An Expedia travel trend analysis predicts that in 2025, travelers would favor quieter, less well-known locations over well-known tourist destinations. Nearly two-thirds of respondents to the company’s annual survey stated that they would probably take their next trip to an obscure location.
Following this trend, locations like Bansko, Bulgaria, and Pondicherry, a beach city in South India, are included on Lonely Planet’s list even though they aren’t currently popular tourist destinations worldwide. They are listed with popular destinations like Osaka, Japan.
These are the top 10 cities to visit in 2025, from the immaculate white-sand beaches of Palma de Mallorca, Spain, to the verdant botanical gardens of Curitiba, Brazil.
1. Faroe Islands, Kingdom of Denmark
Visitors to these 18 volcanic islands in the North Atlantic will take in magnificent scenery and picturesque Nordic villages where culture and tradition are upheld.
Families, couples, and groups of friends who want to avoid crowds will appreciate the unspoiled landscapes and wildlife. “For adventurous travelers, the possibilities are endless and include rugged hikes, surfing on a black sand beach, cliff jumping, rappelling and horseback riding,” says OvationNetwork travel advisor Denese Senno.
Try Heimabkioni (translates to “home hospitality”), an authentic and intimate dining experience in a Faroese home. If combined with a fishing trip, the host will cook your catch.
2. Lizard Island, Australia
With the only luxury hotel located directly on the Great Barrier Reef, Lizard Island is an escape from reality. Surrounded by untouched white sand beaches and turquoise waters, it’s the perfect combination for nature and luxury lovers.
Ideal for honeymooners, couples, family gatherings, or any wildlife enthusiast, whether you are looking for an adventurous escape where you can scuba dive with reef sharks, or simply relax on one of the 15 private beaches. Not to mention, the Relais & Châteaux property offers unparalleled dining options sure to delight all foodies,
“Take a joyride in your own private dinghy, swim with the turtles just outside of your suite, hike to the top of Hooks Look for panoramic views of the island, or stargaze on the island’s private runway. This private island resort is unlike any other,” says Teddy Balestro, a travel advisor with OvationNetwork.
3. Bordeaux, France
Known for its world-renowned wines and just two hours by train from Paris, Bordeaux is emerging as a must-visit city. The city has stunning architecture, museums, a historic opera house, and a lively food scene.
“Aside from wine enthusiasts, this destination is a great fit for foodies and architecture lovers,” says Ashley Diamond, an OvationNetwork travel advisor.
A side trip to the picturesque village of Saint Emilion, where you can sample some of the region’s finest wines.
4. Thanda Island, Tanzania
Thanda Island offers a luxurious private getaway surrounded by the pristine turquoise waters of the Indian Ocean. It’s ideal for anyone seeking exclusivity and serenity. “Its vibrant coral reefs and marine life provide an unparalleled experience for snorkeling and diving enthusiasts,” says OvationNetwork’s Eli Vinitsky.
Thanda Island is ideal for couples or families looking for an intimate, secluded retreat where they can enjoy luxury and privacy. It’s also perfect for adventure seekers who want to explore vibrant marine life and pristine natural beauty.
One must-see experience at Thanda Island is swimming with the gentle whale sharks in their natural habitat, offering a rare and breathtaking encounter with the ocean’s largest fish. This once-in-a-lifetime adventure highlights the island’s commitment to marine conservation and provides an unforgettable connection with nature, says Vinitsky.
5. Easter Island, Chile
“If you’re seeking a transformative experience, Easter Island’s combination of historical significance, breathtaking scenery, and the feeling of being on the edge of the world creates a journey that’s not just about visiting a destination but connecting with something much deeper,” says Spencer Jones, an OvationNetwork travel advisor.
Families, couples, friends, multi-generational travelers – and anyone looking to experience this special destination.
The iconic Moai statues, which are massive stone figures. Each Moai represents an important ancestor and embodies the islanders’ beliefs about lineage, power, and connection to their past. Rano a Raraku has the best and most iconic statues. Also, catch the Kari Kari dance group performing traditional Polynesian dances in a local setting.
6. Cappadocia, Türkiye
“Before partying in Bodrum, start your trip to Türkiye by immersing yourself in the culture of Cappadocia, a destination steeped in history,” says OvationNetwork advisor Maddie Saiontz. Along with visiting Monks Valley, you can explore ancient underground cities, try your hand at a traditional pottery class, and enjoy local cuisine.
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This destination is great for couples: the unique and authentic cave accommodations at the Museum Hotel are romantic and secluded, offering incredible views and private pools.
At sunrise, set sail in a hot air balloon over Monks Valley. After this bucket list experience, have a traditional Turkish breakfast picnic at a scenic spot overlooking the valley.
7. Courchevel, France
“Discover the ultimate blend of luxury and adventure at this world-renowned ski destination nestled in the French Alps,” says Fatma Yuceler, a travel advisor with OvationNetwork. Everything about Courchevel is high-end, from the state-of-the-art lift system to the Michelin-starred restaurants, glamorous nightlife and stylish designer boutiques.
Perfect for luxury travelers, ski enthusiasts, adventurers, and those seeking a high-end winter escape.
Experience the thrill of skiing on the pristine slopes of Les Trois Vallees, the largest ski area in the world.
8. Raj Ampat, Indonesia
“Imagine swimming alongside majestic manta rays, playful dolphins and whales while being surrounded by some of the most pristine and diverse coral reefs on the planet,” says Tyler Prado, travel advisor with OvationNetwork. “This is not just a trip; it’s an immersive journey into one of the world’s last true marine paradises.” Beyond the water, you’ll find a lush, unspoiled archipelago that offers a rare chance to connect with the untouched beauty and rich culture of Southeast Asia.
Any adventurous travelers who are ready to be completely off the grid.
Rascal Voyages small private yachts that will take you to the most remote parts of Raj Ampat. Also, if you are a diver, this is some of the best diving in the world.
9. Grenada
Grenada is a Caribbean island that feels authentic. “With the opening of the new Six Senses La Sagasse and the Silversands Beach House, Grenada is back on the map,” says Sylvia Lebovitch, an OvationNetwork travel advisor. The island offers lots to explore beyond resort walls: black sand beaches, white sand beaches, waterfalls and hiking paths.
Families, couples, active travelers and wellness enthusiasts. The island not only offers beach resorts and relaxation but has incredible hikes and waterfalls to explore.
Annandale Falls is not just a beautiful site, but it’s also great for taking a swim. Unlike some other falls on the island, this one is good for kids and adults alike as it doesn’t require too much of a hike to get there.
10. Sardinia, Italy
Sardinia, the second largest island in the Mediterranean Sea and one of the 20 regions of Italy, is having its moment, according to OvationNetwork travel advisor Elaine Esposito. “With a rugged mountain landscape, long coastline and warm beaches, this Italian island is a sought-after destination for travelers who have been to many of the traditional tourist areas of Italy.”
Sardinia is an ideal destination for families, honeymooners, empty nesters, hikers and anyone who enjoys the outdoors.
The beaches in Sardinia are everywhere and with the stunning blue waters and white sand, they are a must-see experience. These magnificent beaches are perfect for relaxing and snorkeling in pristine waters. Indulge in traditional food and local wines while enjoying everything Sardinia has to offer.
What is the Top 10 Visited City in the World?
The inviting appeal of a place’s wonders is one of the main factors in any person’s decision to travel there. What we generally refer to as tourist attractions are manmade and natural, historic and innovative, and they often offer enough inspiration and awe to draw us to fly halfway across the world to see them.
1. Paris, France
Technically, Paris known as the City of Love is regarded as the most romantic place in the world and the best tourist destination. There are historical constructions, interesting palaces, galleries and museums, cathedrals, wonderful parks and gardens and of course, shopping facilities. The Eiffel Tower which currently stands as the most popular tourist attraction, stands at above 300 meters high.
2. Bangkok, Thailand
Bangkok, the capital of Thailand, is the most visited city in the world with over 22 million foreign tourists annually. Bangkok is very vibrant and diverse, situated near the Chao Phraya River.
3. London, England
London, the capital of England, is the most visited city in Europe. London is home to the royal family and has several tourist attractions, museums, parks, and a rich history and culture.
4. Dubai, United Arab Emirates
Dubai is the fourth most visited city in the world with 15.93 million visitors in 2023.
5. Singapore
Singapore is the fifth most visited city in the world with 14.67 million visitors in 2023.
6. Kuala Lumpur, Malaysia
Kuala Lumpur is the sixth most visited city in the world with 13.79 million visitors in 2023.
7. New York City, USA
New York City is a world-famous tourist place, a cultural hub, a shopping paradise, a haven for artists and a culinary hotspot. Worth visiting are the Statue of Liberty, the Empire State Building, Times Square, Brooklyn Bridge and various museums.
8. Istanbul, Turkey
Istanbul is the eighth most visited city in the world with 13.40 million visitors in 2023.
9. Tokyo, Japan
Tokyo is the ninth most visited city in the world with 12.93 million visitors in 2023.
10. Antalya, Turkey
Antalya is the tenth most visited city in the world with 12.41 million visitors in 2023.
Paris and London, the two cities are also among the top favourite destinations for tourists from all over the globe because of their historical and architectural significance, as well as active and cheerful vibes.
Paris
Iconic Landmarks: The city to visit in Paris is one of the most beautiful cities that hosts some of the most famous sites in the world such as the Eiffel Tower and Louvre Museum, Palace of Versailles among others. Not only do these sites attract millions of people but these sites also represent the arts and culture of the city.
Cultural Richness: The city can be considered a place full of museums, galleries, and other appealing sights designated for art lovers who are interested in the rich history of the city’s art scene. For example, the Louvre Museum which in recent years has become the most visited museum in the world exhibits such masterpieces as the Mona Lisa.
Romantic Ambiance: More commonly known as the ‘City of Love’ due to the well-lit streets, cafes and gardens that portray the puppy love ambiance that is good for couples or even tourists.
Culinary Excellence: Paris is famous for French food and it can be found in all different classes from 3 Michelin stars restaurants to the simple bistro. This culinary reputation makes it even more attractive to persons with a special interest in food.
London
Diverse Attractions: London has plenty of interesting sights, including the British royalty’s residence – Buckingham Palace, a historic fortress Tower of London, an ancient museum – the British Museum, and colourful night entertainment, like West End theatre productions. This diversity goes to a wide variety of interests thus encouraging a wide cross-section to come.
Rich History: London happens to be one of the oldest cities in the world and its landmark buildings and museums tell history in a real sense. For instance, the Tower of London is a castle which gives a brief look at the English monarchy and is home to the Crown Jewels.
Accessibility and Connectivity: London has an effective transport system that can easily be accessed by tourists thus enabling them to move from one place to another easily. In the same way, the Eurostar train also extends its transport services between London and Paris which also enables visitors to move around the two cities.
Theatre and Arts: The West End is famous for its theatre productions, with numerous shows attracting millions of visitors each year. Events like the London Fashion Week and the Thames Festival also contribute to the city’s vibrant cultural scene, drawing tourists seeking unique experiences.
Economic Impact: Cultural events significantly contribute to London’s economy. They attract not only international tourists but also local visitors, generating substantial revenue for the hospitality and retail sectors. For instance, attending a theatre performance is often a primary reason for many visitors’ trips, leading to increased spending in the city.
Cultural events are vital to the tourism strategies of both Paris and London. They not only enhance the cities’ cultural landscapes but also contribute to their economies, making them attractive destinations for travellers seeking enriching experiences. The combination of iconic landmarks, world-class events, and a vibrant cultural scene ensures that both cities remain at the forefront of global tourism.
The global appeal of these cities is undeniable, each offering its charm and allure. From historical landmarks to modern attractions, these top 10 most visited places promise memories that will last a lifetime. Whether you’re a first-time traveller or a seasoned explorer, these destinations should be on your must-visit list.
