Coupons for natural and organic products actually do exist!  You can also find many of these brands right inside your regular grocery store. There are a lot of companies that are ready to provide you with some of these coupons, we will mention some of them in this article.

Unfortunately, you won’t find many organic coupons in your Sunday newspaper just yet, but that doesn’t mean they don’t exist.

• Which Companies offers Natural Organic Coupon Deals?
• Where can I find Natural Coupons?
• What you Should Know About Natural Coupons?
• What is the Purpose of Coupons?
• What are the Pros and Cons of Using Coupons for your Business?
• Why do Companies use Coupons?
• Are Coupons Effective?

Which Companies offers Natural Organic Coupon Deals?

1. Barbara’s

Sign up for the online store newsletter to receive special offers and discounts. You’ll also find printable coupons on the website.

2. Brown Cow Farm

Sign up for the Brown Cow Farm newsletter to receive free coupons in your in box.

Read Also: Buying Coupons to Save Money

3. Cascadian Farm

Get a Cascadian Farm coupon when you sign up for their newsletter, plus more coupons in each issue.

4. Dreamfields Pasta

Sign up for the newsletter to get $1 off any box of Dreamfields pasta, plus get even more coupons in the newsletter.

5. Earthbound Farm

Sign up for Earthbound eNews, and get coupons in your inbox. Sign up form located on the homepage.

6. Earth Fare

Print coupons for your favorite national brands. These coupons are good at Earth Fare only.

7. Earth’s Best

Sign up for their newsletter to stay on top of coupons and offers.

8. Hain

Check the “Special Offers” page regularly for the latest offers from Hain.

9. Imagine Foods

Sign up for the quarterly e-newsletter to receive special offers and promotions.

10. Kiss My Face

Join the Kiss My Face mailing list to receive special offers, discounts, samples and the opportunity to test new products.

11. Organic Valley

Subscribe to Organic Valley’s monthly newsletter to receive offers.

12. Mambo Sprouts

directly from the site, or sign up to receive a coupon book by mail. Includes Seventh Generation, Ecover, Santa Cruz juice and more.

13. Mrs. Meyer’s

Sign up for the e-newsletter, and receive a coupon for $5 off $25.

14. Seventh Generation

Sign up for email messages to receive special offers and discounts.

15. Simply Organic

Choose from a large collection of printable spice and extract coupons featured on the website.

16. Sprouts

Get coupons for your favorite products to use on your next trip to Sprouts. Coupons are updated monthly (sometimes more frequently).

17. Stonyfield Farms

Print coupons directly from the website. Sign up required.

18. Whole Foods

Print coupons for lots of different organic food brands. You’ll find all the coupons from the latest issue of The Whole Deal here.

Where can I find Natural Coupons?

Here is a list of companies who offer organic products and coupons!  Just head on over to their websites and grab some coupon savings on products you’ll feel good about giving to your family.

Sign up now to receive savings from the following companies:

• Alexia Foods: As a Club 350 member you’ll be the first to hear about new products and Alexia promotions.
• Apple & Eve Organics
• Applegate Farms
• Aunt Millie’s Organic Bread
• Bell & Evans Organic Chicken
• Cascadian Farm
• Classico Pasta Sauce: Receive information, recipes, offers and more when you sign up for the Classico newsletter!
• Coleman Natural: Coupons, recipes and cooking tips delivered directly to your inbox
• Driscoll’s Organic Berries: Get exclusive Driscoll’s promotions & discounts
• Earth’s Best: Get offers and information tailored to your baby’s specific age
• Earthbound Farm Organic:  Their monthly newsletter is filled with recipes, healthy eating tips, coupons and more. Get a $.75/1 Earthbound Farm Organic Product when you sign up!
• Garden Of Eatin: Sign up to receive nutritious tips for wholesome living, product news, specials & more!
• Good Earth Tea: Receive a coupon for any variety of great tasting Good Earth Tea.
• Green & Blacks: Follow their Facebook page. They post coupons often!
• Horizon Organic: Set up your account to get access to special offers, newsletters and more! Save $0.55 off your next half gallon of Horizon Organic Milk
• Ian’s: Get Free Ian’s Item coupons, redeemable with either 45 SuperFit Kid points, or 15 UPC codes from any packages of Ian’s products
• Kashi
• Kettle Brand Organic Potato Chips
• Kikkoman Organic Soy Sauce
• Late July
• Lifeway Kefir: Get 6 free monthly coupons that can be used in most grocery stores and supermarkets
• Mambo Sprouts: Lots of printable coupons! (kinda like the “Coupons.com” for Organic Products)
• Mom Made Foods: Subscribe and get a coupon
• Muir Glen
• Nature’s Path Organic
• Newman’s Own
• Old Orchard Organic Juice
• Organic Valley
• Pacific Foods
• Pure Organic
• Real California Milk: (California Residents Only)
• RW Knudsen
• Santa Cruz Organic
• Seeds Of Change
• Silk Organic Soymilk
• Simply Organic
• Stonyfield Farms: Get access to coupons, rewards, newsletters and special offers, and join their Inner Circle to be among the first to know about anything new and provide feedback on flavors, products, programs and other things they’re cooking up.
• Tribe Organic Hummus
• Turtle Mountain (So Delicious Products)
• Van’s: Just for joining the Van’s eClub you’ll get a $2 off coupon for your favorite Van’s product. Get a $2/1 Van’s Product coupons when you sign up!
• YoBaby Yogurt
• Zevia Sugar Free Soda

What you Should Know About Natural Coupons?

Organic food coupons are a sweet, little reward that make buying things we like or maybe want to try even easier to swallow. By throwing natural and organic food coupons into the mix, we get to save money, eat well, and support extra special food producers and organic food brands.

And just as committing to eating more natural organic foods simplifies our grocery shopping, seeking out organic coupons for the foods and brands we especially like can further shape our eating and buying habits for the better. Saving money is a good purchasing motivator and makes for a nice “help us, help you” scenario.

When natural and organic food brands and businesses dole out food coupons, they encourage brand loyalty, repeat purchases and help introduce new customers to their foods and existing customers to new products, plus we get to eat better without breaking the bank. So whether free grocery coupons, online coupons or printable coupons, Mavenjoy loves sharing ways to save while eating well and making a difference, especially from some of our favorite companies.

We try sticking with independent brands and businesses that really “wow” us to bring you as many natural and organic food coupons and savings opportunities as we can dig up.

Bob’s Red Mill Coupons

Another brand favorite, Bob’s Red Mill is an employee-owned company where Bob (now in his 90’s!) can still be found at its original mill store dancing, singing and doing what he loves. A love you can taste in lots and lots of organic and whole grain products + an impressive line of gluten free goods too. Try Bob’s Red Mill Gluten Free All-Purpose Flour in our scrumptious socca recipe!

Silk Plant-Based Milks and More

A tried and true dairy alternative that keeps expanding and improving its selection. Committed to Non-GMO, renewable energy and resource preservation, Silk offers dairy alternatives with almond, coconut, cashew, oat and soy for milk, yogurt and creamer -products.

Nature’s Path

Consider signing up for Nature Path’s Auto Delivery to save time and money. Save 10% on all auto orders and free shipping over $45. For all your cereals, granolas, waffles, toaster pastries, and oatmeals. Gluten free, grain free and vegan options too. One of our favorite, independent organic brands!

Canyon Bakehouse

Really great about offering coupons for their many (and darn good!) whole grain, gluten free baked goods. Mission driven to make us “love bread again, they offer different kinds of gluten free sandwich breads (rye to raisin-cinnamon), bagels and buns! Our favorites are their Everything Bagels, Heritage Style Whole Grain sandwich bread and did we mention english muffins?  All gluten free and non-GMO! 

Amy’s Kitchen Coupons

As one of our favorite brands, we’re thrilled Amy’s is sharing coupons for some of the best vegetarian (though you’d never know it) foods on the market and is still a privately held, family-owned business supporting sustainable agriculture. So many options for stocking your freezer and pantry (in BPA-free cans, no less) made with delicious organic and non-GMO ingredients. Favorites include her chilis, burritos and enchiladas! Amy’s provides a wealth of products accommodating special diets too — gluten free, dairy free, heart healthy, low sodium, and more.

Organic Valley Coupons

Free grocery coupons for things like organic milk, eggs, butter, cheese and more.

So Delicious Dairy Free Milks, Desserts and More

Sign up for newsletter for exclusive, free grocery coupons on all-natural, non-GMO dairy free products including almond, cashew and coconut milks, frozen desserts, creamers and yogurts.

Whole Foods Coupons

**Update** Amazon acquired Whole Foods in 2017
Now that Amazon owns Whole Foods, the best deals can be found as part of its Prime Deals.

Simply Organic Coupons 

Food coupons on items such as spices, seasonings, baking mixes, marinades, dips, dressings and more. Check out why we love Simply Organic/Frontier Co-Op for shopping organic bulk food favorites too.

Newman’s Own Organics Coupons

Organic food coupons including snacks, cookies, candies, coffees, teas and more. **Update** Newman’s Own has recently updated its website and we are awaiting a response about access to its coupons. 

Seventh Generation Coupons

Ok, so technically not food but an outstanding company that deserves a big shout-out especially for its commitment to providing coupons for its excellent green cleaning supplies, baby products and more. Just sign up for the newsletter and get coupons + giveaways delivered right to your inbox.

Rock the Lunch Box Coupons

Load up your lunch box with the good stuff and save with various coupons including brands like Applegate, Annie’s and Rudi’s!

CommonKindness Coupons 

A multi-coupon source for pages of savings and this one packs a generous one-two punch: you get to clip and print free coupons and discounts while funds are donated to your favorite local charities, schools, or community services (that you get to select) every time you redeem a coupon — all at no cost to you or your non-profit.

What is the Purpose of Coupons?

Coupons have become an important and required part of retail. Customers are demanding them now from every retailer. Coupons were originally created as a tool for manufacturers to direct the purchase decision of a customer in a retail store. For example, if you were a manufacturer of crackers, you would create a coupon for your crackers to direct the customer to your product since the retail store may have six or seven different cracker lines.

So in other words, you create a “sale” on your item as a manufacturer. And the retailer loves it because the customer gets the discount and the retailer is reimbursed by the manufacturer when the coupon is turned in. 

In today’s social media-driven world, coupons can be delivered easily and can even be stored on the customer’s mobile device for redemption. Apps like Groupon and Retailmenot and Yowza!! or Coupon Shirpa have become incredibly popular with customers. They store coupons digitally and allow customers instant access. In fact, many apps (even the free ones) will alert you when you come within the vicinity of the retail store. 

The beauty of coupons is that they bring value to your brand while protecting your margins. For example, if you run a sale on shoes in your store at 20% off, then every pair of shoes you sell will be 20% off reducing all of your margins by 20%. However, if the only way to get the 20% off was with a coupon, then only those shoes would be discounted. A huge impact on your margin. 

Here are some tips if you are planning to use a coupon in your retail store marketing. 

• Always have an expiration date. First, it creates a sense of urgency for the customer. Second, it protects your exposure. You do not want a coupon from two years ago showing up. 
• State limitations clearly. People hate fine print, so don’t hide it. Also, make sure you use this term “may not be combined with any other offer.” One of the biggest coupon mistakes retailers make is not considering this limitation. Without it, it allows the customer to “stack” multiple coupons in an offer and even use them on an already reduced sale item.
• Make the number the biggest. Coupons have to compete for customer’s attention just like all other marketing. The number or offer should be the biggest part of a coupon. That is what customers want to know.
• Make it easy. Too many coupons have so many exclusions or require the customer to jump through hoops. If a coupon is a chore to redeem, the customer experience is sacrificed, and you do more damage than good. 
• Make sure all your employees are aware and ready. Train your employees. Make sure the first time they see the coupon is not when the customer shows it to them. 

What are the Pros and Cons of Using Coupons for your Business?

Coupons will drive customers to your business. In today’s world, 96% of consumers have used a coupon in the past 90 days. JC Penney tried to break consumers of the coupon habit in 2012 and quickly saw a 23% drop in sales for the first three quarters of 2012. If JC Penney couldn’t change people’s shopping behavior, you probably can’t either.

So the question is not whether you should use coupons, but instead: How can you use coupons strategically to grow your business without giving up too much of your profit margin?

Cons

The biggest con of using coupons is that they cost you money. Any discount you offer will mean less money in your pocket. The key is to calculate whether that discount will make a difference to your profit margin by introducing new customers to your store or bringing back old customers who may have gone elsewhere chasing other coupons. Jay Goltz, in the New York Times column, “Doing the Math on a Groupon Deal,” developed a method to calculate whether or not a coupon discount is worth it for your business.

Even your regular customers can get in the habit of waiting for coupons, which cannibalizes income that was already being generated before you introduced the coupon program. So you need to consider when and how to offer those coupons to avoid impacting your regular customer base. 

Coupons will always result in reduced profits on the item or items included in the coupon campaign, but the cost of purchasing that product will not change. When considering the value of a coupon campaign to your business, you must find a way to determine if the discount will end up improving your bottom line in the long term. We talk more about how to use a coupon campaign strategically to grow your business below.

Pros

The pros of offering coupons include introducing new customers to your store, introducing new product lines, providing a way to get rid of unwanted inventory to make room in your warehouse or store for newer product, encouraging customers to try a new brand that is more profitable to you or getting customers to come back to your store. 

The key to maximizing the advantage of coupons in today’s digital world is using coupons as a way to build your customer base. Coupons can become a crucial part of your social media marketing provided you use them strategically.

For example, one of the best ways to turn coupons into a long-term marketing strategy to encourage repeat customers is to require them to provide their name and email address in order to get the coupon. That way you can build an email marketing base to encourage their return when offering new products or for other marketing campaigns. If your coupon is not an online coupon, require them to give their name and email address to use the coupon at the register.

Another good way to distribute coupons is on a social media website, such as Facebook (NASDAQ: FB)Make coupons available to customers who “like” you on your social media website. That gives you a way to communicate with them long-term for free using your Facebook or other social media website. (You can also create discount offers directly through Facebook.)

When planning a coupon strategy, think about how you want to use that strategy to improve your bottom line. For example:

• When a coupon drives traffic to your store, those customers may then buy other nondiscounted products. This is a common strategy used by food stores.
• The coupon could introduce new customers to your store. The key to getting this strategy to work is to use the coupon as a way to begin long-term communications with the new customer through social media or email.
• The coupon could encourage customers who haven’t been in for a while to come back to your store. For example, if you have a good marketing database, you can send a coupon to all customers who haven’t been in for 60 days or more.

Coupons will drive business to your store. The key is to develop your coupon strategy so you know how that discount marketing strategy will either increase your long-term repeat business or increase your sales per customer.

Why do Companies use Coupons?

The truth is that coupons create a win-win situation for both companies and consumers. Manufacturers and stores are benefiting from coupons. If they weren’t, they wouldn’t issue them or accept them. To find out how they benefit, let’s examine some of the reasons why companies offer coupons.

To Get Consumers’ Attention

According to the Food Marketing Institute, the average supermarket carried over 33,000 items in 2020. Out of thousands of products, companies need a way to steer consumers toward their product instead of a competitor’s, and a coupon can help an item stand out.

If you have a coupon for a specific brand of paper towels, for example, it will probably be the first brand you’ll check the price on among the ten different brands in the paper towel aisle.

To Advertise a New Product

Consumers need to be enticed to take a chance on a new product, especially price-sensitive, coupon-using shoppers.

A company could advertise its new product by offering free samples, but instead of spending money both on the product itself and on getting the product into consumers’ homes, it could offer a tempting, high-value coupon and actually make a sale.

To Buy Loyalty

Numerous factors go into getting and retaining customers: merely offering a bargain price or a superior product isn’t always enough. When a store or manufacturer provides a coupon, the discount generates goodwill and brand/store loyalty.

Think about how you feel when you get a coupon from your favorite store in the mail, doesn’t it make you feel like the company values your business and wants to keep you as a customer?

To Get Repeat Business

Some promotions require consumers to use a reward on their next visit to the store. Such coupons draw customers into the store once to buy something and get a coupon, and again to buy something else and use the coupon.

For example, an Albertsons’ grocery store promotion gave customers a coupon for $10 off their next visit when they purchased $100 in qualifying gift cards.

Even if the customer did the bare minimum and walked out with $10 in free groceries on the follow-up visit, that customer might be more likely to come back in the future after having gained some familiarity with the store when they did their coupon shopping.

Other customers will spend beyond the coupon limit, so the store might profit from the promotion right away. Also, the promotion notified customers that Albertsons is a place where they can buy gift cards, which means that the store might gain business the next time that customer wants to purchase a gift card.

To Target Their Marketing Efforts

To get the best discounts at most major grocery store chains, customers must sign up for a store loyalty card and have the cashier scan it each time they make a purchase. In exchange for giving customers lower prices, companies get detailed information about the card user’s buying behavior.

What days and times does he or she visit the store? How much does he or she spend per trip? How often does he or she shop? What does he or she buy? Does he or she only buy things that are on sale? Does he or she always use coupons?

Companies can use this valuable information in their decisions about what products to carry, what prices to set, what to put on sale, how much of a discount to offer, and more. This information also helps companies with targeted marketing efforts. When companies know what you buy, thanks to store loyalty cards, they can save money on marketing costs while sending you offers you’re more likely to use.

For example, Instead of sending a coupon for diapers to every household in a nearby zip code, the store can send diaper coupons only to customers who have purchased diapers in the past.

Consumers pointedly look for and use coupons to save on their purchases, and businesses benefit from offering coupons from helping to build brand loyalty to encouraging repeat business from consumers.

Companies who develop a smart coupon strategy can benefit from increased sales, and The key is to develop your coupon strategy so you know how that discount marketing strategy will either increase your long-term repeat business or increase your sales per customer.

Are Coupons Effective?

It’s a statistical fact that most people like coupons. According to market research company A. C. Nielson Co., 60 percent of consumers actively search for coupons and 95 percent of consumers look at coupons favorably.

We like coupons, and so should small businesses. Coupons are a cost-effective and measurable way to recruit new customers, sell more products, and reactivate those customers you may have lost to competitors.

Coupons work by interfering with the cost-benefit analysis consumers perform before making any purchase decision. Customers will only visit a store and buy products when the benefits of doing so outweigh the costs, including the time and money spent making a purchase.

We’ll look at five ways coupons help boost traffic to small businesses. However, it’s important to note that central to a coupon’s effectiveness is how it lessens the cost and increases the benefits of visiting a store or buying a product.

Remember, coupons are always designed for the consumer.

Recruit New Customers – Coupons offer discounts to customers. When someone comes across a coupon, the discount or offer is what attracts. Coupons are most successful when they reach people who would not otherwise visit your business or use your services.

Going back to the cost-benefit analysis, new customers will be much likelier to visit a store that lowers the cost of doing so.

Businesses can’t discount every product at all times, so coupons are a great way to strategically discount.

Entice New Movers – New Movers are an extremely important market segment for small businesses. Because they’re new to an area, they must form new business relationships.

It’s a winner-take-all scenario. The first business to reach the new resident is the most likely business to gain a loyal customer. Better yet, businesses that offer a discount have an even better chance.

Offering coupons in retailers that New Movers are likely to visit — supermarkets and convenience stores like Dollar Generals — have much better chances of being seen by new movers, and therefore, gaining more loyal customers.

Pull Competitor Traffic – Discounts and special offers are the most effective way small business can channel a competitor’s traffic. While there are several mediums that communicate discounts, most are only accessible to larger businesses.

For example, commercials and ads on TV and in newspapers are often too expensive and time-consuming for small businesses to produce.

Coupons clearly and easily allow small businesses to communicate competitive offers that can steer more customers to use a particular business. With coupon advertising, small businesses also gain more control over where their discounts are distributed.

Hyper-local businesses must have this control. Otherwise, the discount is lost on the wrong audience.

Re-activate Former Customers – Similar to channeling competitor traffic, coupons also function to reactivate customers. Sometimes customers will stop using a business simply because they’ve forgotten about it.

Coupons work to remind these former customers about your products, and moreover, they provide an extra incentive for them to visit your store again.

Read Also: Complete Guide on Coupons, Paid Online Surveys, Free Gift Cards and Personal Finance

After reactivation, it’s fairly likely they’ll become current customers — even without a coupon. A simple reminder and offer can go a long way in customer retention for small businesses.

Sell More Expensive and Related Items – Last, but certainly not least, coupons can help your business sell more products. Many times, when a customer visits a store because of a coupon he or she purchase more than just the product discounted on the coupon.

This is especially noticeable for restaurants and places that serve food. For example, when a restaurant offers free or discounted entrees, in almost every case coupon redemptions result in more purchases—wine, appetizers desserts—for a better dining experience.

Diners will reason that the money that would have been spent on an entrée can now be spent on extras. This can even result in greater spending with a coupon discount than without.

Conclusion

The bottom line on coupons, they are a terrific tool. Customers want them, and you should use them. But make them a pleasant experience. Make them something that tells the customer you want them to use them. Redeem them gladly and with a smile. Never make the customer feel like they are doing something wrong by using a coupon.