Imagine this; you have an amazing and creative idea for a product; you put the plan in action and order the manufacture of the product. The product turns out to be exactly as you had designed it, and now it needs to enter the market for sale. But an important factor before sending the product to the market is that of its packaging. Despite the product been exceptionally good and having a tendency to bring in new customers, the product has to be packaged inside a charming packaging box. This shall make the product stand out and, therefore, facilitate the sales of the product. 

Different products require different forms of packaging solutions, according to their varying needs. Therefore, the needs and demands of a food product might massively differ from the need and demands of an apparel product. The essence of finding a good packaging solution lies in your ability to recognize what is it that your product needs and how to compel the target audience of your product to buy the product. This article will deal with different tactics and strategies that can be used to make the most befitting retail display boxes.

RETAIL PRODUCTS’ PACKAGING SOLUTIONS:

Customization of retail packaging is different from packaging other products because, in the retail industry, a product directly reaches the customer from a single point of purchase. That means the product is sold directly from a retail store or an online store to the customer. This characteristic of retail packaging requires some specific features to be present in retail display boxes. The most important of them is its ability to market and brand the product and compelling the customer to buy it. 

Hence, let us observe some of the ways through which they are made more interesting and eye-catching. Sometimes, the Retail display box packaging will be designed so that it either facilitates the customer with a rather fun and exciting unboxing experience or an entertaining packaging experience as a whole. For this purpose, Retail display box packaging shall be designed with a magnetic opening or a drawer-style opening, or a telescopic opening. The customers might enjoy these kinds of box designs and buy the product solely because of the packaging. 

Another design element that might attract the customer and make them buy the product is the die-cut windows in the packaging boxes if the product is placed in areas like a retail store. Sometimes the customers are not merely satisfied with just an image of the product and want to satisfy their confusion regarding the purchase of the product by actually viewing the product. The presence of die-cut widows gives the customers a sneak peek of the actual product. This satisfies their concerns and worries, earns their trust, and ultimately makes them buy the product as well. 

PRINTING AND RETAIL BOXES:

Let us now discuss the importance of good prints on retail display boxes as well as their crucial role in selling the product. Printed display boxes in a retail market firstly serve the purpose of branding and marketing of the company. The product might be placed against a plethora of other products of the same nature. Hence, the product needs to be given a separate identity and represent its brand. This is done through the manufacture of printed retail boxes like the display boxes. A beautiful and flamboyant print with the company logo as well as catchy phrases ensures to grab the attention of the customers. 

This also requires the graphic designers of the packaging company to make a judicious decision regarding the color palette that shall be used on the box. Bright colors are usually used to grab the customer’s attention, whereas it also depends upon the nature of the product. Suppose you are selling a scented candle through retailing, and its characteristics demand a lighter color palette. In that case, the use of bright colors might just deteriorate the marketing campaign of the product. 

DIFFERENT FORMS OF RETAIL PACKAGING:

It should be taken into consideration that retail packaging does not only come in retail boxes. Whereas there are plenty of other components of retail packaging as well. For example, companies might make use of header cards for retail Custom Packaging. 

These header cards are specially designed and placed above the product in order to make the product stand out amongst others. Additionally, it also serves to be a relatively cost-effective way to brand your product through the packaging of your product. 

Another different and eccentric way of packaging to market your product is through the Hanger display boxes. A positive attribute of this kind of packaging design is that the product remains in the limelight rather than being lost at the bottom of the shelf.