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Using Local Business Directories To Boost Your Sales

November 23, 2012 by: 1

Managing a small business requires deploying regular marketing and sales strategies to remain relevant in the industry. Many people go through the conventional channels such as print advertising or direct mail to market their business. However, the increasing number of internet users nowadays has led to the use of business directories to boost sales. A business directory is basically a list of services and businesses that individuals contact for services required.  As simple as it sounds, it is important to know how to take full advantage of it.

The importance of business directories

Businesses especially small ones require maximum exposure to thrive. Business directories help to reach out to prospective clients and customers who are looking for the products and services that you offer but do not know that your business exist. It is a platform to purposely target this set of people and it also helps in identifying competitors and locating potential suppliers.

How it works

A business that is submitted using the ‘submit a business’ feature in just one directory can be seen by millions of people. If there are potential clients looking to buy your products or make use of the services that you offer, they are likely to get in touch with you after they have seen your listing. These directories expose your works which generate leads that can be converted into cash with the tendency of multiplying significantly. This is why it is advisable to use business directories to boost your sales.

Making use of search engines

The presence of your business will be enhanced in search engines when you are listed in local business listings. This will make it easy for prospective customers who are searching for information about your type of product or services to find you through search engines. This is the reason submission should be made to reputable online business directories. It also helps to create back links which increases the ranking of a site in search engines.

The following are a few tips that will guide you in listing correctly:

Maximize exposure

If there are other services that you offer that are related to your main one, you should maximize your exposure by listing them separately. Make sure that the appropriate listing category is selected.

Use free listings and special offers

You can use free listing for a while to test the market. Since it costs you nothing, you will be able to assess the benefits that paid listing would have provided you. This helps you to prepare for the listing you will do in future. You can include a special offer when you do as it helps to determine the degree of response. By offering customers some incentives, you can get ahead of the competition.

Study your listing

Check and recheck the listing to be sure you are pleased with how it is worked or designed. Consider whether it is relevant to the target market and if it correctly conveys your services. Pick a style that you will always use for future listings and maintain that style. Continuity is important.

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