Formed in 2004, Facebook now has over one billion active users every month. These numbers say all about the impact that Facebook has on society. Just think about your friend’s birthday, everyone just receives a notification from Facebook and they wish them online. This is just one form of information that you are sharing with the world. Just take a look at different Facebook posts.

Now, if you are someone who uses Facebook for professional use rather than personal use than, you must have quality content to post if you want to grow on this social media platform. Not to worry as you can always hire people that can provide you with quality Facebook Post Designer and templates to keep you in that hunt of grabbing eyeballs.

However, if that’s not enough for you, then you can try this out Facebook advertisements. Advertisements on this social media platform are very effective as they are target-oriented, however, how does all of this be possible. Well,

Facebook does it using the data that billions of users provide them for public use, sounds scary, but you can actually choose to modify or exclude data from private entities. So, if you are also someone interested in this then take a look at these facebook guidelines for modifying-exclude data from private entities.

Now if you are an advertiser you can choose to exclude certain types of audiences from seeing certain types of advertisements on Facebook. For instance, if you feel like that the product or services you are offering is not something people above the age of say 25 would be interested in then you can choose to hide these advertisements from these people.

Facebook allows you to set up a targeting rule that excludes purchases from your site or online e-Commerce store and then you can create audience exclusion rules when you are targeting people the next time you visit them.

Follow these steps to add exclusions when retargeting an audience

First, you need to create new ads. So go to ad creation and start creating your new dynamic advertisements.

Now when you are done with your advertisements, you are asked to select your target audience, here you can choose to use new information related to your new target audience.

For that choose a custom combination

Now from your catalog selects the products or services that you want to promote through these advertisements.

Now the important part, the next step is to select the number of days of data for the actions that you want to include in your audience. This is very important as it could highly affect your audience range.

The next step is to select the number of days of data for the actions that you want to exclude from your audience. This data set will include people you want to hide your advertisement.

The last step is to select advanced options and add additional targeting options that will help you add additional targeting options. These options could be anything from target location, to age, country, etc.

Adding Exclusion When Targeting A Wide Range Of Audience

Now if you are someone who believes that products or services have the potential to penetrate on a large scale say the same as that of big product and service-based companies like Google, Facebook, Tesla, etc. Then you would want to go from targeting a small scale target specific audience to large scale audience-specific advertisements.

So, here are the steps on how you can add exclusions when targeting a broad audience.

The first step remains the same, as you would need an addition. So, go to ad creation and start creating your dynamic ad for advertisements.

When you have the option to select your audience then make sure that you choose to define a broad audience and let Facebook optimize who can and who cannot see your products.

As far as the targeting audience goes, all you need to do is select the general things like age location, gender, etc.

You can also refine your targeting audience from advanced options by providing more information on the people who might be more interested in your products and services.

So, you choose to create exclusion of these types :

Exclude people who have made a sale already: The idea behind these ads is to find new people who make a sale. So, it’s not a beneficial idea to show advertisements to people who have already made a purchase. This can be done by choosing not to shoe ads to people who have purchased ads from your product set in a specific number of days.

Create Custom Exclusion – Like we said you are free to choose the type of people who can view your ad and who cannot. You can do it by selecting an action for people you want to exclude for a specific product set.