We’re constantly bombarded by content online every day but do you know what makes you actually stop and watch? Can you describe in words what it is that grabs you when you watch videos for free? That’s what you need to know when working with an online video editor to boost your brand. First, learn more about one of the easiest ones to use with the most extensive library of templates.
Use an Online Video Editor to Grab Attention
What is about video clips that make you stop and listen? We usually know why some look too tedious to watch. Of course, it’s all in the first 3 seconds, if you’re lucky, sometimes even less.
So, how do you create videos that stand out with a bang? Check out these tips before you get started on working with your video editing tools.
- Emotions
- Stories
- Personalize
- Solve something
- Shocking statistics
- Thoughtful quotes
- It’s about them
- Imagery and contrast
Emotions
We’re human and not robots which mean that we want to feel something. That could mean feeling joyful or belonging to a group. Both of those feelings can be created with an online video editor and posting on social media.
For this, you have to create videos and upload content that inspires such that viewers feel connected. Of course, your video maker templates can help you get started before you edit videos. Then, you need to think about what music and content will make people feel something. Luckily, it’s very easy to customize your content with an online video editor.
Stories
Again, stories inspire emotions and connectivity. That’s why videos are becoming increasingly popular. Essentially, it’s much easier to convey emotions and a message through a video editor. Although words are still important they have to support the free video that you download to your social media channel.
Personalize
No one wants to read something as if it’s been written by a robot. Instead, we want to feel our senses come alive. That’s why metaphors and imagery are so powerful. Moreover, we want to know that we’re being listened to.
That’s why personalizing your video clips can be so powerful. Basically, make people feel like you’re working for them and with them such that you can solve whatever they need.
Solve something
The only thing that really makes people stop and listen is whether you can change their lives, no matter how small. So, when planning your video clips to create with your online video editor, make sure you’re answering a problem or a need. You can still use your video editing effects, including features, but make sure you’re solving something for your audience.
Shocking statistics
This one is a fine balance between making people stop and think and turning them off. Basically, you don’t want to share anything too shocking that people feel hopeless and turn away. Then again, make them stop and think. That way, they’re more likely to watch the free video you’ve created with your online video editor.
Thoughtful quotes
When you make a video, it can sometimes be helpful to get your audience to think differently by using quotes. Of course, you don’t want to overuse this technique but quotes can help people pause and think. That way, they’re less likely to move on without watching your video online.
It’s about them
Video creation is always about your audience. Essentially, what do they want to see and what style do they prefer? Make sure you do your research properly to be able to get this right, regardless of whether you’re posting your video clips on Facebook, YouTube, or any other software platform.
Imagery and contrast
People tend to be visual which is why video is so powerful. You can use this to your advantage when you make a video by how you combine colors, subjects, and lighting. For instance, how will your audience respond to a cat riding a bicycle? Of course, you can’t force these things but adding a bit of humor into your video editors also goes a long way in making your video clips eye-catching.
Ask a question
Another engaging technique is to pose a question. That’s because people can’t help but stop and wonder about the answer. Of course, you need to link this to the problem you’re answering in your video so that it actually makes sense. Either way, it’s a great tool when thinking about what to create with your online video editor.
Parting Words
What’s your preferred approach? We all have our styles and some of the points above will resonate with you more strongly. So, think about what might apply when working with your video editor. Then, it’s easy to think about the right features and music once you have a plan in place. Moreover, your audience will thank you for it and will keep coming back for more. After all, isn’t that the overall aim?
