Make Money With Online Video Advertising

November 21, 2012 by: 0

Online video advertising has provided a new opportunity for owners of local firms to make more money. If you have a business that is targeted at people in a local area or region, you will make money with online video advertising. It will help you to reach a wider audience and present your business to new customers.

The power of video advertising

If your business requires a boost or you want to take your operations to another level, this may be exactly what you need. This medium is powerful because it has the ability to combine power of broadcast advertising with the interactivity of the internet. Your adverts can be targeted accurately and their performance can also be tracked.

Consider your budget

Before you start an online video campaign, it is vital to think about the amount of money that is available for the project. You have to weigh the costs with the potential results that you may get. However, if you have the right budget and the right strategy is implemented for your campaign, you will be able to deliver your message to a highly targeted audience. Another advantage is that your ads can be viewed on a variety of devices that have access to the web.

Choose the most effective type of videos

Most experts agree that in-stream videos are more effective. This is because of the passive nature of most of the other types of video. Most of the video consumption on the internet is still within the small bytes range. You will have more engagement if you choose mid-roll and pre-roll because they allow video to be within content. Other types such as in-text, in-display or post-roll may not have too much viewer response.

Considerations for choosing a vendor

When you want to choose a company to handle your online video advertising campaign, there are a few considerations that you should make. Some vendors have more long form videos while others have short form videos. Short forms generally run for a maximum of a few minutes while long forms can be as long as a full length television episode.

Pricing for vendors with long form videos can be very expensive and this may not be ideal for a small business. The pricing is also prohibitive because it is usually on CPM basis although some vendors who focus on short form videos also provide CPM pricing. Most people believe that shorter lengths are more effective because of the challenge of keeping the user engaged for a longer period of time.

It is not surprising that the most popular vendors are those that specialize on short form videos. They make it easier for their clients to make money with online video advertising because of the smaller financial outlay that is required. These vendors have a lot of reach and their prices are reasonable. These prices are also open to negotiation. Some clients may also ask for CPC deals. This means that you will only pay when a potential customer clicks on the video to visit your website.

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