This millennial age or the generation “Y” is making enormous changes to this modern life. There are unquestionably many strands of life where millennialism has taken over and now the orthodox and traditional believes and rules life have been rejected and advance jurisdiction as taken over the trajectory. For example, they are reshaping the sector of food. Veganism is the new black now. From celebrities to nutritionists everyone on the global level is promoting the benefits one gets from quitting dairy and meat and embracing this plant based diet. So much that there are campaigns that represses and denounces this practice of slaughtering animals considering it inhuman and barbaric hence they practice this lifestyle of veganism.
Generation “Y” and Vegan Fragrances:
Just like food millennial age is also turning to more vegan based smell. A survey by BBC explained that previously used animal synthesized smells are not being synthesized artificially. Deer musk a secretion of musk deer, gray sperm whale amber, produced by the digestive system of the mammal, and castoreum, a secretion produced by beavers. This is the list of a few scents that are being used in the perfumes and fragrances and apparently the only exceptional field where generation Y is accepting synthesized over natural.
Charna Ethier, founder of Providence Perfume Company, now claims that gone are the days when women wanted to smell like flowers. They no longer want to wear the same fragrances that make them smell like mothers are to be precise the inclination of the scent is more feminine rather now they want like lather or let’s say smashed herbs to have a more natural touch to themselves they don’t want to be an equivalent to femininity on the basis of the scent they are wearing. So, the wave that once took over the world where perfumes and scents were synthesized on the basis of genders and sexes now has been depleted. In the current times people are preferring “unisex” fragrances over gender based fragrances.
Starting from hair mist to perfumes and fragrances people have their individual choices the scents they wear describe them and their individuality as it leaves and impression on the other person who smells it. Hence people of this age are investing a lot of money annually in perfumes that goes perfectly with their personality. Different variants of various scents have taken over the perfume market. Millennial are the provoking force behind the change that has taken over the beauty industry. Since they are more inclined to natural products the new beauty products including the scents being introduced in this era are less synthetic and more natural.
How Millennial are changing the future of perfumes:
Artificial Intelligence:
Before the introduction of this hi tech technology the conventional ways used to synthesized perfumes ways was artisanal but now new innovative and modern ways are beings used consequently an abundant amount of fragrances can be manifested in fairly shorter amount of time creating a more emotional attachment to the scent with a far more creative idea. Now the question that aroused her is that how come artificial intelligence intrudes this field? Well here is the answer to your query.
Symrise- a German company in 2018 created an algorithm named as “Phylira” now this computer “robot” did something exceptional. It was able to recognize almost 2 thousand fragrance produced by the company along with the raw materials used in them. But that was not about it the robot could also identity the characteristic of the raw products used in the fragrances. Once this data was assembled phylira amalgamated it with the information on the olfactory preferences with thousands of people buying these fragrances around the world. This new algorithm created new world record of a specific target. Consequently new juices were introduced in Brazil for this generation Y for the age group of “18-24”.
Future fragrances are closer to emotions:
The olfactory memory is directly liked to the fragrance and out moods. With this narrative researchers have switched up a notch and gone future to see that since the fragrance and perfume that a person wears instigates different emotions how these aromas can make a one person so sensitive to various kinds of emotions. A university in France has created “Neurokiff” in 2014. This is a neutral helmet that actually recognized the electrical waves generated by the brain the helmet is connected to a tablet and it identifies different responses that the brain gives when exposed to different fragrances or olfactory stimuli. Many perfume houses have already adapted to this new technology utilizing it to their best so that they can create the best scent that will instigate all sort of emotions in you.
Millennial always looking for the perfect molecules:
Every year compound companies are investing a lot of time and money in creating the best molecules for the production of new fragrances. But the journey for these molecules from the laboratory to a bottle to sitting on the counter of a store is a long path way only a few f these molecules make it to the perfumes after surviving a series of tests and experiments hence creating a new molecule for the perfume is not an easy task.
