Creating a successful sales funnel is one of the most important and time-consuming aspects of eCommerce. You see, there are many different ways to go about building an eCommerce site, but creating an effective sales funnel starts with good planning. In other words, you need to sit down and brainstorm as to the best way to approach an efficient eCommerce CRM to get the best out of your sales efforts.

Let’s first discuss the sales funnel itself:

What is eCommerce Sales Funnel?

eCommerce sales can help you automate your primary prospect qualification process. With automated sales funnel through CRM software, you can easily attract, qualify, and sell to prospective customers without needing to lift a finger manually. And by automating your prospects with your eCommerce sales funnel, you will have the spare time that you’ve always needed to further your online business. 

Many people use the eCommerce sales funnel the wrong way – they use it purely as a mechanism to automate their leads. The procedure by which you get to set up your funnel is so important that you must get this right to succeed. 

Creating a Successful Sales Funnel with the Help of an eCommerce CRM 

Here, we will discuss how CRM software can be used to build a successful eCommerce sales funnel. We will discuss the basics of CRM and then discuss how to use it to build your eCommerce site. It will give you a decent idea of how to create a successful eCommerce sales funnel using CRM.

• Understand Your customers

One amongst the most important concepts to understand in eCommerce CRM is the concept of sales. To build a successful eCommerce sales funnel, you first need to understand your customers. The best way to get to know your customers is through face-to-face or personal sales. However, if that is not possible, at least give them the option of calling you. When a customer calls you and leaves a message, always include a reference number given to your customer when they call again in the future.

• Segment the Generated Leads

You should also track all sales resulting from a lead generated by an online lead-generating tool such as Google AdWords. This is because there will be many leads generated through these tools, and you may need to segment them based on the products they are promoting. Once you understand how to create a successful eCommerce sales funnel with the help of CRM, you should also track your conversions. This includes everything from how many people click on the advertisements on your site to the actual number of people that purchase a product after visiting your site. This can help you understand which advertisements are performing better than others.

• Proportionate Conversion Rate with Profitability

Your conversion rate is one out of the most important numbers that you will want to focus on. If you have high numbers but low profitability, then it is time for an adjustment. If you see a great number of sales, but they are lower than average, this can be adjusted by increasing or decreasing the price of the item you are selling. The most important thing to remember when you are learning how to create a successful eCommerce sales funnel with the help of CRM is that you need to focus on the number and not just the product. This is the reason why it is so imperative for you to test your conversions before adjusting anything else.

Always Pay Heed to Seasonal Trends & Sales

As you learn more about creating a successful eCommerce sales funnel with the help of CRM software, you will find that many other factors come into play. You may want to adjust things based upon seasonal trends or even after holidays. This way, you will always be prepared for the shoppers that are always in-store. The sales that are done in between these seasons will have a much larger impact on profitability than seasonal sales. The more knowledge you get to have, the easier it will be to adjust things as necessary. If you take this approach, you will also find that you are more likely to make adjustments to increase your profits rather than decrease them.

The Final Say

Learning to create a successful sales funnel with the help of eCommerce CRM can be done easily if the right process and guidance are followed. Once you do this, you will find that it is an easy way to move forward with an efficient sales funnel. The trick is to get the CRM on autopilot to take care of all the details for you. Once this gets accomplished, you can concentrate on getting your customer to purchase products from you rather than doing other things. It is an apt way for you to get ahead in the eCommerce world, and you should explore all of the possibilities.