The 4E Framework has several variations but always adheres to the same format. It is always made up of four approaches or methods that start with the letter E. The 4E framework has various variations because it is an umbrella framework that includes a variety of distinct perspectives.

It may be written as “inform, empower, entertain, and engage” in terms of social media marketing. It is defined as exposure, experience, expertise, and embedding in the context of mental recovery. No matter the precise 4E framework variation, it’s crucial to keep in mind that each strategy strives to increase an organization’s effectiveness in achieving its goals.

The framework recognizes that there are many ways we could approach a problem and that there is no simple, quick route to reaching a goal. Let’s have a look at what the 4E framework is in digital marketing and how your business can benefit from it.

• What are the Three E’s of Internet Marketing?
• What are the Activities Included in 4e Framework for Digital Marketing?
• What is a Social Media Framework?
• What is Digital Marketing Framework?

What are the Three E’s of Internet Marketing?

The main purpose of the 3Es of marketing is to support the execution of a content marketing strategy. With digital marketing, the 3Es of marketing become relevant and necessary.

Read Also: What is Dynamic Digital Advertising?

There are other variations of the 3Es of marketing that you may encounter if you haven’t already heard of them. These three elements of marketing are set up to interact with followers, give them material, and encourage sharing.

We can segment more successfully and handle each of the 3Es using this path.

1. Engage

Start-up is simpler than most people realize. Wesley Clover, who works with numerous start-ups, observes a reluctance to begin content marketing and so “engage” readers. This is due to the fact that it is thought to be time-consuming and that other things are more crucial.

Wesley Clover operates under the same regulations as its business owners. Spend little, work hard, and keep hiring and operating expenses down. Having said that, they spent a whole year exclusively on Twitter before they started writing articles like this one. Building an audience that we could engage with required us to find and share material that was pertinent to our audience of technology entrepreneurs.

Twitter may be used quickly and easily. In the event that someone interacts with one of our tweets, we can respond right away and provide a human touch.

In this, Nike excels. They frequently respond to discussions and questions regarding their products on Twitter. You interact with individuals in this way. You create brand ambassadors by giving them a voice that is not only heard but also listened to.

2. Equip

Give your fans, influencers, and clients good reasons to talk about you (or with you). Inquire about their opinions on certain issues that they may have forgotten about. Excellent goods, services, or knowledge they have gained. Yet their accounts of how they use your product serve as excellent advertising. However, you need to give them the necessary equipment and signage.

Learn what your customers appreciate about your product, then provide them the tools they need to spread the word about it.

People become enthusiastic about impending releases thanks to the social brand that Apple has created. The need for consumers to communicate about Apple’s new technology is fed by small leaks and rumors. This is a novel strategy since Apple ‘Equips’ their followers by genuinely withholding all information and enabling them to express their own thoughts.

3. Empower

Ensure that your customers have fun ways to discuss and spread your features and tales. Your consumers are crucial, and by letting them know that you value their patronage and ideas, you empower and encourage them to spread the word about you.

Find techniques to encourage your customers to talk positively about you in their social networks. This offers them a topic to discuss and provides them the authority to speak for you.

This is something Domino’s Pizza excels at. Dominoes received a torrent of new ideas and gave their fan base the opportunity to share their original inventions by allowing its pizza-loving customers to design a new pizza, add different toppings, and then name it.

The three E’s of marketing assist us in motivating, educating, and empowering customers to disseminate our products throughout their social networks. This is how a reputation and brand are developed. One person sharing anything within their social network will also organically reach a greater percentage of your target group if your targetted group is 18 to 25-year-olds.

They might then interact with your product for the first time or recall prior interactions and re-engage with it. In either case, the person who participates and spreads it becomes the influencer with the knowledge necessary to persuade and encourage their groups to follow.

Even if your product hasn’t yet been released, using the 3Es of marketing as a roadmap will help you establish a customer base. Inbound marketing is challenging.

What are the Activities Included in 4e Framework for Digital Marketing?

The 4E Framework has several variations but always adheres to the same format. It is always made up of four approaches or methods that start with the letter E. The 4E framework has various variations because it is an umbrella framework that includes a variety of distinct perspectives.

It may be written as “inform, empower, entertain, and engage” in terms of social media marketing. It is defined as exposure, experience, expertise, and embedding in the context of mental recovery. No matter the precise 4E framework variation, it’s crucial to keep in mind that each strategy strives to increase an organization’s effectiveness in achieving its goals.

The framework recognizes that there are many ways we could approach a problem and that there is no simple, quick route to reaching a goal.

A 4E framework of social media marketing includes: educate, empower, entertain and engage. Each one attempts to sell consumers on your product or service through a different means. 

1. Educate:

Put your energy into giving your customers useful information that will assist them comprehend what you have to offer, why they need you, and what problem you are solving for them. The phrase “They Ask, You Answer” is one of the formulations I frequently employ with clients.

There’s a good chance that if one client asks you a question, someone other will have it as well. No matter how straightforward or clear a question may seem to you, if it is being asked, it is your responsibility to respond. Start by writing blog pieces or creating Twitter facts for each of the top 10 most frequent queries your clients ask you.

2. Empower:

Encourage your audience to feel strong. You can accomplish this in a few different ways. One is to give your audience quick, helpful hints and pointers. The “Geek Squad” at Best Buy is excellent at doing this. They offer a collection of videos to assist their viewers in resolving minor computer issues while reassuring them that the “Geek Squad” is always available if they encounter more serious technological problems.

The second technique to engage your audience is to feature them on your page; request their submission of images, videos, and guest posts. Making them the focal point of your article will increase their credibility and give them more power.

3. Entertain:

We interact on social media to unwind after a long, hard day and temporarily forget about the problems of the world. Produce material that assists your audience in doing that. An uninspired status update can become the post of the week with the addition of a simple image, infographic, or video.

Even if you work for a professional company, such as a law firm or accounting firm, adding a little humor to your articles and material might help you attract readers. Seriousness has its place and time, but don’t neglect to have fun while doing it.

4. Engage:

ENGAGE is the most crucial of the four E’s. A higher level of trust is established when someone comments on or shares your work as opposed to just hitting the “Like” button or idly perusing your site. Make material that encourages comments, feedback, and opinion sharing from your audience.

They will get to know, like, and trust your business or brand more and more as they interact with your content, eventually turning into advocates for you. The greatest technique to draw interested followers if there hasn’t been much participation in the past is to extend an invitation.

Making things simple and not too challenging for them is the key. Simple yes-or-no questions provide an easy method for your audience to begin participating in conversation.

You’ll be on the right track to having a great social presence if you vary up your material to educate, empower, entertain, and engage your audience. You can see how social media can affect your business if you put in the time and work a plan.

What is a Social Media Framework?

An outline of everything you intend to do and want to accomplish on social media is referred to as a social media marketing framework. It directs your behavior and informs you of your success or failure. Your plan will work better if it is more detailed. Keep it brief. Don’t set it so high and broad that it’s difficult to reach or quantify.

A social media framework or strategy is a written description of your social media objectives, the strategies you’ll employ to accomplish them, and the metrics you’ll monitor to gauge your success.

List all of your planned and current social media accounts in your social media marketing strategy, along with goals tailored to each platform you use. These objectives must to be in line with your company’s overall digital marketing plan.

Finally, a solid social media strategy should specify your team’s duties and responsibilities as well as your reporting schedule.

Below, we provide an easy 8-step process that will help you create an effective social media marketing strategy for your business

1. Create audience personas

Making audience personas is the first step in developing a social media marketing plan. This is the process of identifying your target audience and their concerns. To do this, you must determine the demographics (age, gender, and region) and interests of your audience (what makes them tick). You should also consider how to get in touch with them and interact with them after they join.

The easiest strategy to develop an audience persona is to gather as much data as you can from current clients. Asking questions such, “What do you like or dislike about our products?” is a good place to start. or even “What might improve your experience utilizing our product?” The responses will give you a better understanding of the needs and preferences of your target market, which you can then use to influence future strategy development.

2. Conduct a social media audit

You can’t develop a strategy unless you understand the opposition it will face. Start by making a list of every account connected to your company, including Facebook pages, Instagram profiles, and YouTube channels. Make sure each item is listed separately, and don’t forget about any more platforms where you may be present (Twitter, Pinterest, LinkedIn).

Examining their most recent content will give you a sense of how well they’re doing at connecting with their audiences and how well they’re engaging them with content that resonates after you’ve listed them all out and determined if they’re active or inactive.

If your social media presence isn’t already well-organized, this step won’t be simple, but it’s crucial if you want to make the most of this phase of developing a strong social media marketing plan!

3. Perform competitor analysis

An essential component of any social media strategy is competitor analysis. It enables you to see what your rivals are doing, how they’re doing it, and why their strategy is effective. Additionally, it teaches you how to build on what they’re doing, develop content that appeals to their audience, and ensure that it has the best chance of getting to them.

Finding out who your rivals are is the first step in a competitor analysis. Utilizing social media management tools like Hootsuite, Google Alerts, or Social Mention is the simplest method to achieve this.

Your company name or brand name may have been mentioned on social media sites like Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and more. These tools will assist you in finding these references. Once you’ve found your rivals based on these searches, take a closer look at each one to see what they’re doing well. What could they improve upon? How does their strategy differ from yours?

Examining the metrics related to each rival’s social media presence is the second stage of competition analysis (they should all be available through their individual websites). What level of interaction do their posts receive? How many people do they follow? How many of those followers utilize the site regularly?

4. Use Chatbots in Your Marketing

The ideal method to begin automating your social media marketing is with chatbots. They can assist you with lead creation, sales, and customer service. Chatbots can respond to queries, provide recommendations, and even offer coupons.

They’re also a wonderful way to launch new goods or services. For instance, when Facebook Messenger launched its food delivery option, it notified users in Singapore by sending them a message from their preferred nearby eatery informing them that it was now accessible through Messenger.

5. Write Compelling Content

Your brand is missing out on tremendous opportunities to engage with customers and establish relationships if you aren’t producing great content.

Consider the content formats that are shared most frequently on social media: pictures, infographics, and videos are all more influential than postings with merely text. Would you like to increase website traffic? With data from your most recent survey or research project, create an infographic. Do you have a forthcoming event? Make a quick film showcasing the highlights, then share it to encourage people to come!

When it comes to producing interesting material for social media (and beyond! ), the options are virtually limitless. If you remember only one thing from this area of our book, make it this: before you start writing a post, consider what kinds of topics would be interesting to your readers.

6. Make Your Customers Feel Special

The difference between the good and the great is in the personalized experiences. A tailored experience for your customers should be part of your social media marketing plan so they know they can rely on you to provide what they need when they need it.

This entails setting up a company profile on every site where you have users (Facebook, Twitter, Instagram). Additionally, it entails networking with other companies in your field that might exchange information with you or work on projects together as well as employing hashtags that are pertinent to your brand.

By delivering value through educational content and customer care support on all platforms with a consistent tone of voice, you can increase trust. Finally, since people react better to visual content than posts with a lot of text, photos and videos are essential elements of any effective social media campaign!

7. Build a Community Around Your Product or Service

Social media is a fantastic tool for engaging your audience with your brand. On Facebook, Instagram, and Twitter, establish a community for your audience so that they can interact with you and one another. This will give them another reason to visit your pages frequently.

Who wouldn’t want to interact with other supporters of their favorite band or sports team, after all?

Make sure to give followers of the company or product a voice by incorporating prompts in posts that encourage engagement in addition to building a social media community for them. Tell us about your favorite goods, for instance. Or, “We’d like to know everyone’s thoughts on this: Should we change our name? Vote now!

8. Build Your Brand Promoters

Customers who care about your brand and want to see it succeed are brand boosters. They are the ones who will disseminate your message, advocate for your goods, and develop your brand.

Brand advocates can be very successful at spreading the word about a product or service because they have a vested interest in seeing you succeed and because they are likely invested in other ways (like as repeat customers).

What is Digital Marketing Framework?

A digital marketing strategy framework functions as a compass to point you in the direction of your marketing objectives. Without one, carrying out profitable marketing initiatives and campaigns is difficult and unpredictable.

Every business has unique marketing objectives and strategies. A framework for a digital marketing plan gives the process of digital marketing, which involves several moving parts and collaborators, structure. Instead of creating new frameworks from scratch for every new marketing project, marketers may save time by modeling their frameworks after existing frameworks.

Read Also: What are the Limitations of Online Marketing?

A framework for a digital marketing strategy describes key steps and touchpoints in the buyer’s journey as well as marketing activities and processes. A 360-degree perspective is maintained and nothing is lost in the process when marketing initiatives are carried out using a digital marketing strategy framework.

There are numerous frameworks for digital marketing strategies, each of which focuses on a different method or technique for marketing. While some frameworks include elements of others, some can stand alone. Before selecting a digital marketing strategy framework that aids in the achievement of goals, businesses must first define their priorities and objectives.

Frameworks for digital marketing strategies aid in creating a successful marketing strategy. The effectiveness of their digital marketing approach is questioned by over 40% of marketers. This failure is primarily the result of poor planning and the use of the incorrect digital marketing models to meet your marketing objectives.

Frameworks for digital marketing strategies assist marketers in:

• Develop successful digital marketing plans by identifying critical actions for each stage of the customer journey
• Identify roadblocks to conversions by analyzing the entire customer journey and past marketing performance
• Recognize opportunities to drive customers towards the desired action 
• Avoid gaps in hand-offs by creating harmony between collaborating teams
• Create a smooth experience and minimize friction at every customer touchpoint

Digital marketing strategy frameworks aid in predicting variations while maintaining a predetermined formula as the landscape of digital marketing evolves. Even the most seasoned digital marketing strategist may use frameworks to help them make decisions and optimize their marketing efforts.