The success of every business is highly dependent on customer acquisition, but when it comes to subscription billing business, the success also depends on customer retention. If you are part of the subscription business market, you would definitely be looking for ways to onboard more customers. More customers mean more recurring revenue.

In this article, we are going to share some effective ways to bring more customers on board and the role that your subscription and payment management system can play in this process.

Offers & Discounts

Nothing can help you more than offers and discounts to convince customers to come for your services or product. If you are running a SaaS business, then you can use your subscription management system to plan your offers and discounts for recurring customers. Discounts can also help you get recurring payments in time.

How? You can offer discounts for the customers who pay you timely. This will encourage the customers who are already paying you in time. Also, it will urge those customers who pay late to pay their recurring charges in time using different payment gateways.

Freemium & Free Trials

It is true that freemium and free trials can help you bring more customers on board. But only if you have planned freemium or free trial intelligently. And the best way to plan freemium and free trials is to consult with the team that offers you a subscription management system.

They offer consultancy. You will have to see the limitations in the context of your business and the platform that you are using to manage your subscribers. Some SaaS products do not need to be offered with freemium or free trials.

Longer free trial periods make customers perceive that the product that they are using is probably not worth paying for. So, they do not go for paid versions or premium versions. Thereby, you need to plan free trials and freemiums very carefully. They can turn your subscription business into a success. If not planned properly they can turn your customers down.

Customized Subscription Plans

It is the conventional form of subscription to offer a flat fee for a  certain product or service. today, customer retention is not possible without customer satisfaction. So, there are many businesses that offer customized subscription plans.

You can also offer customized subscription plans. In customized subscription plans, you offer customers the feasibility to go for the customization of the subscription plan that suits their needs. Customization helps in acquiring more customers. However, there is a limitation that the customer is not bound to stay with you.

For instance, in the case of monthly or weekly subscriptions, the customer stays on board for the time period for which he has subscribed. When he uses a customized plan, he can cancel the subscription as soon as he feels that he is not getting what he is paying for. So, just like freemium & free trials, you have to plan customized subscription plans so that they can benefit your business the way you want.  

Gift Subscriptions

Offering the option to gift subscriptions to the contacts is another way to acquire more customers. It is a way that make customers think that they are fully utilizing the subscription plan for which they have paid. Gifting the subscription means that the subscriber subscribes to a subscription plan but instead of using it he gifts it to one of his contacts.

The payment for the recurring charges in the future depends on the person who has subscribed. If he wishes to continue paying for the subscriptions, he can go with that. Otherwise, the person who receives the gift subscription will pay the subscription charges in the future.

There are many businesses that offer customers gift subscriptions to other contacts. It not only attract customers but increases the customer base through those to whom the subscriptions are gifted.

These are some of the ways to bring more customers towards the product or services that you offer. SusbcriptionFlow is one of the best recurring payment systems where you can manage subscribers as well. You can consult with their experts to find ways to onboard more customers. They will help you find a way to bring more customers to your business.