The success of your agency will depend on a number of factors, Four of the factors that really stand out are Branding, Positioning, Marketing and Sales. Your ability to create an effective strategies in these four areas will depend the progress you make in your business.

In this article, we will discus these four factors and how you can create a working strategy for them.

• Branding
• 7 Types of Branding Strategies
• Top 5 Branding Strategies
• Brand Positioning
• 6 Steps to Create Your Own Brand Positioning Strategy
• Marketing Strategies
• 10 Sales Strategies To Increase Sales And Revenue For Your Agency

Branding

What sets you apart from the competition? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid?

A strong brand should be a priority for all businesses striving for success — and the proof is in the numbers. Brands that are consistently presented see an average revenue increase of 23%.

B2B companies with brands perceived as strong generate a higher EBIT margin than others. And if that isn’t enough, successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity.

7 Types of Branding Strategies

There are many types of branding strategies in marketing that will build brand equity, adding value to your company. Coupled with cross-channel marketing, your brand strategy has the potential to grow dramatically and reach well beyond your target audience. Build value from the customers’ perspective.

There are many different types of brand strategies that vary based on target audiences, marketing campaigns, and budgets. A well-received brand strategy has the potential to build brand equity and solidify its place as an established brand. Some companies employ multiple strategies to increase the odds of a successful campaign.

Read Also: 10 Strategies to Improve Your Customer Service Experience

A well-received product will result in strong growth, and these types of marketing strategies will get you there.

1. Name Brand Recognition

A well-established company will often use the weight of its own name brand to extend to its products. Most often, a company with large name brand recognition can be recognized by its logo, slogan, or colors. Companies such as Coca-Cola, Starbucks, Apple, and Mercedez-Benz are all iconic while featuring multiple subsidiary products featured under the company name.

2. Individual Branding

Sometimes a larger company may produce products that carry their own weight independent of the parent company. This strategy involves establishing the brand as a unique identity that is easily recognizable.

General Mills, for example, distributes Cheerios, Chex, Cinnamon Toast Crunch, Kix, Total, Trix, and more—and that’s just the cereal division. The company also distributes other major brands from every food group.

3. Attitude Branding

Ambiguous marketing can often go above the actual product itself in the case of attitude branding. These brands all use strategies that bring to life personality and a customized experience with products and services.

NCAA, Nike, and the New York Yankees made Forbes list of “The World’s Most Valuable Sports Brands 2015,” and are automatically associated with a certain style. Other brands, such as Apple and Ed Hardy, also reflect a customer’s self-expression.

4. “No-brand” Branding

A minimalist approach can speak volumes. No-brand products are often simple and generic in design. The most successful company to establish this marketing method is the Japanese company, Muji, which simply translates to “no label.”

5. Brand Extension

Brand extension occurs when one of your flagship brands ventures into a new market. Say you have a shoe company that is now making jackets, athletic wear, and fragrances. The brand name carries its own identity to your product mix.

6. Private Labels

Store brands—or private labels—have become popular at supermarkets. Retail chains such as Kroger, Food Lion, and Wal-Mart can produce cost-effective brands to compete with larger retailers.

7. Crowdsourcing

These brands are outsourced to the public for brand creation, which allows customers the chance to be involved in the naming process, and effectively drives up personal interest in a product.

Top 5 Branding Strategies

Here are our top five strategies for effectively increasing the strength of your brand.

1. Commit to Content Marketing

Content marketing involves providing a steady stream of useful information to potential clients or influencers. Think educational rather than promotional. It addresses relevance, reputation and visibility.

Over time, potential clients learn how you approach problems through the content you produce and develop trust in your firm. When they need assistance, your firm is at the top of their list.

Content marketing relies on winning clients by sharing something of value rather than trying to persuade or “sell” them. As such, it is a great strategy to build a brand as well as generate leads.

2. Develop Visible Experts

Many firms have experts, but few of them go on to become well known and influential with their target client group. We call these professionals Visible Experts. By deliberately developing one or more of these high-profile experts, a firm can dramatically increase the power of its brand.

In fact, in a research into these experts and purchasers of their services, 61.5% of respondents said that Visible Experts help to build their firms’ brands. How?

The strength of a Visible Expert’s personal brand transfers to the entire firm by virtue of a psychological principle called the “halo effect”. In the same way as a university becomes more prestigious when it has a Nobel Prize winning faculty member, so too a professional services firm benefits by having a nationally known, high-profile expert on its team.

3. Cultivate Prestigious Partners

Partnering with prominent organizations to take on important projects is another proven strategy for building your professional services brand. Large, well-known businesses or trade associations are good partnering candidates. The idea here is to find partners that have a similar audience to your firm, but don’t provide competing services.

By partnering, we are not talking about simply sponsoring events. While sponsorships are frequently thought of as brand building strategies, they cost more and are less effective than a project partnership and consequently don’t make the list.

Instead, consider conducting a research project together or starting a special educational program. An innovative, high-profile project is more distinctive than your logo on a crowded sponsorship banner — and is a far more powerful brand building strategy.

4. Seek High Profile Clients and Case Stories

There are many successful professional services firms that have been built on reputations made with a single name-brand client or a well-known case study. But if you systematically seek out high profile clients and invest in producing dramatic results that can be widely shared, that’s a great brand building strategy.

Of course, everyone wants prestigious clients and great results. But surprisingly few firms do the planning and investment to turn that desire into reality.

For example, a firm may land a high-profile client, but if their contract prevents them from promoting their work a brand building opportunity is lost. Or similarly a firm may focus on staying within scope rather than investing in the engagement to produce exceptional results. If you make results a deliberate brand building strategy those mistakes are less likely.

5. Dominate the Social Media Space

One of the most highly leveraged brand building strategies available to professional services firms today is based on the growth of social media. Businesses of all types are becoming regular users of social tools such as LinkedIn, Twitter, and YouTube.

There’s a real strategic opportunity here because many professional services firms still haven’t fully adopted social media as an integral part of their marketing strategy. It is still possible to become a major online voice within many target client groups. Many small firms and solo professionals are managing to establish strong online brands in this way.

While traditional face-to-face networking is still important, consider the time and cost savings associated with an online approach. The strongest brands are everywhere your target client looks, and they are respected by everyone they talk to. A strong social media presence is a great strategy to make that happen.

The next factor that can determine your agency’s survival is your brand positioning. Below, we are going to outline some strategies that will help you excel and how you can create these strategies.

Brand Positioning

Brand positioning is the process of positioning your brand in the mind of your customers. More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest.

According to The Branding Journal, effective brand positioning can be described as the extent to which a brand is perceived as favorable, different, and credible in consumers’ minds.

Years ago, a soda company decided to do something different with its taste and position itself as unique. Now, Coca-Cola is reached for by millions around the world daily as a household staple — and it’s positioned in our minds as the gold standard of soda.

Here are some positioning strategies sales reps can use to stand out from the competition.

• Establish an emotional connection with prospects and customers — Connecting with your prospects on a human level before going in for the hard sell builds trust, and helps your prospect have a more positive experience with your company’s brand. For example, at the beginning of the sales process, you should take ample time to learn about your prospects and what problem they are looking to solve by using your product.
• Reinforce your brand’s differentiating qualities — With a strong brand position, the differentiating properties of your company’s offering should be easy to understand and refer to. Make sure your prospects understand what makes your brand unique throughout the sales process.
• Create value — As a sales rep, your main goal should be to help your prospect solve a problem or overcome a challenge they are experiencing. Ideally, your company’s offering is part of the solution. Throughout the sales process, you should always be looking to problem solve on behalf of your prospect.
• Embody your company’s brand — When working in a customer-facing role, you are your company’s most valuable ambassador. As you work with prospects, ensure they receive an experience that embodies the core values of your company and aligns with the company’s brand. For example, if your company takes a light, fun approach to branding, you should incorporate this language into your sales conversations. Having an overly serious or stiff tone would not be authentic to your company’s brand.

6 Steps to Create Your Own Brand Positioning Strategy

Creating your own brand positioning strategy involves diving deep into the details of your brand and discovering what you do better than anyone else. These six steps help you create a brand positioning strategy that’s unique to your business.

Step 1: Determine your current brand positioning

Are you currently marketing your product or service as just another item on the market, or are you marketing it as something distinctive? Your current brand positioning gives you important insight into where to go next. You’ll need to understand your current position to further analyze your competition.

Start by considering your target customer and defining who they are. Next, identify your mission, values, and what makes you different from the rest of the market. Finally, take stock of your value proposition and your current brand persona and brand voice.

Matylda Chmielewska at LiveChat Partner Program advises, “We all like connecting with brands that sound and feel authentic to us. Instead of building a complex lingo that no one will be able to understand, just talk human. Start with researching who your (ideal and existing) audience is, and use their language.”

Step 2: Determine your competition

After analyzing yourself, it’s important to analyze your competition by performing competitor analysis. Why? You’ll need to see who you’re up against to conduct competitor research. That research will help you decide what you can do better in your strategy to gain an edge.

There are different methods for determining your competition, including:

• Conducting market research: Ask your sales team what competitors come up during the sales process, or do a quick search using a market keyword and see which companies are listed.
• Use customer feedback: Ask your customers which businesses or products they were considering before choosing yours.
• Use social media: Quora offers a platform where consumers can ask questions about products and services. Search these forums to discover competitors in your niche.

Step 3: Conduct competitor research

Once you’ve determined who your competitors are, it’s time to conduct in-depth competitor research. You’ll need to analyze how your competition is positioning their brand in order to compete. At its simplest, your research should include:

• What products or services your competitors offer
• What their strengths and weaknesses are
• What marketing strategies they’re using successfully
• What their position is in the current market

Step 4: Identify what makes your brand unique

Building a unique brand is all about identifying what makes you different and what works best for your business. Chmielewska suggests, “Start by defining what ‘effective’ really means for your brand — and then build its image based on that.”

Chances are, after you conduct competitor research, you’ll begin to see patterns. You’ll start to see some businesses that have the same strengths and weaknesses. As you compare your product or service to theirs, you might find one of their weaknesses is your strength.

This is what makes your brand unique; and it’s the perfect starting point for positioning your brand in the market. Take note of your unique offerings as you compare, and dive deep to identify what you do better than anyone else.

Step 5: Create your positioning statement

It’s time to take what you’ve learned and create a brand positioning statement. According to The Cult Branding Company, “A positioning statement is a one- or two-sentence declaration that communicates your brand’s unique value to your customers in relation to your main competitors.”

There are four questions to answer before creating your positioning statement:

• Who is your target customer?
• What’s your product or service category?
• What’s the greatest benefit of your product or service?
• What’s the proof of that benefit?

From there, you can craft a simple but compelling positioning statement. For example, take a look at Amazon’s positioning statement: “Our vision is to be the earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”

Amazon’s target customer — although incredibly broad — is anyone. They sell a wide range of products for everyone, which is also their greatest benefit. And the proof? It’s all online.

Step 6: Does your positioning statement work?

Taking the time to position your brand to appeal to a certain customer is just the beginning. Once your positioning statement is created, it’s time to test, experiment, and gather feedback from your customers on whether or not your positioning achieves its goal.

As Ryan Robinson of Close.io says, “Investing the time and effort into positioning your brand to appeal toward a specific vertical, type of consumer, or demographic is only a small part of the battle. It’s crucial to test, experiment, and actively gather (real) feedback from your target customers on whether or not your positioning is actually having its desired effect.

You can double down on your positioning by consistently asking for (and listening to) feedback from new customers when they join, and it’s clear that both our content and its delivery style remain a key asset for our brand.”

Marketing Strategies

Here’s a look at what tops the list for marketing experts —and what we think are the 12 best marketing strategies you can take into action going forward. 

1. Educate with your content

Content has long been king and 2019 was no different.

Citing figures from the Content Marketing Institute’s 2019 trends report, Robin Barendsen, head of digital marketing at office space rental company WehaveAnyspace, noted 77% of B2B marketers use content marketing.

“In fact, the majority of B2B content marketers use educational assets to nurture leads and build audience trust, which is absolutely essential for inbound marketing,” he said. “Think about informational blogs, white papers or quizzes.”

We’re likely preaching to the choir here, but, generally speaking, brands should create content that is relevant, authoritative and, of course, educates its audience.

2. Personalize your marketing messages

Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalize every single message by digging into analytics and understanding demographics, affinity categories and in-market segments. More on that in a moment.

“Only very few brands execute a personalized messaging strategy,” he said. “And we’re not talking about adding the first name to your email greeting … really dig into your prospect’s mind and discover what they fear, wish and want.”

While Brock Murray, COO of digital marketing agency seoplus+, agrees consumers should be made to feel special, he argues automation is the way to go because it allows advertisers to create ads that dynamically change based on whoever is searching. And, Murray said, results show consumers want this type of customization.

“With that being said, timeliness also proved to be a critical part of any strategy as users proved they still don’t want to be bombarded with content, particularly if it isn’t even relevant to them,” Murray added. “Overall, all of your content and markup should be concise and easily understandable to ensure your users receive value with each interaction. Transparency and respect of users’ privacy should also be a critical component of any digital marketing strategy.”

Frank Spear, content marketer at WordPress contest plugin RafflePress, said personalization boosted his marketing strategy far beyond his expectations in 2019.

“We tried to implement personalized content in virtually every aspect of our strategy,” he said. “Our opt-in ads change based on the content users read before the popup was triggered.

The relatable promotion is designed to show consumers that we understand their pain points and want to help. We allow our customers to pick the type of content they want to receive from us when they subscribe to our email marketing campaigns.”

Effective personalization is the result of efforts like behavioral segmentation, or separating audience members into groups based on their actions, like first-time purchases, abandoned carts, repeat purchases and page views without conversion, said Sam White, marketing manager at CBD site Soul CBD.

“Each behavior group can look very similar to each other demographically and then act in very different ways,” White added. “Behavioral segmentation is what allows us to speak to each group in a way that makes sense with how they interact with the brand.”

Vivek Chugh, CEO of checklist app Listables, agreed data-driven segmentation has worked well so far because it allows Listables to tailor its messages and make sure it is getting it in front of the right people, so this segmentation will be a big part of marketing, too.

3. Let data drive your creative

According to Natalia Wulfe, CMO of digital marketing agency Effective Spend, platforms like Google and Facebook are taking control more control of audience targeting as they simultaneously move away from manual bidding capabilities.

Meanwhile, their algorithms have become adept at understanding which ad images and copy will drive the best click-through and conversion rates.

“With these shifts, we’ve seen creative emerging as a serious performance driver, carrying equal weight to other key drivers like placement selection and audience targeting,” she said.

As a result, Effective Spend overhauled its creative design process to incorporate a data-first approach.

“We analyze the performance metrics of existing creative, identify where the gaps are, and then design new creative that directly impacts those poor performing metrics,” she added.

4. Invest in original research

One of the best marketing strategies of 2010 was investing in original research.

Tamas Torok, head of online marketing at Javascript development company Coding Sans, said Coding Sans has been publishing its own research on software development trends since 2017, and these reports have generated links from reputable websites and yielded thousands of subscribers.

“This strategy worked because we came up with something new,” he said. “New data attracted links and it was beautifully presented, which made people share it on social media.”

Coding Sans plans to publish at least three new reports with original research in 2020 and beyond.

Matthew Zajechowski, outreach team lead at digital marketing agency Digital Third Coast, agreed using proprietary data to create long-form content with graphics has been an effective 2019 strategy, resulting in backlinks from thousands of high-authority publications.

“Publishers want new story angles to cover on a subject even if they’ve covered it a billion times before,” he added. “Having proprietary data allows us to have that unique angle and presenting it with graphics makes it easy for them to share. We look for writers and publications who cover that subject and present it to them as new research or a study.”

5. Update your content

And don’t forget the content you’ve already published.

In fact, Cyrus Yung, co-founder of SEO company Ascelade, said updating old content is a strategy that has served Ascelade well as Google has a freshness ranking factor and most sites eventually see content decay.

“They have old articles that have ranked well previously and have attracted backlinks, but the search traffic for that particular article is on a downward trend,” he said.

Mark Webster, co-founder of online marketing education company Authority Hacker, said 2019 was the year Authority Hacker focused on this tactic of refreshing older content instead of just pumping out new, high quality content.

 “After some testing, we found that making simple updates and tweaks and, most importantly, changing the date of the article to represent the newest revision [made] our rankings instantly [jump] up,” he said. “It’s no secret Google prefers fresh content but we had not anticipated this to be such an easy win.”

What’s more, it’s cheaper to refresh old content, so Webster this small technique a “huge win.”

Jeroen Minks of PPC agency Vazooky Digital, too, called updating existing website content “one of the best and most successful marketing strategies that I [used] last year.”

“By going through each article and page individually and [updating] them, I have seen a big increase in organic rankings which have led to more website traffic and new customers,” he said. “Part of the content optimization was to involve other experts in my articles, which led to more external links and a better social media presence.”

6. Try subscribing to HARO

Another popular 2019 strategy was responding to queries from journalists on services like Help A Reporter Out (HARO), as they are constantly looking for experts in a range of fields.

In fact, Olga Mykhoparkina, CMO of chat platform Chanty, called answering HARO queries “by far the best marketing activity we’ve done this year”—more so than even guest blogging and fixing broken links.

That’s because Chanty gets an average of five to ten links a week by responding to relevant queries.

“We’ve come up with a methodology to pick the best and most relevant queries, send timely answers to them and, in the vast majority of cases, we’ve gotten backlinks from high authority websites,” she said. That list includes outlets such as American Express, Forbes, CMSWire, and Inc.com.

“As a result, we’ve grown our organic traffic and our domain authority has noticeably increased in a matter of just a few months,” she added.

Vartika Kashyap, marketing manager at project management software firm Proofhub, agreed, noting HARO has been a great source of authoritative backlinks and has helped boost content ranks.

“And do you know what the best part is?” asked Alexandra Zamolo, head of content marketing at communications platform Beekeeper. “It’s absolutely free. All it takes is a little bit of your time to craft a few well-written quotes every day that apply to your industry. How cool is that?”

7. Expand your guest blogging opportunities

Another way to expand your reach? Allow more people to create content for your brand through guest blogging. Pamela Bourgault, a digital marketing specialist at digital marketing and social media reporting platform DashThis, said DashThis has scaled its content strategy by allowing clients to contribute to its blog.

“This type of strategy is ideal for both of us since they can use this guest post contribution to leverage their expertise and we can use their knowledge to leverage our blog as a resource for relevant information and lead generation,” she added.

“In most cases, these articles bring in a lot of organic traffic and promising leads for us. We have some articles that our clients have written that still to this day bring in over 200+ leads per month.”

8. Use more video

Video remained a popular digital marketing tactic in 2019, and it’s a must marketing strategy for this year and beyond.

Stuart Leung, vice president of marketing for vaping brand Breazy, said videos forge stronger bonds with consumers, which, in turn, makes them more likely to purchase a product. Options include tutorials, testimonials and behind-the-scenes footage.

Case in point: Chris Savage, CEO of video software company Wistia, said Wistia has paid close attention to the rise of streaming platforms and has seen more and more businesses take a page from the Netflix playbook, creating longer-form original content to build brand affinity. That’s why Wistia created its own late-night-style talk show, Brandwagon.

“Throughout the series, I talk with some of the top minds in the marketing world to learn the secrets behind some of their biggest successes,” he said. “Plus, we welcome some unexpected special guests and our team even buys a ’91 wagon to transform into the ultimate Brandwagon along the way.”

Wistia used social media to advertise trailers and clips and allows viewers to binge watch the entire show, resulting in a steady increase in brand search volume and an increase in overall time spent with the brand, Savage said.

9. Livestream

Morgan Lathaen, marketing specialist at printing company Thumbprint, noted livestreaming was on the rise in 2019 and will continue to dominate because it is free, takes a short amount of time to produce, reaches a broader target audience, and offers authentic user engagement.

“With that, live content has the ability to generate greater impressions than posts published in newsfeeds,” she added.

10. Try explainer videos

Another option for video content is explainers. That’s what Raj Vardhman, editor-in-chief of remote work resource GoRemotely.net, said his site opted to do in 2019 to make complex concepts easier to understand.

“The Google algorithm continues to favor websites with video content, which makes these incredibly important both for marketing and SEO,” he added.

Larissa Murillo, Marketing Manager at SEO and website marketing tool Marketgoo, said Marketgoo took this one step further by creating a course for online learning platform Udemy that was more educational than promotional.

“The idea behind this tactic was to build brand awareness of our SEO tool and use the course to teach basic SEO and how to use our tool to help with that effort,” she said.

While conceding the attribution for signups was tricky because students were typing in URLs rather than clicking on links, Murillo said another advantage was the videos were reusable in other capacities, like blog posts.

11. Prepare for voice technology

Continuing a trend from prior years, voice search was once again on marketers’ minds in 2019.

That includes chatbots, which Paige Arnof-Fenn, CEO of marketing consulting firm Mavens & Moguls, noted cut costs and convert visitors into leads by answering FAQs, as well as optimizing for voice queries and long-tail keywords. Again.

Arnof-Fenn said the latter will be key to maximize marketing and advertising opportunities via voice assistants like Siri, Alexa, and Google Assistant.

 “I predict that the brands that perfect the branded skill with more customer-friendly [and] less invasive ads are going to win big,” she added.

Faizan Ali, who does PR for WordPress resource site WPBeginner, said adding semantics and optimizing content for voice searches yielded a lot of featured snippets for WPBeginner, which helped increase traffic by 37% in 2019.

What’s more, Alexander Kehoe, operations director of web design firm Caveni Digital Solutions, said Caveni is using natural language processing to assess the quality of its own human contributors and create more value for customers.

12. Set up automated email marketing campaigns

Maciej Baranowski, manager of customer engagement at career advice website ResumeLab, said ResumeLab started automating its email marketing campaigns in 2019, which was a “resounding success.”

That’s because the company can send almost four times as many newsletters, which more than compensated for the initial drop in conversion rates.

“Ideally, we want both, but math tells us that the tradeoff was more than worth it and we’ve been surging ever since,” he said.

Automated email also allows for better customization with A/B testing, infographics, sequences, time zones and CTA buttons, as well as data-backed optimization.

“With each subsequent week, we’re getting smarter about what the ideal newsletter looks like,” Baranowski said. “In the end, the juice was more than worth the squeeze. The transition pains have yielded a much smoother, smarter and efficient approach that we look forward to fine-tuning further.”

10 Sales Strategies To Increase Sales And Revenue For Your Agency

Finding new people to buy your product or service is an important part of the entire sales process. It may be tough for some people, but if your goal is to increase sales then you need to figure out which sales strategy will be effective for your target customer.

Do you have a great product but aren’t gaining the right customers to buy it? That’s okay, these strategies will help.

Are you not sure how to approach your customers or have a confusing sales message? That’s okay, too. I’ll show you a few helpful tricks for that.

1) People Buy Benefits

People don’t buy products, they buy the results that product will give. Start your process of identifying your ideal customer by making a list of all of the benefits that your customer will enjoy by using your product or service.

2) Clearly Define Your Customer

Who is the person who would most likely to buy your product and buy it immediately? Create an avatar of that customer.

Ask Specific Questions

1. How old are they?
2. Are they male or female?
3. Do they have children?
4. How much money do they make?
5. Do they have an education?

3) Identify The Problem Clearly

What kind of problem does your customer have that you can solve? If you have identified your customer correctly, these people will pay you to solve their problem.

• Sometimes the problems are obvious and clear.
• Sometimes the problems are not obvious, or unclear.
• Sometimes the problems do not exist for the customer. If the problem does not exist, the customer will not buy your product.

4) Develop Your Competitive Advantage

You define your competitive advantage, the reason for buying your products or services, in terms of the benefits, results or outcomes that your customer will enjoy from purchasing your product or service that they would not fully enjoy from purchasing the product or service of your competitor.

Read Also: Effective Strategies to Help Your Business Copy and Recover From Coronavirus

Focus on the benefits of what makes your product better than others.

5) Use Content And Social Media Marketing To Your Advantage

There are so many more ways to get your product to your customers than ever before. What’s the best part? They’re all free. You can use social media such as Facebook, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.

Some of the benefits of content marketing include:

• More access to qualified leads.
• More channels to sell your product.
• Lower costs to acquire customers.

Here is a graphic of how quickly data is generated across the internet. Take a look at social media websites. Wouldn’t it be amazing to leverage this audience? You can!

6) Sometimes, You Will Have To Cold Call

Cold calling potential prospects can be frustrating and hard. Whether you are doing it in person or on the phone, it is your job to warm up a potential customer. Especially if your product is new, you may have to generate interest by calling your customers.

7) Try The 100 Calls Method When You Start Selling

This is a method that was developed to overcome fears of being rejected. Reach out to 100 customers as fast as you can. You don’t really care about your sales results, only the number of people you contact. You will become fearless when selling your product.

8) Pick The Right Price

Do market research on your competitors to determine the right price. If you have a high-priced product, be prepared to over-deliver quality to your customers. Price can be determined by “perceived value” of your product. If you can make your product seem superior to your competitors, you can charge a higher price.

9) Learn Proper Negotiation Techniques

Skilled negotiators are usually quite concerned about finding a solution or an arrangement that is satisfactory to both parties.

They look for what are called “win-win” situations, where both parties are happy with the results of the negotiation.

The Best Negotiators Have These 3 Qualities

1. They ask good questions to find out exactly what you need.
2. They are patient.
3. They are very well prepared.

10) Offer Potential Customers Something Really Great, For Free

Your ideal customer is far more likely to buy your product if you give them a preview to try out. Shoot a short video of your product in action, give them a free piece of really great content and get your customers excited for what’s next.

Conclusion

Effective strategies in branding, positioning, marketing and sales are essential for the growth and general exist of your business or agency. Before starting out, take the time needed to put all the above tips into action and watch as your business benefits greatly from it.