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Podcasts: The Voice of Marketing

April 29, 2013 by: 4

If your website was designed using WordPress templates, it will have a blogging element that you may or may not be taking advantage of. There are many different ways that you can take advantage of the blog section of a WordPress site, and not all of them actually have to do with blogging. These sections of the site allow you to chronologically update your website with content and to provide that content in many different forms, combined with social media buttons and other features that make the blog section of your site absolutely outstanding for search engine optimization purposes. One way to creatively update your blog – particularly if you’re not a great writer – is to utilize the podcast format.

Utilizing the Podcasts

Assuming that you know what a podcast is and how to go about creating one, utilizing them for online marketing is not particularly difficult to do, but the results can be spectacular, provided you have a good podcast. Podcasts can generally be divided up into the same types of entertainment/information as can radio shows. Some podcasts involve call-in shows, others involve roundtable discussions and still others feature one particular speaker talking about an issue. This format is incredibly powerful.

Expert Podcasts

Podcasts that feature an individual speaker carrying on about a given subject for the entirety of the podcast tend toward podcasts that offer some sort of expertise. As just one example of this, imagine that you ran a blog about auto repair and you happen to be an accomplished mechanic yourself. One way you could devise a podcast that could potentially attract a great deal of attention is to take reader questions via email regarding their vehicles and to record a podcast in which you answer those questions.

Because podcasting is not a live format, you have the advantage of being able to do research before you actually make the podcast. This allows you to create well-informed, useful and accurate podcasts that are great for establishing yourself as an expert.

Roundtable Discussions

Podcasts that feature roundtable discussions can also be excellent. They’re great forms of online marketing for people who are trying to sell art, books or anything else that tends to have a community built up around it. For example, if you ran a podcast focusing on science fiction, it would not be much of a challenge to find local experts who would love to participate in discussions about various science fiction franchises.


There’s a very creative way that you can use podcasting on your website and get two significant search engine optimization advantages out of it. First, you offer a live version of the show. Quite often, live podcasts allow people to call into the hosts and ask them questions. Setting this up is a bit more technically involved than simply sitting in front of a microphone and recording yourself, but it’s not terribly difficult to do for somebody with basic audio skills.

After you’ve recorded the podcast, you can place it up on a blog and announce it via social networks and your RSS feeds. This allows you to get listeners when you are recording the podcast, which is a great way to get a more immediate sense of involvement among your followers and to offer it as a recording after the fact, where it can be archived and exist as a resource for as long as your website is on the Internet.

Podcasting is a great form of advertising for any website or any product. There are themes on the market designed to go along with this type of marketing and you may want to look at them as viable options for your website.

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