We’ll explain why a job as a digital marketer is the best decision you could make if you’re about to graduate from high school and aren’t sure what career route to choose. Yes, this is one of those fields where technological advancements, on which digital marketing is based, have a tendency to bring about rapid change. As a result, you will need to remain vigilant because the rivalry in this field is fierce. If you let up, your competitors will surpass you.
If you want to remain competitive. At the end of the month, you will be able to take home a rather respectable paycheck. But first, let’s take a quick look at the digital marketing jobs with the greatest salaries.
- What Does a Digital Marketer do?
- Which Digital Marketing Job Pays the Most?
What Does a Digital Marketer do?
Technology is becoming more and more essential in the corporate sector as time goes on. Businesses become competitive and efficient thanks to technology. It seems inconceivable that the corporate world would return to manual processes at any time in the future. There is simply too much pressure to be successful to allow that to occur.
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On the other hand, technology is constantly and quickly evolving. To maintain profitability and expand, businesses will require employees that are adept at using technology. Because of this, the future of digital marketing appears to be very bright. In fact, the business world will need them more and more as time goes on. You can set yourself for a great job if you do so right now.
Which Digital Marketing Job Pays the Most?
After that, let’s examine the highest-paying positions in the field of digital marketing. This industry offers a variety of employment, some of which are more satisfying and have a brighter future than others. The best in the group will be examined. These are what they are:
Digital Project Management/Planning
The typical pay for a Digital Project Manager (DPM) in the US, according to RobertHalf.com, is between $78,750 and $118,000.
A DPM’s duties include developing the organization’s digital marketing strategy. As a multi-channel digital marketing effort, it is how they conceptualize the campaign. To create a master plan that will be efficiently implemented by the marketing team, this function demands extensive digital knowledge and skills.
The DPM establishes the marketing objectives, creates a thorough plan, specifies the timeline and checkpoints, and finally allots the funding. A DPM needs to be very good at planning and communicating. They must also be extremely organized and punctual.
Content Marketing Manager
According to RobertHalf.com, the annual compensation range for content marketing managers in the United States is between $81,250 and $115,000.
Content reigns supreme in marketing, whether it be traditional or digital. It is the most effective weapon a company has to draw clients online. It provides the much-needed brand presence. A content marketing manager’s (CMM’s) job is to produce material for a company’s digital assets.
To create captivating copy for the website, blog articles, social media, and in-app writings, among other places, this role necessitates excellent writing and editing skills. Additionally, CMMs are responsible for filling out the editorial calendar, creating a template for attention-grabbing content, and establishing the copy’s style.
Additionally, they must be well-versed in SEO, as they will be incorporating keywords into the material to improve ranking. They must also have excellent understanding and develop captivating content that prompts desired behaviors based on empirical facts. To determine how effective their copies are, their effort must be quantifiable using analytical tools.
E-commerce Specialist
E-commerce experts pay between $90,000 and $126,000 annually.
By itself, e-commerce eliminated a lot of the challenges associated with operating a brick and mortar business the old-fashioned way. Location ceased to matter as a result, as stores now accept online orders and ship goods directly to customers’ doorsteps from warehouses.
An expert in e-commerce needs to understand conversion rate optimization well (CRO). This entails getting as many website users to do the intended action as possible when they access a company’s digital assets. The desired activities could be filling out a form with their contact information, joining a mailing list, signing up for events, buying something, etc.
E-commerce experts accomplish this by writing appealing descriptions of the things they are offering and strategically positioning a button that will prompt users to take the required action. An e-commerce professional is crucial and essential for any business wanting to compete in this digital era if you want to stay ahead of the competition.
Additionally, they collaborate with other teams, such as the organization’s sales and marketing divisions. As a result, having good communication skills and being a team player are essential qualities.
You will be responsible for lead generation and achieving the company’s sales goals in your capacity as an e-commerce strategist. Additionally, you must have a high level of responsiveness and be quick-witted when managing the business’s online sales.
Digital Media Manager
They earn an average salary of $63,000 to $90,000 each year.
Multi-channel marketing strategies are the responsibility of digital media managers. They must demonstrate innovative thinking and thought leadership in their media strategy, followed by a quantifiable action plan and outcomes. They will create the material that will help the brand communicate with its target market. The message will aim to spread brand recognition, support a favorable perception of the business, and encourage people to use the offered goods or services.
The company’s marketing strategy must be developed in collaboration with the e-commerce specialist and digital media manager. A digital media manager’s primary outputs are creating new business prospects through strategic management and optimization.
Pay-Per-Click (PPC) advertising with excellent content copies is one of the crucial digital tools for Digital Media Manager. They manage numerous advertising campaigns on numerous networks, such as Bing Ads, Search Networks, and Google Displays.
As a crucial component of your job as a digital media manager, lead generation and client acquisition, you must use data analytics to compare current digital marketing performance methods and develop better ones going forward. Analytical tools like Google Analytics can be used for the analytical portion.
Brand Marketing
In the US, a brand manager may expect to earn $66,000 to $98,000 per year. Those with at than five years of experience earn about $130,000 annually.
Businesses compete endlessly to win and keep the allegiance of their clients. Brand marketers are the specialists in digital marketing who assist a company brand in remaining competitive in a constantly shifting market.
In order to create a distinctive character for the company based on its core values, Brand Marketer combines storytelling and data analytics. This has the potential to persuade and influence customers to continue using the company’s products, especially if brand marketers have been successful in building consumer trust and familiarity over time.
Brand marketers must use their ingenuity to convey the organization’s narrative. To be able to build and leave the proper impression of the firm in customers’ minds, one must have an inventive and captivating imagination. Naturally, the picture must be glamorous, but not too glamorous; otherwise, it loses its authenticity, believability, and reliability. The final objective is to influence clients to buy.
A thorough understanding of content types, both written and visual, distribution methods, and how to best use them to engage customers is a vital skill for brand marketers to possess. In order to develop thoughtful insights to strengthen the brand’s market position, you must also look through and evaluate substantial amounts of data.
Product Marketing Manager
Annual salary range according to Glassdoor: $81,000 to $145,000
A product marketing manager tells the world about the qualities of a company’s product. These experts are especially important during a new product’s initial introduction. They are responsible for accelerating the learning curve and providing end users with technical explanations. Product marketers are particularly prevalent in the IT sector, where businesses create software and apps that require technical instruction from the consumer before use.
However, that does not imply that they are limited to the tech sector. Product marketers, often known as tech support, are essential for any company that delivers highly sophisticated products. B2C employees are extraordinarily well compensated.
Being a team player and having good communication skills are other essential qualities for a product marketing manager. They will collaborate with employees from other divisions and organize exhibitions to show off the company’s goods to a wider audience. They also require knowledge of data analysis and A/B testing.
Search Engine Optimization (SEO) Expert
The average income for SEO specialists is $49,128 according to Payscale.
An SEO expert’s main responsibility is to make sure that buyers find a company’s online material quickly and first in search engine results. This appears first on the search engine results pages (SERPs). They are essential to the development of every 21st-century company’s digital marketing strategy since they offer the technical assistance needed to make promotional content search engine friendly.
Despite some worries that SEO specialists are manipulating search engine algorithms. Thus, they prevent users from accessing the real search results, or organic search results.
Search engines have established strict guidelines for how it indexes websites in relation to keywords in order to ensure that unethical SEO tactics push practitioners to the bottom of SERPs. Search engines accomplish this by frequently altering the algorithms used to index online site pages.
Some firms have given up on SEO because they believe it is dead as a result of the ongoing changes to search engine algorithms. Contrary to popular belief, SEO is still a very effective marketing strategy. But now you have to follow the guidelines and use white hat SEO. This entails legitimately advertising your website through techniques like guest posting for backlinks, content marketing, good website design, and refraining from spamming.
Global Marketing Manager
Salary range according to Glassdoor: $76,000 to $138,000 annually
A global marketing manager is a necessity for international corporations as they aid in addressing macroeconomic issues including politics, religions, and socioeconomic difficulties particular to various regions. As you might expect, the macroeconomic climate for businesses in nations like Saudi Arabia and the Netherlands, for example, is considerably different.
to keep your company’s reputation from insulting your target market’s culture. You require a worldwide marketing manager who is familiar with the local way of life. A Global Marketing Manager’s job entails a significant amount of travel and stays abroad. to become familiar with the local way of life and how the company can operate efficiently there.
Chief Marketing Officer (CMO)
Annual salary range according to Glassdoor: $94,000 to $342,000
In any firm, a CMO’s normal job comprises developing the entire marketing and advertising strategy. The aim was to boost sales. They accomplish so by conducting market research, developing an organization-specific marketing budget, and then developing efficient digital marketing strategy. Additionally, they supervise any subcontractors and the internal marketing team of the company. Additionally, they oversee the execution of all marketing and advertising initiatives.
Channel Development Executive
Salary range according to Glassdoor: $49,000 to $114,000 annually
These are experts responsible with creating long-lasting channels for companies to offer their goods and services to customers. This could take the form of setting up an online direct sales partnership and value-added reseller relationship.
People abilities and excellent communication are two of the most important characteristics of a Channel Development Executive. The success of the digital media manager depends on developing enduring partnerships with a large number of companies and channels.
Creative Director
Annual pay range according to Glassdoor: $85,000 to $201,000
The responsibility for making sure that the marketing and advertising content has a spark falls to the creative director. They are in charge of ad campaigns’ creative material. This position calls for a cooperative individual who can work well in a group and rapidly win others’ trust and respect. Given that they collaborate with a variety of company professionals to inspire new thinking.
They will need to explain the concept to the marketing and sales departments, as well as the graphic designer and web developer. to guarantee that any advertising content created for the business has the appropriate flair and will appeal to the intended demographic. Additionally, they need to make sure that the brand is consistently portrayed across all department within the organization.
Pay-Per-Click (PPC) Experts
Payscale estimates that PPC specialists earn $39,839 year on average.
PPC is one of the most active operations in the field of digital marketing. Despite their best efforts, the majority of businesses must pay for premium exposure on the most widely used digital platforms in order to expand organically. A PPC expert’s services have never been in such high demand as they are right now.
They develop compelling ad campaigns and work to elevate commercial advertising material to the top of the paid search results. Given that it is not only about generating artwork with some text for the internet banners, it is a pretty involved job. PPC specialists require a solid grasp of Google Analytics and Google AdWords. Then develop paid advertising strategies with quantifiable outcomes.
Remember that the advertisements are displayed across a variety of channels, including social media, mobile websites, desktop websites, in-app displays, and video games (both mobile and desktop). The PPC specialist must consider a variety of factors, including the different display sizes of the devices that customers may use.
Social Media Manager (SMM)
The average annual pay for SMM is $49,881, according to Payscale.
The vast majority of people in today’s society use social media. As it’s a simple platform for sharing daily events and communicating with family and friends. Social media has developed into a very potent platform for business, politics, surveillance, and studies of consumer behavior, among other things.
In terms of business, social media is a priceless marketing tool. All those daily users of social media can be turned into clients with the aid of an effective marketing strategy. The SMM is helpful in this situation.
The goal of SMM is to identify which social media platforms attract the most users and what ad content may be delivered to them to convert those users into consumers. You must divide internet users based on their demographics and serve them with relevant adverts, depending on the product offered by the business.
But even so, it’s only a superficial scrape. Additionally, you should be aware of the best times to publish content online and how to answer inquiries and comments from users in a professional manner. In order to choose multimedia content for social media posting, you also need to have a strong grasp of copywriting, color psychology, and visual marketing.
Social Media Marketing and Social Media Optimization are the other two SMM jobs.
Email Marketing
The average compensation for email marketers, according to Payscale, is $53,209.
One of the first types of digital marketing was email marketing, and some people might think that its impact has diminished over time. Even while it has undoubtedly seen better days, that is incorrect.
However, you may easily increase sales for your business if you have a sizable list of email subscribers and know how to use that list. especially in comparison to other digital marketing strategies.
Email marketing is not the same as sitting down at your computer in the morning and creating emails that you then send to a large group of recipients in “CC or BCC.” Your emails will almost certainly end up in the spam bin if you do that. It is more like the process’ halfway stage.
In the early phases, material that customers want to read or watch is created. This might be done by offering whitepapers and e-books that people can subscribe to in exchange for giving you their contact information. Then, you continue to send them email messages with information that has the same level of engagement as the e-books or whitepapers.
You’ll put a call to action button in the emails to encourage recipients to sign up as paying subscribers and buy your company’s goods instead of just reading them. Businesses seek out email specialists that can amass a large list of consumer emails and turn them into paying clients.
Mobile Marketers
Payscale estimates that a mobile marketer makes an average income of $74,874.
These days, consumers who want to interact, as well as obtain information, entertainment, and even education, turn first to mobile devices. Mobile device use is so prevalent that it accounts for 70% of all online traffic; desktop PCs are no longer “a thing.”
The website appears to be the same whether it is browsed from a desktop computer or a mobile device at first glance. That is the furthest thing from the truth. Any company that is worth its salt will have a website version that automatically adapts to the visitor’s device.
Nevertheless, desktop computer viewing-specific digital marketing will be ineffective. Given the size of the screen, the user experience has significantly changed. It necessitates a separate mobile marketing strategy that is focused on producing digital marketing material for visitors using a variety of devices.
Additionally, a mobile marketer has access to different tools than those aimed for desktop marketers. This includes SMS and responsive designs for digital assets taking into account the display sizes of user mobile devices.
Data Analytics
Data analysts may expect to make between $88,000 and $134,000 annually, according to Mondo.com. They play a function that is quite similar to that of an information architect, who earns between $113,000 and $152,000 annually.
Using cutting-edge technology like the Internet of Things (IoT) and artificial intelligence (AI), a lot of consumer behavior data has been gathered. Data that can provide valuable business insights when correctly analyzed. And that is precisely what data analysts do—they sift through a ton of data, evaluate it, find a pattern, and then forecast with confidence.
Every company in every industry needs analysts that can provide them with economic insights on “Big Data.” Unless a skilled eye can delve through that data and produce analytical business intelligence, it is meaningless.
Inbound Marketing Manager
A manager of inbound marketing earns, on average, $42,370 a year, according to Glassdoor.
The roles of a content marketer and an inbound marketer frequently overlap in most businesses. However, some businesses require a stand-alone inbound marketer whose sole responsibility is to manage the sales funnel and conversions at every level.
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It is the responsibility of inbound marketers to develop strategies that will draw in new clients. They play a similar role to content marketers, as we just mentioned. However, suppose you had both of the two specialists on staff. The inbound marketer’s job would be administrative in nature because they develop plans for luring customers with content copy. The content manager then enters and drafts copy in accordance with those strategies, carrying out the plan established by the inbound marketers.
The duty of generating fresh leads and click-throughs from a marketing campaign falls to search engine marketers. SEM is frequently one of the responsibilities of the digital marketing manager in smaller businesses. They occasionally hire digital marketing companies to do the task for them.
Larger businesses choose to employ a SEM expert in-house, and some even have a team of them.
Search Engine Marketing
The average yearly wage for a search engine marketing specialist is $47,186, according to Payscale.
Search Engine Marketing (SEM) and Search Engine Optimization should not be confused (SEO). Both of these are essential digital marketing channels for any company that wants to succeed in the information age. Because Google dominates search engine searches, SEM is frequently referred to as Google AdWords.
