Each day, nearly 200 million people view a business profile on Instagram. Given that the average individual spends roughly 53 minutes on the platform, Instagram marketing has a massive potential reach.
Businesses increase their Instagram advertising budgets year over year, explaining why the platform now accounts for more than a quarter of Facebook’s revenue.
The platform has the highest engagement rates in the industry, so it is being used by an increasing number of businesses in the United States and throughout the world to increase their sales.
Here are reasons you should invest time and money in Instagram marketing to expand your brand effectively.
1. Instagram Has a Massive Following
Since its inception in 2010, the app has evolved to become the world’s third most popular, trailing only Facebook and YouTube. It has about 1 billion monthly users, with 63% of them logging on daily.
With 116 million Instagram users, the United States has the most significant proportion. India comes in second with 73 million, and Brazil comes in third with 72 million. Russia, Turkey, Japan, and the United Kingdom are not far behind.
However, what counts to your business is the percentage of these people you can contact through your advertisements. On Instagram, there are 500,000 influencers with whom you may actively impact people’s perceptions of your brand.
Rather than focusing exclusively on prominent influencers with hundreds of thousands of followers, you can achieve a greater engagement rate by utilizing a large number of small-scale influencers (5000-20,000 followers).
This is because such influencers have a higher level of trust and a more cohesive community. When an influencer promotes your brand, it appears more as a personal suggestion from a friend than as a commercial advertisement.
Businesses have used the platform in various ways, from organic to paid, to reach, attract, retain, and grow a loyal client base through their engaging and interactive marketing methods.
2. Instagram Is a Viable Sales Channel Alternative
Thousands of businesses already sell only through Instagram. The most extraordinary sensation, though, is coming from traditional brick-and-mortar enterprises. Even if you’re not pursuing direct sales, Instagram is critical for maintaining relevance in an increasingly competitive world. You must utilize every advantage available to you, and, like Nike, you must use it effectively.
When used correctly, Instagram may help you generate new sales and significantly raise your revenue. It’s a virtual expo-style marketplace where you can exhibit your business and attract buyers.
3. It Assists You in Maintaining Responsiveness to Customers and Competition
There are few platforms better for ‘following’ your competitors and customer base than Instagram. You receive a real-time feed of what everyone is up to.
It is critical to retain an ‘ear to the ground sense of the market to determine when and how client expectations change. Agility is critical to success, as items are redesigned daily.
Even better, you get to observe what your competitors are up to and their level of success. You may learn a great deal from their web marketing strategy and stay current on new advancements by following them.
4. Instagram Is Economical
Instagram is an extremely cost-effective approach to executing your internet marketing initiatives compared to many other marketing channels. Compared to YouTube and even Facebook, you do not need to invest heavily in developing unique content.
Even better, the cost per click on Instagram is between $0.2 and $2, or approximately $6.7 per 1000 impressions. While it may appear to be expensive, the same source indicates that it is relatively reasonable.
Instagram offers one of the highest returns on investment of any social media platform, with an average engagement rate of 1.6 per cent, compared to Facebook’s 0.09 per cent. You may easily reach a 5% or higher conversion rate, with benefits felt months after a successful campaign.
For comparison, 3% is considered an excellent conversion rate, while the top 10% of organizations convert at around 10% or somewhat more.
5. It Aids in the Development of Loyalty
The only way to assure the sustainability of your business is for clients to return repeatedly. To accomplish this, you must engage people personally and demonstrate that your business genuinely cares about them.
Instagram is the only platform that allows you to do so inexpensively and effectively. You may achieve complete customer happiness by creating unique material, responding to consumer comments and feedback, and listening to criticism.
Once you reach a point where a percentage of your consumers are satisfied and vocal about it, you receive free advertising.
6. Instagram Increases Website Traffic
Once clients become aware of your brand, they will want to learn more about the products you provide and the mission of your business. This means you’ll have an opportunity to wow them, share your narrative, and boost conversions.
According to Brandwatch, 60% of Instagram users discover new brands on the network. With a tenfold increase in engagement over Facebook, the platform promises lucrative website traffic.
7. It Improves a Business’s Rankings and Authority
If you believe that a beautiful website will bring you there, you are mistaken. Social media marketing is becoming increasingly significant in SEO rankings as a result of the traffic it generates.
If you wish to position yourself as an industry leader, you should explore marketing via Instagram. There are numerous Instagram tools available to assist you in reaching achievement. At the very least, your rival is doing so and will quickly surpass you if you do not act.
8. A veritable wealth of feedback:
Instagram insights is another way to address the question “How to use Instagram for business marketing.” Businesses require feedback to understand their customers’ shifting demands, and social media is a highly effective technique of gathering and analyzing audience feedback and insights. Instagram enables you to get a large number of feedbacks without the need to spend on survey solutions. This may be accomplished easily through poll stories, AMA sessions (ask me anything), and by inviting your users to leave comments. Additionally, it includes an insight tool that monitors your account’s overall performance, such as engagement rate, reach, page likes, website taps, and shares.
9. Images are more effective than text:
Another reason why Instagram marketing is unavoidable is the content’s photo-centric and visual structure, which many users easily absorb. According to a survey, people recall things up to 80% when they see them, 20% when they read them, and 10% when they hear them. Now we understand why radio advertising is no longer in season! Visual effects aid in retaining your content and moving your audience closer to making a purchase decision.
10. Loyal User:
Instagram has a sizable following. Bloggers and influencers have successfully established their professional profiles, establishing themselves as public characters capable of driving sales for specific products due to their loyal following. Over time, brands may build a solid customer base through engagement tactics or leverage these influencers’ audiences for increased reach and conversions.
Final Remarks
Instagram is rapidly growing in popularity as a social networking platform on a global scale. These seven reasons demonstrate why you should devote time and money to Instagram marketing.
The short of it is that if you want to build your business in this new digital world, you must be willing to consider new alternatives. Instagram is the most popular of these.
