical role in any business are customer support apps, customer relationship management (CRM) apps, sales enablement and lead generation apps, and messaging and collaboration apps.
These apps coming with instantly engaging features are likely to engage the audience faster and improve business conversion. The congregation of device-specific features and ease of use in business interactions will also make them crucial for enterprise apps.
Monitoring and Managing Operations
Whether it is the advanced manufacturing app or a supply chain management app, mobile apps help run production or control supply chain, logistics, and delivery. Mobile apps in the enterprise context can streamline the business process and bring meaningful automation for faster business processes.
Enterprise mobile apps can also play a significant role in digitizing the business processes and ensuring more streamlined and smooth interactions with the users and customers.
Boosting Employee Efficiency and Productivity
Today’s corporate employees, particularly Millennials, prefer the Bring Your Own Device (BYOD) protocol because this gives them a lot of control over data accessibility and ease of communication and collaboration. Such protocols also help remove the compartmental mindset to ensure optimum efficiency and productivity.
For example, in IT companies, project management, and video conferencing apps are considered essential tools to streamline communication and collaboration across projects.
Boosting Brand Loyalty
Any person having gone through the entire trouble of downloading and installing your app is already a customer of your brand. According to many researchers, mobile apps enjoy more brand loyalty than others using different channels.
To make an app remain and grow as your brand ambassador, it needs to deliver many more than just sales-oriented features. Since most customers hate the so-called cold transactional experience from an app, the app needs to try various methods and tricks to push brand loyalty.
The app should boast of your app’s unique personality and key features. The app should deliver a pool of features and UX attributes other apps cannot compete with. Apart from superior user experience and brand-specific design, the app should offer some entertainment value through gamification elements, user-generated content, interactive features, etc.
Precise Targeting and Delivering Unique Benefits
A mobile app can now use advanced location technologies and incorporate geo-targeting and geo-fencing features to target audiences and customers based on particular locations. By just knowing where your customers are located, you can target them more precisely with special location and time-based prices, discounts, coupons, and promotions. The app can also offer users real-time updates and deliver a lot of relevant information that matters to their locations and interests.
For example, we know about push notifications that can be sent to users anytime for effective communication. According to industry stats, most mobile app users keep their push notification feature enabled to receive push messages. Businesses trying to uplift their brands through mobile apps can be surprised that most people open the notification messages more frequently on their devices. In comparison to emails and other channels, mobile apps enjoy better click-through rates.
The effectiveness and potential use of push-notifications and geo-targeting and geo-fencing can help create more resonance and traction with the mobile app to ensure more branding and business conversion. In many ways, mobile apps with increasing features can enable more precise targeting of the target audience.
Conclusion
Though still there is a considerable app user audience who do not give a damn about mobile app’s communication and collaboration value, the percentage of such people is continuously decreasing. Naturally, many businesses consider that not having mobile apps has severe disadvantages for any business.
The competitively featured mobile apps from any brand cannot put branding at the backbench simply because of the instant communication and collaboration capabilities. Brands now turn smarter thanks to bringing together all key IT operations and business process controls within mobile apps’ ambit.
