Boost Your Sales Using Google TV Service

November 10, 2012 by: 6


Google provides a lot of ad networks that has helped a lot of advertisers to reach numerous prospective customers across the globe. This internet giant has recently introduced a television advertising network that will make it possible for advertisers to reach an unprecedented number of people across over 100 TV networks beaming to over 30 million homes. Google always make it easy for people to use its products. A simple step-by-step instruction for setting up the television advertisement is provided for interested advertisers. Once your ad is setup, you can monitor its performance through Google’s TV Analytics.

Getting more sales with Google TV Service

The primary purpose of Google TV Ads network is to increase the amount of traffic that comes to your site. If you have a business website, this is an opportunity that you should explore. You can use it along with Google TV Analytics so that you can track the performance of each of the ads that you put up. This will enable you to know the level of effectiveness that is provided.

The effectiveness of your advertisements is also related to the type of domain name that you have. If it is a name that is easy to remember, viewers are more likely to visit the website later on. Do not use long domain names or any name that is not easy to pronounce. The ideal domain name is the one that can be easily related to your brand and the type of products that you sell.

Use proper targeting

A further benefit of Google TV Service is that advertisers are allowed to choose the specific audience that they want to reach. You can choose the demographic group, television programs and the time of the day that your ads are shown. This makes it more effective than traditional TV ads. Google will also give you recommendations when you enter your keywords into the AdWords keyword tool. This makes it easy to set up your account and to start putting up ads. You can also run a few tests ads before you start major advertisement projects to promote your business website on this platform.

Effective reporting

Google has always been known to provide effective reporting on all of its ad networks. Google TV Analytics provides a vital reporting function that makes it possible to analyze your campaign so that you can make necessary changes. The detailed reports provided can be used to your advantage to find the type of advertisements that are more effective and those that should be discarded. Ads can also be adjusted according to the responses of the audience.

The effectiveness of the ads that you put up can be increased by using the call attribution feature that is included by Google. This feature tracks all the calls that you receive with the use of the 800 number that is displayed along with your ads. These sales leads are then reported to you through Google TV Analytics. This makes it easy to know the ads that are bringing you new customers.

 
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