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Make Money Marketing Environmentally-Friendly Laundry Detergent

December 4, 2012 by: 2

It can be very discouraging to have a good product and not knowing how to get it to the target market. If you want to make money marketing environmentally-friendly laundry detergent, you will need to learn some skills and techniques. Consider the factors listed below.

Know your target market

This is probably the most important step that you have to take. Attractions differ. People might be attracted to your products due to many reasons. It could be the color or scent. Emphasis should be placed on the unique selling point. Define the category of people who need the product. Determine the demographics, such as the age, profession and income. Other information such as the kind of stores they shop at and what they like to read should be gathered. This will help you to know the kind of marketing strategy, promotion and advertisement that is needed to reach out to them.

Give out samples

Having known the people to reach out to, the next thing is to give out samples. You do not need to hire people for this. Your friends and family can help you give them out to your target market. You will have to attach your business card along with your telephone number so that they can call you for more orders if they want to. Giving samples to organizations and community clubs and environmental groups is also a good idea. It will eventually benefit you because you will start to receive more orders. Local businesses should also not be left out.

Build an online presence

Go online. Create a website, but if you want to make money marketing environmentally-friendly laundry detergent, the name you give your site must reflect the name of your product. Visit auction sites like Ebay and Etsy and sell your products there. Have blogs where you can write articles about your products and promote them. Learn about search engine optimization (SEO) and keyword research so that you can rank your website to the level where many people will begin to search for it. Place adverts on sites that your prospective buyers visit.

Open new markets

Sell your detergents at craft shows, festivals and fairs. You need to create some time for this and find a way to work it into your schedule. You also need to find out the customer traffic and competition for every one of them so that you will not waste your time but visit the appropriate one. Determine what each of these events is about so that you can prepare your products to fit into the theme. During the holidays, you can try to get a space in flea markets or local farmers’ markets.

Personal marketing skills

From time to time, you will meet people that you have to convince of the value of your product. To do this effectively, you should continually practice your sales skills so that you can be confident anytime you are talking to people about your detergent. Even if you have hired someone for this task, it is advisable to learn some sales skills yourself so that you will never be caught unawares, and who knows, it might be your biggest revenue ever!

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