Designing an excellent Exhibition Stand Design requires some thought and effort on your part. With the following tips and careful planning, you can make the most of the area you’re given!
1. Plan Your Design Carefully
As with all things, carefully and thoughtfully planning your design is the key to success. When you partake in an exhibition for your company, the key is to really captivate your audience and keep them interested. Once you get over the hard part of capturing their attention, you can make your company stand out using freebies or giveaways. Of course, the hard part is always getting enough people interested in your stand to begin with.
At the end of the day, it all comes down to the careful planning and designing of your space and exhibition panels. What you display is what really gets attendees interested and wanting to learn more.
2. Grab Attention And Keep It
The part where most businesses fail is though they garner some attention with their stands, they are unable to keep people entertained enough to stick around. Most importantly, hounding passersby with flyers and information about your company is not the way to draw in the crowds!
In some rare instances, for very specific gatherings, this tactic can work. However, most exhibition stands only keep people entertained for up to 3 minutes, and that means you have a very short window of opportunity to keep people around. When attending big exhibitions, the real focus should be on creating flashy and modern stands that are visible from a distance and get people’s attention right away.
3. Get Creative!
Creativity can really level up your game with an exhibit stand. Our brains are naturally drawn towards bright colors and vivid imagery, which is why you should aim to make use of both. In fact, you don’t have to leave your stand two-dimensional! Why not mix things up and get clever with the lighting, text, and graphics?
4. Add Interactive Features
Visitors expect some level of interactivity from a modern exhibit stand. That means it’s no longer viable to simply hand out brochures and diagrams when people expect to touch and experience your stand.
The smartest thing you can do to make their experience a memorable one is to allow them to interact with your stand. Use social media elements and modern technology to deliver a unique and seamless experience. In fact, why not incorporate a touchscreen display?
5. Develop An App
You can take your interactivity to new heights by developing an app as a companion to your display stand. This offers visitors a way to keep in touch with your company after the exhibition is over and allow them to do so at their own discretion. Moreover, using an app versus printouts is a great way to remain eco-conscious as a company.
6. Visually Establish Your Brand’s Identity
Your stand should amply represent your brand by using design elements that directly tie in with your products or services. By establishing a brand identity that people can easily identify, they are much more likely to form a connection with your company and its products.
Here are some ways to establish brand identity:
*Use consistency with your graphics, logos, and colors.
*Showcase popular products from your brand or services.
*Launch a new product that you can introduce for the first time at the exhibition.
*Have an easy to digest visual layout.
7. Be Bold With Your Graphics
Your exhibition stand needs to grab attention, and you can strive to do just that relying on bright high-definition graphics. Here are some popular examples of graphics that truly work:
*Crisp photos of your popular products or services.
*Modern graphics that offer an uncluttered and simplistic vibe.
*Interesting images that share a key message or component of your company.
